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DAY 2 | 21 August 2018 NEW DELHI, INDIA

Agriculture | Biotech | Health | Organic

Iam glad that India Trade Promotion Organisation (ITPO) and Exhibitions India Group are

jointly organising a three day expo Wellness India 2018 expo and Krishi India expo at Pragati Maidan, New Delhi during August 20-22, 2018.

I extend my greetings to the organisers of the expos and my wishes to all the participants for a successful conduct of the expos.

Krishi India 2018 Expo | 1www.krishiindiaexpo.com

OrganiserCo-Organiser

w w w . w e l l n e s s i n d i a e x p o . c o mw w w . k r i s h i i n d i a e x p o . c o m

Iam happy to know that the Indian Trade Promotion Prganisation (ITPO) and

Exhibitions India Group are organising Wellness India 2018 expo and Krishi India 2018 expo at Pragati Maidan in New Delhi from 20 - 22 August, 2018.

In India, changing environment, lifestyle and stress are giving rise to ailmets. I hope the Wellness India expo will provide a platform to showcase newer technologies in healthcare sector and promote Government’s vision “Health for all” by making people aware of the importance of Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy.

Agriculture is an important source of livelihood for rural poor in India. However, farmers’ income remains low in comparison to those working in non-farm sectors. The Government has set a goal to double farmers’ income by 2022-23. I hope the Krishi India expo will showcase latest farm technologies to increase productivity and cost savings and promote Government’s vision of doubling farmers’ income.

I convey my best wishes for the successful conclusion of the Wellnes India 2018 expo and Krishi India 2018 expo.

Dr. Harsh Vardhanhon’ble Minister for Science and technology and

environment, Forest & Climate Changegovernment of india

Congratulations to the Indian Trade Promtion Organization (ITPO) and Exhibitions India

Group for organizing Wellness India 2018 Expo and Co-located Krishi India 2018 Expo at Pragati Maidan in New Delhi from 20th - 22nd August, 2018.

Increasing the Minimum Support Price (MSP) of Kharif Crops by one and half times of their cultivation cost is a historic decision. Till now the Agriculture Policy was focusing only on increasing the production and with the Farmers’ hard work, research and policy, the production did increase, but income of farmers’ did not.

Cost of labour put in by animal, machine and people, rent of leased land, seeds, fertilizer, irrigation, depreciation on implements and labour of family members have been included in the production cost. Now, farmers will get cost of cultivation plus 50% more for their crops.

In order to reduce the cost of cultivation, so that farmers ger more returns, the Soil Health Card was launched. By knowing the Health of Soil, farmers will use only those fertilizers that are required. This will reduce the use of chemical fertilizers by 5-10%.

I hope the Expo provides opportunites to hear some of the foremost thinkers in the field of Organic, Health, Biotech and Agriculture.

My best wishes to the organizers for organizing such a brilliant events.

Iam glad to note that the India Trade promotion Organization (ITPO) and Exhibitions India

Group are organising Wellness India 2018 expo and the co-located Krishi India 2018 expo at Pragati Maidan in New Delhi from 20-22 August, 2018.

I am happy to share that healthcare service delivery has improved in terms of quality and content of care, as evidenced by increased footfalls, for not just institutional delivery but also for outpatients and inpatients due to various programmatic interventions.

Several new initiatives have been launched in the last four years, targeted towards expanding access and reducing costs, as the Ministry of Health and Family Welfare moves along the path to universal health care. The positive features of the Indian systems of medicine are their diversity and flexibility, accessibility, a broad acceptance by a large section of the general public, comparatively lesser cost and growing economic value. I look forward to the outcomes of the deliberations at the various conferences to be held at the Expo. The outcomes could play a key role in development of policies, strategies and mechanisms for the immediate future. I believe a healthier, happier India makes for faster, better decision-making, better productivity, and ultimately, a healthier bottom line.

I wish the Expo a great success, and extend my best wishes to the participants, buyers, organisers and all other associated with this event.

Shri Parshottam Rupala Shri Ashwini Kumar Choubey Shri Anant Kumar Hegde hon’ble Minister of State for Panchayati raj

and agriculture & Farmers Welfaregovernment of india

hon’ble Minister of Statefor health & Family Welfare

government of india

hon’ble Minister of State forSkill Development & entrepreneurship

government of india

It is heartening to learn that the India Trade Promotion Organisation (ITPO) and Exhibitions India

Group are organising Wellness India 2018 Expo and the co-located Krishi India 2018 Expo at Pragati Maidan in New Delhi from 20-22 August, 2018

There is a need to fully tap the potential of wellness systems, developed through centuries of wisdom of this ancient civilization. India holds advantage as a medical tourism destination and such endevours in this direction will yield positive results.

I wish success to Wellness India 2018 Expo and the Krishi India 2018 Expo.

Smt. Rashmi VermaSecretary, Ministry of tourism

government of india

Krishi India 2018 expo/Wellness India 2018 expo began today, offering attendees everything healthy, enriching and empowering.

