Content THREE

05 KamzKirz MMG Workshop Series II at IBA06 The Lost Clowns09 Media War11 Opinion Poll14 SAMSUNG World Cup Product Promotion14 SAFEGUARD partners with UNICEF15 SILKBANK re-launches Visa Debit Card15 Most Affordable QWERTY Phone16 PTCL launches Bill Payment Points16 Allied Bank wins ‘Best Retail Bank’ award16 SYNERGY won APNS Award17 CHEETAH screens semi-final17 Pakistan’s First Ever Live DIGITAL Concert20 MCB plans to expand across the border …20 Mobilink & Ufone ink tower sharing accord20 ZONG opens outlets for users20 Masala TV chefs at Nandos21 ‘Rio-The Movie’ premiered at Karachi22 Bollywood Movies Reviews24 TWO PAKI SENSATIONS25 “Aman Ki Asha - Milne Do” AWARDED25 Review: Aman Ki Asha Campaign26 Kiya DAAG ACHAY hotay hain?27 WAXED Candles ready to Fire !30 SIZE-ZERO secret out …31 Thought Leader Interview PHILIP KOTLER33 Philip Kotler Comes 'EAST'34 KOTLER LISTING35 Advertising Slogans of Banks36 Expression of & for Brands

Editor’zzzTwo Thousand Elevens’ 3rd Hexa’s 3rd Issue ofTGM is on your screen with a substantiation oftriumphant sequential. It’s a rather palpable jiffy,when TGM is talked about in industries ofAdvertising, Fashion, Marketing and Media. The3rd TGM is brought a bunch of news andfeatures with an element of interest of readersand viewers. We used the word “viewer”because TGM is not an ordinary magazine,which kept in stores and on need, people bringout the fable papers of TGM. TGM is anelectronic newsletter with an interactive modevia emails, websites and even by Mobile Texting,because now we accept the reviews andcomments via sms as well. Now you not onlyread but also view the news on lightened displayof your laptop or computer or mobile screen.

3rd TGM is having a 3 majors, first is about therecent demise of 4 comedians due to their illhealth on different dates by creating a big gap inlaughter industry of Pakistan. The major loss isshared by Late Moin Akhtar, which leadstowards local comedians. The second major isabout the Ban imposed by PEMRA on Sports’Channel Geo Super and Youth Channel Aag TV.We have discussed the different perspectivefrom government to local public to privatesectors, that what they thing and what shouldand have to do. The features also having Gallupservey with quite encouraging findings for the 36 Expression of & for Brands

37 Coke Cricket Junoon - Campaign Review39 WALL Advertisements

is a product of

KAMZKIRZ MEDIA MARKETING GROUPCall: +92-332-3515450, +92-21-32016367Mail: tgmnews@gmail.com,

kamzkirz@gmail.com.Box: P.O.Box 13626, Karachi, Pakistan

Web: www.karachiadfest.co.nr

servey with quite encouraging findings for themedia industry and public support but no suportfrom public sector i.e. government. The thirdmajor would be a great surprise for our readersi.e. an interview with Philip Kotler, the father ofmarketing with a review report of his recentlylaunched book according to south asianperspective.

Issue also containg most happen news frommarketing and business industry in terms ofnew technological advanced releases andproductions along with giant’s joint ventures.We also discussed Aman Ki Asha Campaignfrom Pakistani and from Indian perspective withrecent appreciation made by Government ofPakistan.

In last we would like to say that Journey is onthe way with a view for new bay instead ofstaying at destination. Keep supporting TGM.

TGM is an Online Newsletter & Available at:www.karachiadfest.co.nr

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Karishma JawaidTGM Creative Director – The Great Media News

Kiran JawaidTGM Content Director – – The Great Media News

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FIVE

The workshop comprises on PowerPoint Presentation, Interactive Videos, Corporate Gamesand Course Material. Five research papers presented by different students of IBA under thesupervision of Prof. Ejaz Mian and the Role of PEMRA Rules and Ordinance in maintainingAdvertising Ethics presented by Kamran Jawaid (Vice President , KamzKirz MMG and FormerMedia Monitoring Officer, PEMRA)

Kamran Jawaid expressedthat 80% of Pakistanicompanies have a writtenCode of Ethics andprobably 100% of you dotoo, if you gave it somethought and wrote it down.Ethics happen, or don't, inour relationships withothers. Advertisers are inthe business ofcommunicating withthousands, even millions,of "others" all the time.That gives us thousandsor millions of chances topractice what we believeevery day. And try to get itright.

Kamran Jawaid further elaborates that in Pakistan, many leading MNC and major brandsinvolved in unethical advertising and violates the PEMRA Advertising Rules and Ordinanceconsciously or unconsciously. He took the examples TVCs of leading detergent brands, inwhich children involved in quite unethical behavior of putting off their pants in the name of

KamzKirz MMG (Media Marketing Group), a namebehind Pakistan’s first ever & World’s 20th AdvertisingFestival “Karachi Advertising Festival”; has continuehis workshop series at Karachi’s leading institute ofmanagement sciences i.e. IBA – Institute of BusinessAdministration by holding a seminar on “AdvertisingEthics and Role of PEMRA.

which children involved in quite unethical behavior of putting off their pants in the name ofsack race. He also discussed that being an Islamic State, in Pakistan, advertisement ofcontraceptives and hair removing creams are prohibited but we experienced their TVCs inour local channels even with foreign celebrities’ faces.He added that Sadly, the advertising industry has rarely cared to look beyondimmediate marketing objectives. The argument in the industry is that it is thegovernment's job to judge what is right and what is wrong. Shirking its ownresponsibility for regulation, the industry has belittled business values, and agencieshave harmed their balance sheets. Is it any wonder society treats "advertising" like adirty word? Do we have any right to question the public's dwindling respect foradvertising professionals? And do we really need to hire research agencies to find outwhy seemingly brilliant ad campaigns flop?

He expressed that Normally, every person reads magazines on daily basis, getsupdates from newspapers, enjoy television commercials but friends have you evernoticed that nowadays everything is present in more bolder tones.. mean to say that ifits just a commercial it must be according to the ethics which makes our society morestronger and different from other societies because we are not only Pakistanis butbefore than that we are Muslims and in our Islam everything is told to us which makesus ethically strong.

In conclusion, Kamran Jawaid shared that extraordinary care must be granted in making advertisements in Pakistan, because ourupcoming generations are technology freaks they love to watch television so advertisements must follow ethics in their messagesbecause definitely it would be a first but a very effective step towards a stronger Pakistan.

SIX

On 22nd April, all nation fell into valleys of grief when media informed aboutthe sudden demise of Legendary Star Moin Akhtar. Moin was a wonderfulperformer. he was master of all the trades. A wonderful actor, comedian,mimic and a decent anchorperson. He brought a great success to PakistaniShowbiz. He was very famous in Urdu knowing community all over the world.Throughout his career, he never used vulgar language.

His space can never be filled. Dilip Kumar said that it was a honour for him tobe hosted on stage by Moin. Moin Akhtar performed superb in ‘Rozee’. Hisshow ‘Yes Sir No Sir’ and many other programs with Anwar Maqsood madehim the showman. May his soul rest in peace.

A memorial evening to pay tributes to a number of legendary stage and TVactors who are no longer with us took place at the Pakistan National Councilof the Arts (PNCA).

Eminent artists such as Moeen Akhtar, Babu Baral Mastana and LiaquatSoldier passed away within the last two months of this year. A number ofsenior artists including PNCA director general Tauqir Nasir, Kanwal Nasir, YarMohammad, Batin,William Pervez, Tahir Siddiqui, Masud Khwaja and IbneShazad spoke at the occasion, according to a press release by PNCA. TauqirNasir said, “Eminent artists wait an entire lifetime for that one great role to setthem apart from the rest. However, death is the greatest role they play, as thatis what determines their stature among the living.” Nasir said he had workedwith all these artists, including Moeen Akhtar and Khayyam Sarhadi, butstarted his career together with others such as Mastana and Babu Baral.

As an anchor, Moin Akhtar left a lesson for today’sanchors to give respect to their guests as well ascriticize the unjust in a soft humorous manner. Hesaid that we should acknowledge the skills of theseartists in their life and pass on their skills toupcoming artists in order to create moral values insocial services. Moin Akhtar’s programmes likeLoose Talk can never be produced with samepersonality in which the artist disguised as differentcharacters and presented all of those characters in acomplete way.

These four comedians had the quality of makingimprovement in correction of the society with theirhumorous acts which lacks in today’s actors anddirectors while youth should take them as rolemodel for their dedication towards social services.

Talking about Moin Akhtar, Tauqeer Nasir said thathe was a ‘cultured personality’ - well dresses, wellbehaved and well mannered. Death of thispersonality is such a loss and vacuum which cannever be filled.

Mastana and Babbu Baral were like ‘Oxygen’ forrural theater as they entertained the deprived,worker class and rural masses and dedicated theirentire life for them.

continue on neXt …

IN last one month Pakistan has lost its several Big Actors

and Comedians like Babu Baral, Liaquat Soldier and Mastanaand latest shocking news is that another famous Actor MoinAkhtar has also died due to heart attack today. First of all welost Karachi based famous artist Liaqat Soldier who passedaway succumbing to a heart failure during the India-PakistanWorld Cup Semi Final Match. Then Mastana (famous Punjabistage artist) and later on Babbu Baral passed away. Theyboth were suffering from many diseases.

started his career together with others such as Mastana and Babu Baral.

Kanwal Nasir said these artists brought smiles and laughter in our world, aworld which now is subject to stress and strain. The speakers asked thePNCA to establish a benevolent fund to support artists and men of culturewho need timely, live-saving medical treatment. It was also suggested thatPakistan National Council of the Arts honour these men by preparing stageplays to pronounce the stature of Moeen Akhtar, Khayyam Sarhadi, LiaquatSoldier, Mastana and Babu Baral.

The memorial meeting ended with distribution of certificates to directors ofcomedy plays staged during the ten-day drama festival at the PNCA stage.

The deaths of comedians of extremely high standard in Pakistan have left thecomic scene as saddened as never before with a vacuum that can never be fillup. From TV to theater, Moin Akhtar, Murtaza Hasan Alias Mastana, BabbuBaral and Liaquat Soldier - all comedians who brought non stop laughter toevery one, left their fans crying in the play of life. “Death of these artists isunable to make them dead in hearts of people where they will remain alive butthe comedy industry and theater will be suffered as it lost main characters ofthe comedy,” said Tauqeer Nasir,

Director General PNCA and the backstage colleague of thecomedians. The comedians were not only the characters thatbrought life in comedy but they were real assets for maintaining theidentity of comic life in Pakistani stage and TV. “The artists wholearnt and presented their experiences from 60s are still the sourceof learning for the new artists and our showbizz can hardly producesuch generation”, Tauqeer Nasir said, adding “These comedianswere the institutions of comic art and specially Moin Akhtar was anacademy that become inspiration for many of today’s comedians.”

