thb summit 15

WRAP UP

March 23–25 | Austin, TXwww.techomebuilder.com

2 TecHome Builder Summit 2015 Wrap Up

Trying Tech:

Top Plays from the 2015 Summit

https://youtu.be/rJqnlAAHjx0

Introduction

Trying Tech: Four Builders Give Their Tips

Millennials Hold the Promise for the Next Building Boom

Home, Sweet (Smart) Home: Rising Numbers Forecast

Internet of Things Explosion

Updating the Tech Approach for the Do-It-Yourself Market

Faces of the Summit

Selling the New American Dream

Here’s a Bright Idea: Use Bloggers to Market for You!

10 Questions to Ask When Considering Home Automation

Lennar Redefines Builders’ Role in Implementing Tech

We’re Searching for TecHome Master Builders

4

6

8

10

12

14

16

18

20

24

25


Trying Tech:Forget the Engine That Could

Be the Engine That WillThe second annual TecHome Builder Summit is behind us, but builders are going full steam ahead with the relationships they fostered and education they received during Summit sessions, group presentations, one-on-one meetings and networking events.

The event saw a 50 percent increase in builder guests. More than 100 decision-making executives from the nation’s top building companies attended. And more than 60 brands represented the industry’s leading technology providers.

What’s even more impressive–nearly 85 percent of the builder guests agreed that they were considering switching vendors and over 80 percent strongly agreed that they’d be including more technology as standard as a result of the Summit.

So what’s next? Now it’s important to keep the momentum going and get on track for what we call TecHome Master Builder status (see p. 25).

Builders must target the key homebuying markets in a personalized way, take advantage of the smart home explosion, and implement the tips they gathered at this laser-focused TecHome event.

5www.techomebuilder.com

“Technology is going to be the norm. Any new home that’s built 10 years from now, it’s going to be standard in every one. If you don’t get with the times, you’re done.”

– Steven Showalter Ron Terry Construction, Northwest Montana

http://www.techomebuilder.com


Trying Tech:

Worth nearly $60 billion in the next five years, the smart home market is growing at light speed. It’s a key reason why high-volume builders are scrambling to tap into home tech.

New research from MarketsandMarkets shows the global smart home market was valued at $20.38 billion in 2014 and is expected to reach $58.68 billion by 2020, a 17 percent growth rate over just six years.

There’s a lot of money out there, but getting a piece of it is harder than you might think. High-volume builders have the burden of finding a partner and package that works for their customers’ lifestyles and price points. Their success depends on it. “It’s something that you’re going to have to do regardless of how you do it,” says Clint Skibinski of McBride and Son Homes.

Trying Tech:Four Builders Give Their Tips

Insider info

from the

TecHome

Builder

Summit

“Whether you offer technology as a standard package, build your business around it or completely outsource it to an outside provider, it’s something that is going to be around–and more involved in the homebuilding process.”

Skibinski is one of more than 100 decision-makers learning from his experiences with other builders, integrators and manufacturers at the 2015 TecHome Builder Summit. Now, he and a few other builders are offering some insider tips to others about how they plan to implement tech.

Most Popular Builder Tips

Most builders agree that the first thing you need to do is to find a partner and platform you can trust, educate yourself and your staff about the tech you’re selling and create a base package that includes a few options (such as a security system and lighting) that the homebuyer can add later.Following these tips will have you on the fast track to recurring revenue and give you an opportunity to tap into that $60 billion goldmine that the smart home market is poised to become.


Clint SkibinskiMcBride and Son Homes, Missouri1. Find a good partner and platform that’ll be around for a while.

(He likes Clare Controls, Savant and GE)

2. Know your homebuyer. (Do they want tech offered as a standard or prewiring for later?)

3. Know your market. (If energy is cheap, don’t focus on energy-efficient technologies)

Chris HinchEssex Homes, South and North Carolina1. Offer a base package.

(High-volume customers won’t pay high prices later for options)

2. Hide the smart home cost. (Once they have it, they want more)

3. Contact customers six months later with affordable upgrades. (A $40 light switch is an easier sell than a $1,000 system)

Steven ShowalterRon Terry Construction, Montana1. Educate sales staff.

