Dr.Thanachart Numnonda

Executive Director

IMC Institute

13 February 2013

Thailand’s IT readinessfor AEC 2015

ICT UsagesIn Thailand

Thailand ICT Overview

Internet Users : 20,100,000 Penetration 30%

Mobile Subscribers : 78,667,910Mobile Penetration 117%

Broadband Subscribers 3.39 Million homes

Facebook Users 18,271,480

Smartphone shipment in 2013 is estimated at

7.3 million units [IDC]

Thailand Smartphone/Tablet Shipment 2013

In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million

Tablets expected to be shipped[IDC]

Mobile Usage in Thailand

AIS 35.3 Million Subscribers, DTAC 23.8 Million and True Move 20.3 Million [Q3, 2012]

Smartphone usage in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan]

78% of smartphone users have iPhone.

Thais are ready to spend three times their average monthly salary for a phone

Top websites in Thailand

Facebook

Google Thailand

Google

YouTube

Yahoo

Windows Live

Blogspot.com

Pantip.com

Sanook.com

WikipediaSource :Alexa

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Thailand ICT Market

Thai ICT market value is expected to reach $18.8 billion in 2012 communication industry captured 76% of the market share while hardware and software took up 17.6% and 5.5% market share.

Digital content market in Thailand will reach $522 million by end of 2012

Value in Million Baht

Source: NECTEC; April 2012

ICT Market Survey

Source: NSTDA; April 2012

Communications Equipment 2011

Source: NSTDA; April 2012

Communication Services 2011

Software Market Survey

Value in Million Baht

Source: TDRI, SIPA; April 2012

e-Commerce usage in Thailand in 2011-2012 is estimated to be at 67%

and M-Commerce is at 37%: One of the top growing country in Asia

[Survey be MasterCard]

e-Commerce in Thailand

Internet/Mobile Banking in Thailand

Source : Bank of Thailand; June 2012

Internet Banking- 4.85 million accounts- Number of transactions 28.8 million- Amount of transactions 3,200 billion baht

Mobile Banking- 725,000 accounts- Number of transactions 7.46 million- Amount of transactions 82 billion baht

Thailand Top 10 Shopping Websites

Source : http://shopping.truehits.net/

463,751 Visitors

162,575 Visitors

89,824 Visitors

46,276 Visitors

39,739 Visitors

231,992 Visitors

150,634 Visitors

72,494 Visitors

41,686 Visitors

37,695 Visitors

Comparing ThailandWith Others

ASEAN

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18

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World LTE Development

Source: 2012 White Paper Information and Communications in Japan

20Source :We are social

21Source :We are social

22Source :Mastercard

Mobile Payment Readiness Index

23Source :We are social

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IT Industry Competitiveness 2011

Source: EIU2011

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Top 100 Outsourcing Destinations 2012

Source: Tholons 2012

ICT inOther Countries

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MDEC : Multimedia Super Corridor (MSC) now MSC Malaysia

Phase 3: Target Export to other countries:

– Primary: Indonesia, Vietnam, Thailand

– Secondary: China Middle East

IT spending in 2010 is US$4.8bn and is expected to grow to U$5.2bn in 2011.

Malaysia

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Positioning as a ICT hub for this region

Not much change after AEC 2015

IT spending in 2010 is $29.7bn for Hardware, $8.8bn for software, $7.2bn for IT Services

ICT manpower 141,300 (2010)

Infocomm-savvy workforce and globally competitive infocomm manpower to drive economic competitiveness

Boost the number of infocomm jobs by 55,000 to about 170,000 by 2015

Singapore

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Vietnam

Positioning as an outsourcing hub●IT spending in 2011 is US$8.7bn; software $1.2bn.●Strong support from the government●Labors of IT Industry 250,290 (2010)●New enrollment of IT students in university reached 50,000 in 2011.

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Indonesia

One of the fastest growing economy

Need more ICT professionals

a compound annual growth rate (CAGR) of 17% over the 2011- 2015 period

Attracted by many other countries; in and outside ASEAN

ICT services in Indonesia is expected to reach US$3 billion by 2015

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Philippines

The number one BPO location in the world.

The IT/Business Process Outsourcing (BPO) industry, is already a very important factor in economy with over half a million full-time employees, between 4% and 5% contribution to GDP

ICT/BPO sector generated annual revenues of US$11 billion in 2011

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Philippines

Exceed 900,000 FTE in IT/BPO industry by 2016, from 525,000 in 2010;

Over 50% of IT/BPO business is non-voice related by 2016, from 20% in 2010;

Increased number of IT graduates to 60,000 by 2016, up from 38,809 in 2009

Strategies

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Example of ICT Strategy in the World

Source: 2012 White Paper Information and Communications in Japan

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ASEAN ICT MasterPlan 2015

Source: Ministry of Information Communication & Technology

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ICT OpportunitiesIn Thailand

Opportunity in Thailand

Thailand is a gateway to CLMV, emerging market and more investment on ICT infrastructure.

ICT spending increases in several industries, especially Telco

Opportunity for venture capital to invest on many innovated start-up companies in Thailand.

ASOCIO Summit in September

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3G Licenses have been granted to telecom operators.

Tablets/Smartphone explosion

Internet banking and mobile banking will be on high

demand.

Government Cloud service& Smart Thailand project.

2013 will be the yearof e-commerce. Expect to reach

almost Bt15 billion (Paypal)

Online consumerization Social media marketing

Personal cloud

Retail will go more online.More investment on ICT.

Start-up Software Companies

Asia Software Summit

Organized by SIPA, ATCI, etc.

26-28 September 2013

ASOCIO Summit

Asia Software Exhibition

Business Matching

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Thank you

thanachart@imcinstitute.com

www.facebook.com/imcinstitute

www.imcinstitute.com