KJ Alphons: India is a wellness nation

T he inaugural session of Krishi India 2018 expo/Wellness India 2018 expo saw Union

Minister of State for Tourism Shri KJ Alphons speak about India being the country of wellness, and Kerala being at the heart of the wellness tourism industry owing to the numerous wellness retreats offering a combination of Ayurveda, Yoga and other Indian systems of medicines.

“The healing powers (of traditional Indian systems of medicines) don’t depend on chemicals, it rather depends on the earth. The products that heal us are actually Ayurvedic,” he said.

With Transformational Experience as the punchline, the Ministry of Tourism’s recent ad film Yogi of the Racetrack, which has record breaking 75 million views per month, does justice to the depth of experiences

the wellness hotspot is devastated, with 1 million people living in relief camps.”

India’s efforts of staying healthy should be connected with Japan’s efforts, pointed out Mr Yasuro Koizumi, Executive Vice President, CFO & CIO, FiNC, Japan. Shri Anil Khandekar of World Vision said that World Vision’s motivation for participating in the Wellness India expo for the second year in a row is the well organized EIG team and the big buyers that visit the exhibition.

That Indian agriculture is cereal-centric i.e. production of wheat and rice production is preferred over oilseeds and pulses was a recurring theme during the session on Farming and Agriculture: An Overall Perspective. Observing how the country’s cereal-centric (limited to wheat and rice) food security approach actually harmed

that India provides. “Through five 60 seconds advertisements, the Ministry of Tourism is promoting a new perception and better understanding of Yoga as a holistic way of life to attract more health-conscious, high-end travellers deeper into India. The ads, which feature millennials, show

the effect of Yoga and its techniques and how it can be related to even the toughest race positions.”

Shri Alphons who has been in Kerala for the last one week, made an urgent appeal for donations to help the people of the flood-battered state. “Nature’s fury has struck Kerala and

Exhibitions India Group

2 | Wellness India 2018 Expo www.wellnessindiaexpo.com

DAILY news 2018


DAILY news 2018Exhibitions India Group

interests of farmers, Dr Ramesh Chand, Member, NITI Aayog, said, “Th e per capita consumption of cereals has remained more or less the same for about 50 years though per capita consumption of edible oils, for instance, has grown by 300 percent since 1992-93. However, India has not taken advantage of this growth and 70 percent of our edible

oil demand is still met by imports.” He also pointed out that exporting water guzzling crops like paddy was not in the interest of the nation or its farmers. “We should aim to get more productivity from less resources if we want to double farm income by 2022.” Th e session also witnessed discussions around private sector investment in supply chain infrastructure and

services that would lead to a reduction in waste and more added value.

During the session, Bringing Wellness to You, MasterChef India winner Smt Pankaj Bhadouria and an advocate of ‘Th ink Global, Eat Local,’ said, “With increase in population and urbanisation, life style changes have taken place and diseases have increased . FAD foods

and diets don’t have any benefi ts. All the damage we’ve done to our body, cannot be undone overnight. It needs time of over a decade, and we should start making healthy choices today itself. Ayurvedic food, which is not seasonal, is healing.”

Stressing on the fact that we should take pride in our produce, Shri Nitin Puri, Senior President, YES Bank, gave the example of Modena in Italy, famous for its balsamic vinegar made from carefully harvested grapes grown there. “Italian farmers sell the top quality balsamic vinegar at a price that is four times higher than others.”

Th e launch edition of Krishi India 2018 expo and the second edition of Wellness India 2018 expo is being held at Pragati Maidan New Delhi from 20-22 August 2018.

SupportsGovernment of IndiaMinistry of Agriculture & Farmers WelfareMinistry of AYUSHMinistry of Development of North Eastern RegionMinistry of Micro, Small & Medium EnterprisesMinistry of Skill Development & EntrepreneurshipMinistry of Tourism

Co-Organiser Organiser

Thank You Partners

Supporting Associations

NutritionDelegate KitPartner State

Department of Animal Husbandry,Dairy Development and Fisheries

Government of Telangana

YogaWellness Technology Agriculture Extension NetworkFitness Knowledge

Exhibitions India GroupDAILY news 2018

‘K rishi’ as the word stand itself as the whole community which is the base

of humanity. We are close to be a developed nation and it’s a matter of great distress that the progenitor of food i.e., the farmer is not in the position of prosperity and wellbeing. India is far ahead in terms of knowledge, agriculture machinery as well as research. In spite of this, India is becoming a leading destination for clinical trials, contract research and manufacturing activities owing to the growth of bio-services sector. Research is going on tremendously in the field of agriculture in many research institutes and organizations spread all over India, but this has not been able to eradicate the root cause of problem of our food producer, ‘The Farmer’.

We, as ‘Krishi Jagran’ a monthly magazine, since 23 years in 12 languages all over India and Limca book of record holder, are working towards eradicating illiteracy or lack of information among this important group of population which will ultimately lead to the growth of Indian Agriculture and the country as a whole.

