the 3rd annual global pharmaceutical and medical meetings summit

Cross Industry Collaboration Discussion — Opportunities for Innovation across the Entire Value Chain

Hara C. Hawthorne Manager, Meeting Planning, Commercial Operations EIsaI InC.

Jennifer Kamins, CMP Global Meeting Manager TaKEDa PHarMaCEuTICals

Vera T. schuster Director, Global Travel and Meeting Services, Global Business Solutions ElI lIlly anD COMPany, InC.

Big Data, Global Data and Compliance Data — Minimizing the Headache

Michele Maguire, CMP Relationship Manager, Meetings & Events VErTEx PHarMaCEuTICals

Kimberly Meyer Founder MEETInGs analyTICs

Decoding the Hotel Environment -— understanding your leverage

Michael Dominguez Senior Vice President, Corporate Hotel Sales MGM rEsOrTs InTErnaTIOnal

agnès Canonica, CMP, CMM General Manager – Americas MD EVEnTs

James Vachon, CMM Associate Director, Events, Meetings and Conventions TaKEDa PHarMaCEuTICals InTErnaTIOnal CO

FEaTurED PrEsEnTaTIOns InCluDE:

T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M

Organized by:Sponsors and Educational Underwriters include:

Media Partners:

#medmeetings@Medmeeting Global Pharmaceutical and

Medical Meetings Summit™

T h e 3 r d a n n u a l

Where Pharmaceutical, Biotech, Medical Device, and Health Care senior Meeting Professionals Convene to Innovate, Educate, and network

February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA

W W W . G l O B a l M E D I C a l M E E T I n G s . C O M Register by 10/17/14 and Save $100 on Your

Registration Fee!

EARn ClOCk HOuRS TOwARDS YOuR CMP APPliCATiOn OR RECERTiFiCATiOn AnD THE CiC’S nEw HEAlTH CARE SuBSPECiAlTY CERTiFiCATiOn visit our website for details

@MedMeeting #medmeetings

FEaTurED sPEaKErs FrOM:

• Accreditation Council for Graduate Medical Education

• Aimia, Inc• Ashfield Meetings and Events• Association and Meeting Solutions • Association Headquarters • AstraZeneca • Biogen Idec• Bondurant Consulting• Carlson Wagonlit Travel • Convention Industry Council • Cubist Pharmaceuticals• Cvent• Eli Lilly and Company, Inc. • Eisai Inc• Exceeding Expectations • Lyons Pride Enterprises• MCI Group • MD Events • Meetings Analytics• Meeting Professionals International • Merck• Merz North America, Inc • Metropolitan State University of Denver • MGM Resorts International • National Association of

social Workers, Illinois• Novartis• Novartis Pharma AG• Parthenon Management Group, Inc.• Rockpointe, Inc• RX Worldwide Meetings, Inc. • SBR Worldwide• seven Degrees Communications• Strategic Meetings

Management Consulting• Takeda Pharmaceuticals International Co. • The Hinson Group, LLC• The Westin Diplomat resort & spa • Vertex Pharmaceuticals

F e b r u a r y 1 0 - 1 2 , 2 0 1 5 • H y a t t R e g e n c y P h i l a d e l p h i a a t P e n n ’s L a n d i n g • P h i l a d e l p h i a , P A

Know More! relationships — Know More Than you Ever Thought you Could (or should) about your Prospects, Clients, and Competition

sam richter internationally Recognized Expert on Sales intelligence and Online Reputation Management sBr WOrlDWIDE

The real life Impact of the Open Payments act

Jeannie Griffin Director, Product Management CVEnT

David lee Meeting information Technology, Meeting Management Services BIOGEn IDEC

Mergers & Acquisitions in the life sciences Industry

Chad a. Morin Senior Manager, Compliance CuBIsT PHarMaCEuTICals

suMMIT CHaIrs: Carol Krugman, MEd, CMP, CMM Chair, Department of Hospitality, Tourism and Events; Assistant Professor, Meeting and Business Event Management, METrOPOlITan sTaTE unIVErsITy OF DEnVEr


MONDAY, FEBRUARY 9, 20156:00 pm – 8:00 pm Pre Conference Registration

tUESDAY, FEBRUARY 10, 20157:30 am Registration and networking Breakfast in the Executive networking lounge9:00 am

MORninG wORkSHOPS (CHOOSE FROM A-D) — PlEASE nOTE: wORkSHOP ‘D’ STARTS AT 8:00 AM, wORkSHOPS ‘A-C’ START AT 9:00 AM

12:00 pm networking luncheon and Dessert in the Executive networking lounge

1:45 pm Conference Welcome

1:50 pm Summit Chairpersons’ Welcome

2:00 pm KEynOTE aDDrEss: Know More! relationships — Know More Than you Ever Thought you Could (or should) about your Prospects, Clients, and Competition3:00 pm networking Break in the Executive networking lounge / Meet The Speaker Program3:40 pm KEynOTE PanEl: The real life Impact of the Open Payments act

4:45 pm KEynOTE PanEl: CrOss-InDusTry COllaBOraTIOn DIsCussIOn: Opportunities for Innovation across the Entire Value Chain 5:45 pm Opening night Reception in the Executive networking lounge / Meet The Speaker Program WEDNESDAY, FEBRUARY 11, 2015