He said Radio Pakistan, Theater and ultimately PTV was the maincontributors to bring and maintain respectful comedy and qualityacting for entertainment lovers and this era is an inspiration for thegenerations to come.

SEVEN

continue …

The Lost Clowns …Mastana and Babbu Baral were like ‘Oxygen’ for rural theater as they entertained the deprived, worker class and rural masses anddedicated their entire life for them. “Making people laugh. is indeed serving the oppressed humanity and making their life balancedwith entertaining mood,” he remarked. “Works of these comedians who left us in a month will be an institution of learning for actors,comedians, anchors and directors in the coming ages,” he stated. These comedians also created their style to avoid vulgarity inhumor and were admired mostly in family audiences and people of all ages.

Moin Akhtar (24 December 1950 – 22 April 2011) was a Pakistani television, film and stage actor,as well as a humorist, comedian, impersonator, and a host. He was also a play writer, singer, filmdirector and a producer. Akhtar was born in Karachi to Urdu speaking parents migrated fromMumbai India, was highly dynamic and versatile performer, he made his debut for television on 6September 1966, in a variety show held on PTV to celebrate the first defense day of Pakistan.Since then, he has performed several roles in TV plays/shows, later making a team with AnwarMaqsood and Bushra Ansari. He was beloved for providing humor for people of all ages, andwith an etiquette that remains unmatched. His attempts to avoid vulgarity in his humor renderedhim a favorite amongst family audiences. Akhtar was fluent in several languages, includingEnglish, Bengali, Sindhi, Punjabi, Memon, Pashto, Gujarati and Urdu. He performed not only inPakistan but played in several stage shows like Bakra Qiston Pe and Buddha Ghar Pe Hai withUmer Sharif in India too. Moin Akhtar rose to the national spotlight and gathered critical acclaimfor his performance in the drama Rosy /Rozy in which he played the role of a female TV artist.Rozy was an Urdu adaptation of Hollywood movie Tootsie starring Dustin Hoffman. Moreover, ina talk-show namely Loose Talk, which began in 2005 on ARY Digital, he appeared as a differentcharacter in each and every of over 400 episodes interviewed by Anwar Maqsood, the writer andthe host of the program. Akhter also briefly hosted the game show Kya Aap BanaingayCrorepati?, the Pakistani version of Who Wants to be a Millionaire?. He was awarded honorarycitizenship of Dallas in 1996 for his achievements. He is also listed among Amazing Pakistanis ofall time.

Liaquat Ali (1952 – 30 March 2011) better known by his stage name Liaquat Soldier was aPakistani stage and television comedy actor, writer, and director. Born in 1952, Soldier startedhis acting career in 1973. He featured in over 250 plays and co-starred with many famous theatrepersonalities, including the likes of Moin Akhtar, Furqan Haider, Umer Sharif, Hanif Raja andShahzad Raza. He came from a modest, low-income family of Marwari background in Karachi.Soldier’s unusual last name was given to him by his friend Nazar Hussain, a stage artist.Channels for which Soldier worked included Geo TV, SAMAA TV, Dhoom TV, Metro, Hum TV andARY Digital. Overseas, he worked in the United States, Dubai and South Africa. On 30 March2011, Soldier died of a heart attack; before his immediate death, he was reportedly participatingin a live TV show during a special transmission of the semi-final between India and Pakistan ofthe 2011 Cricket World Cup and had died by the time he was transported to the hospital.[2][3]His death was called "a big loss to the world of comedy dramas", while, a friend described himas not only a good actor but a “humble, good person." The news of his death was alsoannounced on Cricinfo, in the commentary scorecard at the start of Pakistan's innings in thematch.

Babu Baral (1964 – 15 April 2011) was a Pakistani stage actor and comedian. Babu Baral startedhis career as a comedian from Gujranwala in 1982. Babu Baral had been suffering from cancer,hepatitis and kidney disease, and was being treated at a private hospital in Lahore. He died atthe age of 47, leaving behind two widows, a daughter, and a son. Punjabi stage actor

Murtaza Hassan alias Mastana died after protracted illness at the Victoria Hospital, Bahawalpur.He was suffering from hepatitis-C and was hospitalised for the last three weeks and passedaway at the age of 70. He was one of the best Punjabi stage actors. He started his career in 1973and performed in more than 2,000 TV and stage dramas. He was a very good actor andcomedian. “Shab Daig” was his one of the best plays throughout his career. He worked inPunjabi stage shows in different cities of the country. He was a very popular stage comedian. Hehad a large number of fans not only in Pakistan but also around the world. Later, he retired fromthe stage acting.

NINE

Media War …

PEMRA PERSPECTIVE: By Express Tribune

Pakistan Electronic Media Regulatory Authority (Pemra), while taking cognizance ofperpetual violations by Geo News and Geo Super with regards to Pemra Ordinance 2002,and licence terms and conditions, on Tuesday issued notices to Geo News for what italleged airing false news reports whereby it was claimed that Pemra had blocked thetransmission of Geo Super.

This news item is an effort by Geo News to deceive and misguide the general public andto malign the authority, which is discharging its function without any prejudice and in dueconformity to law.

As per Section 20 of the Pemra Ordinance 2002 and clause (1) (d) of Code of Conduct ofPemra Rules 2009, no satellite TV channel can broadcast any news item which isknowingly false and which may injure the sanctity of any individual or institution, said aPemra press release.

Geo News has been issued repeated warnings and notices for propagating false, distortedand baseless news on its channel and had been warned to refrain from creating mediahype through biased reporting to gain public sympathies.

Another show-cause notice was issued by Pemra to Geo Super for suspending its satellitetransmission since April 5, in contravention to Section 28 of Pemra Ordinance 2002 andclause 24.1 (c) of the licence terms and conditions which prohibits any broadcast media ordistribution service operator from ceasing or suspending broadcasting.

In this regard, it is clarified that Geo Super is up-linking its transmission from Dubai and isauthorised to market and distribute only in Pakistan though a local company i.e. ‘M/sBirds Pvt Ltd’. The channel management has suspended its transmission at its own sinceApril 5, and has launched a baseless media campaign against the regulator alleging for

As we knows the recent media war declared between Pakistan’s leading media group GEO TV Network andPEMRA – Pakistan Electronic Media Regulatory Authority. TGM is going to share different aspects of thiswar from the Government Perspective, Geo Management’s Thoughts, GeoSupporters and Geo Haters as well.

April 5, and has launched a baseless media campaign against the regulator alleging forbanning its transmission which is factually incorrect.

Pemra has clarified time and again that under Landing Rights Permission no channel hasprivilege to transmit its signal from Pakistani territory or cover any live event occurred inPakistan unless granted temporary up-linking permission for covering any specific event.It is worth mentioning that Pemra has 86 satellite TV licensees, but no one has evercomplained, whereas, only Geo Group is spreading baseless news stories.

CRITICS’ PERSPECTIVE: By Danish Mughal

GEO TV Network – Pakistan’s biggest TV network with huge viewership – is under trouble these days and two of its channels GEO Super andAag TV has been banned in Pakistan. Just after the end of World Cup, Geo administration terminated its Sports Channel transmission andtheir GEO news channel started giving news like their Channel had been banned by PEMRA in Pakistan. However, that was not true as thechannel could be watched but with a ‘Cross’ on GEO Super’s Logo. Now just few hours before, when GEO News announced that instead ofGeo Super , AAG TV (an entertainment channel for youth) will broadcast the Indian IPL opening ceremony, It has been disappeared(probablybanned) as well. GEO network which has always remained Anti to the Government of Pakistan and the ruling dictators, is now claiming (somesaying propagating) that Government is using such tactics against Jang and Geo group to cause heavy loss. At one side where GEO channelis in quarrel with Government, on the other side Cable Operators of Pakistan are also not happy with the Media Group. Earlier, during the worldcup matches, the cable operators of Pakistan have protested for their rights and have remained the channel closed the whole day.

Possible Reasons behind GEO TV Channels’ suspension:

The GEO News Network has always been a major stake holder in Pakistan’s Politics.Electronic media is now considered the fourth pillar of the state and this media been thereason so many times to bring change in systems and Governments. Some analysts andmedia persons accuse GEO Network for working on the sole agenda of dissolvingGovernments. Geo Groups’ credibility has been declined drastically due to which thecommon people on roads, hotels and public places can also be heard saying this all. Thistermination should also be seen in such a context where certain accusations are made onGEO. Some of the accusations against the Group are listed below:

GEO has some affiliations with certain political groups ; Over times, GEO never played a fair,neutral and unbiased role but rather reported as a biased media. ; GEO TV exposedGovernments’ corruption and poor decisions, but it was more for their ‘Personal’ interest than‘National’ interest ; GEO TV is also accused for ‘Sensationalism’ and giving extra ordinaryhype to some non-important issues. ; GEO broad-casted violent footage on its channel whichwas not suitable for many audiences. ; GEO was playing in the hand of others by showcasingthe negative image of Pakistan in the world. ; GEO channels – Aag TV and Super TV – broad-casted more INDIAN content than Pakistan’s.

TEN

Continues …

MEDIA

WAR !

SUPPORTERS’ PERSPECTIVE: By Café Pyala (Blog)

Geo/Jang Group has consistently accused the government via PEMRA of blocking transmission of Geo Super as a method of retaliation forJang Group’s constant attacks on the government. But as blogger CPM points out, Geo Super has not been taken off the air, it has simplystopped airing programming. This is why we are subjected to a screen with Jang Group’s new advertisement that shows a red cross over theGeo Super logo. As CPM correctly notes, in order for this to appear on the screen, it must be broadcast. This is clearly not something that thegovernment would be broadcasting, so who is it? It appears to be Geo Super.

Actually, PEMRA has issed show cause notice due to Geo Super’s suspending its own transmission. Another show cause notice was issuedby PEMRA to Geo Super for suspending its satellite transmission since April 5 in contravention to Section 28 of PEMRA Ordinance 2002 andclause 24.1 (c) of the licence terms and conditions which prohibits any broadcast media or distribution service operator from ceasing orsuspending broadcasting.Therefore the question must be asked, if Geo Super has suspended its own programming – not PEMRA – then why is it telling people thatthe government has ordered it to stop transmission?

