The 2015 Report: Employer Branding in Singapore

Download The 2015 Report: Employer Branding in Singapore

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The 2015 Report: www.hrboss.comEmployer Branding in SingaporeThe Good, The Bad & The Ugly https://hrboss.com/https://hrboss.com/The 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly www.hrboss.com22TTable of Contents 1. Introduction2. Singapore Over The Years3. Key Takeaways4. From Zero to Employment Brand Hero 5. Employer Brand Assessment Checklist6. HiringBoss345789able of contentshttps://hrboss.com/hiringbossThe 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly www.hrboss.com3Over the years: Comparison chartKey TakeawaysFrom Zero to Employment Brand Hero Employer Brand Assessment ChecklistEnhance your Employer Brand with HiringBossIntroductionIA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos, AmazonWhen it comes to attracting Talent, the benefits of a strong employment brand are clear. According to Dr John Sullivan, Research has shown that companies with a strong employment brand attract at least 3.5 times more applications per job posting than other companies in the same industry.Just 5 years ago, less than 10% of Fortune 200 companies had a dedicated role to manage employment brand, yet today, 1 out of 4 have invested headcount and budget into getting employer branding right.With the Fair Consideration Framework already in full effect, the war for Talent in Singapore is only set to become more intense. A survey by Robert Walters found that both the private and public sectors are even looking overseas to lure expat Singaporeans back home to work.As the competition for Talent heats up, are companies in Singapore strengthening their Employer Branding efforts? In early 2013 and 2014, we conducted in-house studies to uncover the state of Employer Branding of the top 30 STI (Straits Times Index) companies. The results were unanimous: from poor visibility on social media through to non-candidate friendly application processes, it was clear that Singapores leading companies had not yet wised up to the importance of a strong Employer Brand.How have things changed in 2015? Read on as we uncover the changing state of Employer Branding in Singapore over the years the good, the bad and the ugly.Introduction1.ntroductionhttps://hrboss.com/hiringbosshttp://drjohnsullivan.com/bio/http://drjohnsullivan.com/bio/http://www.eremedia.com/ere/assess-your-employment-brand-using-an-audit-checklist/A%20survey%20by%20Robert%20WaltersThe 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly www.hrboss.com4IntroductionKey TakeawaysFrom Zero to Employment Brand Hero Employer Brand Assessment ChecklistEnhance your Employer Brand with HiringBossOver the years: Comparison chartSingaporeCareer Page 2013 2014 2015Dedicated Career Pages 3 7 7 13%Display Job Openings 24 25 25 3%Provides help on the job application process 4 3 4Mobile optimized sites 0 6 6 20%Social Media Presence2013 2014 2015Link to social pages 9 12 14 16%Share jobs button 4 4 7 10%Post jobs on social media 1 1 4 10%Allow candidates to import information from LinkedIn0 1 1 3%Singapore Over The Years: 2.*Figures are based on a 3-year study of the top 30 companies on the Straits Times Index (STI)Company Culture2013 2014 2015Showcase work-life culture 11 11 16 16%Employee testimonials 10 14 16 20%https://hrboss.com/hiringbosshttps://en.wikipedia.org/wiki/Straits_Times_IndexFor the full report, go to www.hrboss.comFor the full report, go to www.hrboss.comThe 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly www.hrboss.com5IntroductionOver the years: Comparison chartFrom Zero to Employment Brand Hero Employer Brand Assessment ChecklistEnhance your Employer Brand with HiringBossKey TakeawaysKey takeawayshttps://hrboss.com/whitepapers/2015-report-employer-branding-singaporehttps://hrboss.com/hiringbossFor the full report, go to www.hrboss.comThe 2015 Report: Employer Branding in Singapore - 3rd editionThe good, the bad and the ugly www.hrboss.com6IntroductionOver the years: Comparison chartFrom Zero to Employment Brand Hero Employer Brand Assessment ChecklistEnhance your Employer Brand with HiringBossKey TakeawaysKey takeawaysey takeawayshttps://hrboss.com/whitepapers/2015-report-employer-branding-singaporehttps://hrboss.com/hiringbossVIETNAMUSACHINAOffice: +84 8 3521 4950Support: +84 8 3521 4950Fax: +84 8 3823 4214Email: Sales.VietNam@hrboss.comAddress: 9F, President Place, 93 Nguyen Du Street, District 1, Ho Chi Minh City, VietnamOffice: +1 949 705 4500Support: +1 949 705 4500Fax: +1 949 705 4500Email: Sales@hrboss.comAddress: Irvine Towers, 18100 Von Karman Avenue, Suite 850, Irvine, CA 92612 USAOffice: +86 21 6267 1356Support: +86 21 6260 9868Fax: +86 21 6267 1125Email: Sales.China@hrboss.comAddress: Room 806, 8/F Shanghai Oriental Center, 699 West Nanjing Road, Jingan, Shanghai, China 200041 Hours: 8:30am-5:30pm, Mon-FriHours: 9:00am-6:00pm, Mon-FriHours: 9am-6pm, Mon-FriJAPANSINGAPOREOffice: +81 [0] 3 5733 2020Support: +81 [0]3 5733 2020Fax: +81[0] 3 5733 2010Email: Sales.Japan@hrboss.comAddress: Clover Kamiyacho 10F, 5-12-8 Toranomon, Minato-ku, Tokyo 105-0001 JapanOffice: +65 6812 5910Support: +65 6812 5911Email: Sales.Singapore@hrboss.comAddress: 120 Robinson Road, #15-01, Singapore, 068913Hours: 9am-6pm, Mon-FriHours: 9am-6pm SGT, Mon-FriConnect with usContactmailto:Sales.VietNam%40hrboss.com?subject=Sales@hrboss.commailto:Sales.China%40hrboss.com?subject=mailto:Sales.Japan%40hrboss.com?subject=mailto:Sales.Singapore%40hrboss.com?subject=https://www.facebook.com/HRBossAsiahttp://www.linkedin.com/company/hiringboss-ltd?trk=top_nav_homehttps://twitter.com/HRBossAsiahttps://www.youtube.com/user/HRBossAsiahttp://www.weibo.com/hrbosshttp://i.youku.com/HRBoss