T E X A S P L A I N S T R A I L R E G I O N

Dirt Trails to Iron

Rails

Thanks to our sponsors

Childress Chamber of Commerce

Childress Main Street

City of Childress

Sponsorships still available: Show your support and show your colors! Contact us today:info@TexasPlainsTrail.com

WHO SHOULD ATTEND• All Heritage Tourism Partners in the Plains & Panhandle • Elected Officials and Community Leaders• Destination Marketers • Historic Preservation Supporters• History lovers and general public

T O U R I S M A P R E S E R VA T I O N

R O U N D U P 2016JULY 20, 21,22 C H I L D R E S S

WED.,JULY 20 • 501 WINERY•MAIN STREET CHILDRESS THURS., JULY 21 •CHILDRESS EVENT CENTER FRI. JULY 22 • WORKSHOP$85 PER PERSON • CALL 806.252.6554 featuring

STATE HISTORIAN of Texas BILL O’NEAL sharing “Adventures of a Back-Trailer”

A L L A B O A R D !

WWW.TEXASPLAINSTRAIL.COM/ROUNDUP

Texas Plains Trail Tourism & Preservation Roundup 2106 www.TexasPlainsTrail.comPresenter Lineup and Schedule HighlightsWed., JULY 20 Arrive and enjoy your afternoon and evening in Childress, Texas

Discover Childress (on your own) Shopping, lunch, etc. — go to www.cityofchildress.com for a full directory! On your own

2:30-4:00 Texas Plains Trail Region Board Meeting. At Childress Event Center, 1100 7th St., NW, Childress TX 79201, (940) 937-4100. Open to the public; please RSVP to info@TexasPlainsTrail.com by July 15.

1:00–5:00 pm Early arrival registration and exhibitor setup, Large hall, Childress Event Center. Childress has always been a crossroads of trails, rails, and highways in the eastern Texas Panhandle, with plentiful lodging, eateries, and recreation. Rodeos, golf, amateur sports, shopping, arts—Childress has lots to enjoy! Today this bustling city is building on its history as a regional hub with a brand-new, state-of-the-art, multipurpose event center. Our Roundup sessions will all take place in the Large Hall, a cool, welcoming space with plenty of room for attractive exhibits around the perimeter of the meeting area.

Exhibitor booths $50

5:30–7:30 pm Opening Reception, 501 Winery, 109 Ave. E NW, Childress, TX 79201, (940) 937-8155 Directly across from the courthouse in the lovingly repurposed, historic Women’s Department Club Building is a jewel of a winery located right on the beaten path between the Metroplex and the Rocky Mountains. Adam Bishop, local preservationist and viticulturist, will talk with us about his experiences in growing wine grapes and raising prize Longhorns here in the Panhandle and guide us through a tasting of his 501 Wines. Wondering where the label got its name? Stop by the site of the old Fort Worth & Denver rail line in downtown Childress, and see the iconic locomotive this city takes such pride in preserving and honoring!

Wed./Thurs. Conf. registration$85; reception guest $25

7:30 pm until— Dinner and networking at local restaurants on your own. Meet up with friends old and new, and set the stage for a productive work day. You’ve got some great dining options in Childress: www.cityofchildress.com

THURS., JULY 21 TPTR Roundup at Childress Event Center, 1100 7th St., NW, Childress TX 79201 Let’s make tracks for a successful year of tourism and preservation education and marketing throughout our region and beyond. Bring a supply of your destination’s travel literature for us to distribute for you. And bring your own questions, ideas, and goals!

8–9 am Registration and Welcome Coffee, courtesy of Childress Women’s League (breakfast on your own, at hotels)9–9:30 am Welcome to Childress Mayor Brett Parr, and Susan Leary of the Childress Chamber of Commerce/Childress Main Street

give us a glimpse of what to expect during our visit. We’ll present our new slate of officers and thank outgoing ones.

9:30–9:50 am “Gone to the Texas Plains Trail.” Travel video promotion for our region, designed by Texas Plains Trail interns and produced by Doug Baum of the Texas Camel Corps; overview of TPTR’s strategic goals for 2016–17 by board president Kristine Olsen (Dalhart) and advocacy chair Suzanne Bellsnyder (Spearman).