As we pointed out, Geo has begun “a campaign to get the citizens of Pakistan to grant them a “public license” to resume broadcast(whatever that may be)”. In fact, this is where the answer may lie. While it is not clear what Geo means by “public license” – a term they mayhave invented – the petition features an interesting bit of ‘small print’ next to the demand.

If you cannot read the screengrab, thepetition says in large letters:

As a Pakistani citizen, sports lover andin national interest I hereby givelicense* to GEO SUPER to broadcastlicense* to GEO SUPER to broadcastmy country’s first and only sportschannel from Pakistan.

Notice the star? If you look below, insmaller letters, it says this:*I also request the regulator and courts toenable GEO SUPER to broadcast fromPakistan.

Ahhhhhh!!!!

As Cafe Pyala correctly mentions, GeoSuper is registered in Dubai, and thereforebroadcasts via international uplink. This isconfirmed by the APP article explaining (abit late) PEMRA’s position.

In this regard, it is clarified that Geo Superis up-linking its transmission from Dubaiand is authorised to market and distributeonly in Pakistan though a local company i.e.‘M/s Birds Pvt Ltd’.

The channel management has suspended its transmission at its own since April 5, and has launched a baseless media campaign against theregulator alleging for banning its transmission which is factually incorrect.

Geo Super continues to broadcast, only it has suspended the transmission of usual programming and replaced it with a crossed out GeoSuper logo and begun a campaign that appears to demand fair treatment for Geo, but is actually asking the public to force the regulators andcourts to grant Geo a domestic uplink.

Is this all a game by Jang Group/Geo to blackmail the government into providing it a license to uplink domestically without following properprotocols and regulations? Geo supporters claim that the government has banned Geo Super transmission to hurt Jang Group financially asrevenge for critical reporting. But it has been shown that the government has not banned Geo Super transmission, therefore this explanationcannot be true.

The story that is unfolding appears to expose a disturbing possibility – that a media group, confident in its ability to sway public opinion, isattempting to pressurize government agencies and the courts to grant it special privileges. Such a scheme would not be necessary to ensureprogramming reaches the people, rather it would be a direct assault on the authority of the government and the courts and a power grab bymedia owners.

ELEVEN

Opinion Poll MEDIA & SPORTS

Ban On Geo Super

Three Fourths Of All Pakistanis (74%) Oppose PEMRA’s Decision To Disallow Geo

Super’s Telecast From Pakistan; Public’s Response Regarding The Impact Of The Ban On Vitality Of Sports And National Cohesion Is More Measured : GILANI POLL/GALLUP

PAKISTAN

GALLUPGALLUPGALLUPGALLUP

Islamabad, April 28, 2011

According to the results of a recently conducted Gilani Poll,three fourths of all Pakistanis oppose PEMRA’s decision todisallow Geo Super’s telecast from Pakistan. However, theresults further show that the public has expressed a moremeasured opinion regarding the impact of the ban on sportsin the country and on the unity of the nation.

In a survey, a nationally representative sample of men andwomen from across the country were asked the followingquestion, “PEMRA recently denied Geo Super the license totelecast from Pakistan. Do you consider this decision goodor bad?” An overwhelming seventy four percent (74%) of therespondents considered it a bad decision while 22%supported it and 4% did not respond.

“PEMRA recently denied Geo Super the license to telecast from Pakistan. Do you consider this decision good or bad?”

Responses to this question again showed that while 52%respondents did see it as an attack on national cohesion andPakistani public’s unity, a significant 44% did not think so.

These results show that while the public may clearly beopposing PEMRA’s ban, their views regarding the impact andpurpose of the ban are more discerning.

“Some people believe this ban will negatively affect sports in the country while others think it will not have such an effect.

What is your view point?”

No Response

Negative Impact

No Impact

Response

Good

Bad

Source: Gallup and Gilani SurveysThe Pakistani affiliate of Gallup International Association

(www.gallup-international.com; www.gallup.com.pk)

In a follow-up question, respondents were asked theiropinions regarding whether they believed this ban wouldhave a negative impact on sports in the country or not. Whilea majority of 53% did believe so, a significant 43% felt thatthe ban would not have such an impact on sports.

Furthermore, respondents were asked if they believed thisban was aimed against national cohesion; Geo Super being anation-wide channel that brings together people from allwalks of life and regional backgrounds on sports that are asubject of common interest.

No Impact

“Some people believe this ban is an attack on national cohesion while others think it this is not so. What is your

view point?”

No Response

Attack on National Cohesion

Not Aimed Against National Cohesion

Source: Gallup and Gilani SurveysThe Pakistani affiliate of Gallup International Association

(www.gallup-international.com; www.gallup.com.pk)

The study was released by Gilani foundation and carried outby Gallup Pakistan, the Pakistani affiliate of GallupInternational. The recent survey was carried out among asample of 2774 men and women in rural and urban areas ofall four provinces of the country, during April 2011. Errormargin is estimated to be approximately + 2-3 per cent at95% confidence level.

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FOURTEEN

SAMSUNG World Cup

Product Promotion

Samsung Electronics Co. Ltd., a global leader in digital media and digitalconvergence technologies, is conducting cricket world cup promotional activitiesthrough which it is aiming to promote its various products in the followingvenues around the country. Pearl Continental hotel, Marriott Hotel, SheratonHotel, McDonalds at Sea View and at the Karachi Airport. Rawalpindi: PearlContinental and Marriott hotels. Islamabad: McDonalds F-9 Park. Lahore:McDonalds Gulberg and Defence Y block. At these venues an assortment ofSamsung products are on display and visitors can take this opportunity to orderSamsung products from the kiosk and gain special discounts being offered onlyat these venues.

The promotional products include the Samsung Ch@t 335 and Ch@t 332 phones at a special price with a leatherpouch, car charger and a 2GB memory card; the Galaxy Tab at an attractive special price and a leather pouch; anassortment of Samsung digital cameras with a 10% special discount and LCD Monitor B1930N at a new attractiveprice. Visitors can order the Samsung Cameras and LCD Monitors by filling out a form upon which the orderedproducts will be delivered to their home free of charge. The distributor will contact the respective customer for anappropriate time of delivery within one week of placement of order. At the time of delivery the customer will have toprovide full payment for the ordered product in cash. For the Galaxy Tab and Ch@t phones, upon filling the orderforms the customer will be provided a coupon with a list of locations of the dealers from where they can acquiretheir desired product(s). On presenting the coupon at the dealers the customer can then avail the relevant discountsand giveaways. The discounted offers are valid for the period of worldcup only.

“It is always a pleasure to provide our potential and existing customers ease of accessibility to our products towhich we have included the convenience of free home delivery in an effort to start a new trend,” said Hee ChangYee, Managing Director Samsung Pakistan.Yee, Managing Director Samsung Pakistan.

SAFEGUARD partners with

UNICEF for flood relief effortsOver 2 million bars of Safeguard soap donated to UNICEF for flood relief in aneffort to defend against the spread of preventable diseases. Safeguard is Procter& Gamble’s leading anti-bacterial soap is collaborating with UNICEF in Pakistanto curb the spread of preventable diseases amongst those affected by the flood.This donation will impact over 2 million Pakistanis affected by the monsoonfloods by promoting handwashing with soap, which is the single most effectiveway to prevent the spread of diseases and infections.

Sharing her thoughts, Mubashara Khalid, Brand Manager, Safeguard Pakistan said, "There is no better time todemonstrate our commitment to improving lives than when tragedy strikes unexpectedly. Recent floods in Pakistancaused large-scale havoc, and children in those areas are at a high risk from deadly water-borne diseases. Bypartnering with UNICEF to distribute soap, Safeguard is aiming to stop the spread of preventable diseases, such asacute respiratory illnesses and diarrheal diseases, which are the top two reasons of death amongst children underthe age of five.” Over the last 7 years, Safeguard has been running the Sehat – o – Safai school program, one of thelargest private sector health and hygiene awareness programs in the country which has empowered over 7.5 millionchildren in more than 20,000 Pakistani schools.

P&G is committed to the long term prosperity of the country and dedicated to helping the community in these timesof need. The company stands by the nation and is committed to touch and improve lives of Pakistanis in meaningfulways. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of thestrongest portfolios of trusted, quality, leadership brands, includingPampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® andFusion®.

FIFTEEN

Silkbank has re-launched its new Visa Debit Card with an attractiveand vibrant design offering a lifestyle of enhanced convenience toits customers. Addressing the re- launching ceremony, Azmat TarinPresident & CEO Silkbank said that the newly introduced card isacceptable at over 54,000 merchant outlets in Pakistan and millionsglobally. Customers can withdraw cash at over 1.6 million ATMsworldwide and over 4,000 ATMs nationwide. Visa Debit Cardcustomers can also transfer funds between Silkbank and other 1-Link member banks offering the Inter Bank Transfer Facility.Silkbank has signed over 100 alliance partners nationwide, offeringa host of special discounts to its card members ondining, entertainment, travel & apparel. Azmat Tarin stated that there-launch of the Visa Debit Card is in line with Silkbank’s focus onoffering innovative products & services focused around the needsof its customers.

SILKBANK re-launchesVisa Debit Card

Most Affordable QWERTY Phone Nokia has announced a new messaging handset – the Nokia X2-01 for Pakistan. The Nokia X2-01 is a device for socialnetworking and fast communications. It comes with a fullQWERTY keypad and is aimed at those who can’t get enough oftext messaging and status updates with is bolstered by the newtext messaging and status updates with is bolstered by the newCommunities app which integrates Facebook into the device.You can see friends’ updates directly from the homescreen andeasily post your own updates and photos. With one click, youcan dive into the application for a deeper view. Nokia’scontinuous efforts of ‘connecting people in new and better ways’are paying off as its strategy to offer something for everyonefrom every walk of life can be seen materializing with itspromising new line of devices. X2-01 is the latest addition tothis. As the lifestyle of people changes with time, they arebecoming more demanding not only in terms of their expectationfrom life but are also looking for accessories that support such alifestyle.

Haseeb Ihtisham, Head of Marketing, Nokia Pakistan & Afghanistan said, "Today Nokia is proud to present its X2-01device in Pakistan and is a milestone in our commitment to connect the next billion to the web. We understand thatan increasing number of Pakistani youth loves music and being social, they want to have more variety ofcapabilities in their mobile phone that support this need. Nokia X2-01 is the most affordable QWERTY phone todate which has in store not just the ultimate messaging experience but also the ease of staying connected withyour social circle."

