the #1 way to accelerate your growth rate (without spending more money)
TRANSCRIPT
The #1 Way To Accelerate Growth Rate
(Without Spending More Money)
Key Kaye
@Kissmetrics
#KissWebinar
@thuelmadsen
HELLO!
I am Kev Kaye.
Founder at GrowthBOKs.com.
We help businesses build, launch and scale a growth process that produces unlimited growth with minimum risk.
You can find me @kevkaye
WATCH WEBINAR RECORDING NOW
What we’ll cover...
1
The #1 Way To Accelerate Growth
2
The Biggest Mistakes That Stunt Growth
3
How To Implement “The #1 Way”
(without spending more money)
Slides (+bonus material) at: growthboks.com/kissmetrics
Ever seen a business that can’t fail?
What do they know that I don’t?
Speed to Validation
Speed to ValidationThe amount of time it takes you to go from idea > implementation > validation.
“...it’s not enough to just get good at accomplishing things. It’s how fast you get good…”
Forbes, 2013. “The Need for Marketing Speed”
“By embracing and applying the power of speed… marketers can immediately improve their impact to the business.”
MarTech Today, 2015
How speed to validation accelerates growth...
Team has idea!
Facebook Ads!
Speed to Validation =
Growth Idea
Speed to Validation =
3 weeks
Implementation
Speed to Validation =
3 weeks 5 weeks
Validation!
Speed to Validation =
8 Weeks
Speed to Validation =
8 Weeks4 Weeks
Speed to Validation
1000 new users at 8 weeks
Speed to Validation
1000 new users at 4 weeks.
Speed to Validation
100%
Speed to Validation
100%
150%
Speed to Validation
100%
150%
186%
Speed to Validation
100%
150%
186%
195%
Speed to Validation
100%
150%
186%
195%
225%
1 Minimizes Waste
Increases Impact2
3 Competitive Edge
Big mistakes that slow speed to validation...
Shotgun Approach
Unorganized Process
No Clear “What next?”
How to increase speed to validation...
Caution: You can grow too fast...
1 Set Up A Process
1 Set Up A Process
2 Run Post-Mortems
2
● Was the idea validated?
● Why did the idea reach this outcome?
● What did we learn about customer?
● What should we investigate further?
● Should we update our roadmap?
Run Post-Mortems
3 Maintain An Idea Bank
4 Prioritize Ideas
4 Prioritize Ideas
● Simplicity
● Impact
● Probability
● Speed
5 Minimum Viable Tests
5 Minimum Viable Tests
1. Minimizes unnecessary investment
2. Produces valuable feedback
1 Set up a process
Maintain an idea bank
Prioritize ideas
Run post-mortems
Run minimum viable tests
2
3
4
5
Review...
Get Expanded Checklist (+slides) at : http://growthboks.com/kissmetrics
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
Key KayeFounder, GrowthBOKs.com
THUE MADSENMarketing Operations Manager, Kissmetrics
Questions?