The All Candy Expo

Caileen Farrell

The Largest Confectionery and Snack Trade Show in the Americas!

What: The NCA All Candy Expo-the 12th annual expo The National Confectioners Association sponsors the whole

expo Purpose of expo is to represent all of the distribution and trade

channels in the confectionery and snack industry in ONE location.

Promoted to be the largest confectionery and snack trade show in the Americas

Introduces the newest products and trends in the industryWho: Attendees come from all classes of trade

buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

The Largest Confectionery and Snack Trade Show in the Americas!

Where: The McCormick Place Chicago, Illinois Chicago has much to offer fine dining, world-famous attractions &

legendary entertainment McCormick Place renown facility that provides optimal

accommodations for mega trade showsWhen: May 19-21st, 2009

Timing is ideal for attendees: mid-week, day hoursWhy: The largest confectionery and snack trade show in

the Americas Find sales and profit solutions The only show in the U.S. representing all the major distribution

and trade channels in the confectionery and snack industry Stay informed of the latest trends in the industry and be one of the

first to see thousands of new products before they hit store shelves!

5 P’s: Product

The All Candy Expo Product sold to brokers, suppliers, exhibitors,

distributors, suppliers, and other industry professionals in the confectionery, snack, and cookie industry.

Specialized, unique event: only opened to confectionery, cookie and snack professionals and their spouses

All about candy and snacks candy is always something to be excited about.

Value: informs attendees of the latest trends in the field Educational value: learn ways to increase productivity

and maximize profits in the industry

5 P’s: Price

Registration fee varies depending on role as an attendee. Attendees receive 3 full days of access to the expo

500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field.

9 complimentary educational sessions featuring industry experts.

Register before April 3rd: discounted early bird rates

NCA members have discounted rates

Registration before April 3rd

Registration after April 3rd

Buyer- $75 Broker - NCA Member (5

complimentary per company)-$75

Broker - Non-Member- $300 Exhibitor (5 complimentary

per 100 sq. ft.) - $30 Supplier -NCA Member (5

complimentary per company) - $75

Supplier - Non-Member $300 Spouse/Significant Other (non-

company personnel) -$75

Buyer -$35 Broker - NCA Member (5

complimentary per company) -$35

Broker - Non-Member -$250 Exhibitor (5 complimentary per

100 sq. ft.)- $20 Supplier-NCA Member (5

complimentary per company)-$35

Supplier - Non-Member- $250 Spouse/Significant Other (non-

company personnel)-$35

5 P’s: Price

5 P’s: Place

McCormick Place Chicago, IL: 12 years central location, surrounding attractions Website: option to view all the hotel accommodations in

Chicago that are housing attendees and exhibitors over 18 hotels that range from mid-market to upscale hotels.

Complimentary bus shuttle transportation airport shuttle to O’Hare and Midway Airports on Thursday

May 22 used to entice attendees to stay for entire expoParking:$16/dayPartnered with the Chicago CVB on website, link

called “All About Chicago” information about attractions and places to visit while in

Chicago

5 P’s: Public Relations

Website has 2 sections pertaining to PR 1st section: form for the press to register 2nd section: “Press Room” -posts both the 2008 and

2009 press releases for the exposition. Lists contact information for those requesting more

information on media coverage of the Expo. Lists all the 500 exhibitors that attend the expo shows

each exhibitors press release, booth number, and contact information

Exhibitor's Press Releases

5 P’s: Positioning

Only confectionery and snack trade show in the U.S. largest represents $150 billion of worldwide buying power in the confectionery,

snack and cookie categories hosts over 12,000 confectionery and snack professionals 1,000 International visitors from more than 60 countries

New additions to the show annually, thousands of new product launches, over 500 snack, cookie and confectionery exhibitors

Opportunity to network with other buyers Merchandising solutions, New Product Solutions, Seasonal

Planning solutions, convenience solutions, gourmet solutions, knowledge solutions