As befits an X series device, there’s also a healthy emphasis on music. There’s one click access to music, themedia player and FM. There’s also Ovi Store, of course, for fresh apps. Ovi Life Tools will also be available in someterritories. It comes with a 2.4-inch QVGA screen and a VGA camera on the back. The Nokia X2-01 measures 119.4 x59.8 x 14.3mm and weighs 107.5g. It supports memory cards up to 8GB. There’s no WiFi and only GPRS/EDGEdata, but that’s compensated for by the low price. "Our messaging devices were initially targeted towardsbusiness users but realizing consumer demand we have changed that,” said Imran Khalid Mehmood, CountryGeneral Manager, Nokia Pakistan & Afghanistan. “People want the best messaging and social networkingexperiences on an affordable device. Translating our vision in to actions Nokia is constantly striving to bring thebest for its consumers both in terms of devices and solutions. The Nokia X2-01 will enhance the youth lifestyle andlet them stay connected all the time with chat, Facebook and IM at the most affordable price."

Nokia X2-01 aims to offer maximum functionality for the lowest price possible, but with a different emphasis toprovide a fit for the needs of as many people as possible.

SIXTEEN

PTCL launches

Bill Payment PointsPakistan Telecommunication Company Limited (PTCL) introduced publiccash/card payment machines (PCPM)–Bill payment points for theconvenience of its customers. PTCL Bill Payments Points in the firstphase are being installed in Karachi Lahore and Islamabad. They providethe customers the facility to pay at their convenience at any time of theday, as these points will be operational 24 hours. The Bill PaymentPoints accept partial and advance payments with automatic andimmediate restoration of suspended connections on payments, as thecustomers’ account will be updated online. The bill Payments Pointshave operating functions similar to ATMs and are operated through atouch screen interface.

Allied Bank has been recognised as the “Best Retail Bank in

With the introduction of PTCL Bill Payment Points customers will be saved the hassle of standing in long queues topay their PTCL bills. They can make the bill payment at the nearest PTCL Bill Payment Point, get an automatedreceipt and also receive an SMS confirming the payments within few minutes of the transaction. These points acceptcurrency notes from Rs 5, 000 to Rs 20 with easy handling feature along with the option of English or Urdu as themedium of instructions.

Allied Bank wins

‘Best Retail Bank’ awardAllied Bank has been recognised as the “Best Retail Bank inPakistan.” Zia Ijaz, Group Chief, Commercial & Retail BankingGroup, Allied Bank, received the award at The InternationalExcellence in Retail Financial Services 2011 Awards ceremony heldin conjunction with the region’s most prestigious retail bankingevent, the Excellence in Retail Financial Services Convention.

The award programme—administered by The Asian Banker and refereed by prominent global bankers, consultantsand academics, is the most prestigious of its kind. The evaluation was conducted on the basis of transparency instrategy; value of franchise; annual financial performance; sustainability; sales capability; risk management;processes and technology; penetration and efficiency of distribution channels; people skills; and ethical banking.Chris Kapfer, Head of Asian Banker Research, said: “With the retail banking sector in Pakistan set for a period ofhigh growth, banks will have to scale up their presence in areas such as physical and electronic penetration,product and service offering, and most of all, be backed by superior management. Allied Bank has demonstrated itscommitment in all these aspects, and was able to make the retail banking experience more enjoyable for the citizensof Pakistan.”

SYNERGY won APNS AwardThe jury of All Pakistan Newspapers Society (APNS) onceagain judged Synergy Advertising the best in Product Adcategory for the 21st APNS Awards. The Awards functionwas held at Islamabad. Mr. Asif Ali Zardari, President ofPakistan gave away the awards to the recipients. Synergywas recognized with an award for an international brandLana, anti-bacterial hand gel, distributed by AstorInternational. “We are honored to be recognized on thisnational level and are very proud of our creative team for theexceptional work they do for our clients,” explained AliMandviwalla, COO Synergy. There were various entriessubmitted for the year 2009-2010 from all over the country bydifferent ad agencies the Lana campaign was judged as thebest in its entry category by a panel of professionals.

SEVENTEEN

CHEETAH screens semi-final

Pakistan’s First Ever

DIGITAL

Servis Cheetah, Pakistan’s leading

sports footwear brand, has sponsored ascreening of the World Cup Semi-Finalbetween arch-rivals Pakistan and India atLahore Gymkhana on March 30, says a pressrelease.

The venue was jam-packed with over 1,000avid cricket fans and the management ofService Sales Corporation. The audienceswore country’s flag colour green and paintedtheir faces green and white, cheered the teamwhile watching the match on a huge LCDscreen.

Shahid Afridi, who is theBrand Ambassador of ServisCheetah, was all around thevenue in the form ofpictures, cut outs andbanners.

Naim-uI-Abd, GM Marketing, Service Sales Corporationsaid, “It was a great match and cricket has provided thisnation with great entertainment over the last one month.Shahid Afridi is a national hero in the way he has led thisyoung team so far into the tournament and has opened doorsfor resumption of political talks between the two rivalneighbours Pakistan and India.

Live DIGITAL Concert Jazz Jazba is bringing for the first time in Pakistan, a uniqueand first of its kind digital concert that has a lot to offer toPakistani ‘internet savvy’ youth. For the very first time in thehistory of Pakistani digital media, Mobilink will be presentingpop icon Ali Zafar in the live Digital Concert on the 10th and11th of April, 2011. Selected few will also be getting a chance toshare the stage live with Ali Zafar. The live digital concert byJazz Jazba is a unique chance for all the fans across Pakistanto be a part of the concert while Ali Zafar plays live, the fanscan cheer live and enjoy the concert at their homes. Thebroadcast of the live digital concert can be viewed by simplylogging in at www.jazzjazba.com/live which will begin at 8:30pm on April 10th & 11th 2011

As Jazz Jazba continues to explore avenues and opportunities to promote andidentify the SUCH Talent in Pakistan’s youth, it is also serving to provide aplatform for nurturing the singing and music talent in Pakistan. Feel free to sharethis ‘first of its kind’ initiative by Mobilink with your friends & family and enjoythe concert Live @ www.jazzjazba.com/live. Jazz Jazba is the most vibrant andspirited youth brand of Pakistan which pays a tribute to your values. Values thatare as personal as they are universal. Values that will make more out of who youreally are. Values that have a way of adding up to you. The time has come to beyourself, in your world. A world where everything and everybody will remind youevery day that you are the best thing to ever happen to You.Go for Such Concert, Such Music, Such Jazba!

PRESENTS

CALL: 0332-3515450 ; 0345-2230680 or VISIT: www.karachiadfest.co.nr | www.kamzkirz.co.nr

10 Hours Certification Course

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Day 1 & 2

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Day 2

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Speculative Advertising Contest

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LEAD TRAINER

Kamran Jawaid

Best Opportunity for Business Graduate and

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Speculative TV Advertisements on the Topic

KamzKirz Media Marketing Group proudly

announce “KamzKirz Honor Awards –To

Bestow Tribute ! We are going to honor the

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Students Group (6+ Students) Package: PKR 3,000 (per head)

PAPC – Sole Event

Partner of Abby

International

Advertising

Awards, Mumbai, Ind

ia

I OWN KARACHI

A Project by

CDGK

(City District Government

Karachi)

Topics To Be DiscussedAd Film Production Sequence, Cinematic

Techniques, Branded Entertainment, Utilizing

Animation Techniques, Media Planning, Celebrity

Endorsement, Practical Application of Camera

Movement, Lighting Sequence, Sketching Story

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Speculative TV Advertisements on the Topic

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���� Legendary Acknowledgement

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KAMZKIRZ HONOR AWARD RECIPIENTS OUR SUPPORTERS

PANEL DISCUSSIONS WITH INDIAN & PAKISTANI GURUS

Jamil SyedAdvertising Practitioner

Asst. Professor at

SZABIST, GREENWICH

& DADABHOY Inst.

Imran AshrafPresident – PAPC

Sole Event Partner of

ABBY International

Advertising Awards - INDIA

Irfan IftikharDirector SAARC MEDIA

Mumbai – India

Expert of Ad Film

Production in INDIA

Fatima BajiyaFormer Advisor

Chief Minister

& Known Script Writer

of Pakistan

Jehan Ara HaiVice President

APWA

& Known TV

Personality

Ejaz MianAdvertising Practitioner

Asst. Professor at

IBA – Institute of Business

Administration

Dr. Kamran

SiddiqiAsst. Professor at

IBA – Institute of Business

Administration

Athar Javed SufiPresident

Pakistan Film and

Television Journalist

Association

LAUNCHING CEREMONY WITH JEHAN ARA HAI (VP –EDUCATION) APWA

DAY ONE WORKSHOP ON AD FILM MAKING – 8 HOURS

DAY TWO WORKSHOP ON MEDIA PLANNING – 8 HOURS

Chairperson Dr. Nadira JawaidEnlightened the Inauguration Lamp

Co-Chairman Dr. Jawaid AzizAddressing the Attendees

Chief Guest Jehan Ara Hai & Kamran Jawaid Managing Director

Chief Guest Jehan Ara HaiAddressing the Attendees

Chairperson Dr. Nadira JawaidPresenting Shield to Chief Guest

Jamil Syed, Former Executive Director - PBA

Moin Qureshi, CEO – Creative Head Quarter

Kamran Jawaid, Managing Director –KamzKirz Media Marketing Group

Irfan Iftikhar, Director – SAARCMEDIA, Mumbai - India

Day One Workshop Attendees

PRESENTS

DAY TWO WORKSHOP ON MEDIA PLANNING – 8 HOURS

MEMENTO DISTRIBUTION CEREMONY WITH FATIMA BAJIYAA

ATTENDEES OF 1ST KARACHI ADVERTISING FESTIVAL

Jamil Syed, Former Executive Director - PBA

Neil Christy, CEOHeadlion Advertising

Attendees Discussions During Workshop

Kamran Jawaid, Managing Director –KamzKirz Media Marketing Group

Day Two Workshop Attendees

Presenting Memento to Kamran Jawaid

Presenting Memento to Radio One FM 91

Presenting Memento to Institute of Business Admin - IBA

Presenting Memento to DAWN NEWS

Fatima Bajiyaa and Dr. Nadira Jawaid

EIGHTTEEN

MUSLIM COMMERCIAL BANK

plans to expand across the border …

MCB Bank Ltd has planned to extend its branch network within Pakistan and inforeign countries in 2011. Keeping in view the widening demand and potential of itsbanking services MCB management has decided to launch its operation inCanada, Ireland and UK to facilitate millions of expatriate Pakistanis and potentialforeign investors and businessmen. President and CEO MCB M UA Usmanisaid, “MCB will open one branch initially in each country and will gradually expandits franchise in the next few years to tap potential in these foreign markets”. Thebank management has prepared its preliminary business strategy to establish itsinternational network subject to the approval from respective authorities of theseforeign states. MCB team has been in talks with authorities of these three countriesto enter respective markets at the earliest, the president added.

