the 3 biggest disruptors to business as we know it
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Prepare your business and life for the biggest 3 disruptors the world has ever known.TRANSCRIPT
THE 3 BIGGEST DISRUPTORS TO BUSINESS & LIFE AS WE KNOW IT
www.wecreateworldwide.com
@nickjankel
Royal Bank of Scotland, Jan 2014
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“My prototype was big as a toaster, but the technical people loved it. But it was filmless photography, so management’s reaction was, ‘that’s cute — but don’t tell anyone about it.”
Steven Sasson
SPENT by kodak (& MUBARAK) to stay at the top
imagine the number of MBAs, consultants, processes...
Why did they fail?
$$$$$$$$$$$$$
Ch-ch-ch-ch-changesTurn and face the strangeCh-ch-changesJust gonna have to be a different man
ADAPT OR FAIL
law of requisite
variety
understanding of how our world works (or not) is
changing#1
GROWTHis good...
for 2 billion people
as long as we don’t count depression, obesity, heart disease, extreme climate change etc. etc.
if everyone lived like us, we’d need 5+ planets to provide enough resources
Source: Scientific American
TRICKLING...?Nigeria: 56% to 61% with 6% GDP growth in last 10 years
india: 1/5 to 1/3 in extreme poverty with 9% GDP growth
US: 156% rise in extreme poverty in kids in us from ‘96-’11
Source: BBC, Harvard University
BUSINESSis the most creative & effective eNGINE TO solve major problems
more trusted by government: 58% vs. 47%
Source: Edelman Survey
PURPOSEbeyond profit
that underpins every investment decision
delivers ‘blended returns’
Definition
purpose: bridge between our genius & the world’s troubles
protects against aging, Alzheimer’s & business failure
top 3 focus of ceos today
PURPOSESource: Dana Foundation, IBM Global CEO Study 2012
Tarang ShahVenture Capitalists At Work: How VCs Identify and Build Billion Dollar Successes
“Entrepreneurs who are committed to a mission beyond profits are more likely to succeed.”
GEN Y78% look at ethics & values before deciding which company to work for
Source: Cone Communications Survey
Source: MIT Sloan Management Review, 2013
changing the way we operate drives massive growth
Source: MIT Sloan Management Review, 2013
even when driven by sustainability
understanding of how we interact & organise is
changing#2
HIERARCHIES ARE FAILING
70% of global internet users on facebook
youtube reaches more millenials than TV
"There will not be any hegemonic power. Power will shift to networks and coalitions in a multi-polar world.”
National Intelligence CouncilGlobal Trends Report 2013
NETS WORKDiverse teams more innovative than groups of similar genii
entrepreneurs with diverse networks 3 x innovative than those without
extent of openeness in our networks predicts career success
Sources: Martin Ruef, Princeton; The New England Journal of Medicine; University of Chicago
TRIBES HUNTER-
GATHERERS HIERARCHIES /
BUREAUCRACIES
MARKETS
NETWORKS
NETWORKED BUSINESSairbnb: 10 millions guests in 5 years without owning a single hotel brick
zappos: 75% repeat customers, running as holarchy
zipcar: NOW @ AVIS
GIVE TO GETsecret to success (& our first instincts anyway)blockbuster toys over 50 years not focused on competitioncollaboration key to evolutionary fitness
Sources: Overmar & Jeffery; Scientific American; Adam Grant, Wharton
understanding of the stories we can & must tell is changing#3
we learn over 70% of our knowledge through stories
STORIESgovern our understanding of the world, ourselves and our business
“Whoever tells the best story wins.”
John Quincy Adams
STORIESOPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH
we buy into stories, not specs, creativity not code
If breakthrough innovation was easy, everyone would be doing it... and they are not.
Why?
Bmusic
Cubism
ASSUMPTIONSmother of all $%^# Ups
Sydney Finkelstein, Why Smart Executives Fail
“Failures [are] caused by... flawed executive mindsets that throw off a company’s perception of reality [and] delusional attitudes that keep this inaccurate reality in place”
“People massively value having their photos printed.”
people do not change ways of being / beliefs / behaviours easily!