Organic, as one of the themes, is the most recent development in Krishi. There are many advantages of organic farming which include reduction in the production costs, protection of environment, slow global warming, and reduction in the pollution of ground water along with some disadvantages like being expensive and short in supply. Being able to put the word ‘organic’ on a food product is a valuable marketing advantage in

health and agricultural institutions is needed to build policies and good governance to facilitate integration, while capacity building is needed at all levels to help translate the conceptual links into comprehensive action on the ground. Health and agricultural researchers likewise need to work more closely together to achieve common goals. Four main steps are required to encourage greater synergies between agriculture and health. First, individuals and institutions already active as links between agriculture and health should compile and communicate evidence of successes and failures and share their knowledge and

today’s consumer market, but does not guarantee the product is legitimately organic. This may put an adverse effect on the health of consumer which ought to be the most important aspect of this expo.

Agriculture and health, the other theme, are linked in many ways. First, agriculture is essential for good health: it produces the world’s food, fibre and materials for shelter; in many countries it is also an important source of livelihood among the poor. At the same time, agriculture can be linked with poor health, including malnutrition, malaria, foodborne illnesses, human immunodeficiency virus/acquired immunodeficiency syndrome (HIV/AIDS), livestock-related diseases, chronic diseases and occupational ill-health. Health also affects agriculture: people’s health status influences the demand for agricultural outputs, and in

agricultural communities, poor health reduces work performance, reducing income and productivity and perpetuating a downward spiral into ill-health. Yet the health and agricultural sectors remain poorly coordinated. Leadership from global

Krishi Jagran: The Science of Agriculture and its Revolution

Dr.Sangeeta Soi (Ph.D.) Former researcher (I.A.R.I.), Associate EditorKrishi Jagran




experience. Second, institutions concerned with global health and agriculture should build capacity, policies and governance structures to facilitate linked approaches, starting by setting up forums to bring the stakeholders together. Third, agricultural and health researchers should together identify and prioritize research gaps and needs, and develop a joint research agenda; and fourth, all stakeholders should invest in capacity building to help translate the conceptual links into comprehensive action on the ground. The goal is clear: healthier people and healthier agriculture.

Now talking about ‘Biotechnology’, decades of documented evidence demonstrates that agricultural biotechnology is a safe and beneficial technology that contributes to

both environmental and economic development. Agricultural biotechnology has been used to improve the nutritional content of a variety of crops in an effort to meet the needs of an increasing population. Genetic engineering can produce crops with a higher concentration of vitamins. For example, golden rice contains three genes that allow plants to produce compounds that are converted to vitamin A in the human body. This nutritionally improved rice is designed to combat the world’s leading cause of blindness—vitamin A deficiency. Similarly, the Banana 21 project has worked to improve the nutrition in bananas to combat micronutrient deficiencies in Uganda. By genetically modifying bananas to contain vitamin A and iron, Banana 21 has helped foster a solution to

micronutrient deficiencies through the vessel of a staple food and major starch source in Africa. Additionally, crops can be engineered to reduce toxicity or to produce varieties with removed allergens for sustainability. Farmers choose biotech crops because they increase yields and lower production costs. Today, the majority of biotechnology researchers fund the development of products that directly improve human health—vaccines, drugs, biologics, diagnostic tests, medical devices, laboratory services, and many others. Biotechnology also drives much innovation in the agricultural sciences. For example, scientists use biotechnology as a tool to develop crops that are resistant to pests and diseases, to derive biofuels from various feedstocks, and produce enzymes that improve

animal feed efficiency. The industries related to these should be flourished on a large scale in order to benefit the agriculture and population. As with the development of any new technology there are concerns about associated risks, and agricultural biotechnology is no exception. All crops developed using genetic engineering (GMO) are subject to extensive safety testing before being released for commercial use. Risk assessments are conducted for these new varieties, and only those that are safe for human use are released.

By the means of Wellness & Krishi 2018 expo, Krishi Jagran will try its best to contact all these sectors and disseminate information to farmers so that it can enhance the level of farming in India and help them to adapt newer technologies in every sector.

Sarveswhar Foods Group, a renowned company of Jammu and Kashmir

emerged with an idea of introducing an Organic range of products with the brand name NIMBARK.

Nimbark is registered under the subsidiary division of Sarveshwar foods group called Himalayan Bio-Organic Foods Pvt. Limited. They were the rice suppliers to the royal family of Jammu and catered to the needs of the Indian army after Independence. The group was founded by the late Shri Isher Dass Gupta in 1954 in Jammu and flourished under the leadership of Mr. Suraj Parkash Gupta who believes firmly in the philosophy of a ‘satvik’, conscious lifestyle.

Their produce, nourished by

NIMBARK - Living The Satvik Way

the fertile mineral-rich soil, organic manure, and the snow melted waters of River Chenab, are sold through a brand that believes in spreading positive and pure energy. They produce high-quality natural, organic ingredients and materials in socially responsible, environmentally sustainable conditions. All their products are grown naturally, without any genetic manipulation, the way nature intended and all the ingredients are grown only with the use of natural fertilizers, without a trace of chemicals or synthetic pesticides.