(If they don’t try it, they can’t sell it)

2. Find an electrician or integrator who knows how to implement tech.

3. Prepare home with wiring so that buyers can upgrade later.

Jakki BrunnKaerek Homes, Wisconsin1. Bundle packages together for a better price point.

(Test the market beforehand)

2. Install expandable systems (Use a structured wiring package to start and go from there)

3. Think of ways to make tech sexy. (Promote lifestyle vs. pieces of technology)

Insider Tips



Trying Tech:

Let’s begin with some common misconceptions about the first generation who’ve lived all their lives in the Digital Age—the generation that represents the greatest opportunity for significant growth in the homebuilding marketplace since the Baby Boomers left Woodstock.

Top 4 Millennial MythsMyth 1: Millennials are pessimistic by nature.Reality: They are overly optimistic.

Myth 2: They’re all broke. Reality: Many have already made it into the ranks of the wealthiest households.

Myth 3: They’re self-absorbed. Reality: They take great pride in self-expression and individuality but connect with causes, people and companies they respect.

Myth 4: They’re frivolous spenders. Reality: Millennials are bigger deal/discount shoppers than any other generation, but brands, cause and reputation matter.

These were just a few of the takeaways from a TecHome Builder Summit session on marketing to Boomers and Millennials, which featured Steven Koenig, director of industry analysis for the Consumer Electronics Association, and Tim Costello, president of Builders Digital Experience (BDX).

Millennials Hold the Promise for the Next Building Boom

Builders must look to technology and novel approaches to market to the digital generation.

The environmentally conscious and wildly social Millennials will form 24 million new households from 2015 to 2025, according to a report from Harvard University: “Given the sheer volume of young adults coming of age, the number of households in their 30s should increase by 2.7 million over the coming decade, which should boost demand for new housing.” Whereas Boomers view technology as a helpful tool for convenience, energy savings and aging in place, Millennials view tech as mission critical. “They are more tolerant of complexity and expect obsolescence more than Boomers,” said Costello.

Marketing to MillennialsIn a time when the new home market share lost 9 percent between 1995 and 2013—and even the biggest builders are outsold by used homes 100 to 1—successful builders must transform the customer experience using technologies and focus on innovation, convenience, capability, the environment and energy savings—all things that support the younger buyer’s digital lifestyle. “Based on the population pyramid for the United States, we will have to wait 24 years, until 2039, for Millennials to enter their peak earning and buying period at ages 46 to 50,” Costello said. “And if you’re a builder, 24 years is a long time to wait to do nothing.”

What do Koenig and Costello recommend that builders should do in the meantime? They need to make buying a new home a more attractive option for young buyers’ lifestyles.


To market more effectively, builders must improve the attractiveness of ownership by designing and building a different housing solution. To compete both with the used-home market and the higher-end rental market—where trendy locations, custom amenities, connected technologies and socializing opportunities are already paramount—builders must pay close attention to the Millennials’ desires for personalization and modern design as well as sustainable, socially responsible, maintenance-free living.

Another option is providing some form of economic assistance, lowering the cost of ownership will draw Millennials away from the existing-home and rental markets. Builders can use a combination of interactive and personalization tools, ingredient branding and event marketing to keep the attention of those customers.

Also, rethinking the model of the single-family home entirely is becoming an increasingly important consideration.

“Millennials are often looking for smaller, single-occupant housing as well as reconfigurable housing to double-up with other buyers,” said Costello.

Final myth: The future can wait.

Reality: It’s already knocking at your door.

80 million Millennials (24% of U.S.)

Median income: $25,000 for ages 18-27 and $48,000 for ages 28-36

21 million still live at home with parents (but this trend is changing)

23% hold a bachelor’s degree or higher

39% are still in school

Average student loan debt: $33,000

21% are married, compared with 42% for

Boomers at same age; 20% are same-sex couples

Most racially/ethnically diverse/bilingual generation: 19% Hispanic, 14% African American and 5% Asian

Take five years longer to marry and have their first child (compared to 1970)

90% prefer owning to renting

77% rely on family member input for major decisions

51% make decisions based on recommendations from company websites

40% would like to live in an urban area in the future

The Rundownon Millennials in 2015

“TecHome features that are compatible with Millennials’ connected lifestyles—from home offices and charging stations to improved cell reception and automation—these are not wants but expectations for most younger buyers,” Costello said.