7:30 am networking Breakfast in the Executive networking lounge 8:30 am Summit Chairpersons’ Welcome8:45 am KEynOTE aDDrEss: Mergers & Acquisitions in the Life Sciences Industry9:50 am KEynOTE PanEl: Big Data, Global Data and Compliance Data – Minimizing the Headache 10:50 am networking Break in the Executive networking lounge / Meet The Speaker Program11:30 am KEynOTE aDDrEss: Decoding the Hotel Environment — understanding your leverage12:30 pm networking luncheon and Dessert in the Executive networking lounge

cONcURRENt tRAckS (chOOSE FROM 1 OF 3)Global Meetings strategic Meetings Management and Organization Medical Education, Medical Meetings and Conventions

1:45 pmInternational Congresses Global services Organization understanding Evolving Medical Education

rules and regulations 2:50 pm Best Practices for Global Compliance

and Data Transparency Training for Global Compliance Open Payments and Their Impact on Medical Meetings and Conventions

3:50 pm networking Break in the Executive networking lounge / Meet The Speaker4:30 pm

Managing Cultural Differences successful supplier Tactics CME and Developing a Proper Educational Program for aCCME

5:30 pm Reception in the Executive networking lounge / Meet The Speaker Program

thURSDAY, FEBRUARY 12, 20157:30 am networking Breakfast in the Executive networking lounge

Global Meeting Compliance and risk Management strategic Meetings Management and Organization (Continued from Day 2) Professional Communication and Development

8:30 amCompliant Physician Engagement The Importance of Interior Design in

Meetings Management

Communication 2065: From Mad Men to Teleportation — a look at Marketing yesterday, Today, and Tomorrow

9:35 am rick Management: Can you afford not to Be Prepared?

Prescribing the right Format and Content for Medical Meetings

20+ Things you should stop Doing on social Media to be successful

10:35 am networking Break in the Executive networking lounge / Meet The Speaker ProgramClinical Meetings Meeting Technology Professional Communication and Development

11:10 am Best Practices in Managing Clinical Meetings and Identifying, Tracking, and reporting Clinical Meeting spend

Going Virtual — Internal Meetings, HCP Meetings and Congresses and Conventions

Update on the CIC’s CMP-HC

12:15 pm Collaborating with CrOs to run successful Investigator Meetings

Transitioning to Online/Hybrid Education — Hot Trends in Pharmaceutical and Medical Meetings

“Work/life Balance” — What Does this really Mean?

1:15 pm networking luncheon / Close of summit — A boxed lunch will be available to those that need to leave for travel.

WOrKsHOP a: Professional Development — Becoming a Thought leader in the Pharmaceutical and Health Care Meetings Industry

WOrKsHOP B: Corporate Planner Open Workshop

WOrKsHOP C. supplier Workshop — Better understand the Evolving Medical and Pharmaceutical Meetings Market and the Impact That It Can Have on your Business

WOrKsHOP D:* Earn your Health Care Meeting Compliance Certificate and Gain a Foundation in Key Health Care Disciplines in a Condensed Format*starts at 8:00aM. There is an additional fee for this workshop.








W W W . G l O B a l M E D I C a l M E E T I n G s . C O M


Global Pharmaceutical and

Medical Meetings SummitGlobal Pharmaceutical and

Medical Meetings Summit

MOnDay, FEBruary 9, 20156:00 pm – 8:00 pm Pre Conference registration

DAy oNE • TUESDAy, FEBRUARy 10, 20157:30 am – 9:00 am Confererence Registration and Networking Breakfast in the Executive Networking Lounge

9:00 am – 12:00 pm

P r E C O n F E r E n C E W O r K s H O P s ( C H O O s E F r O M a - D )

P l e a s e N o t e : W o r k s h o p A , B , C s t a r t a t 8 : 0 0 A M • W o r k s h o p D s t a r t s a t 8 : 0 0 A M

WOrKsHOP a: Professional Development — Becoming a Thought leader in the Pharmaceutical and Health Care Meetings Industry

The industry is ready and looking for the next generation of strategies, movers, shakers, and thought leaders. There are many talented and knowledgeable professionals out there ready and able to rise to the next level. During this workshop, learn from professionals who have been in your place, benefitted from an amazing mentor and are now at the top of their field. learn how to clear a path for recognition, establish trust and rise to the top. This workshop is designed for senior planner mentors and “rising star” delegates ready to engage in frank and open discussion, as well as produce actionable strategies. • Developaccurateandeffectiveself-appraisalskills • Delineatethedosanddon’tsofinternalself-promotion• Discovertheskillsrequiredtotransformagoodideaintoanactionableplan• Identifypublicspeakingtipsandtricks• Takeyournetworkingskillstothenextlevel—Wheretostart,whatworks,andwhatdoesn’t

Betsy Bondurant President BOnDuranT COnsulTInG


Carol Krugman, MEd, CMP, CMM Chair, Department of Hospitality, Tourism and Events; Assistant Professor, Meeting and Business Event Management, METrOPOlITan sTaTE unIVErsITy OF DEnVEr

WOrKsHOP B: Corporate Planner Open Workshop This roundtable is a three-hour, informal discussion of new ideas and current challenges with a small group of your peers. During this workshop, candidly discuss current industry hot topics and benchmark with your peers. Prior to the conference, attendees will be surveyed on what they would like to discuss. world Congress will then work with the moderators to develop the ideal environment and workshop agenda. Come prepared to participate, learn and network with the best in the industry. * in order to participate in this session, you must work directly for Pharmaceutical, biotech, Medical device or Health Care Company or an association.