NIMBARK contains the original life force and healing properties of the ancient Himalayas. Buying Nimbark products not only encompass the life forces, but also participating in the positive karmic cycle of life forms. The brand promises to maintain the quality, purity and taste. They offer the

wide range of the organic products with certification logs of Ecocert, Control Union. The organic farming is practiced through NPOP (USDA) and NOP (India Organic) standards.

The wide range of organic products include rice, pulses, spices, flours, super foods, dry fruits, cereals and many more. The products are available in various packed sizes such as 50 grams, 100 grams, 500 grams, 1 kg

and more. Further, they ensure that you are eating the highest quality of food possible. Nimbark promises to give you the food that nourishes you thoroughly. With a selection of over 100 organic products, they work tirelessly to bring their customers the very best. From farming to processing to delivery, Nimbrak means quality control and traceability.


D id you know that neem wood combs have numerous benefi ts and are good for

the hair?Th e metal or the plastic combs

have pointed teeth and aren’t always smooth. Th ey are quite rough on the scalp. Th ere have been cases where the sharp teeth of the combs have led to scratches in the scalp. Neem Wood combs, on the contrary are soft and polished. Combing with the neem wood comb, one can experience a much soft er feel than metal or the plastic combs.

Neem wood comb is a health friendly product. It has scientifi c reasons. It is gentle on the hair and scalp. It prevents static hair as neem wood is a bad conductor of electricity. When you use a wooden comb you

A nimax Pharma is a fast-growing company in the animal healthcare industry.

Th e company was launched in the northern part of the country i.e. Punjab, Haryana, Rajasthan and some parts of Uttar Pradesh in the year 2007. Within a very short period of time it has received visibility and many of its products have been well established due to acceptance by the members of veterinary profession. For maintenance of good health of the animals, they continue to off er nutritional and growth promoting products in various therapeutic segments.

Right from the inception, they uphold certain set of beliefs and values and continue to operate with a defi nite philosophy. Apart from having wide range of excellent quality products, it gives equal emphasis on the quality of customer services. In view of that, it makes constant eff orts to share the latest scientifi c information in the fi eld of animal healthcare with the members of the veterinary profession. Simultaneously it goes all out to provide the necessary education at the grass-root level i.e., farmers for maintenance of good health of the Animals.

Being truly ethical in nature is the core of organizational philosophy which goes a long way in building trustworthy relationship.

Vision & ValuesIn this highly enlightened environment, there is a growing awareness about animal healthcare world over. Animax Pharma is committed to be in the service of animal healthcare and aims at making valuable contributions to increasing consciousness for the wellbeing of animals by providing nutritional and growth promoting products of excellent therapeutic value.

S ince 1933, Simbhaoli has played a key role in making life a little sweeter on a daily basis.

Simbhaoli Sugars is a technology company with a business mix that spans refi ned (without sulphur) sugar, specialty sugars, quality liquor, co-generated power, extra neutral alcohol (ENA), ethanol, bio-manure and technology consultancy. As India’s largest integrated sugar refi nery, the company has pioneered path-breaking innovations in sugar refi ning (Defeco Remelt Phosphotation and Ion Exchange technology), high value and niche products (specialty sugars) and clean energy (ethanol). Simbhaoli Sugars

literally massage your scalp and this in turn aids in increasing the blood fl ow to your scalp - bringing all the vital nutrients to the hair roots.

Neem wood comb is made out of 100% herbal neem wood and has natural medicinal properties. It is anti-fungal, anti-allergic and anti-static. So these combs sustain

has the widest range of Specialty natural sugar products.

Simbhaoli Sugars has an eight-decade track record of producing top quality sugars. Established in 1933 by Sardar Raghbir Singh Sandhanwalia, Simbhaoli Sugars was amongst the fi rst sugar plants to be set up in north India. Th ree sugar complexes - Simbhaoli (western Uttar Pradesh), Chilwaria (eastern Uttar Pradesh) and Brijnathpur (western Uttar Pradesh) have an aggregate crushing capacity of 20,100 TCD.

Our product include Sulphur-less sugar, Icing sugar, Breakfast sugar, Sugar Cubes, Demerara sugar, Mineral- rich Sunehra sugar, Pharmaceutical Grade sugar, G-Low sugar etc.

With our focus to provide our customers with natural, hygienic, healthier and high quality sweeteners.

the hair, reduce hair fall and remove dandruff . Trials have been conducted on patients under the supervision of well qualifi ed MBBS doctors.

We also excel in neem wood utensils as they are extremely benefi cial for the health. Consuming food from the neem wood utensils can strengthen the immunity and purify the blood. It is a great anti-toxin which helps digestion. Th e anti-bacterial properties of the neem make the neem wood utensils a highly recommended product for the diabetic people and the skin patients.