9:45–10:30 am The Red River War Heritage Partners Project: Get on Board! An update by Panhandlle-Plains Historical Museum curator Michael Grauer. You’ve been hearing about the Red River War Partners summit in Old Mobeetie in June 2016, driven by the Panhandle Tourism Marketing Council and Childress museum board member John Preston. Here’s your chance to learn more about the ways your museums, sites, and communities can benefit from—and contribute to—the synergy in drawing visitors to “one of the most significant American wars you’ve never heard of.” Take home lessons and practical goals from this major interpretation/education/marketing initiative as it’s just starting to build up steam.

10:30–10:50 am Snack & Beverage Break. Sodas, light treats, and a chance to network with friends from all over. Visit exhibit booths.

10:50–11:50 am Trail Drives, Rail Lives: Preserving and Celebrating “Linear Resources” in Our RegionWith highlights from The Last Stagecoach to Matador (Carol Campbell, Motley County); The Underwood Pullman Car Project (Pam Brink & Cindy Martin, Lubbock County); the Bankhead Highway Tourism (Big Spring, Colorado City); and The Great US 83 Whistle-Stop Tour (Barbara Brannon, TPTR)

11:50—noon Exhibit Booth and Restroom Break. Visit exhibit booths. Bring plenty of your own business cards to swap!

12:00–1:15 pm Lunch and keynote presentation

“Adventures of a Back-Trailer” with State Historian of Texas Bill O’Neal. Many generations of trailblazers have gone before us in the Lone Star State, along buffalo tracks and wagon trails, on horseback and via the Iron Horse, as pathfinders on our state’s earliest auto routes, and even via untested paths into outer space. But Bill O’Neal has spent a lifetime following along behind these adventurers, absorbing their amazing stories and teaching them to others. How can we aim to inspire visitors to our destinations as he’s done for so many years? Sit back, listen, and learn!

Lunch included in registration

1:15–1:45 pm Book Fair and Signing by Bill O’Neal and regional authors/publishers.

1:45–2:30 pm Getting on Track and Staying There with Local Event Promotions. Lisa Mahler (Borden County), Holle Humphries (Quanah Parker Trail), and Conrad Masterson (Cottle County), and Barbara Brannon (Texas 52-Step Tour) describe successful event strategies and open up discussion on how we can tap into resources for sharing more widely.

2:30–3:00 pm Practical Plans for Promoting Events. Fairs, rodeos, farmers’ markets, classic car rallies—events of all sorts draw publicity and participation to our region—but only if we get the word out! We’ll strategize for 2016–17.

3:00–3:30 pm Snack and Beverage Break Light treats and more networking. Take one last opportunity to visit exhibitor booths.

3:30–4:00 pm Texas through the Lens of Videographer Russell Graves. Wildlife photographer/videographer Russell Graves, head of the Childress EDC, shares some of his favorite adventures and images.

4:00–4:45 pm Full Steam Ahead: New Opportunities for TPTR. TTIA Travel Fair Amarillo; Authentic Texas magazine; State Fair

5:00–until Tour of Childress County Heritage Museum; Dinner and Entertainment at The Main Event, downtown Childress

FRI., July 22 9:30–11:30 am. Workshop: Legislative Advocacy 101. Refreshments served. INCL.

Register & book hotels at www.TexasPlainsTrail.com/Roundup. info@TexasPlainsTrail.com; 806.747.1997

Texas Plains Trail Tourism & Preservation Roundup 2016 www.TexasPlainsTrail.comRegistration form Complete and mail with your payment to Texas Plains Trail Region • P. O. Box 88 • Lubbock TX 79408-0088 OR scan and e-mail to info@TexasPlainsTrail.com OR register online at www.TexasPlainsTrail.com/Roundup Don’t forget to reserve your lodging: download lodging list at www.TexasPlainsTrail.com/Roundup EVENTS COST NO. TOTAL

Full Conference Registration, July 20-22, 2016 Includes all conference activities: conference sessions, opening reception, conference-day breaks and lunch

$85

1 Ticket to Opening Reception and Presentation by Adam Bishop, 501 Winery $20

P R O M O T I O N AL A N D S P O N S O R S H I P O P P O R T U N I T I E S

2 Vendor/Exhibitor Booths available in Large Hall of Childress Event Center; open Thursday 9 am-5 pm. Vendor setup 1–4:30 pm Wed., July 20 and 8–9 am Thurs., July 21; takedown 4–5:30 pm Thurs., July 21.