Moderator: Michael J. lyons President, lyOns PrIDE EnTErPrIsEs

WOrKsHOP C: supplier Workshop — Better understand the Evolving Medical and Pharmaceutical Meetings Market and the Impact That It Can Have on your Business

During the first part of this workshop, develop a better understanding of the evolving regulations and changing dynamics of the industry and learn how to change your business in order to best meet your customers’ needs. The second half of the workshop will be a chance for Q&A. Ask industry meetingprofessionalsthequestionsthatyouhavealwayswantedtoknowtheanswersto.Wewillbetakinglivequestionsbutwillalsoaskforquestionspriortotheprogramifyouwishtoremainanonymous.

Deborah Hinson Principal THE HInsOn GrOuP, llC


B.

C.

A.

T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M

DAy oNE • TUESDAy, FEBRUARy 10, 2015 (CoNTINUED)8:00 am – 12:00 pm

P r E C O n F E r E n C E W O r K s H O P s ( C H O O s E F r O M a - D )

P l e a s e N o t e : W o r k s h o p A , B , C s t a r t a t 8 : 0 0 A M • W o r k s h o p D s t a r t s a t 8 : 0 0 A M

WOrKsHOP D: Earn your Health Care Meeting Compliance Certificate and Gain a Foundation in Key Health Care Disciplines in a Condensed Format

world Congress, in partnership with Meeting Professionals international (MPi) and Saint louis university, is pleased to offer the accredited Healthcare Meeting Compliance Certificate workshop. Every healthcare meeting professional must balance unprecedented changes and demands on understanding the global impact of health care compliance. They must tackle tough regulations, adjust and readjust priorities while keeping one eye on the short-term and the other long-term survival — a tough job without a continuing flow of knowledge.

why not make an investment in your future and your company’s success by participating in the Healthcare Meeting Compliance Program? The Certificate is a program providing a foundation in key healthcare disciplines in a condensed format. it is designed for those (planners and suppliers) who need a broader understanding of a full range of regulatory topics.

This program, taught by professionals and faculty members, specifically trained to develop a competency foundation while building critical thinking skills through case studies, business simulation, discussion and active exercises. The intensive 4-hour educational and training program provides health care meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.

Participants will:

•Enhancehealthcarecompliancemanagementskills •Recognizeuniqueterminologies•Processreportingmanagementwithsamples •Learnthewho,what,whereandhowofthePhysicianPaymentSunshineAct(OpenPayments)•Obtainsalesandmarketingtips •Understandtransfersofvalues

the benefits of Completing this Certificate:

•WalkawaywithCertificateendorsedbybothSt.LouisUniversityandtheInternationalMedicalMeetingProfessionalsAssociation(IMMPA)•Notestandno“pass/fail”—Ourfocusisoneducatingplanningprofessionals •Getuptospeedinjust4hours—ThisCertificateisvalidfor2years!•Increasecredibilitywithclientsandtapintonewemploymentopportunities •ParticipantsreceiveaProfessionalUniversityCertificateuponcompletion

To see a partial list of those companies who have received their HMCC, please visit our link at: http://www.slu.edu/center-for-workforce-and-organizational-development/certificate-programs/healthcare-meeting-compliance/hmccimmpa-endorsed-companies.

Pat schaumann, CMP, CsEP, DMCP, HMCC Director, Professional Development, Healthcare Sector MEETInG PrOFEssIOnals InTErnaTIOnal

there is an additional cost for this workshop — the cost for conference attendees is discounted to $399, which is $200 off of the regular rate of $599. a coupon code will be provided to all attendees following registration to the program. Please note that students who are not registered for the conference will be charged $599. additionally, on-site registration is $499 for conference attendees and $699 for students not attending the conference. registrants must purchase and read “breaking the Code to Healthcare Compliance” prior to the session. books are available for $68.95 each and can be ordered online: http://www.meetingcompliance.com.

once registered for the summit, please contact us for a discount coupon code. You can then register for this workshop at bit.ly/HMCCWC

12:00 pm – 1:45 pm Networking Luncheon and Dessert in the Executive Networking Lounge

DAy oNE • TUESDAy, FEBRUARy 10, 2015 — GENERAL SESSIoN1:45 pm – 1:50 pm

Conference Welcome Courtney richman

Senior Vice President WOrlD COnGrEss

1:50 pm – 2:00 pm

Summit Chairpersons’ Welcome agnès Canonica, CMP, CMM

General Manager – Americas MD EVEnTs

Carol Krugman, MEd, CMP, CMM Chair, Department of Hospitality, Tourism and Events; Assistant Professor, Meeting and Business Event Management METrOPOlITan sTaTE unIVErsITy OF DEnVEr

James Vachon, CMM Associate Director, Events, Meetings, and Conventions TaKEDa PHarMaCEuTICals InTErnaTIOnal CO

D.