In addition to the health benefi ts, the neem wood utensils are smooth, easy to handle and durable. Additionally the use of wooden spatulas is not going to scratch the fi nish on your non-stick pan’s coatings.

We launched a variety of Specialty sugar such as:• G-LOW SUGAR – It is made

with 100% natural sugarcane extract and it helps in controlling the sugar release. It provides long lasting energy and helps in improving the blood glucose and it is also safe for Diabetics.

• SUNEHRA MINERAL SUGAR – It is very rich in nutrients such as Iron & Calcium.

• SUNEHRA PURE JAGGERY & JAGGERY POWDER – It is chemical and bleach free Gur and Shakkar.As India’s largest integrated Sugar

Company, we are committed to sustainable business practices; deliver world-class quality to our customers; nurture a global work culture; and build a fi nancially strong, growth oriented company that creates value.

Neem Wood: Great for Yours, Planet’s Health

Simbhaoli Sugars: Making Life Sweeter

Nutritional & GrowthPromoting Productsin Animal Healthcare

Neem Wood: Great for Yours, Planet’s Health

wood combs have numerous

have pointed teeth and aren’t always smooth. Th ey are quite rough on the

the sharp teeth of the combs have led to scratches in the scalp. Neem Wood



W holeLeaves is a mission to promote a culture of wellness. It proposes

a movement from ‘symptomatic disease treatment’ to preventing it through wellness. A movement to ensure complete wellbeing – physical, mental, psychological, and spiritual through authentic use of plants and its parts. Our intent is to bring the bounties of natural flora to all, by manufacturing, packing and selling whole leaves in their pristine form, along with knowledge dissemination to empower people to take their health in their own hands and garner responsibly the different health benefits of such products by ensuring rationale usage.

The WholeLeaves StoryThe startup is a commitment story of two doctors, who realized early in their medical life that long-term cure and prevention of most of the ailments reside only in nature. Nature is bountiful, curative, healing, and yet so under-utilized. The reasons, as they understood were:• Inadequate, inappropriate, and

half-baked information around usages of the flora around us.

• Unavailability of plant products in pure form. The powdered form, tablets, oils, all these are susceptible to adulteration and usage of chemicals for fragrance and preservation.Triggered with a resolve to

overcome these hindrances, they studied our scriptures and books on Ayurveda, met botanists, dug out traditional knowledge around plant medicines in India, and visited the natural habitats of a range of plants across the length and breadth of our country to bring out:• Authentic product in their pristine

form – Our leaves are dried whole leaves that do not have any preservative, adulteration, or added flavors. The naturally

dried leaves have three times more potency than live leaves, making our product richer in value and cost-effective too.

• Brought from the appropriate sources, harvested at the right time – Every plant needs a unique set of temperature, pressure and climatic environment to achieve their potency. Moreover, the plant parts need to be harvested at the right time to ensure the active ingredients have the required efficacy. In sourcing, we have taken care of these facts, bringing leaves from the place they originally belong. Therefore, thyme is sourced from Nilgiris while rosemary comes from the Western Ghats (Tamil Nadu).

• Extensive and accurate information around usages of the leaves – We speak of not just the benefits of the leaves, but also how to harness those, how not to use it, how to preserve its potency to the longest, and a host of other aspects related to each leaf in its natural form.

The WholeLeaves PromiseThis Mantra from Upanishad is our philosophy:

“Sarve Bhawantu Sukhinah, Sarve Santu Niramayah! “

Knowledge is power! And WholeLeaves resolves to empower people with well researched information on all the leaves in its repertoire – benefits, warning, precautions, and the best way to consume.

Authics all the way – Source to SoulWith AUTHICS (authentic-ethics) being at the core of WholeLeaves, you can rest assured you are being provided the most authentic information on our range of leaves. We offer leaves in the ‘whole form’; thereby preventing undulation of real benefits of consumption/use of such plant/ plant parts in whole or in combination.




W orld Vision is one of the world’s leading child-focused humanitarian

organizations. Th ey work at the grassroots, to create lasting change in the lives of children, their families and communities living in poverty and injustice.

Th rough development, relief and advocacy, they pursue fullness of life for every child by serving the poor and oppressed, regardless of religion, race, ethnicity or gender as a demonstration of God’s unconditional love for all people.

They work toward a nation and a world where every child experiences life in all its fullness. Where they are protected, cared for and given the opportunities to become everything they’re meant to be. Where they grow strong in communities, free of need and full of promise. Where families are valued, the environment preserved and the most vulnerable live in security and confidence. Where they become responsible citizens of India. Where peace and justice reign and all have the right to contribute.

Building a nation fi t for children

With nearly 65 years of experience in India, World Vision India works in 19 districts, impacting around 26 lakh children and their families in over 6200 communities, spread across 25 states and the National Capital Region.

Th ey are dedicated to enhance the lives of the children. Th ey further, inject wellness into the lives of people by promoting organic food and farming.

