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The 3rd International Conference on UV & Skin Cancer Prevention, Melbourne 7-11 December 2015
Global UV Index Pre-conference Workshop_Day 1
1
Risk communication from a Swedish perspective
Hélène Asp
Head of section
Swedish Radiation Safety Authority
2016-02-01
Hélène Asp
Skin cancer incidence
2016-02-01
Hélène Asp
Incidence per 100 000 Citizens in Sweden
Socialstyrelsens statistikdatabas
Strategi for skin cancer prevention
Children up to 12
Provide facts about risks
Give advice how to handle risks
…….Change Behaviour………
2016-02-01
Hélène Asp
UV-index in Sweden hard tocommunicateWinter 0-3
Summer 4-7
2016-02-01
Hélène Asp
The 3rd International Conference on UV & Skin Cancer Prevention, Melbourne 7-11 December 2015
Global UV Index Pre-conference Workshop_Day 1
2
Timing is of the essence when communicating
2016-02-01
Hélène Asp
Scientific council on UV and Skin
cancer
7 appointed members
Dermatologist, psycholigist, onkologist
Yearly report on research
Give the authority advice
SSM promote an article from the report in media
2016-02-01
Hélène Asp
Risk communication
2016-02-01
Hélène Asp
My time in the sun, an app for Android och Iphone
450 shades of red, three films about the sun
A book for preschools2016-02-01
Hélène Asp
2016-02-01
Anneli Hällgren
16-17 June: 2 400 st
12 July: 120 st 3 Aug: 164 st
The 3rd International Conference on UV & Skin Cancer Prevention, Melbourne 7-11 December 2015
Global UV Index Pre-conference Workshop_Day 1
3
Some ups and downs
The App, approx 84 000 downloads
Films: few shares on Facebook but 1,5 miljviewers through Facebook, Youtube, Twitter,TV
The book is very popular
It is hard to compete
2016-02-01
Hélène Asp
What now??
In 2015 SSM got a comission from the Governement
”What can you do if funding increases or is the
same??”
Report feb 1st 2016
2016-02-01
Hélène Asp
Ask colleauges
Nordic authorities
Cancer foundations
International experiences, like here!!
2016-02-01
Hélène Asp
Outside the box
Organisations that work with other behaviourissues such as:
Safe sex
Drink responsibly
Non smoking
What triggers shopping patterns
2016-02-01
Hélène Asp
The 3rd International Conference on UV & Skin Cancer Prevention, Melbourne 7-11 December 2015
Global UV Index Pre-conference Workshop_Day 1
4
What is in the blogosphere??
2016-02-01
Hélène Asp
New strategy for risk communication?
Long term – no single actions
Main messages doesn´t work – find your targetgroup and customize your message
People know less than we thought
Timing important
2016-02-01
Hélène Asp
We have to work more with outdoor environmentWith municipalities
With Schools and Preschools
2016-02-01
Hélène Asp
Thank You for listening
2016-02-01
Hélène Asp