T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M T O R E G i S T E R , P l E A S E C A l l 8 0 0 - 7 6 7 - 9 4 9 9 O R V i S i T w w w. G l O B A l M E D i C A l M E E T i n G S . C O M

DAy oNE • TUESDAy, FEBRUARy 10, 2015 (CoNTINUED)2:00 pm – 3:00 pm

Know More! relationships — Know More Than you Ever Thought you Could (or should) about your Prospects, Clients, and CompetitionBusiness and sales is all about personal relationships. when you know more about your prospects and clients, you’re better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies showthatwhenyoupracticeSalesIntelligence,you’llwintwotimesmorebusiness!Inthisdynamicpresentation,youwilldiscover:

• Websearchsecretsthatyouneverthoughtpossibleforfindingqualifiedleads,creatinglists,uncoveringopportunities,andunderstandingdecisionmakers• Tipsandtricksforusingsocialnetworksand“hidden”websitesassalesandcompetitive“intelligenceagents”— LearnwhatisimportanttoyourprospectsandclientsonapersonalleveltohelpyoucloseMOREbusinessMOREquickly

• Howtouseinformationtomakeabig-timeimpressionwithanyprospect,builddeeperrelationshipswithanyclient,andcompletelydifferentiate from your competition

sam richter internationally Recognized Expert on Sales intelligence and Online Reputation Management sBr WOrlDWIDE

3:00 pm – 3:40 pm Networking Break in the Executive Networking Lounge

MEET THE SPEAkER PROGRAM: During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive networking lounge.

3:40 pm – 4:40 pm

The real life Impact of the Open Payments act it’s been over a year since the Open Payments act has been implemented and many people are still living through the pains of uncertainty while trying to understand what these changes mean for them and their business plans. Join this interactive panel discussion that will moderated by a Cvent Director with experience on this topic. Other members of the panel will include a diverse group of corporate and supplier stakeholders who arelivingthroughthistoday.Wewilldiscussthechallengesandperceivedconsequencesassociatedwiththeuncertaintyaroundthereportingrequirementsandperspectivesonpotentialshorttermremediesandlongertermsolutions.

• Understandthenatureofsomeofthedata“gotcha’s”relatedtotheOpenPaymentsAct• Considerresources,systemsandtoolsnecessarytomeetthisnewreportingchallenge• Forecastpossibleoutcomesandnextstepsafterthefirstreportingismadepublic

Jeannie Griffin Director Product Management CVEnT

David lee Meeting information Technology, Meeting Management Services, BIOGEn IDEC

4:45 pm – 5:45 pm

CrOss-InDusTry COllaBOraTIOn DIsCussIOn: Opportunities for Innovation across the Entire Value Chain During this keynote panel discussion, thought leaders discuss the current state of the medical, pharmaceutical and healthcare meetings industry and share their experiences with evolving trends and meeting strategies. The panelists share stories about their current work in the industry, providing insights into the obstacles they have overcome and offering advice for the future.

• Ethicsandcompliance—Discussthechallengesforglobalcompaniesfacewithregardstobusinesspractice,cultureandperceptioninthe different corners of the world

• ChangingDynamicsofInternalDepartments—Betterunderstandcompliancedepartmentsandtheirgrowinginfluenceandcollaboration with procurement departments

• Meetingtechnology—What,whenandhow

Hara C. Hawthorne Manager, Meeting Planning, Commercial Operations EIsaI InC.

Jennifer Kamins, CMP Global Meeting Manager TaKEDa PHarMaCEuTICals

Vera T. schuster Director, Global Travel and Meeting Services, Global Business Solutions ElI lIlly anD COMPany, InC.

5:45 pm – 7:00 pm

opening Reception in the Executive Networking Lounge — all summit delegates are invited to this exclusive reception for hors d’ouvres, cocktails and networking.


Keynote address

Keynote Panel

Keynote Panel

Case study

Case study


DAy TWo • WEDNESDAy, FEBRUARy 11, 20157:30 am – 8:30 am Networking Breakfast in the Executive Networking Lounge

8:30 am – 8:45 am

Summit Chairpersons’ Day Two opening agnès Canonica, CMP, CMM

General Manager – Americas MD EVEnTs

Carol Krugman, MEd, CMP, CMM Chair, Department of Hospitality, Tourism and Events; Assistant Professor, Meeting and Business Event Management METrOPOlITan sTaTE unIVErsITy OF DEnVEr


8:45 am – 9:45 am

Mergers & Acquisitions in the Life Sciences IndustryMergersandacquisitionsinthepharmaceuticalindustryhavesubstantiallyincreasedoverthepast15years.Whathastheimpactofthesemergers been on meeting departments, compliance and future business activity? During this session, Chad sheds light on his experiences with M&A and its’ effects on different organizations.

• Discuss industry case examples and hear about current trends in M&A• Learnaboutwhatyourdepartmentcanexpectandplanforduringamergeroracquisition• Hearhowtoremaincompliantduringaperiodoftransitionwiththeeverchangingtransparencyreportingrequirements

Chad a. Morin Senior Manager, Compliance CuBIsT PHarMaCEuTICals

9:50 am – 10:50 am

Big Data, Global Data and Compliance Data — Minimizing the Headache You are going global or you are just trying to produce strong data and reporting in the uS. Either way, this often means one or more technologies, multipleagenciesandanincreasedfocusoncompliance/regulatoryrequirements.Datacollection,dataintegrityandreportingforSMMandcompliance purposes have never been more important. The discussion will focus on good practices, feature a case study from a progressive pharmaceutical and leave plenty of time for Q&A and discussion around technology and data practices. key discussion items will include:

• Meetingstechnologies,internalsystemsandintegrations• Recordingdataduringtheplanningprocessandachievingdataintegrity• Operational,TransferofValueandStrategicreporting


Kimberly Meyer Founder MEETInGs analyTICs

10:50 am – 11:30 am

Networking Break in the Executive Networking Lounge hosted by:


11:30 am – 12:30 pm

Decoding the Hotel Environment — understanding your leverageAs our industry has recovered from the Great Recession, the industry looks significantly different that it did in 2009. understanding structural changes in the hotel environment is critical for the meeting professional today in order to negotiate more effectively. in this session, the meeting professional will learn where leverage still exists in negotiations and more importantly where there is no more leverage.