$50

3 Conference bagInclude your swag in our conference goodie bag at no charge! Send 125 of your small imprinted items, suitable for promoting your tourist destination, by JULY 15, 2016, to Childress Chamber of Commerce • 237 Commerce St, Childress, TX 79201, (940) 937-2567Please email a description of what you’re sending to Susan Leary at c_commerce@att.net

FREE

4 Literature ExchangeRoundup is a great opportunity for you to bring quantities of your organization/community/destination’s tourism materials for the Texas Plains Trail Region to distribute at the State Fair of Texas and year-round at travel and trade shows and the Palo Duro Canyon State Park Visitor Center. Save on postage and shipping by bringing 250 to 500 copies of your materials (4x9 rack card or brochure preferred) to leave on the Literature Table. And take quantities of ours with you.

FREE

5 Program Listing Your business/organization listing in conference program directory $106 Gold Sponsorship • Two tickets to all Roundup events • Emcee’s recognition as Gold Sponsor preceding conference

session • Identification with logo as Gold Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Half-page color advertisement in conference program • Inclusion in all advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$1,000

7 Silver Sponsorship • Two tickets to all Roundup events • Identification as Silver Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Quarter-page color advertisement in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$500

8 Community Sponsorship • One ticket to all Roundup events • Identification as Bronze Sponsor in all advance promotional materials, including print and radio advertising, posters • Listing in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$250

9 Donation, or Other:T O T A L

Date Name of participant Preferred first name for name tag:OrganizationAddressPhone ( ) E-mail

Method of payment Visa MasterCard Discover AmEx Check number__________Name on credit card SignatureNumber Expiration C V V

Please complete a separate form for EACH participant, even if paying jointly—print clearly! RUREG 061516

What’s the Texas Plains Trail Tourism & Preservation Roundup? It’s your once-a-year opportunity to connect with others in the heritage tourism industry, to recharge your batteries, and to have FUN! This year marks our 8th annual Roundup, and we’re pleased to present an information-filled, day-long conference with an opening reception the evening before and a hands-on marketing session the day after. Join us!

BILL O’NEAL, STATE HISTORIAN OF TEXASBill O’Neal was appointed to a two-year term by Gov. Rick Perry on August 22, 2012, at an impressive ceremony in the State Cap-itol. Bill is headquartered at Panola College (www.panola.edu) in Carthage, where he has taught since 1970. For more than 20 years Bill conducted the state’s first Traveling Texas History class, a three-hour credit course which featured a 2,100-mile itinerary. In 2000 he was awarded a Piper Professorship, and in 2012 he received the Lifetime Achievement Award from the Wild West Historical Association. Bill has published over 40 books, almost half about Texas history subjects, and in 2007 he was named Best Living Non-Fiction Writer by True West Magazine. In 2013 he was awarded an honorary Doctor of Letters degree by his alma mater, Texas A&M University–Commerce.

He blogs about his travels and activities at “Lone Star Historian 2,” http://lonestarhistorian2.blogspot.com

HOTEL INFORMATION

Childress has many different lodging options, but they have selected 3 to recommend with special rates. All are conveniently located along US 287. Call hotels directly and request Texas Plains Trail Region rate.

Hampton Inn & Suites 400 Madison Ave, Childress, TX 79201; (940) 937-3500(free breakfast) $85/night

Holiday Inn Express & Suites3001 Ave F NW, Childress, TX 79201; (940) 937-0900(indoor pool; free breakfast) $85

Super 8 Childress411 Ave F NE, Childress, TX 79201; (940) 937-8825$69

GOLF

Are you or your traveling companions interested in getting in a game while in Childress? Special rates available at the city’s beautiful Stoney Ridge Golf Course.FM-2530, Childress, Texas 79201Call Susan Leary to arrange packages, (940) 937-2567