Trying Tech:

Mobile broadband is emerging as the fastest-growing technology in human history, says a new report from the International Broadband Commission for Digital Development.

“More than 2.3 billion people had access to mobile broadband by the end of 2014, and this figure will climb steeply to a predicted 7.6 billion within the next five years,” said Matthew Pine, director of marketing for Carrier, in a TecHome Builder Summit session on the Internet of Things and the Monitored and Managed Home.

Home, Sweet(Smart) Home:

Rising Numbers Forecast Internet of Things Explosion.

Pine noted that the number of residential gateways and routers deployed by broadband service providers around the world will increase to 120 million by 2017, according to Parks Associates.

Millennials, Pine said, are amplifying these trends. “When it comes to the next generation of homeowners, more than half—56 percent—of Millennials surveyed by Better Homes and Gardens believe home technology capabilities are more important than curb appeal,” Pine said.


“Homebuilders must capitalize on the opportunity to have a lifetime relationship with the consumer,” said Pine. “Customer satisfaction means you don’t just deliver a smart home, you deliver a smart solution.”

“If a home is not up-to-date with the latest tech capabilities, 64 percent of Millennials would simply not consider living there.”

In addition, 84 percent of the younger Americans surveyed believe that technology is an absolute essential to have in their homes. The most sought-after technologies are an energy-efficient washer and dryer (57 percent), security system (48 percent) and smart thermostat (44 percent).

“And smarter doesn’t just translate to technologies,” Pine added.

“Millennials are more concerned than any other group with their environmental impact and look for ways to reduce their energy use.”

As key takeaways, Pine stressed that homebuilders must build internal competency and capability in the connected home while developing a strategy to insource or outsource to reliable, long-term partners such as manufacturers and contractors.



Trying Tech:

Millennials love technology and want to set it up themselves, causing builders to figure out ways to sell it as a DIY gateway.

Updating the Tech Approach

for the Do-It-Yourself Market

Unlike Boomers who can afford high-end devices may be a little more uncomfortable with the tech components, Millennials are happy with the basics and have confidence that they can install much of it themselves.

“All week I’ve been making a list of things I want to retrofit into my own house,” said Conley Black, a Millennial and new home consultant for Goodall Homes in Nashville. However, when one of his friends bought a house through Goodall, he told Black, “I was disappointed that you don’t offer any automation.”

This got Black thinking about technology and led him to the TecHome Builder Summit. “If you offer technology to Millennials and if it’s priced right, they’ll buy it,” he said.

“They can do it themselves; they don’t have to pay us 40 percent more. But we want to make it easier for them. You can do it later and pay $1,000 out of pocket or pay $5,000 and do it now.”

Maybe it isn’t such a hard sell, but it can be intimidating for salespeople who don’t know about the latest products.

Offering Millennials the opportunity to roll tech expenses into their mortgage makes the professionally installed option that much more appealing.

Laurie Myers, purchasing and design manager at Nilson Homes in Northern Utah, said,

“More customers are coming in asking questions about technology. And we’ve got the deer-in-the-headlights look. They want tech included in their loans; they don’t want to go aftermarket.”

“I’m trying to implement the tech now so that we can keep our market position, stay on top, keep innovating and just stay ahead of the competition.”

– Stephen Kromer Kromer Investments, Reno, Nevada


Her company is considering smart garage door openers, lock systems and a smart thermostat as a standard for Millennials and then putting together packages of additional options.

Clayton Burnham, another Millennial and estimating manager at Hubble Homes in Boise, Idaho, said selling technology to Millennials doesn’t have to mean offering a fully connected home.

It can be as simple as including structured wiring, which can encourage Millennial DIYers to add more features during the sales process and afterward.