Usmani highlighted the success of MCB in Sri Lanka, where the banking networkwould likely to increase by 10 branches in 2011. “We gained tremendous success inSri Lanka as the biggest foreign bank through our Islamic banking presence and weare now widening our network rapidly in different cities of the country.” MCBmanagement/board of directors have planned to further enhance it network up to 60or 70 branches throughout the country to tap the potential of the local marketsprovided the investors support and market scenario, Usmani said. MCB networkcurrently consists of 1134 branches including 14 Islamic and 7 overseas branches. Itis operating 584 ATMs in different big and small cities of the country.

He expressed his satisfaction over the banking rating at share markets, stating the bank attracted handsome FDI by stock markets with36.64 percent of paid up capital held by foreign investors. He said MCB would ensure its investment in all potential sectors includingpower, oil and textile in the current year. MCB deposits and advances are expected to record growth depending on discount rates policy ofthe central bank, on the other hand, it will attract potential customers through it redesigned strategy of consumer financing, he said.

President MCB said the bank’s management has adopted strict policy to lend loans falling within the risk appetite of the bank therefore ithas one of the lowest infection ratio in the banking industry. He said the bank is determined in enhancing its performance in current yearwith lesser administrative and operational cost and liabilities at minimum level. He elaborated the financial performance of MCB for the year2010. Bank’s overall operation has flourished substantially in 2010 because of strong increase in investments and deposits, which showed2010. Bank’s overall operation has flourished substantially in 2010 because of strong increase in investments and deposits, which showedgrowth of 27 percent and 17 percent to Rs 274 billion and to Rs 431 billion respectively compared to 2009. MCB’s net assets stood at Rs 79billion with an increase of 14 percent over 2009. The shareholder’s equity increased to Rs 69 billion with a surge of 13 percent from 2009.

The bank has notched up strong annual performance in terms of financial results and posted healthy profit-after- tax of Rs 17 billion thatincreased by 9 percent over 2009. MCB has been an attractive entity in share markets with highest industry earning per share of Rs 22.20and is now trading at P/B of 1.8x.

Mobilink & Ufoneink tower sharing accordSetting an example of unique collaboration, Mobilink—Pakistan’slargest cellular service provider and a subsidiary of OrascomTelecom Holding (OTH), and Ufone—an Etisalat groupcompany, have signed an accord for tower sharing. Theagreement was signed between Rashid Khan, President and CEOof Mobilink, and Abdul Aziz, President and CEO of Ufone at theMobilink House. This collaborative effort is in line with theinitiatives taken by the Pakistan Telecom Authority (PTA) and thefederal government to encourage cellular providers to drivegreater efficiencies while reducing the carbon footprint.

ZONGopens outlets for users

ZONG launched a series of retail shops across thecountry, which would offer customers an enhanced level ofconvenience. The exclusive ZONG branded retail shop, ‘TOPSHOP’ has been developed to address the growing businesstrends of channel specialisation at ZONG, which would furtherdevelop and strengthen its channel penetration. UsmanIshaq, director sales said ZONG was constantly assessing theevolving needs of its customers and understanding theseneeds, it proactively develops solutions.

Masala TV chefs atNando’s pre-celebrated

its 10 years of periliciousexistence with all therenowned chefs of Masala TVincluding Chef Gulzar, ChefRida, Chef Sharmaine, ChefShereen and many otherswho paid tribute to the brandby visiting and having dinnerat Nando’s BoatBasin, Karachi, says a pressrelease. The tonguetantalising story ofsucculently grilled chicken inlemon and herb or peri-peri

has become the hottest story in Pakistan.With 7 restaurants nationwide divided in 4restaurants in Karachi, 2 in Lahore andone in Islamabad, Nando’s has taken thecountry by storm since its arrival in2001. This fast casual chain of restaurantsspecializing in peri peri flame grilledchicken has people addicted to the tasteof Peri-Peri and craving for more.

TWENTY ONE

‘Rio-The Movie’ premiered at Karachi Atrium Cinemas in 3D

The Red Carpet of movie premiere was graced by the entertainment industry …

At Karachi on 15th April 2011 there was latest 3-D animated adventure movie “Rio-The Movie” was recently premiered at Atrium 3-D cinema here in Karachi. The redcarpet of the movie premiere was attended by celebrities, corporatedignitaries, political figures and students of Behbud Foundation. Ms. SharmilaFarooqi also paid a surprise visit at the launch event.

Twentieth Century Fox’s next animation venture from Blue Sky Studios the makersof hit ICE AGE series is RIO, a comedy adventure about taking a walk on the wildside. Anne Hathaway, Jamie Foxx, and Jesse Eisenberg voice birds in family-friendly, G-rated animated comedy. It is the story of Blu, an exceptional bluemacaw born in Brazil but raised in Minnesota, where he never learned to fly. Blutravels to Rio de Janeiro after his owners find out a female blue macaw has beendiscovered there, then amid a series of adventures falls in love with her and learnsto fly while rediscovering himself among sweeping views of the city. Underdevelopment for years, Rio is considered "Brazilian-born Saldanha's dreamproject".

Saldanha reported that the film would be moremusical than his comedic Ice Age movies. Infact, Brazil's tourism agency plans to use theglobal release of the 3-D animation movie"Rio" to promote the country as a destinationfor foreign tourists.

The film opened internationally last weekendand finally hits theaters in Pakistan thisweekend, coinciding with its U.S release.Distributed by Paramount Communicationsand Mandviwalla Entertainment inPakistan, 20th Century Fox Internationals’ RIOthe movie is set to become the first biggest

Expressing his views at the premiere, Mr. Nadeem H. Mandviwalla, Managing Director, Mandviwalla Entertainment said, “We are reallyexcited about the response we are receiving towards Atrium Cinemas, the first 3-D cinema in Pakistan. The animated movie culture is fastbecoming popular in Pakistan. Our aim is to expand the deployment of 3-D-Cinema Projector across the country; the latest in this chainincludes the deployment of 3-D-Cinema Projector in Cine Star Cinema with 3-D capability in Lahore which is also premiering Rio-The Movieon its launch.”

Speaking on the occasion, Ms. Sharmila Farooqui said, “These kinds of events are a very encouraging sign and a good effort to providehealthy entertainment to the Pakistani society”.

Talking about the 3-D cinema culture, veteran movie actor Nadeem Baig said, “We have talented people in every field. I’m certain that ouryoungsters will soon venture into 3-D film making too and establish a reputable name. I’m very happy to be here today and wish all the bestfor the future.”

With an aim to revive the cinema culture, Mandviwalla Entertainment, the company behind the development and management of first 3-Dcinema of Pakistan - Atrium Cinemas, continues to build excitement around the new cinema technology by organising the glitzy red carpetpremiere of the promisingly entertaining movie. The media management of the event was handled by Syntax Communications.

The main attraction of the event was two real Macaws present in the cinema lobby. The movie was thoroughly enjoyed and appreciated bythe children and adults alike.

the movie is set to become the first biggestanimation film of the year and will also beavailable in cinemas equipped with digital 3Dscreenings, both in Karachi and Lahore.

TWENTY TWO

gaMe thanks duMmaro duM

for no probleM

In the Second Hexa of 2011 i.e. March & April, we found four Modern Era Themed Bollywood Movies: two thrillers “Game” & “DumMaaro Dum” and two comics “Thank You” & “No Problem”. Kangna Ranaut and Deepika Padukon became the talk of the townespecially Miss Padukon, who sensually danced on Zeenat Aman’s nostalgic Dum Maaro Dum. Kangna Ranaut has provedherself as an finest actress in her first debut 5 years back in Gangster. Than she recalled as Who Lamhe and the mega hitFashion. Previous year’s Kites demote Kangna’s appearance, which was over burdened by foreign so called beauty. But in thelast of 2011, she again stood as her own stand by her outstanding performance in “Once Upon A Time in Mumbai”, in which sheplayed a role of 70s film actress with a combination of Zeenat Aman and Perveen Bobby. In Who Lamhe she already played a roleof Perveen Bobby in her biographical film. In Game, she appeared in quite different role in her career but an ordinary role ofFemale Cop. Thank You and No Problem are look a like a sequels of “No Entry”, “Welcome” and “All The Best “with Multi StarredCast and base less belly wrinkled comedy. Lets have a short view of each movie.

Game releases at a time when a different game, of bat and ball is at its peak. You guessedright; the Cricket World Cup mania has gripped the entire country, with India beatingPakistan for a clash against Sri Lanka in the finals. Anyway, leaving the excitement ofCricket aside, let's talk about GAME here, shall we? It's about four troubled individualsfrom different parts of the world - casino owner Neil Menon (Abhishek Bachchan),

CONTINUES ON NEXT …

from different parts of the world - casino owner Neil Menon (Abhishek Bachchan),politician OP Ramsay (Boman Irani), actor Vikram Kapoor (Jimmy Shergill) and journalistTisha Khanna (Shahana Goswami). All of them receive personalised handwritteninvitations by billionaire Kabir Malhotra (Aupam Kher), offering them a helping hand ifthey arrive at his private island of Samos in Greece. Getting easily convinced and withoutwasting much time, all of them reach the exotic island, only to find out, they have beentricked. It turns out; they were all responsible in some way or the other, for the death ofKabir's daughter Maya (Sarah Jane Dias), three years back. Before Kabir can avenge thedeath of his daughter, he is found dead, in what looks like a suicide. Detective SiaAgnihotri (Kangna Ranaut) feels otherwise and interrogates the four visitors, holdingthem murder suspects. Abhishek Bachchan acts decently but some of his dialogues arecringe worthy. Debutante Sarah Jane Dias is impressive in her act. Kangana Ranaut issurprisingly good and her dialogue delivery has improved greatly. Excellent actors likeShahana Goswami, Jimmy Shergill and Boman Irani are wasted. Anupam Kher doesn'thave much scope. Gauhar Khan is nice in her small role. Barring some astute twists in thesecond half, this GAME isn't worth playing.