• Discuss supply and demand issues impacting the industry• Reviewtheforecastfor2015beyondforthemeetingindustry• Understandhowglobalinfluencesimpactyourmeetings• TakeadetailedlookatF&Bchallengesmovingforward

Michael Dominguez Senior Vice-President, Corporate Hotel Sales MGM rEsOrTs InTErnaTIOnal

12:30 pm – 1:45 pm Networking Luncheon and Dessert in the Executive Networking Lounge




2 0 1 5 c o n f e r e n c e s p o n s o r s i n c l u d e

Keynote address

Educational Underwriter/Mobile App Provider:

Signage Provided by:

Official AV Sponsor:

Pen and Notepad Sponsor:

Registration and Check-In Sponsor:

Furniture Design Showcase Sponsor:

Educational Underwriter:

Keynote Panel

Case study

Keynote address

Case study


DAy TWo • WEDNESDAy, FEBRUARy 11, 2015 (CoNTINUED)1:45-5:30PM • CoNCURRENT AFTERNooN TRACkS ( C H o o S E F R o M 1 o F 3 )

TraCK 1a TraCK 2a TraCK 3a

Global Meetings strategic Meetings Management and Organization

Medical Education, Medical Meetings and Conventions

1:45 pm – 2:45 pm

Choose Track 1, 2, or 3

International Congresses — How Does the Industry look at Congresses from an International Perspective and What Impact Do regional or national Codes have on International activities? it is not only about where your congress takes place, but the geographical scope your attendees come from. Global, regional and national codes as well as other regulatory bodies will influence the scope and remit of activities and the interaction with your HCPs.

• Gain insight on what impact certain national codes have on international activities

• Learnwhattheimplicationsofcrossborder are in Eu and for Eu based companies and affiliates

• Learnwheretofindrelevantinformation

Christian C. roth Global Medical Affairs - Head Global Event Governance nOVarTIs PHarMa aG Co-President, IPCaa

Cerstin steindorf Global Account Director, Healthcare, MCI GrOuP

Global services Organization During this session, hear how one global pharmaceutical organization has organized their global shared services organization to meet the evolving needs of their internal and external customers.

• Discusstheimpactofevolvingregulationsand operating outside of the uS

• Hearhowonecompanyhasrolledoutexisting technology globally

• Discusstheprocessofputtingtogetheraglobal aggregate spend program

• ReviewtheinsandoutsoftheNovartisglobal shared services organization

• Learnhowtoworkwithyourpolicymakers to develop a global services organization that works for all

alice Woychik Executive Director – Shared Business Solutions nOVarTIs

understanding the Evolving Medical Education rules and regulations • ACCMEcertification• Changingroles• Conflictresolution• Decodingthegrantsprocess

Thought leader TBA

2:50 pm – 3:50 pm


Best Practices for Global Compliance and Data Transparency• Discussglobalchallengesinreporting

Transfer of Value in OuS Countries• ReviewEFPIArequirements• understand Chinese transparency initiatives• Learnaboutthetimelinefortransferof

value as it moves across the globe in other countries

• Hearaboutchallengesindatatransparency for emerging markets (China, india, Russia, Brazil, etc)

• Receivebestpracticesforaligningreportingrequirementsglobally

Kathryn Chellgren Compliance Consultant ElI lIlly anD COMPany

Brenda Miller, sMMC Global Program Director - Meetings & Events CarlsOn WaGOnlIT TraVEl

Pamela Wynne, CMM, CMP Global Program Director CWT MEETInGs & EVEnTs

Training for Global Compliance• Corporateplanners—Howareyou

training your outsourced teams?• Meetingmanagementcompanies—

How are you training your internal teams?• Identifyinternalcontactsandresources

for compliance training• Wheredoesthelineofresponsibilityfall

and what are current expectations?• Whatcomplianceshouldbeincluded

during the RFP process to protect all parties?

Teresa John, MBa Account Manager, Strategic Meetings Management Program n.A. lead MErCK

Meredith luzietti Account Director aIMIa

Open Payments and Their Impact on Medical Meetings and Conventions• Backgroundonopenpayments• Openpaymentrequirementsfor

medical meetings • Theimpactonparticipationto

medical meetings • Reviewofthestateandfederaldata—

what does this mean • Strategiesforbestpracticesoncompliance

with open payments • Thefutureofopenpayments

Thomas sullivan President rOCKPOInTE, InC.

3:50 pm – 4:30 pm Networking Break in the Executive Networking Lounge


Case study


DAy TWo • WEDNESDAy, FEBRUARy 11, 2015 (CoNTINUED)TraCK 1a (COnTInuED) TraCK 2a (COnTInuED) TraCK 3a (COnTInuED)

4:30 pm – 5:30 pm


Managing Cultural Differences64% of companies are planning to enter new global markets within the next 24 months. Global expansion is highly complex and requiresintenseplanning,preparation,relationship building, and judicious use of outsourcing. During this session, walk away with key lessons learned from companies that have expanded globally.