“Making sure that whatever they have in their homes is adaptable to future needs is going to be important.”

“[These] are people that are online constantly and they don’t trust anyone to do it themselves, so you can create that infrastructure in the wall and they can build upon that system how they like,” said Burnham. “All our buyers have different price points they’re trying to meet, so we have to have tiered levels of what they can do.”



Trying Tech:Faces of the

Summit


Faces of the

Summit

NOW KNOWN AS



Trying Tech:

“We have a new American Dream; it’s not the same as it was. It’s not to own a home now; it’s to have a lifestyle. Can I provide myself with the lifestyle I want, and how best can I do that?” leadership coach Mike Moore told builders during a TecHome Builder Summit session.

Homes are no longer the investment they were; they are now the focal point of a lifestyle. So how do you sell a lifestyle?

Selling theNew American Dream

Builders trying to recapture the customers they had before the housing boom went bust need to recognize these changes, and those who can adapt and evolve will see success.

One way for builders to do that is to include technology packages in their homes so that they can differentiate themselves from the competition and market their homes as a lifestyle choice.

Moore said that builders will get more interest and payback if they are more aggressive with the technology packages they include in their homes on all levels: starter homes, step-ups and aging-in-place homes.

“You are no longer production builders; you are builders who build personalized homes on a schedule now. It’s the first mindset that you have to change, and if you don’t change it you’ll continue to struggle,” he said.


He then set the audience loose to brainstorm answers to three questions for three groups of buyers: First-time, Step-ups and Final Destination buyers:

In your next community what will be the technology standard and what will be the upgrade technology?

How will you better prepare salespeople to use the new home technology?

How will you change the sales environment?

Most of the builders agreed that their offering would range from structured wiring, a connected thermostat, Wi-Fi and light controls to à la carte options for Millennials willing to pay for them, as well as larger packages such as security systems, full lighting control and an entertainment package for step-up homes and for Boomers heading into retirement.

What most interested the crowd, however, were the responses on how to sell the tech packages. Some of the answers received high approval.

Barbara Friedman, a project consultant for Legacy Design Build Remodeling, suggested that as well as training their sales staff to sell technology, builders should also hire Millennials to sell it.

“Hire Millennials—make sure they’re trained and updated on new developments. [And] maybe give them a $500 basic system in their home. It would be the best of both worlds,” Friedman said.

David Patterson of the PulteGroup said salespeople need to understand what they’re selling to be successful. Vendors should train home salespeople in how to use and sell the products.

“If the salespeople don’t know how to sell it, you’re not doing yourselves any good by offering it.”

Friedman’s group suggested handing Millennial customers a tablet and letting them wander through a model home. The tablet would include the needed apps, and beacons that automatically display selling features and show the buyer how to interact with the devices would be placed throughout the house.



Trying Tech:

Mike Moore of Moore Leadership and Peak Performance may have some great ideas when it comes to marketing home technology and boosting sales, but one idea that had builders talking after the roundtable session came from one of their own—Michelle Brunn, vice president of sales at Granville Homes. That idea was to get bloggers to market the house for the builder.

“The idea came during our brainstorming session on unique ideas to market to Millennials,” she says. “Since we know testimonials are a great way of marketing—having bloggers (mommies, foodies, vacationers and so on) stay in the models and blog about their experience seems like a unique way to penetrate this market and spread the word.”

Brunn is also putting her money where her mouth is. She has reached out to several California vacation bloggers to measure their interest in staying in a model vacation home in the Sunrock at Shaver Lake community and writing about their observations on a voluntary basis. This area is known for its clean mountain air, fragrant pines and plenty of summer and winter activities.

“We are the same distance between San Francisco and Lake Tahoe to San Francisco to Shaver Lake but are a third of the price because most people aren’t aware of the area,” says Brunn.

Homebuilder to host vacationers in return for blog content.

Here’s a Bright Idea:Use Bloggers to Market for You!

Of course, guidelines would have to be put in place so that the model isn't damaged. The frequency of stays would be determined by the success of the blog posts. The model is open Saturdays and Sundays, so the blogger can reside there during the week. This could also be a good opportunity for the builder to get to know the blogger and for the blogger to learn more about Granville Homes. Who knows—maybe this experience will turn the blogger into a potential client.