Goa meri jaan, jannat ki shaan. Par jannat mein bhi saanp baste hain, aur saale kya dass tehain,' utters ACP Vishnu Kamath (Abhishek Bachchan) in the very first scene of RohanSippy's DUM MAARO DUM. It's an apt introductory line for the rollercoaster ride thatfollows. Vishnu has been given the responsibility to 'clean' Goa which is 'high' on drugsbecause of the drug mafia, led by Lorsa Biscuta (Aditya Pancholi). Five years back, Vishnuused to be a corrupt cop. He was a 'Gandhi bhakt'. The Gandhi who was 'printed on notes'.But a terrible incident completely transformed him. And now he's all set to fight the badguys. The kickass dialogues penned by Purva Naresh do wonders for the film. You haveJoki telling Lorsa on the phone, 'Tumhare paas, bangla hai gaadi hai. Mere paas maal hai.'Amit Roy's cinematography shows Goa in a new light. Aarif Shaikh's editing is nice butthe second half should have been tighter. Pritam music's is wonderful with Jiyein Kaunand Jaana Hai being the best numbers. Rohan has worked with Abhishek in all hisdirectorial ventures - KUCH NAA KAHO, BLUFFMASTER and now, DUM MAARO DUM. Hehas managed to get the best out of Abhishek this time. Abhishek delivers a splendiferousperformance. He plays the eccentric cop to perfection. Rana Daggubati makes animpressive debut. Bipasha Basu is passable. Prateik Babbar is excellent. Aditya Pancholiisn't good in his bad act. Govind Namdeo is great. DUM MAARO DUM is a 'dumdar' thrillerwith a riveting plot and splendid performances. You'll surely get 'high' on it.

TWENTY THREE

After No ENTRY, WELCOME and SINGH is KINNG, director AneesBazmee continues his streak of slapstick comedies with NO PROBLEM.Just like Anees' earlier films, NO PROBLEM boasts of a huge star cast.Most of the actors in NO PROBLEM like Suniel Shetty, Sanjay Dutt, AnilKapoor and Paresh Rawal have tickled our funny bones in copious pastmovies. NO PROBLEM traces the story of two small time goons, YashAmbani (Sanjay Dutt) and Raj Ambani (Akshaye Khanna). Raj wants tostart afresh by leaving the crime world but Yash is determined not to lethim do so as he commits one crime or the other. Zandulal (Paresh Rawal)plays the bank manager, who is falsely accused as being Yash-Raj'saccomplice. Marcos (Suniel Shetty) is an international don whose mollSophie (Neetu Chandra) does nothing else but perennially flaunts hercleavage. Arjun (Anil Kapoor) is an incompetent cop and hisschizophrenic wife Kajal (Sushmita Sen) wants to kill him at least once ina day. Sanjana (Kangna Ranaut) is Kajal's younger sister who plays Raj'slove interest. All the characters are in the hunt of stolen diamonds worthtrillions. Although the film is titled NO PROBLEM, here are the problemswe have with it:

Problem no. 1: It's madness sans method. Wafer thin and banal plot ofcharacters running behind diamonds. Problem no. 2: In the entire filmthere are only about three to four moments that genuinely make youlaugh. You end up laughing on the ridiculous narrative otherwise.Problem no. 3: You know it's a big problem when gorillas shoot withguns and say 'No Problem' when thanked. Problem no. 4: Innumerablefull length songs add to the trauma. Editing is pathetic with frequentcontinuity lapses. Foreign locales don't add merit. Problem no.5: Thetumultuous climax with several characters and gorillas is unappealing.

CONTINUE …

gaMe thanks duM

maro duM

for no probleM

tumultuous climax with several characters and gorillas is unappealing.Haven't we seen such endings so many times in the past? Theperformances are a mixed bag. Anil Kapoor is passable. Sanjay Duttimpresses with his impeccable comic timing. Akshaye Khanna is tooloud. He makes you cringe when dressed as a woman. Paresh Rawal isdecent but we've seen him in several similar roles in the past. KanganaRanaut is awful. Suniel Shetty is okay while Sushmita Sen hams. NeetuChandra doesn't have much to do apart from showing her skin. NOPROBLEM is full of problems. This 'problem' has 'no' solution.

In series of WELCOME, NO PROBLEM and now THANK YOU, Annes Bazmeeseems to have a special liking for these words of expressions. Comedy isthe common element in all these films. Even Akshay Kumar is the commonfactor in WELCOME and THANK YOU. The last time Akshay Kumar andAnees Bazmee paired up in 2008, the result was an immensely successfulSINGH IS KINNG. Now, after almost three years, their jodi is back withTHANK YOU, which is hugely inspired by Bazmee's own film, NO ENTRY.Raj (Bobby Deol), Vikram (Irrfan Khan) and Yogi (Suniel Shetty) treat theirrespective wives Sanjana (Sonam Kapoor), Karthika (Rimi Sen) and Radha(Celina Jaitley) as ghar ki murgi, dal barabar. Suspecting that her husbandRaj is philandering, Sanjana hires the perpetually flute-playing privatedetective Kishan (Akshay Kumar), who promises to teach the threepromiscuous husbands a lesson that they'll never forget. Pritam's music isuninspiring. Ravi Yadav's cinematography is first-rate. Steven H. Bernardhas edited the film well. Aneees Bazmee has handled Akshay Kumar in avery restrained manner. Akshay delivers a fine performance, but offersnothing that we haven't seen him do before. Irrfan Khan, with a superbcomic timing, is excellent. Suniel Shetty is passable. Bobby Deol is decent.As far as the ladies are concerned, Rimi Sen is stupendous, Sonam Kapooracts poorly, while Celina Jaitley (thankfully) gets no scope. Mallika Sherawatfails to impress in the Razia item number. Annes Bazmee should perhapssay 'sorry' for offering nothing new in THANK YOU. Watch it for Irrfan, if youmust.

TWENTY FOUR

Humaima Malick born in Karachi 18th November 1987, Graduated

from Govt. Girls College Quetta, Being the most pampered child her craze offashion, glamour and to be a supermodel was supported by her family andfriends all the way.. Humaima has been ambitious and crazy about whateverwork she does since her teenage.. At the age of 14 she did Nadiya Mystry’sramp and since then the success in fashion industry is under her lap.. She wasthe youngest model to be a compaign girl of international brands such as FAIRAND LOVELY and PEPSI.. now the “BRAND AMBASSADOR SUNSILKPAKISTAN” Humaima has a list of classic commercials, and hit dramas like‘ISHQ JUNOON DEEWANGI AND TANVEER FATIMA B.A’ and telefilms.. Thisbeautiful face caries a million doller smile.. She’s famous and well known forher outstanding success, style, glamour, acting, ooves and dancing.. She hasa great fan following specially youth.. Now done with the debute movie Bolwith Shoaib Mansoor After Khuda K Liye.

TWO PAKI SENSATIONS Humaima & Saadia

Sadia Khan a Pakistani Actress, who currently stars in Khuda Aur

Mohabbat as Imaan along with Imran Abbas who plays the character ofHammad. This site is purely dedicated to Sadiya Khan (Imaan) from Khuda AurMohabbat. Sadia has also starred in Yariyan, a GEO TV Drama. For yourinformation Warner Bros releasing a Pakistani Film Waar, we have come toknow that a girl named Sadia Hyat Khan has also featured and played a role inthe movie. We thought to give some more time and our energies to cover thisyoung, hot and talented beauty. So here we are … But, before sharing someexclusive stuff of her, let me tell you some very important thing about her.Well, she is a female……a young girl…. proably in her 20s and very hot andsizzling LOL. Well, Sadia Hyat Khan is a famous Pakistani model and DramaActress, who started her career with modelling and later turned into an actressand claimed fame with Yaariyan – a drama serial broadcasted on GEOEntertainment TV. Currently, Sadia is playing the role of ‘Imaan’ in ‘Khuda aurmuhabbat’ along side famous young actor Imran Abbas. And now! as we havetold you before, She is an actress too in the upcoming Pakistani Feature FilmWaar.

“Aman Ki Asha - Milne Do”AWARDED

Aman ki Asha, the joint peace campaign launched by the JangGroup and Times of India, received the Best Campaign Award atthe APNS annual award ceremony recently. Photograph showsImran Irshad CEO of Pirana receiving the APNS awards from thePresident of Pakistan, Mr. Asif Ali Zardari. Pirana, affiliated withM&C Saatchi in Pakistan, won two creative awards at the APNS-- the best campaign award for "Aman Ki Asha - Milne Do" andthe best public service ad for 2009/2010.

TWENTY FIVE

REVIEWER: PRATHAP SUTHAN: With over23 years experience in advertising, PrathapSuthan, national creative director, CheilWorldwide, is best known for the IndiaShining campaign. He has also worked withbrands such as Rasna, GM, Samsung andthe Incredible India campaign of the Unionministry of tourism.

Review

Aman Ki Asha

Campaign

CAMPAIGN: The Times of India’s Aman Ki Asha ad shows aPakistani man playing dumb charades with Indians across theborder, in a bid to request a song on AIR.

What did you think of the ad?

I liked it because it deals with something radical. Somethingbold. Something I hope for. It’s one of those ads purely trained atthe heart. But shallow, considering the depth required to handlethe subject. The craft’s good. Cinematography, Gulzar’swords, and the central idea of our similarities. Though thePakistani casting looked stereotyped. Overall, a benevolent film.Bhai, bhai, etc. But make-believe. A cosy advertisingperspective. A million frames from reality.perspective. A million frames from reality.

What are the challenges of doing a political campaign?

The challenges depend on who isadvertising, what, how, why, and when it’s being advertised.Besides, the intent and slant of the content, mood of thenation, overt and covert agenda, audience connect, etc. will alsobe challenges. Look at this campaign. First, all of India has tobuy into loving Pakistan. Not just the lot of us who hunt forannual advertising causes, and those who fashionably joinFacebook fan pages, and haunt Page 3 nights. This has toresonate with everyone. Including those who defend ourborders, and the relatives of those who died in countless blastsand 26/11. I think it’s blatantly insensitive. More importantly, allof India needs to stand united against those who threaten tomake our lives fragile. Much like we are united against religiousfanatics who divide our religions and our amity, and criminalswho murder, rape and kidnap.