• learn how to find the right local suppliers• Understandandcomplywithacontinually

changing regulatory landscape that includes complex local rules, regulations and processes

• Discuss and understand regional and cultural differences

• increase your success and become more globally sensitive to work better with your counterpart

rosaelena “rosie” ledesma - Bernaducci, CMP, independent Sales Rep, FHTDIrECT

rawya Tullgren Senior Manager, Global Meetings Operation TaKEDa PHarMaCEuTICals, InC.

successful supplier TacticsStrong supplier relationships are a key component of the Strategic Meetings Management program. in this session, examinetoolsandtechniquesusedtoensurethat these relationships stay on track, such as Service level Agreements (SlAs) key Performance indicators (kPis) and Quarterly Business Reviews (QBRs). Strategies on these topics will be discussed from both the supplier and planner perspective. This interactive session will consist of lecture, group discussion, and table activities.

• understand how you can maximize the inter-relationships between suppliers and buyers in the meeting and event category

• identification of key components of Service level Agreements (SlAs) and key Performance indicators (kPis)

• Development of the components of Quarterly Business Reviews (QBRs)

Betsy Bondurant, CMM, CTE President BOnDuranT COnsulTInG

CME and Developing a Proper Educational Program for aCCME

Karla Wheeler, Ma, CMP-HC Associate Director of Educational Activities and Continuing Medical Education aCCrEDITaTIOn COunCIl FOr GraDuaTE MEDICal EDuCaTIOn

5:30 pm – 6:45 pm

Reception in the Executive Networking Lounge all summit delegates are invited to this exclusive reception for hors d’ouvres, cocktails and networking.

DAy THREE • THURSDAy, FEBRUARy 12, 20157:30 am – 8:30 am Networking Breakfast in the Executive Networking Lounge

8 :30 AM - 10:35 AM • CoNCURRENT MoRNING TRACkS TraCK 1B TraCK 2B TraCK 3B

Global Meeting Compliance and risk Management

strategic Meetings Management and Organization (Continued from Day 2)

Professional Communication and Development

8:30 am – 9:30 am


Compliant Physician Engagement

Thought leader TBA

The Importance of Interior Design in Meetings ManagementDuring this session, discuss the similarities between interior design and meetings management. Explore a number of critical areas of strategic importance when designing, building and operating a meetings management program.

• Learnabouttheimportanceof developing a comprehensive strategy during the design phase of a meetings management program

• Discussanumberofthespecificstrategies and considerations one should take into account prior to implementing their own meetings management program

• Mitigatetherisksassociatedwithmeetings and handle payments and reconciliation

shimon avish President sTraTEGIC MEETInGs ManaGEMEnT COnsulTInG

Communication 2065: From Mad Men to Teleportation — a look at Marketing yesterday, Today, and TomorrowFifty years ago the Mad Men era of advertising was king. TVs were becoming commonplace in homes and print was an effective way to share a message. Fast forward to the 90’s when the internet began to weave it’s way into our lives in ways that we never could have imagined…or could we? when we look at the nature of communication in 2015, we are dealing with a hands-free, wireless world where we share everything from the mundane to the extraordinary and, as a result, we receive messages designed for what’s important to us in that moment. So where are we headed? This session will take a look a marketing and communication and will give attendees a glimpse into the future. where will we be in 10, 20, or even 50 years? How can you get creative and share your message — whatever it is — in the most effective and modern way? This session is designed to inspire and help people leverage the tools available today and tomorrow.

Jessica l. levin, MBa, CMP, CaE Professional Speaker, Technology Evangelist, Founder sEVEn DEGrEEs COMMunICaTIOns


DAy THREE • THURSDAy, FEBRUARy 12, 2015 (CoNTINUED)TraCK 1B (COnTInuED) TraCK 2B (COnTInuED) TraCK 3B (COnTInuED)

Global Meeting Compliance and risk Management

strategic Meetings Management and Organization (Continued from Day 2))

Professional Communication and Development

9:35 am – 10:35 am


risk Management: Can you afford not to Be Prepared?• Typesofemergenciesplanners

must prepare for• RiskManagementChecklist• OrganizationalGuidelines—

what to report, when to report it, whom to call

• Communicationplans• ResourceContacts

Judith r. Johnson, CMP President Emeritus rx WOrlDWIDE MEETInGs, InC.

Prescribing the right Format and Content for Medical MeetingsJoin us for this dynamic presentation that will focus on deconstructing traditional HCP meeting types and their delivery. Our moderators will concentrate on challenging preconceptions around compliance as a limiting factor and show how you can have a positive impact on HCP meetings using technology, communication tools, meeting formats and agenda design. This session will cover externally facing meetings from investigator meetings to advisory boards to medical congresses asking ‘what if’ there were different ways of delivering these meetings. Attendees of this session will learn how to:

• Breakoutoftheconventionalmoldof HCP meetings

• Challengeandovercometheperceivedlimitations of compliance

• DesignanddeliverHCPmeetingsthatfocus on the audience & bring their objectives to life

Gavin Houston CEO Americas asHFIElD MEETInGs anD EVEnTs


20+ Things you should stop Doing on social Media to be successfulwe are constantly told we should be on Social Media, we likely even have an account but this sessiontellsyouwhatyoushouldstopdoing!Through this humorous look at the industry’s worst practices participants learn effective strategies to simplify their social media strategy and deliver a better result.

Kyle Hillman, CMP Director, Meetings Management naTIOnal assOCIaTIOn OF sOCIal WOrKErs, IllInOIs

10:35 am – 11:10 am

Networking Break in the Executive Networking Lounge


“The Global Medical Meetings summit™ has done it again. It’s refreshing to always walk away with something new, whether it be an industry connection, inventive ways to

improve meeting design or further insight into international regulations, reporting and of course Open Payments!”