World Vision India Focuses on - 1. Malnutrition and Childhood

illness• Address causes of malnutrition in

children +5 years• Conduct emergency feeding

programmes• Strengthen access to ante-natal

and post-natal health care• Provide counselling for mothers

on better nutrition• Assist in setting up nutrition

gardens Facilitate Health Worker Training

• Develop infrastructure of anganwadis (child-care centers)

2. Child Protection and participation * Form and strengthen child

protection units• Strengthen community-based

child monitoring systems• Work with law enforcement agencies

to prevent child traffi cking• Raise awareness among

communities on issues of children• Engage with public through the

campaign ‘It takes every Indian to end child sexual abuse and exploitation’

3. Quality Education • Improve learning outcomes• Improve quality of education• Provide remedial education• Strengthen school management

committees• Provide infrastructure support for

schools 4. Resilience Communities• Respond with emergency relief

support• Help communities aff ected by

natural disasters or confl icts• Assist in long-term rehabilitation• Make vulnerable communities

more resilient through disaster risk reduction programmes.

M ahatribes is an initiative undertaken by Tribal Development

Department, Government of Maharashtra to showcase and promote Tribal Arts and Crafts, promote Tribal Tourism, create market linkages and value addition chains for Organic Agro and farm produce and minor forest produce with an aim to celebrate the unique culture and values of tribal communities. Department is also seeking opportunities to collaborate with CSR partners. There is a huge business opportunity waiting to be tapped through business and CSR partnerships.

It is a platform to tap the potential of tribal population and

Mahatribes: Promoting Tribal Arts & Crafts and Tourism

give them a sustainable source of income. The aim of MahaTribes is to facilitate the tribal communities to market their products and services efficiently.

� eir objectives are as following – • Focused intervention for Tribal

Communities.• Getting all the tribal art forms of

Maharashtra under one roof and

branding it for national and international market

• Focused intervention leading to reviving declining art forms by appropriate research and training.


Tell us about your company and its vision?Astroglia Pharma Pvt. Ltd. est. 2018 is a market disruptive, revolutionary company that makes cognitive enhancers and brain health products. Our products under the NeuroClub brand are categorized under Nootropics. Nootropics are supplements that enhance the functions of the brain and preserve memories. NeuroClub takes nootropics one notch higher by formulating them only from medicinal herbs so they are completely safe for regular consumption and have no side eff ects. Our goal is to help every Indian achieve success by being their best versions all the time. We do so by enabling people to maximize their minds while protecting their brain from age-related problems like Alzheimer’s and Dementia.

What were the key factors that have contributed to the success of the company?NeuroClub products are carefully formulated by Neuroscientists to remedy focus defi ciency, mental stress, and memory loss. Brain health is improved by regular consumption and the negative eff ects of lifestyle, alcohol and aging are countered. Medicinal herbs such as Shalaki, Gotu Kola, Brahmi, Ashwaganda and more are carefully chosen based on their function and infused as per our formulation. Th eir highest potency is extracted by NeuroClub’s

Dr. SriraMan DaMoDaranChief Scientific Officerastroglia Pharma Pvt. Ltd.

NeuroClub: Helping People Achieve Success by being their best versions

thorough manufacturing process, so they perform not just on some, but on everybody. Our proprietary mechanism called Enhanced AbsorptionTM involves extracted nootropics to be taken in by the Blood Brain Barrier (BBB) to holistically improve brain functions. Most of the drugs and supplements marketed for the brain fail to even reach the BBB, so their promises don’t work at all! NeuroClub does.

How do you diff erentiate your company from the other players operating in the same segment?We take great pride in telling you that our products are naturally derived with no chemical infusion. Modern synthetic medicine and supplements may quickly solve one problem but harm the body in other ways (side-eff ects). NeuroClub thus decided to harness only the power from natural herbs, that have been scientifi cally recognized to solve health problems.

Traditional medicines have golden ingredients whose powers aren’t harnessed correctly. With the knowledge of Neuroscience and modern technology, and extensive scientifi c research and experimentation, we have chosen

few medicinal herbs We extracted their highest potencies, combined and formulated them to give the best results to solve diff erent mental problems and improve the quality of life.

NeuroClub supplements have proprietary Enhanced Absorption™ formulation. It is a scientifi c process that extracts the highest potency from the bioactives to increases their absorption into the blood brain barrier (BBB). Most available natural supplements do not even reach the BBB unless taken in heavy doses. Whereas, you only need to take one supplement of each variety a day.

NeuroClub is disrupting the fi eld of pharma by formulating products made through detailed scientifi c research with the ingredients derived only from the herbs known to have minimal side-eff ects. NeuroClub extracts only the part of these herbs that has the medicinal property and combines it with extracts from other herbs to make unique formulations

that can address the range of mechanisms that are known to be out of sync in our brains.

Our goal is for everybody to benefi t from NeuroClub. We want to help people maximize their potential in their lives. We are committed to provide high quality, naturally sourced, scientifi cally perfected products at a lower cost. Even when we make low margins.