This campaign mustn’t inadvertently divide us or drive wedgesinto our collective gullibility. Sure we want peace, but real lifeisn’t cricket. This may be a campaign the government didn’tneed. It’s already walking a path of more thorns than stones. Andas a nation, we are overdosed on Pakistan. Why rake it up again?

I also think areas of foreign policy and politics are tricky for amedia group. Because if terrorism repeats, TOI could be in aspot. A hardening of stance would weaken Asha, and softreporting won’t be patriotic. The biggest challenge is that Indo-Pak is a festering old wound. It requires serious medicalattention from both sides. Not skin lotion. Or business meets. Ormusic fests. Or games. But it’s an effort nevertheless.

What’s you favourite political campaign?

India Shining. Unlike what people say, it wasn’t designed as apolitical campaign. It was meant to inject economic optimismwithin India and to globally reposition India as a financialdestination.

REVIEWER: KAMRAN JAWAID: A Pakistani Entrepreneur and AGovernment Secretary worked for Media, Marketing andAdvertising Industry for last 9 years. He has deal brands likeRoohAfza, Safi, PECL, Etisalat, Smart TV, Evo including IndoPak joint Venture of KaraFilm Festival and Karachi AdvertisingFestival.

A Pakistani Perspective about Aman ki Asha:

Aman ki Asha, is not only an appreciable step towards bothnation’s prosperity but also a reason to work as in joint ventureenvironment. But there is a bitter facted question raised in mymind that both nation can only come closer by music and danceand by sharing the facility and platform to sing and dance. Nodoubt singing and dancing is a need of healthy life butaccording to Maslow’s Hierarchy of Needs, luxuries andentertainment comes on the 3rd and 4th steps of needs includingbelongingness needs and self esteem needs respectively. Butwhat about the 1st step of Physiological needs including hungerand thirst and what about the 2nd step security needs includingshelter and life survivalness. We need to bring close Pakistanand India for fulfilling or sharing the 1st and 2nd needs’hierarchy, then Aman ki Asha never be criticized but if Aman kiAsha is only for the luxury entertainment concerts across theboth countries then it should be even must be criticized andneed to revised its vision.

TWENTY SIX

“Daag to achay hotay hain” In the past few years, we havelistened to this statement so many times that it has scalded ourears. But I ask, is this really so? What does Islam tell us? Is itgood to be unclean and dirty?

This is not a trivial matter to be laughed off casually. Thejingles, the tags , the subtitles and the trademarks of the famousbrands of major multinationals (majority of which are controlledby the the Zionist Jews) are carefully thought out in order toprogramme a nation. Each and every symbol and statementcarries a hidden, subliminal message which the Elite and theGlobalists use to their advantage. It’s time that Pakistanis wakeup to this reality, as even the people in the West are being wokenup by people like Alex Jones and David Icke.

Kiya DAAG ACHAY hotay hain?(Is Dirt Good?) By Syeda Qudsia Mashhadi

When I listen and watch the majority of advertisements on themedia today, I am reminded of the hadith of the Holy Prophet(SAW) in which he said that ‘At the time of Fitna, good things willbe presented as bad, and bad things will be presented as good”.These ads, in most of the cases, are directly against the teachingsof our religion, Islam. “Purification and cleanliness is half theFaith”, says the Prophet (SAW), but they tell you that it is GOODto be dirty, filthy and messy, simply because it is good for THEM!They have to sell their detergent, so you better roll yourself up inmud and jump around in filth! Great!

In their latest ad, a very indecent act, that of a group of boys taking down the pantsof another boy, is shown in a sympathetic light. What kind of messages are theygiving to our youth? This kind of behaviour should have no room in our culture, andgiving to our youth? This kind of behaviour should have no room in our culture, andit is distressing to see that the Freemasonic media is hell-bent upon making it a partof the Pakistani culture.

At other times, the message is not that subtle. It’s in your face. Ever pondered oversentences like,“Kha lay, pe lay, jee lay” ,“Sari raat, muft main baat” ?“Eat, drink and be merry for tomorrow we die.” How cleverly western hedonisticideology is being ingrained in our minds! An ideology which is exactly opposite thespirit of being a Muslim. Islam is a complete way of life which tells us to live in thisworld with the focus on the hereafter [Akhira]. There has to be some purpose to life.We are not here just to eat, drink and indulge in physical pleasures like the animals.What makes us superior is our inane ability to achieve greatness.

Then there are the mobile phone service providers, whose sole aim seems to spread immodestyand moral degeneration in the society. Just tell me, is there such a man who would need to callhis wife from midnight to six in the morning and vice versa? Rarely any call needs to be madefor genuine reason at this time of the night or should I say, at this time in the early morning?What are these ads telling our youth? That it is not only okay to have relationships beforemarriage, it is something so good that the phone companies will help them achieve this for free.There goes the institution of Nikah! A sunnah of our beloved Prophet (SAW).

The fact is that this Dajjali System has made the ‘Halal’ difficult and ‘Haraam ‘ very easy andconvenient. Youth of today are turning into frustrated middle aged people because they simplycannot afford the expenses of a wedding. On the other hand, it is very easy for them to makenumerous girl friends / boy friends because that has been made affordable and attractive tothem.

All we need to do is do some our own research about everything. We should not let ourselves be mind-controlled by our enemieswho basically own 90% of our media. We should not rush blindly to the market to buy something that an ad on the T.V. tells us tobuy. And lastly we should not adopt something just because it is ‘in’.

Come on people!! We are MUSLIMS! Aren’t we? Our priority should be the order of Allah , our great Creator, and the Sunnah of ourbeloved Mohammad (SAW) ! We would not be fooled by the razzmatazz of this mortal world, and this Illuminati-controlled media inparticular.

Excerpts from syedaqudsia.wordpress.com

TWENTY SEVEN

WAXED Candles ready toMadame Tussauds’ Wax Museum, London, UK is not a new and

strange name for the Pakistanis because a chapter on the waxed museum hasbeen one of the content in Urdu Text Book of Primary Classes and here inPakistan, every child is aware about this unusual museum in London. In the raceof competing between India and Pakistan, India has won by invading a place inMadame Tussauds’ Wax Museum around a decade back and succeeding inplacement of 5 Bollywood Faces leading to 6th one also. While from the side ofPakistan, there is only one word came in ears “Absent Miss !”

First Waxed Statue in Black Sherwani with Mughlia Shawl on Shoulders createdin June 2000, Amitabh Bachchan became the first living Asian to have beenimmortalised in wax at London's prestigious Madame Tussauds Wax Museum.Another statue was installed at New York and Hong Kong in 2009.

A lone spotlight lit the smiling, sari-clad figure in the centre of the room - an idolworshipped by millions of Bollywood fans in India and beyond. In October 2004 awax figure of Aishwerya Rai was put on display in London's Madame Tussaud'swax museum. She was the sixth Indian and the second Bollywood personality—after her father-in-law, Amitabh Bachchan—to get this honour.

The 45-year-old star's new wax figure will be unveiled with a troupe of colorfullyclad Bollywood dancers performing to the soundtrack from his latest film MyName Is Khan, which will have its DVD release at the same time. The actor alreadyhas a statue at Tussauds Los Angeles branch and his latest wax figure will bedressed in a black suit and white shirt, a statement from the museum said. The'King Khan', as he is known by fans, is the latest addition to Tussauds newlylaunched 'Bollywood Zone‘. Khan, who was named one of Newsweek's '50 MostPowerful People in the World' in 2008, has a fan following in the billions. In 2007the same figure was displayed at Madame Tussaud's Museum in Times Square inNew York. In April 2007, a life-size wax statue of Shahrukh Khan was installed atMadame Tussauds Wax Museum, London. Another statue was installed at theMusée Grévin in Paris, the same year.

FIRE !

Musée Grévin in Paris, the same year.

On 11 October 2007, Salman Khan accepted an offer from MadameTussauds wax museum in London to have a wax replica made of himself.His life-size wax figure was installed there on 15 January 2008, makinghim the fourth Indian actor to have been replicated as a wax statue in themuseum. A fatwa was raised against Khan by a Muslim cleric in India,mufti Salim Ahmad Qasmi, for allowing Madame Tussauds in London tomake a wax model of himself. The mufti said the statue is illegal and theSharia forbids depictions of all living creatures. This created speculationin the press, as no fatwa was released against fellow Muslim, ShahrukhKhan who also has a wax model in the museum. On April 13, 2009, Indianbatting maestro Sachin Tendulkar on Monday unveiled his wax figurewhich will be housed at the famous Madame Tussauds museum inLondon.

Hrithik Roshan’s life-size wax figure was installed at London's prestigiousMadame Tussauds Wax Museum on 20 January 2011, making him the fifthIndian actor to have been replicated as a wax statue in the museum. Onmeeting his double for the first time, Hrithik Roshan commented, "I can'tbelieve I'm here in Madame Tussauds unveiling a wax figure of myself. It'sincredible just how detailed the figure is - they've really captured my look.I'm truly honoured to be included and hope my fans will like seeing thefigure". What many don't know is the fact that Hrithik is the youngestmale actor from India to be honoured by Madame Tussauds. Roshan wascompletely involved in the creation of the figure - attending two sittings inMumbai and London where the sculptors captured a catalogue ofreference photographs and hundreds of precise measurements. Hrithikalso donated the red shirt and dark blue jeans his figure is wearing. Thefigure took four months to make at a cost of £150,000 and joins fellowIndian film stars Amitabh Bachchan, Aishwarya Rai, Shah Rukh Khan andSalman Khan in Madame Tussauds special Bollywood area.

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TWENTY EIGHT

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WAXED Candles ready to FIRE !

To coincide with the launch of Hrithik's new figure, the area has been given an update with an all new interactive touch screenwhere people can watch their favourite dance routine from five Bollywood icons.

Liz Edwards, Madame Tussauds - PR Manager commented, "We're delighted to welcome Hrithik to be including his figure in ourBollywood area. It is one of our most popular areas in the entire attraction and we know it's going to be even more so with Hrithiknow featured in the line up. The pose is so striking, it is sure to wow fans and get ladies hearts a flutter. In fact it has got to be oneof the most daring figures we have ever created".

Now recently a news waved the Bollywood Lover’s ears that Kareena Kapoor will be joining thebandwagon of Amitabh Bachchan, Shahrukh Khan, Aishwarya Rai and Hrithik Roshan. KareenaKapoor has been waxed at Madame Tussauds and her statue will be soon be unveiled at the museumthis September in UK's Blackpool. Then her wax model will be toured around the world. KareenaKapoor’s Wax Statue To Be Unveiled On Saif’s Birthday – Hot News. Instead of giving a gift to herbeau Saif Ali Khan, Kareena Kapoor will recieve one on his birthday. From the reliable source it islearned that her wax statue will be unveiled on that day.