— Hara C. Hawthorne, Manager, Meeting Planning, Commercial Operations, Eisai Inc.

“This was definitely one of my favorite events! The intimate nature of the event really makes it so you

can meet a lot of people and form some really great connections. I look forward to continuing our involvement.”

— Julie Haddix, Manager, Enterprise Marketing, Cvent, Inc.

“an intimate conference with a high level of speakers and attendees allowing ample time for questions and getting to

know your peers.”

— Judith R. Johnson, CMP , President, CEO, Rx Worldwide Meetings, Inc.

“The quality of planner was excellent and I look forward to our participation next year.”

— Howard Munves, Regional Sales Executive, Monterey County Convention & Visitors Bureau

“The education and speakers were superior, attendees were high level and the boutique atmosphere made for a productive

and enjoyable conference.”

— Taya Paige, Vice President Sales, ACCESS Destination services

hear What Last Year’s Attendees and Sponsors had to Say:


DAy THREE • THURSDAy, FEBRUARy 12, 2015 (CoNTINUED)11:10 AM - 1 :15 PM • CoNCURRENT MID-DAy TRACkS TraCK 1C TraCK 2C TraCK 3C

Clinical Meetings Meeting Technology Professional Communication and Development (Continued from Day 3 aM)

11:10 am – 12:10 pm


PanEl DIsCussIOn: Best Practices in Managing Clinical Meetings and Identifying, Tracking, and reporting Clinical Meeting spend

Thought leaders TBA

Going Virtual — Internal Meetings, HCP Meetings and Congresses and Conventions During this session, learn how some companies are transitioning some of their meetings online and developing a virtual/hybrid strategy.

• Discusshowtoleveragetechnologybefore, during and after meetings

• Understandwhatisandwhatisn’tallowedin some virtual meetings

• Discoverwhatstrategiesworkbestwhentransitioning to virtual meetings for HCPs

• HearwhatHCPshavetosayaboutmeetings moving online

• Learnhowtousetherightlanguageandscripts to influence your stakeholders to move to virtual meetings

Debi scholar, sMM Coach and Mentor

PanEl DIsCussIOn: Update on the CIC’s CMP-HC During this panel discussion, participate in a discussion with health care meeting professionals who have received their CMP-HC designation. learn why they earned this designation, who is involved, what they have learned from the process and discuss the future of the CMP-HC.

Moderator: Gayle G. Dahlman

Certification Director COnVEnTIOn InDusTry COunCIl

Panelists: Carol a. Collins, CMP-HC

Strategic Sourcing Manager, Meetings and Events, ASTRAZENECA

sandra Dewberry, CMP-HC Meeting Services Program Manager MERZ NoRTH AMERICA, INC

Polly Grieger-rossi, CMP-HC, CMM Meeting Achievements ExCEEDInG ExPECTaTIOns

Debi Maines, CMP-HC Senior Manager, Meeting Services assOCIaTIOn HEaDquarTErs

robin simon, CMP-HC, VP Meeting and Exhibit Services assOCIaTIOn anD MEETInG sOluTIOns

sarah s. Timm, CaE, CMP-HC Chief Operating Officer, ParTHEnOn ManaGEMEnT GrOuP, InC.

Karla Wheeler, Ma, CMP-HC Associate Director, Educational Activities and Continuing Medical Education aCCrEDITaTIOn COunCIl FOr GraDuaTE MEDICal EDuCaTIOn

Elizabeth Winstanley, CMP-HC Account Director THE WEsTIn DIPlOMaT rEsOrT & sPa

12:15 pm – 1:15 pm


Collaborating with CrOs to run successful Investigator Meetings • DefiningCROsandtheroletheyplayin

clinical meetings• Understandthechainofcommandand

who is accountable for what • Overcomingkeychallengeswhen

working with multiple parties• understand what CROs are looking for in a

Meeting Management partner


Mary Davar, MBA, CMM, CMP Account Manager MErCK EnTErPrIsE sHarED sErVICEs - MEETInGs

PanEl DIsCussIOn: Transitioning to Online/Hybrid Education — Hot Trends in Pharmaceutical and Medical Meetings • RecognizethecurrentreadinessofHCPsforonlineandblendededucation

• Understandhowtodeterminewhetheryourmeetingshouldbelive,virtualorhybrid

• Learnstrategiesfordevelopingcontentwhichcanbeusedinbothonlineandlivemeetings

• Leveragevirtualplatformstoenhanceyourpresenceatlivemeetings

James Fox, DES Media Studio lead MErCK CrEaTIVE sTuDIOs

Additional Thought leaders TBA

“Work/life Balance” — What Does this really Mean?

Jeannine strampel, CMM, CMP-HC Associate Director, Meeting Management Services BIOGEn IDEC

1:15 pm – 2:15 pm networking luncheon / Close of summit — A boxed lunch will be available to those that need to leave for travel.

Case study









2 0 1 5 c o n f e r e n c e s p o n s o r s i n c l u d e

2015 Summit Exhibitors include:

Enhance your company’s visibility and impact at The World Congress Global Summit on Medical Meetings™. Make a lasting impact on the planner community with one of our sponsorship and branding opportunities. Choose from one of our creative interactive branding programs or contact Chris Karassik and let our team custom design an approach that meets your goals. We are committed to keeping the planner to supplier ratio at 50% allowing you to have quality interactions with leading thought leaders.

