the advanced seo's guide to link penalties and clean ups by rob woods
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SMX Advanced 2014 Session #SMX #14A - 25 Link Acquisition & Auditing Issues For The Advanced SEO The Advanced SEO's Guide To Link Penalties And Clean Ups By Rob Woods @Robdwoods Of Rob Woods Consulting Read more on SEO at http://searchengineland.comTRANSCRIPT
SMX Advanced 2014
25 Link Acquisition & Auditing Issues For The Advanced SEO
Link Penalties and Clean Ups
#smx #14A
Who Am I?
12 years of in-house online marketing
SEO, Social, and Content
2 years publisher/affiliate marketing (BlackFriday.com)
Run my own consulting business (4 years)
Link Penalties Manual vs. Algorithmic
Vs
Link Penalties Messages
Link Penalties Messages
Link Penalties Messages
Link Penalties Messages
Link Penalties Diagnosing Algorithmic Penalties
Link Penalties Diagnosing Algorithmic Penalties
Link Penalties Diagnosing Algorithmic Penalties
http://moz.com/google-algorithm-change
Link Penalties Diagnosing Algorithmic Penalties
http://www.barracuda-digital.co.uk/panguin-tool/
Link Penalties Diagnosing Algorithmic Penalties
Recovering from Penalties
Recovering from Penalties
Recovering from PenaltiesLink Building History
Blog Networks
Link Rings
Reciprocal Links
Tons of blog commenting (especially on unrelated blogs)
Guest Blogging on unrelated sites
Building many links with exact keyword anchor text
Recovering from PenaltiesLink Building History
Article marketing
Tons of press releases no one cares about
Paid links
Lots of low quality web directory submissions
Forum spam
Sitewide footer or blogroll links
Widgets/Counters/Countdowns
Google Webmaster Tools
Google Webmaster Tools
Recovering from PenaltiesSort and Clean your links
Evaluating Your LinksManual vs. Automated
Vs
LinkResearchTools Link Detox Tool
Evaluating Your LinksTools to Use
LinkResearchTools Link Detox Tool
Evaluating Your LinksTools to Use
Link Research Tools - https://www.linkresearchtools.com
Sample Spreadsheet
Evaluating Your LinksOther popular services (I have not used)
Rmoov
Remove’em
Link Delete
Evaluating Your LinksTools to Use
Photo Credit: https://www.flickr.com/photos/flamephoenix1991/
Cleaning Up Your Links
Cleaning Up Your LinksHow to plan / do outreach to sites
Find contact infoManuallyOutsource (Odesk, etc.)Scrape (Scrapebox or equivalent)
OutreachPersonalized emails including site name and URLAt least two rounds of emailsRecord results of each round
Cleaning Up Your LinksAutomating your outreach
Cleaning Up Your LinksAutomating your outreach
Cleaning Up Your LinksAutomating your outreach
Cleaning Up Your LinksAutomating your outreach
Cleaning Up Your LinksAutomating your outreach
Cleaning Up Your LinksIf you just can’t wait…
Just submit your disavow manually or via a tool like LRT
Try Link Detox Boost (claims not tested) http://www.linkdetox.com/boost/
Works better with manual actions
Submitting Your Disavow RequestHow to format and submit
What to Expect How will you know if the request was successful?
Set realistic client/manager expectations for traffic recovery and timelines
It may take more than one round
What you can do while you wait Attract “good” links
Change your ratios
Take Aways1. Manual and algorithmic penalties get cleaned up the same way you
just don’t get the same feedback from Google
2. Find ALL your links!
3. Evaluate automatically (LRT) but review manually
4. Automate cleaning up the links and the outreach (Pitchbox)
5. Make sure your disavow file is formatted right
6. Expect the process to be a p.i.t.a
7. Be proactive, don’t just wait for the disavow
Thank You!
Rob Woods
Twitter: @robdwoods
Skype: rob.d.woods
604.374.5312
ResourcesQuick links to stuff mentioned above:
Moz Algo Updates http://moz.com/google-algorithm-change
Panguin Tool http://www.barracuda-digital.co.uk/panguin-tool/
Open Site Explorer http://www.opensiteexplorer.org/
Majestic SEO http://www.majesticseo.com/
Arefs https://ahrefs.com/
GWT https://www.google.com/webmasters/tools
ResourcesQuick links to stuff mentioned above:
How to de-dupe Excel spreadsheet rows http://office.microsoft.com/en-gb/excel-help/delete-duplicate-rows-from-a-list-in-excel-HA001034626.aspx
Sample formatted CSV from LinkResearchTools http://robwoods.org/?attachment_id=418
Odesk https://www.odesk.com/
Scrapebox http://www.scrapebox.com/
LinkResearchTools Backlink Profile Report http://www.linkresearchtools.com/tools/blp/
LinkResearchTools Link Detox http://www.linkresearchtools.com/tools/dtox/
Pitchbox http://pitchbox.com/