Future Expansion Plans for India?We are already an e-commerce company. Th is makes us available in every part of the country where shipping is possible. On the retail front, we plan on starting with the Delhi - NCR region, soon aft er moving on to the other metropolitan cities like Mumbai, Chennai, Ahmedabad, Bangalore.

How do you see the industry developing in the future?Brain health products and Nootropics is a high growth segment all around the world. Th e global brain health market has a CAGR of 19.6%. In India, it has not taken any eff ect, possibly because of the lack of awareness and apprehension of the Indian consumer to take brain products that could have harmful side-eff ects. At the same time, we do see more of an acknowledgment by the Indian population of the importance of brain health and therefore we see increasing demand for brain specifi c products, especially those that are sourced naturally.

What are your views on our association?NeuroClub wishes to make every Indian the best version of themselves. With your help, we can make customers aware of the need for better brain health, possibilities of a calm and able mind, and the many benefi ts that NeuroClub’s products bring in their lives.




DAY 2: 21 August 2018 (Tuesday)

DAY 3: 22 August 2018 (Wednesday)

Conference Room A

1000-1130 hrs Workshop by FitMeIN

1130-1145 hrs Networking Tea Break

1145-1315 hrs Yoga Workshop by Morarji Desai National Institute of Yoga

1315-1400 hrs Lunch Break

1400-1515 hrs Workshop by Dr. Shivani Khetan: Elucidating Tarot as a Healing Modality

1515-1530 hrs Networking Tea Break

1530-1545 hrs Workshop by Crop Care Federation of India: Safe and Judicious use of agrochemicals by farmers on major crops

Conference Room B

1000-1100 hrs Processing and Value Addition of Farm Produces

Discussion Points:• Post-harvest management: Challenges and opportunities• Government system for post-harvest management• Value addition: Experience of Safal• Value addition in millets• Experience sharing by global agrisystems• Commodities vs products

Chair: Dr. JP Mishra, Adviser (Agri), Niti Aayog, India

Speakers:• Mr.GokulPatnaik, Chairman, Global Agri Systems Pvt.

Ltd., India• Dr. B. Dayakar Rao, Principal Scientist, ICAR-Indian

Institute of Millets Research (IIMR), CEO, Nutrihub India

• Mr. Pradipta Kumar Sahoo, Business Head, SAFAL, Mother Dairy Fruit & Vegetable Pvt Ltd., India

• Dr Shruti Sethi, Sr. Scientist, PHT, IARI, New Delhi, India• Dr. Ankur Ojha, Assistant Professor, NIFTEM, India• Mr.NirmalReddy,General Manager (Commodity Trading),

ITC Ltd, India

Farmer Perspective:• Mr.RajKumarBhatia, General Secretary, Chamber of the Azadpur Fruit and Vegetable Traders Association, India

1100-1115 hrs Networking Tea Break1115-1215 hrs Farmers Producer Organisation:

Discussion Points:• Concept of FPO’s and their role and benefits• Community based approaches in agriculture • Women based organisation-SHG Kshitiz• Experience sharing by ISAP

Chair: Shri Sumanta Chaudhuri, IAS, Managing Director, SFAC, India

Keynote Address: Shri Krishan Bir Chaudhary, President, Bharat Krishak Samaj, India

Speakers: • Mr.SudarshanSuryawanshi, CEO, ISAP India • Dr.RajivSiwach,General Manager, National Bank for

Agriculture and Rural Development , India• Mr.AbrahamDanielD,Technical Manager – Agriculture

and Food Security, World Vision India, India• Mr.PramelGupta,CEO, Vrutti, India• Mr.NirmalReddy,General Manager (Commodity Trading),

ITC Ltd, India• Ms.DeepaSrivastava, Chief Director, NCDC, India• Ms.PoojaSharma, Head-SHG Kshitiz, Chandu Village,

Gurugram, India1215-1315 hrs Livestock and Fisheries Management for Income EnhancementDiscussion Points:• Livestock for return of farm income • Fodder and feed development• Dairy as potential business model

Chair: Dr. H. Rahman, Regional Representative of South Asia, International Livestock Research Institute (ILRI), India

Keynote Address: Dr. O. P. Chaudhary, Joint Secretary (NLM), Department of Animal Husbandry, Dairying & Fisheries, Govt. of India

Speakers:• Dr.B.K.Das, ARS, Director, ICAR - Central Inland

Fisheries Research Institute, India• Dr.M.C.Sharma, Former Director, Indian Veterinary

Research Institute, India• Dr.BasudevSunani,Deputy Commissioner, Department

of Animal Husbandry, Dairying and Fisheries, Ministry of Agriculture & Farmers’ Welfare, Government of India

• Dr.BhushanTyagi, Assistant Commissioner (RGM), Department of Animal Husbandry, Dairying & Fisheries, Govt. of India


1400-1515 hrs Marketing Innovations and Infusion of Technologies in Agriculture

Discussion Points:• Roleofiotinagriculture• Geospatialtechnologyinagriculture• Realtimedata• Energyefficientpumpssetswithsmartcontrolpanels

