The 2015 Report: Employer Branding in Singapore

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  • The 2015 Report:

    www.hrboss.com

    Employer Branding in Singapore

    The Good, The Bad & The Ugly

    https://hrboss.com/https://hrboss.com/

  • The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly

    www.hrboss.com

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    Table of Contents 1. Introduction2. Singapore Over The Years

    3. Key Takeaways

    4. From Zero to Employment Brand Hero

    5. Employer Brand Assessment Checklist

    6. HiringBoss

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    able of contents

    https://hrboss.com/hiringboss

  • The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly

    www.hrboss.com

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    nIA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos, Amazon

    When it comes to attracting Talent, the benefits of a strong employment brand are clear. According to Dr John Sullivan, Research has shown that companies with a strong employment brand attract at least 3.5 times more applications per job posting than other companies in the same industry.

    Just 5 years ago, less than 10% of Fortune 200 companies had a dedicated role to manage employment brand, yet today, 1 out of 4 have invested headcount and budget into getting employer branding right.

    With the Fair Consideration Framework already in full effect, the war for Talent in Singapore is only set to become more intense. A survey by Robert Walters found that both the private and public sectors are even looking overseas to lure expat Singaporeans back home to work.

    As the competition for Talent heats up, are companies in Singapore strengthening their Employer Branding efforts? In early 2013 and 2014, we conducted in-house studies to uncover the state of Employer Branding of the top 30 STI (Straits Times Index) companies. The results were unanimous: from poor visibility on social media through to non-candidate friendly application processes, it was clear that Singapores leading companies had not yet wised up to the importance of a strong Employer Brand.

    How have things changed in 2015? Read on as we uncover the changing state of Employer Branding in Singapore over the years the good, the bad and the ugly.

    Introduction1.

    ntroduction

    https://hrboss.com/hiringbosshttp://drjohnsullivan.com/bio/http://drjohnsullivan.com/bio/http://www.eremedia.com/ere/assess-your-employment-brand-using-an-audit-checklist/A%20survey%20by%20Robert%20Walters

  • The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly

    www.hrboss.com

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    SingaporeCareer Page 2013 2014 2015

    Dedicated Career Pages 3 7 7 13%

    Display Job Openings 24 25 25 3%

    Provides help on the job application process 4 3 4

    Mobile optimized sites 0 6 6 20%

    Social Media Presence

    2013 2014 2015

    Link to social pages 9 12 14 16%

    Share jobs button 4 4 7 10%

    Post jobs on social media 1 1 4 10%

    Allow candidates to import information

    from LinkedIn0 1 1 3%

    Singapore Over The Years: 2.

    *Figures are based on a 3-year study of the top 30 companies on the Straits Times Index (STI)

    Company Culture

    2013 2014 2015

    Showcase work-life culture 11 11 16 16%

    Employee testimonials 10 14 16 20%

    https://hrboss.com/hiringbosshttps://en.wikipedia.org/wiki/Straits_Times_Index

  • For the full report, go to www.hrboss.comFor the full report, go to www.hrboss.com

    The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly

    www.hrboss.com

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    Key takeaways

    https://hrboss.com/whitepapers/2015-report-employer-branding-singaporehttps://hrboss.com/hiringboss

  • For the full report, go to www.hrboss.com

    The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly

    www.hrboss.com

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    Key takeawaysey takeaways

    https://hrboss.com/whitepapers/2015-report-employer-branding-singaporehttps://hrboss.com/hiringboss

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