Not rational, self-interested maximisers...
people do not let go of assumptions easily!
beliefs driven by emotions
EMOTIONS DRIVE SOCIAL CONTAGION
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt, Fast Company
IRRATIONAL
• STRESS RESPONSE ACTIVATED
• FEAR MEMORIES CONSOLIDATE INTO HABIT
•
less neural plasticity as age
system favours predictability over
creativity
reliance on old patterns
RIGIDSource: Scientific American
1
2
34
5
6
breakthrough
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
Use the space to write your answers
1. problem What is the problem, in human terms?
2. Proposition
What is the current
proposition that resultsin this problem?
3. Assumptions
What do we have to
believe to generate and validate this
proposition?
4. Breakthrough Insight
What are more insightful,
future-positive beliefs?
5. Breakthrough proposition
What ideas or concepts to
solve the problem emerge from this insight?
6. Breakthrough vision
What vision do you have of
the impact of this proposition?
THE BREAKTHROUGH ENGINE
PURPOSE What is your/org purpose? Why do you exist?
1
2
34
5
6
breakthrough
“People like to share, exchange and remix photos as a way of having amazing relationships.”
“People massively value having their photos printed.”
BEbreakthrough right
BEASSUMPTIONS INSIGHTS
out-dated ideas & limiting models
future-positive business models
AGE OF ContributION: GIVE to the world with purpose so we can
all thrive#1
#2
#3
AGE OF CONNECTION: JOIN UP THE DOTS TO FORGE COLLABORATIONS &
RELATIONSHIPS
AGE OF creativity: WEAVE new narratives that open up
breakthroughs & POSSIBILITIES
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
nike +
NIKE+ MEMBERSHIP INCREASES SALES IN RUNNING DIVISION
BY C.30% TO$2.8 BILLION
BETWEEN 2011-2012
CONTRIBUTE: TO FITNESS, WELLBEING & POSITIVITY
CONNECT: PEOPLE WITH THEIR PEERS & THEMSELVES
CREATE: A NEW BRAND STORY & NEW POSSIBILITIES FOR USER TO THRIVE
#1
#2
#3
DISRUPTIVE OFFER
Nike’s Digital Sport division is motivating people to exercise more through their Nike+ products and services.
HOW
BUSINESS VALUE
CONSUMER VALUE
RESULTS
— The Nike+ range of products and services invites digital technology to enhance the training experience.
— The Nike+ FuelBand, smartphone app, iPod, SportWatch GPS and Kinect Training device measures users’ movements and converts them into NikeFuel points.
— Users can share their earned NikeFuel points online and compete to collect more points.
— Analysts say Nike+ membership growth was important in driving sales in its running division by up to 30% to $2.8 billion between 2011-2012. Source
— Nike+ FuelBand reportedly sold out within four hours of launch. Source
FUNCTIONALThe Nike+ range gives users feedback on their performance.
EMOTIONALCapturing and feeding back user data taps into the desire for self-improvement.
SOCIALThe Nike+ community and connectivity turns activity data into social currency.
HEALTHY LIVING
WHY
REPUTATION
Brand sentiment – Fast Company voted Nike the No.1 Most Innovative Company 2013.
MARKET
Creation – Nike+ has created a new market of digital sport products and services.
SALES
Penetration – Nike+ plugs into different product categories, like Running and Basketball, to drive penetration.
INNOVATION
Technology – Nike+ developed new technology.
Relationships – Nike developed new relationships with brands like Apple.
Definition
thrivability: the capacity to grow vigorously by accelerating contribution, connectedness & creativity
THE SWITCH
THE SURPRISING TRUTH ABOUT CREATIVITY
AND HOW TO BREAK THROUGH ANYTHING
NICK JANKEL
OUT IN MAY 2014
Question us.Challenge us.Have breakthroughs with us.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’
R. Buckminster Fuller
[email protected]@ripeandready.com