Positions industry successful in current economy Under 1 roof, attendees receive access to the most

manufacturers and products in the industry

Allcandyexpo.com Homepage

All Candy ExpoGrabs reader’s attention immediately

great graphic design Bold headline “The largest confectionary, cookie

and snack trade show in the Americas”Bold Sub headline “The only show you need”

highlighted features and benefits of attendingVideo giving viewers a sneak peek at the 2009

showTestimonials from the pleased 2008 attendees

and live footage from 2008 expo

Brochure: History

Graphs about confection and snack sales throughout the years

New additions to 2009 showNCA hosts annual trade show and event for brokers,

buyers, manufacturers and others: 12th yearJune 10, 1997 : National Confectioners Association

(NCA) hosted the first All Candy Expo at Chicago's Navy Pier. Conclusion of years of study by the NCA win-win situation for

confectionery manufacturers and buyers. Designed to provide buyers and manufacturers with a centrally

located, expo for everything they need to know about candy.

Keynote Speakers

Better for You Snacking Michael Season •President of Natural Snacks, LLC, a company committed to using all-natural ingredients whenever possible

New Item Trends Joan Steuer• One of America's foremost authorities on

the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer

Keynote Speakers

Chocolate- Beyond Dessert Fritz Knipschildt •One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer

Eating Patterns in America ->Harry Balzer • VP of the NPD Group •Expert in food consulting and eating behaviors and a national expert on food and diet trends•One of 25 people in the United States who has changed the way the nation eats, cooks and thinks about food

Events

General session: 8am on the opening day: 5/19 Complimentary session Focused on New Item Trends in the Industry Features keynote speaker, Richard J. George. Panelists at the session review new items being

introduced at the 2009 Expo Reviews trends identified by the National Confectioner

AssociationNCA Industry Awards Breakfast: 7am-8:45 am

on closing day: 5/21 Reception for all attendees Honors those who have received awards in the industry

Schedule

Expo planner Tuesday, May 19th:

7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open

Wednesday, May 20th

7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open

Thursday, May 21st

7am: Registration 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking 9am-2pm: Expo open

Wiki Education Sessions schedule

Sponsorships

Tiered: Platinum Level: sponsor $11,000 or more

Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co.

Gold Level: sponsor $6,000 Ferrero USA Inc., Pearson Candy Co.

Silver Level: sponsor $3,000 American Licorice Co., Pop Rocks, Inc., Sweet Candy Co.,

Bronze Level: sponsor $2,000 Haribo of America, Inc., and The Warrell Corp.

Booster level: sponsor $ 500 - $1,000

Wiki Sponsorships / Exhibitor Prospectus

Registration Options

Online registration Different registration depending on role of attendee Powered by ‘CompuSystems.” Select trade channel, select categories purchased, check

job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend

Processes credit card payments onlineOption online to download registration form

Fill out by hand, mail in with money order

Wiki Housing/Hotel info

Press Kit

VenuePress ReleaseKeynote SpeakersSpecialty Advertising ItemsTicket

Specialty Advertising Items

Small Item Small tin of mints one color imprint on lid (logo) Set up charge $50.00 $0.45 for 2,500 tins 12,000 needed-price will go

down

Item for VIP’s/ conference organizers Nice chocolate gift box 12 milk and dark solid chocolate Custom imprinted centerpiece All Candy Expo Need 100 -$16.06 a box with a $95.00 set up fee.

Direct Mail Sticker

2” x 3” rectangular sticker- on white gloss sticker

$131.50 for 10,000 +

Advertising Options

Event program book “Planner” – 60 pages Full page ads-$750 Half page ads-$400 Quarter page ads-$250

Associations’ newsletter NCA’s website has a daily newsletter -Smart Brief Free daily briefing sent directly to e-mail Takes members directly to the news that professionals in the

confectionery industry need Many options for choosing how to place an ad:

The Leader board The News Section sponsorship Buzz Text Advertisements

Leading Trends

Addresses economic concerns graphs and information on website and brochure

2 videos on the website 1 is a sneak peek at the 2009 show Other shows live footage from the 2008 with attendee

testimonialsEducational sessions

Economy’s impact on candy-Better for you snacking.Showcases-scanners

All Candy Expo: Wikispace

Post-Event SurveySneak peek at 2009 expoTestimonials and live coverage from 2008

expo Merchandising Solutions