Chair: Prof. M. Moni, Chief Advisor (IT), Ministry of Agriculture & Farmers’ Welfare, Govt. of India

Special Address:ShriPrasantaKumarSwain, Joint Secretary (Marketing and AMA), Department of Agriculture Cooperation and Farmers Welfare, India

Speakers:• Mr.KrishnanDharmarajan, Executive Director, Centre for

Digital Financial Inclusion (CDFI), India• MsNoraGalway,Agriculture Counsellor, Australian High

Commission, India• Mr.VinayKumar, Regional Director, Asia, Digital Green,

India• Dr.RanjnaNagpal,Deputy Director General, NIC, India• Mr.RajneeshRana, General Manager, Energy Efficiency

Services (EESL), India

1515-1530 hrs Networking Tea break1530-1645hrs TowardsClimateResilientAgricultureDiscussion Points:• Climatechangeandindianagriculture• Climateresilienttechnologiesi.e.dronetechnology,remote

sensing, etc.• Villagelevelinterventionstowardsclimateresilient

agriculture• Adaptiontoclimatevulnerability

Chair: Dr. Kirit Parikh, Chairman, Integrated Research and Action for Development (IRADe), India

Keynote Speaker: Dr. C.S. Murthy, Scientist ‘G’ & Head, Agricultural Sciences and Applications; National Remote Sensing Centre, ISRO/DOS, Govt. of India

Speakers:• Dr.J.R.Bhatt, Advisor (Climate Change), Ministry of

Environment, Forest and Climate Change, Government of India

• DrS.Bhaskar,Assistant Director General (AAF & CC), ICAR, India

• Dr.R.N.Padaria,Principal Scientist, Div of Agri Extension, IARI, New Delhi, India

Conference Room A

1000-1130 hrs Nutrition for a Healthy Living

Discussion Points:• The fit and food connection• Trends of nutrition to provide a better health• Role of nutrition in diseases prevention• Diets: How to choose and Impact on human brain• Opportunities in Nutraceuticals and Fortified Products

Moderator: Ms. Ishi Khosla, Founder, Whole Foods, India

Speakers: • DrDeepaliBhardwaj, Founder Director, Centre for Skin

and Hair Clinics Pvt. Ltd., India• Dr.SaarthakBakshi,CEO, International Fertility Centre,

India• Mr.HarishChand, Regional Technical Specialist-Child

Health & Nutrition, World Vision India, India• Dr.SriramanDamodaran, Chief Scientific Officer,

Astroglia Pharma Pvt. Ltd., India• Dr.ShyamaNagarajan,Managing Director, WholeLeaves

Pvt. Ltd., India• Ms.PreetiRao,Founder and CEO, Weljii, India

1130-1145 hrs Networking Tea break

1145-1315 hrs Vegan is the Future:

Moderator & Theme Address: Mr. Nikunj Sharma, Associate Director of Policy, PETA, India

Keynote Address: Ms. Poonam Sharma, Nutritionist, Sharan, India

Speakers:• Ms.ErikaAbrams, Co-founder, Animal Aid Unlimited,

India• Mr.TarunJain,Co-Founder, Sain Almond Milk, India• Ms.LakshmiVenkataraman, Campaign Manager,

Federation of Indian Animal Protection Organisations (FIAPO), India


Conference Room B

1000-1130hrs GrowthofOrganicFarming and Food in India

Discussion Points:• Shift from organic farming to sustainable agriculture• Legal and regulatory issues• Food laws• Third party certification system• Pgs certification system• Does small farmers go big with organic farming• Safety and quality of food• Training and market access for organic farmers

Chair: Dr. Anoop Bose, Sr. Advocate, Supreme Court of India, India

Keynote Address: Dr. Vandana Shiva, Environmental Activist, Author and Founder, Navdanya, India

Speakers:• Dr.A.K.Yadav, Advisor, APEDA, India• Dr.HanishKumarSinha, Head – Research &

Development, National Bulk Handling Corporation Private Ltd., India

Farmer Experience: • Mr.BharatBhushanTyagi, Organic Farming, India• Mr.O.P.Dabas, PGS Farmer, India

1130-1145hrs NetworkingTeabreak

1145-1315 hrs Organic Food:

Discussion Points:• Organic vs non-organic• The benefits of organic food• Organic food vs locally-grown food• Affordability and availability

Chair: Dr. A.K. Yadav, Advisor, APEDA, India

Speakers: • Mr.PankajAggarwal, Managing Director, Just Organik,

India• Mr. N. Balasubramanian, CEO, Sresta Natural Bio

Products, India• Mr. C.S. Jadhav, Co-Founder, Inner Being, India• Mr.KrishanGuptaa, Managing Director, Organic

Wellness, India• Mr.MukeshGupta, Director Operations, Morarka Organic

Foods Ltd., India• Ms. A. Divya Reddy, Founder, Klimom Wellness &

Farms, India


20-22 August 2019Pragati Maidan, New Delhi

Agriculture | Biotech | Health | Organic

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