“They could stay there and we could treat them to dinner at some local spots and talk about the areas and our vacation homes,” Brunn says.


During their “vacation,” the blogger would get to know the ins and outs of a Granville Home and play with the technologies within, such as the Wi-Fi enabled thermostats, garage door opener, front door locks, alarm system, surveillance camera and app-controlled lighting. Granville Homes is also looking to include a product that detects water leaks. “We have a great tech package included for people who want to check on their cabin from afar,” says Brunn.

From there, the blogger writes about his or her adventures in the area and the available home features, and Granville Homes will host the blog post on their site. The hope is that the first-person account will attract potential clients.

Not only are many bloggers Millennials, but so are many blog readers and homebuyers. She hopes that this idea will take off so that she can expand this type of marketing to other Granville Home communities that cater to this market.

“For the younger buyer we also have a community that has miles of trails, a golf course, tennis courts, an Olympic-size pool, workout facility and restaurant. If we could find some local mommy, foodie or fitness bloggers, then we could do the same type of offering.”

We smell big opportunities here. While having bloggers stay in a model home is innovative, imagine having potential clients test-drive a home for a week. It’s another page homebuilders can rip out of the automotive marketing handbook.

“This target market would likely be geared more towards Boomers or Millennials who have seen early success and are in the market for a second home,” says Brunn.

“Everything is done on tablets and on smart phones. It’s like we need to hit that market now, and nobody else in our area is doing so.”

– Chris Hinch Essex Homes, South and North Carolina



Trying Tech:

Risky and messy are two words that come to mind when high-volume builders think about technology options. Wouldn’t it be easier to work from a single set of specs?

Easier maybe, but it’s not your best option. New home buyers are now demanding the latest technologies and personalized features to lure them away from existing homes and rentals.

One such option, sometimes offered standard, is home automation. It’s been around for decades, but until recently, many production builders have steered clear of it because of cost and complexity.

Below we share 10 questions that could help provide the confidence you need to make automation a key part of your business model and make the difference between losing a sale and turning a profit.

High-volume builders can help themselves cash in on the TecHome boom.

10 Questionsto Ask When Considering Home Automation

1. First off, what is home automation?

Home automation systems are typically used to control lighting, heating, ventilation, air conditioning, appliances, communication systems, entertainment and home security devices to improve convenience, comfort, energy efficiency and security.

Devices are connected through a home network to allow remote access through a personal computer, smartphone or tablet. Home automation also refers to home control and smart or connected home technology.

2. How has today’s TecHome evolved beyond the electronic house of 20 years ago?

Home automation today goes far beyond home theater. It has transformed along with the concept of “home,” which is not just the building where you live but also extends to the handheld device in your pocket. This new level of complexity makes having a trusted integration partner, as well as tech-savvy subcontractors, absolutely essential.

“You have to have confidence in the knowledge yourself to answer questions and give that confidence level to your homebuyer.”

– Jakki Brunn Kaerek Homes, Southeastern Wisconsin


3. How do I learn more about home automation?

While Googling “home automation” and searching manufacturer websites can lead to helpful (and lots of not-so-helpful) information, a more effective and efficient method is to seek out a reputable low-voltage integrator in your area.

Integrators are experts in wired and wireless technologies for the home, and they bring the wisdom of experience from interacting with a wide range of builder clients and customers. Meeting with manufacturers and integrators at events—such as our TecHome Builder Summit—is also a worthwhile idea.

4. What has kept you from offering home automation in your homes before now?

In preparing for your integrator meeting, it’s important to take stock of your knowledge of, experiences with, assumptions about and reasons behind any resistance to home automation. Cost? Lack of customer interest? Complexity?

Waiting for a single interoperable platform? Realizing what you do and don’t already know will lead to the best solutions for your buyers and your business.

5. How do your customers feel about home automation?

Before any talk of a specific technology solution, you must have a deep sense of both your level(s) of the market—higher, middle and/or lower—and what your individual customers are expecting, desiring or considering in terms of home technology. What is their digital lifestyle?