But when Kareena Kapoor fan club contacted Madame Tussauds London, they denied getting a waxreplica of Kareena at Madame Tasaud's London. This was their official statement

"Madame Tussauds London can confirm that a figure of Kareena Kapour will not be launched at the attraction this year. In January of this year a figure of Hrithik Roshan was launched, so we are very

much concentrating all our efforts on this activity for 2011. Madame Tussauds now operates 12 global attractions and are delighted that Bollywood fans are able to visit their idols in other locations; we are sure an announcement regarding the next Bollywood star to have the honour of being immortalized at

Madame Tussauds will follow shortly when it is appropriate to do so."

To coincide with the launch of Hrithik's new figure, the area has been given an update withan all new interactive touch screen where people can watch their favourite dance routinefrom five Bollywood icons.from five Bollywood icons.

Liz Edwards, Madame Tussauds - PR Manager commented, "We're delighted to welcomeHrithik to be including his figure in our Bollywood area. It is one of our most popular areas inthe entire attraction and we know it's going to be even more so with Hrithik now featured inthe line up. The pose is so striking, it is sure to wow fans and get ladies hearts a flutter. Infact it has got to be one of the most daring figures we have ever created".

Now we need to discuss the presence of Pakistani Recognition in Madame Tussauds’ WaxMuseum. Still there is not a single wax statue of any Pakistani Celeb in museum either fromshowbiz or from sports. It’s very hard to categories the showbiz personalities for the honorand the reason we knew already. Punjabi movies’ leading name Sultan Rahi appeared inmore than 700 Punjabi and Urdu-language movies, and is named in the Guinness Book ofRecords as the most prolific actor. It’s a matter of quantity not the quality because inMadame Tussauds’ Wax Museum only the quality performer with international recognitionsucceeded to be waxed.

Alas ! We haven’t any Government Level support. Even in Pakistan, we haven’t any specified ministry for media, the Ministry ofInformation and Broadcast is perceived to handle the media related issues but the said ministry is involved 99% in media coverageof Government’s activities and being a government’s spokesman they played a significant role. But no time for actual so calledmedia of Pakistan. Another Ministry of Culture is also perceive to deal the media but regrettably their thinking starts from Clay PotCreation and ends at Sea Shell Necklace Handling. That’s why the Pakistani Media became orphan and no string of support hasbeen attached.

But despite of such fact, we still have two names of International Recognitions of Enigmatic Musical Maestro Nusrat Fateh AliKhan and Most Promising Film Director Shoaib Mansoor. We are looking for their waxed statues to be placed in MadameTussauds’ Wax Museum but our government has to initiate for such internationally recognition. Fateh Ali is no more physicallywith us but it could be a big challenge for Madame Tussauds’ Wax Museum to craft a statue of no more people and such tributescould be count internationally. Madam Noor Jehan’s name also wandering in mind but she is not eligible for Madame Tussauds’Wax Museum because she known to only Pakistani and Indian nations instead of having any international level project. WhileNusrat Fateh Ali was a man, who worshiped by Chinese, acknowledged by soul resting music for Europeans, Meeting Opener inAustralian Parliament and Assigned by not fulfilled for Micheal Jackson’s new album music. Nusrat Fateh Ali Khan is widelyconsidered to be the most important qawwal in history. In 1987, Khan received the President of Pakistan’s Award for Pride ofPerformance for his contribution to Pakistani music. In 1995 he received the UNESCO Music Prize. In 1996 he was awarded GrandPrix des Amériques at Montreal World Film Festival for exceptional contribution to the art of cinema. In 2005,

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TWENTY NINE

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WAXED Candles ready to FIRE !Nusrat was awarded the "Legends" award at the UK Asian Music Awards. TIME magazine'sissue of November 6, 2006, "60 Years of Asian Heroes", lists him as one of the top 12 Artistsand Thinkers in the last 60 years. He also appeared on NPR's 50 Great Voices list in 2010. InAugust, 2010 he was included in CNN's list of the twenty most iconic musicians from thepast fifty years.

The other recommended name from Pakistani Showbiz is Shoaib Mansoor. Shoaib Mansooror ShoMan (as he calls himself) is one of the most influential and famous figures in thePakistan showbiz scene. He has written, produced and directed hit TV shows such asAnkahi, Fifty Fifty, Alpha Bravo Charlie, Sunehre Din and Gulls & Guys, all aired on PTV.Between 2001 and 2003, Mansoor directed the Supreme Ishq series of songs. ShoaibMansoor has also been a successful songwriter and music composer. It was Shoaib whointroduced the 80's Pakistani pop sensation Vital Signs to the mainstream. Besides beingJunaid Jamshed's mentor, he was the backbone to his songs and composed and producedmost of the Vital Signs' albums. He wrote and composed a number of their hit numbers suchas Aitebar. In addition, he directed all Vital Signs videos, producing a music videocompilation and movie titled Geetar '93. In 2007, Shoaib Mansoor debuted as a film directorwith his critically acclaimed film, titled Khuda Ke Liye released on 20 July 2007 all overPakistan. It received the Silver Pyramid Award from the Cairo International Film Festival for2007. In 2009, he began directing a big budget film Bol which will have Atif Aslam, MahiraKhan, Humaima Abbassi and Iman Ali playing lead roles. The film is release on 24 June 2011.He also received the Silver Pyramid Award from the Cairo International Film Festival forKhuda Ke Liye.

Apart the showbiz, Pakistani Sports Men and Women are also having international recognition and thanks to Allah, that we have aMinistry of Sports and several Boards with a prominent participation in International Matches and Tournaments. Pakistani CricketTeam is one of the most energetic and most controversial as well internationally. For Madame Tussauds’ Wax Museum, we have alist of sportsman like Imran Khan (Cricket), Javed Miandad (Incredible Batsman, Cricket), Shoaib Akhtar (Fastest Bowler, Cricket),Shahid Afridi (Cricket), Aisam-ul-Haq Qureshi (Tennis Player), Nasim Wahid (Female Racer) and the list goes on. We recommendShahid Afridi (Cricket), Aisam-ul-Haq Qureshi (Tennis Player), Nasim Wahid (Female Racer) and the list goes on. We recommendthat Pakistani sportsman’s name should also recommend by Ministry of Sports for creation of wax statue in Madame Tussauds’Wax Museum.

We hope that after analyzing the recommended thoughts for Madame Tussauds’ Wax Museum, Pakistan should make showcasedits talent on international desk by competing spirit of action.

THIRTY

SIZE-ZERO secret out …The secret to Kareena Kapoor's much coveted size zero is finally out in theopen. She spent Valentine's Day encouraging people to love their bodies andshed flab. The actress was present for a book launch of her trainers book

Loose Your Weight Not Your Mind. The Bollywood diva Kareena Kapoor has

not just inspired the B town aspiring models and leading bollywood ladies butalso renowned writers like Shobhaa De to write a book on her. No points forguessing the source of inspiration which comes from Bebo’s leading the waysize zero figure. One actually wonders, How Kareena Kapoor eats healthy andyet stays size zero?

Buzz that is doing the rounds in B-town is that the writer Shobhaa De isplanning a book on similar lines to Victoria Beckham’s fashion advice guidebook ‘Extra Half’. On hearing this, Kareena, was more than pleased. “I wouldabsolutely value anything she does. However, I’m unable to say anything at thispoint,” says Kareena about the book to a daily. Absolutely it is a groundbreaking concept and a trend that has been brought to India by Kareena andthat is why she is the face to this highly sought after concept of bodyproposition today in India.

Not only Shobhaa but the actress’s dietician Rujuta Diwekar herself too hasbeen inspired by Kareena’s figure. She is planning her second book andKareena will be her role model. The dietician’s first book was recently launchedand is selling like hot cakes. So, she doesn’t mind coming up with a booksequel. Bebo must be figuring out this zero size inspiration to be a bigachievement for being a role model in this facet.

‘Rujuta has not just changed my body but also my mind and soul. She is thebest thing to have happened to my life!’ Kareena Kapoor

Want to know how Kareena Kapoor managed to achieve the perfect figure? LetRujuta Diwekar tell you how. India’s top celebrity fitness guru has worked withthe who’s who of Bollywood including Kareena, Karishma, Saif, Lisa and Sonali.Now she lets you in on her secret—you can eat anything you want just as longas you plan for it. No crash dieting, no carb deprivation, no unbidden cravings.Rujuta teaches you the three simple steps to dieting heaven: learn about yourbody, create the right plan for it, and slowly adjust your food habits. What’smore, she even lets you in on Bebo’s secret, in a special chapter on how exactlyour favourite heroine got that phenomenally fit bikini bod for Tashan.

RUJUTA DIWEKAR is one of Indias top dieticians and fitness trainers. In addition toBollywoods fittest, she has also worked with Anil Ambani, training him for the MumbaiMarathon. Winner of the Best Personal Trainer Award 2005, Rujuta is an expert innutrition, sports science and yoga.

TGM: How should one begin to love their body?

Kareena Kapoor: First and foremost it's about eating right, only then can one startbeginning to love their body. And when loves their body they don't abuse it.

TGM: There was so much talk about your size zero figure. There were rumours that youwere starving yourselves. Were you amused at any point?

Kareena Kapoor: I was being updated daily by the media about what I'm eating. I was veryentertained.

TGM: The Kapoors are known to love their paranthas and dal makhani. How did youcontrol yourself?

Kareena Kapoor: Yeah in fact I was recently shooting in Delhi and I had dal makhani forlunch. Everyone on the set was shocked to see me eat dal makhani. But I told them thatthis is what my dietitian's given me, so stop staring at my plate.

So whether you’re apple or pear-shaped,soon you’ll be eating all you want—including those irresistible parathas—andstill shedding those kilos. Don’t Lose YourMind, Lose Your Weight is the ultimate dietfor daily life. It’s worked for the stars—nowmake it work for you.

THIRTY ONE

The marketing guru and

perennial member of theThinkers 50 list of theworld’s top business

thinkers talks about theAge of Turbulence, and

how marketing fits into it.

Thought Leader Interview

PHILIP KOTLERYour marketing textbook is in its 13th edition and is used in most MBA

Marketing courses worldwide. Are the ‘four Ps’ still a usefulframework?

Definitely, because all marketing plans still have to address those fourbig questions -- Product, Price, