The 5 Worst Mistakes Authors Make on Amazon

Amazon is a top source for buying and reviewing books. Whether you're a self-published author or a national bestseller, it's essential to maximize your book's presence on Amazon.

With hundreds of thousands of competitive titles available on Amazon, it's important to make sure you are not making these 5 mistakes that can impact your book's success.

Mistake #1: Not Having an Author Page

Amazon's Author Central program has tons of great tools for authors. You can update your bio and publicity placements, upload author photos, connect your Twitter and RSS feeds, claim your author URL, and add video.

Someone can simply click on your name next to your book title and automatically be taken to your author page, where they can learn more about you and your expertise, connect with you, and purchase your book.

Mistake #2: Not Highlighting Editorial Reviews

Utilize the Editorial Reviews section of your Author Central account to showcase your reviews from professionals, bloggers, readers and the media. You can excerpt the best reviews so they jump out at readers on your Amazon book page.

Mistake #3: A Poor Book Description

Your book description should include key words and phrases that readers will type into an Amazon search. The description should present your book in a clear, concise way, while paying attention to key search terms.

Mistake #4: Not Having Search Inside

Do not remove the Search Inside from your book on Amazon. The Search Inside gives readers a sneak peak at your book, and hopefully, convinces them to purchase it.

Mistake #5: No Professional Reviews

When it comes to book reviews, quality is better than quantity. You want to have reviews that are detailed and thoughtful and provide real insights into your book's content. You should send your book out to Amazon reviewers, book reviewers, media personnel and bloggers and request a review.

Contact Us

For more tips on maximizing your book’s presence on Amazon, contact our book marketing experts at Smith Publicity.

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