To Inquire contact: Chris Karassik, Business Development Manager, Pharmaceutical Division of World CongressPhone: 781.939.2419 • Email: [email protected]




s p o n s o r s H i p A n d e X e c u T i V e n e T W o r K i n G o p p o r T u n i T i e s

Educational Underwriter/Mobile App Provider:

Signage Provided by:

Official AV Sponsor:

Pen and Notepad Sponsor:

Registration and Check-In Sponsor:

Furniture Design Showcase Sponsor:

Educational Underwriter:

MeetInScottsdale.com


The Summit is committed to bringing together senior global medical meeting executives to actively share information and work together in order to better navigate the current regulatory environment, while managing and executing strategic and compliant meetings and conventions around the world. Our team is excited to present a prestigious faculty of educators and sponsors, who will deliver relevant and industry specific content. There will

be a number of networking events that will offer attendees an opportunity to meet and benchmark with their peers.

Audie

nce d

emog

raphic

s

Meeting suppliers

45%

Corporate Meeting Managers

16% associations 3%

Destination Management Companies 5%

Third Party Meeting Managers 31%

Meeting suppliers 45%

Primary Market

55%

• MeetingManagement,Planning,Operations,Services,Coordination, Development

• Procurement,Purchasing,StrategicSourcing• Travel• ProgramManagement,Coordination• Professional&MedicalEducation• SpeakerRelations• Marketing• Event,TradeShowandConferenceManagement• ExecutiveCoordination/Administration

• MedicalCommunications• MedicalAffairs• ProfessionalRelations

This conference would also be of interest to meeting technology companies, hoteliers, DMCs, CVBS, spend and data tracking companies, shipping companies, transportation companies and other suppliers serving the medical meetings industry.

You will benefit from attending this event if you are a Senior Meetings Professional at a Health Care, Pharmaceutical, Biotech or Medical Device company, a Clinical Research Organization, a Meeting Management company, a Medical

Education company or Medical Association, with responsibility in the following areas:









World Congress500 West Cummings Park, Suite 5200Woburn, MA 01801BB15001

Registration Fee: register By

10/17/2014register By

02/10/2015VEnDOrs*

Conference Pricing $ 2995.00 $ 2995.00

DEsTInaTIOn ManaGEMEnT COMPanIEsConference Pricing $ 1195.00 $ 1295.00

COrPOraTE MEETInG ManaGErs**Conference Pricing $ 295.00 $ 395.00

THIrD ParTy MEETInG ManaGErs & CrOs**Conference Pricing $ 295.00 $ 395.00

assOCIaTIOnsConference Pricing $ 395.00 $ 495.00

Fee for the conference includes welcome coffee, lunch, reception, refreshments, and web-based conference documentation available pre- and post-event through a password protected web-site. Please make checks (in U.S. funds drawn on a U.S. bank) payable to WC Research, Inc. (No personal checks accepted. Verification may be required.) * Please note — TEAM DISCOUNT RATES: Apply Only to Corporate Meeting Managers,Associations, Third Party Meeting Managers & CROs ** Please note Vendor Rates are to attend the event only if you are interested in Sponsorship & Exhibiting Opportunities please email [email protected]

Team Registration: Your organization may send 1 executive FREE for every 3 delegates registered. All registrations must be made at the same time to qualify. PLEASE NOTE — TEAM DISCOUNT RATES APPLy ONLy TO CORPORATE MEETINg MANAgERS, ASSOCIATIONS, ThIRD PARTy MEETINg MANAgERS & CROS

Substitution & Cancellation: Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. Cancellations received in writing on or before 30 days prior to the start of the event will be refunded, less a $395 administrative charge. No refunds will be made after this date; however, the registration fee less the $395 administrative charge can be credited to another World Congress conference if you register within 6 months from the date of this conference. In case of conference cancellation, World Congress’ liability is limited to refund of the conference registration fee only. World Congress reserves the right to alter this program without prior notice.

Satisfaction Guaranteed: World Congress stands behind the quality of its conferences. If you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable World Congress conference of your choice. Please contact us should you have any special needs.

tO REGiStER, PLEASE cALL 800-767-9499 OR viSit WWW.GLOBALMEDicALMEEtiNGS.cOM


Where Pharmaceutical, Biotech, Medical Device and Health Care senior Meeting Professionals Convene to Innovate, Educate and network








World Class targEtEd Program ContEnt on:

– Health Care Certification for Meeting Professionals– Health Care Regulations and the Trends and Impact on Your Meetings – The Globalization of SMM Programs– Big Data, Global Data and Compliance Data – Planning in Emerging Markets– Global Meeting Risk Mitigation and Management– Pharmaceutical and Medical Meetings in the Digital Age – Meeting Design




Easy Ways to Register

WEBsItEwww.global medicalmeetings.com

PHonE800-767-9499781-939-2400outside the U.S.

[email protected]

Venue:Hyatt Regency Philadelphia at Penn’s Landing 201 South Columbus Blvd. Philadelphia, Pennsylvania, USA, 19106 Phone +1 215 928 1234 • www.pennslanding.hyatt.com/ • room rate: $169 • Cut-off date: 1/19/15 @MedMeeting #medmeetings

Follow us on Twitter

Best Value

Earn Clock Hours towards Your CMP Application or Recertification

and the CIC’s new Health CareSubspecialty Certification

To Inquire about sponsorship and exhibitor opportunities, contact: Chris Karassik, Business Development Manager, Pharmaceutical Division of World CongressPhone: 781.939.2419 • Email: [email protected]

the 3rd annual global pharmaceutical and medical meetings summit

Health & Medicine