How many digital devices do they own, and how much control and ease of use are they seeking? How does age—Baby Boomer, Gen X or Millennial—affect their approach to technology? Addressing these questions directly with your customers will save you time and money.

6. Should you prewire for wireless automation and wait for the customer to make a decision, or should you install a system as a standard feature?

This is an excellent question for your integrator. Structured wiring is the foundation of most home automation systems today, and it’s incredibly beneficial, even a necessity, to have a comprehensive plan in place before construction begins.

This satisfies your customer’s existing technology needs as well as potential tech expansion and upgrades in the near future. Costs of installing and configuring specialized wiring generally run between a half and 1 percent of the home’s total cost.

Realizing what you do and don’t already know will lead to the best solutions for your buyers and your business.



Trying Tech:7. How much money should you invest in automation so that it reliably improves your profit margin on each home you sell?

The answer to this question can vary widely depending on your individual business model. In the production market, economies of scale from installing tech across multiple homes and developments can be a huge advantage in terms of costs and pricing.

Working out the calculus of right-sizing your investment should involve conversations with your integrator, contractor and manufacturer partners, your customers and their realtors, and your peers across the production and custom building markets.

8. How will you market home automation to your customers?

Start by educating yourself and your sales staff about the benefits and challenges of home automation. Bring in an integrator early and often to meet with the customer, and trust them to share their expertise. Customers want to experience the technology, not just hear or read about it, so it’s useful to install the tech in your design showroom and model homes, as well as making the control app available for customers to play with on their own smart devices.

9. How will home automation impact your construction process and your timeframe?

The comprehensive prewiring and installation plan mentioned in question 6 will help you keep your project on time and on budget—from rough-in and trim-out, through component installation and programming/testing, to client instruction and follow-up.

10. Should you provide service and support for systems once they are installed?

Much of this—along with the attendant warranty issues—is handled by the integrator or manufacturer, but this is an important topic of discussion early on with your integration partner. Don’t simply leave the fate of the system in the customer’s hands without proper resources in place.

“What brought me here is to learn more and figure out what’s going on in the marketplace, and after being here, I’ve seen the benefit of offering more.”

– Clayton Burnham Hubble Homes, Boise, Idaho


March 21-23, 2016Orange County Convention CenterOrlando, FL

It’s Coming...

techomeX.comThis first-of-its-kind expo will gather the entire ecosystem of players to deliver the TecHome.


www.techomex.com


Trying Tech:

All those notions you builders have about selling tech, throw them out the window. And hopefully it’s one with automated shades you convinced your client to buy.

Lennar Ventures chief marketing officer Emily Frager says that where the industry is going, the builder is the new salesperson.

“I think now is the time that homebuilders need to adopt almost a retailer mentality in terms of how we’re going to bring the adoption of the smart home to life.”

Frager proclaimed what some are calling a ground-breaking trend at the TecHome Builder Summit. She says it’s become the builder’s responsibility to make sense of the hundreds of products and platforms out there and to market them to the homebuyer in a simple, compelling way.

“Ultimately, the buck is going to stop with the builder who put these products in the home,” she says. “And we have to be prepared to service that. That’s where it’s probably very overwhelming.”

But it’s also exciting. All of these home technology options allow builders to differentiate their new homes from existing homes and rentals. Whether they are affordable luxuries or energy efficiencies, the key is for builders to focus on the lifestyle benefits and not the individual products.

Lennar Redefines Builders’ Role

in Implementing Tech

Experts say it’s the builder’s responsibility to find a simple, sellable package.

“Talking about wires and protocols and bits and parts and pieces is not going to work,” says Frager. “You lost them at ‘protocol.’”

Just letting your clients know this technology is out there and you can offer it in a base package is the first step. Many of them still think they have to purchase it at an aftermarket retailer.

“Our job now is to surprise and delight them with functionality and lifestyle features that they could have never imagined they could have in their $200,000 homes and then deliver on that promise with a seamless service, which is easier said than done,” she says.

If it’s done well, it will really be an unbelievable win for everybody in the TecHome marketplace.


