the 2016 local search ranking factors study - 2016 mnsearch summit
TRANSCRIPT
![Page 1: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit](https://reader035.vdocuments.site/reader035/viewer/2022070602/587c69cc1a28ab633c8b77cf/html5/thumbnails/1.jpg)
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What Local SEO Ranking Factors Really Matter?
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Reverse Engineering Google’s Local Search Algorithm
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Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.
We also do SEO for large websites, national to local brands and agencies.
About The Company
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Obligatory Client Slide
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The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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Reverse Engineering Google’s Local Search Algorithm
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A Method To the Madness
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For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
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Reverse Engineering Google’s Local Search Algorithm
Great Partners
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Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
![Page 10: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit](https://reader035.vdocuments.site/reader035/viewer/2022070602/587c69cc1a28ab633c8b77cf/html5/thumbnails/10.jpg)
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Reverse Engineering Google’s Local Search Algorithm
CATEGORICAL RANKING FACTORS
![Page 11: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit](https://reader035.vdocuments.site/reader035/viewer/2022070602/587c69cc1a28ab633c8b77cf/html5/thumbnails/11.jpg)
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Reverse Engineering Google’s Local Search Algorithm
Huh?
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Reverse Engineering Google’s Local Search Algorithm
Citations
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Reverse Engineering Google’s Local Search Algorithm
Citations
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Reverse Engineering Google’s Local Search Algorithm
Links
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Reverse Engineering Google’s Local Search Algorithm
Links
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Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
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Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
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Reverse Engineering Google’s Local Search Algorithm
Location Location Location
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What about GMB?
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What about GMB?
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“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
![Page 23: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit](https://reader035.vdocuments.site/reader035/viewer/2022070602/587c69cc1a28ab633c8b77cf/html5/thumbnails/23.jpg)
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Reverse Engineering Google’s Local Search Algorithm
What may not work?
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
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Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
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Reverse Engineering Google’s Local Search Algorithm
So many choices, so little time!
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Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
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CONJOINEDTRIANGLES OF
LOCAL SEO SUCCESS
>>>
>>>
GMB
OFF-SITE LOCALLocalSEOGuide.com
WEBSITE
LINKS
RELEVANCE
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Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Search Ranking FactorsMoz
Search MetricsBacklinko
The Art of SEO 4th Edition
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Coming Soon
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Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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