The 10th Mother & Child FestivalCelebrating

MOTHER’s DAY 2013@ Mall of Arabia

March 21-23 An Event of

GLOBAL CONSULTANTS

The 10th Mother & Child Festival Branding

Mother’s Day Celebration Branding Thursday 21 March

Mother’s Day Festival

Mother’s Day Festival Stage and Stars

Mother’s Day Festival Stars & Stage Activities

Stage ActivitiesMagic Show & Games

Characters & Face Painting

Branding & Sampling Opportunities

Competitions & Kids Talents

Stars & Fun Characters

Exhibitor’s Booths

Kids Activities for Festive Days

Kids Fashion Shows

Cooking Corner

Free Space Possible Booth Designs

Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM

• Setup: stage and sound and light system, atthe fountain (seating for 500 people) with backdrop co-branding:

Mall of Arabia Mother’s Day & BABIES! Mother & Child Festival

• Professional MC for the party• TV sponsor possible (CBC-AlHayat-MBC)

Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM

• ACTIVITIES:1. Guest stars will be celebrated and given certificates and gifts donated by our sponsors2. Inspiring Mums: Real life stories of Mum’s & Kids will be presented3. Best Mother’s Day Card Competition4. Stage Shows: Singer and Kids Band, Stand up Comedy, Dances and perfromances

Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM

• Areas of Activities at the event:1- Hall of Fame: A corner where kids and parents can dress up n costumes and take a photo2- Arts & Crafts & Face Painting 3- Toddlers Playground Area4- Reading Area 5- Music Corner6- Cooking Corner7- Bouncers and Games Area / Kids Karoeke

Sponsorship of Mother’s Day Festival

MEDIA• TV Sponsor 200,000 EGP, or Barter based

on offering ads to our clients• Radio Mix FM for live coverage (possible

pre-event program)• Media Sponsors: Daily News, Monthly

English Magazines• Coverage in all daily newspapers & online

Full Event Promotional Campaign

• Outdoor : 2 Billboards on Mehwar and in Batal Ahmed Abdel Aziz

• Radio Ads: 75 Ad spots on Nile and Nojoum• Outdoor Cars Advertising Banners for one

week• 200,000 Door to Door Flyers campaign

covering Giza, Maadi, 6th October, Sheikh Zayed Mohandessin, Zamalek, Garden City, Dokki

Full Event Promotional Campaign

• 10,000 VIP Invitations to all Ministries, International Organizations, Embassies, Foreign Bodies in Egypt, Ladies of Egypt, Rotary, Innerwheel

• 60,000 Invitations to Schools, Nurseries, Executives working in Banks and MNC’s through our database

• 20,000 Carte Blanche Invitation post cards placed at prime F&B outlets throughout Cairo

Full Event Promotional Campaign

• Email Campaign to 100,000 recipients • SMS Campaign to 30,000 recipients• Digital Media Integrated campaign through

FB, Twitter, Youtube, LinkedIN• Mobile App and Online partners:

Magnificient Magazine, MummyChitchatsMobile app, School’s Guide and others

Post show Review

Exhibiting Area

Venue Mall of Arabia