In the final session of the TecHome Builder Summit, AE Ventures President John Galante announced a visionary project recognizing both a new era of opportunity for builders with regard to installed technologies and their struggles to keep pace with and maximize the benefits of technology in the homes they build.

In Search of TecHome Master Builders, spearheaded by AE Ventures and a group of industry experts, will define goals for builders to improve service to homebuyers and create meaningful advantages for their businesses. The project will develop recommended practices and resources for achieving and maintaining TecHome Master Builder status.

“Later this year, AE Ventures will publish A Call to Industry Action white paper that will include a set of recommended competencies and best practices that homebuilding companies and individual professionals could pursue to fairly claim and promote themselves as a TecHome Master Builder or a TecHome Master Professional,” said Galante.

We’re Searching forTecHome Master Builders

Is This You—or Someone You Know?

Activities and products will include presentations at the TecHome Builder Summit, as well as qualitative and quantitative research conducted on builders, homebuyers, realtors and homebuilding industry investment analysts.

AE Ventures will also produce sales and marketing aids for TecHome Master Builders and Professionals such as promotional vehicles and self-certification materials.If you would like to join our Industry Experts Group and help us in our mission to define and develop the TecHome Master Builder program, email John Galante at [email protected].

Industry Experts Group

• Jacob Atalla, KB Home

• Michael Bartleman, Beazer Homes

• Jim Crowell, e-TECH

• Rick Greene, Green Energy and Electric

• Barry Hensley, NorthStar Luxury Homes

• Joan Marcus-Colvin, The New Home Company

• Joyce Mason, Pardee/TRI Pointe Group

• Curtis W. Morrison, Certified Building Design

• Chad Williams, Pepper Viner Homes



Trying Tech:

March 21-23, 2016 | Orange County Convention Center | Orlando, FL

November 4-6, 2015 | Omni ChampionsGate | ChampionsGate, FLThe tech strategy event for luxury builders100+ of the nation’s most innovative luxury homebuilders, that target the top 20% of homebuyers in their markets

The tech strategy event for the broad horizon of residential contractors75 of the nation’s most innovative residential contractors:

The education and networking event for the entire ecosystem of TecHome industry players3,000 attendees from across the nation, will gather, including:

• electronic systems contractors

• electrical contractors

• energy generation contractors

• HVAC/IAQ contractors

• appliance contractors

• plumbing & irrigation contractors

• pool & spa contractors

• window covering contractors

• high-volume builders

• luxury/custom builders

• multifamily builders

• remodelers

• residential real estate developers

• realtors

• electronic systems contractors

• electrical contractors

• energy generation contractors

• HVAC/IAQ contractors

• appliance contractors

• plumbing & irrigation contractors

• pool & spa contractors

• monitoring & managed services providers

• telecommunications service providers

The tech strategy events for luxury and high-volume builders, along with residential contractors

100+ of the nation’s most innovative luxury homebuilders that target the top 20% of homebuyers in their markets

100+ of the nation’s most innovative high-volume homebuilders

100+ of the nation’s most innovative residential contractors (see above for contractor categories)

December 7-9, 2016 | Omni & Convention Center | Fort Worth, TX

Upcoming EventsSnapshot Who’s Attending


November 4-6, 2015 | Omni ChampionsGate | ChampionsGate, FL

TecHome ContactsNancy FrancoExecutive [email protected]

Amelia AndradeOperations [email protected]

Jasmine LeitzelDirector of Business Development – [email protected]

Katie WesterduinGuest [email protected]

Arnie WolfsonSales [email protected]

Jillian Bateman-MooreDirector of Marketing & [email protected]

Casey [email protected]

Kelly [email protected]

Andrea [email protected]

Steve WithrowEditor-in Chief,TecHome Contractor & [email protected]

John [email protected]

Operations & Guest Relations

Sales

Editorial


always evolving.

TecHome Builder is a product of

http://www.ae-ventures.com

thb summit 15

Documents

annual techome builder

techome master builders

summit sessions

builder guests

highvolume builders

techome master builder

smart home explosion

builders role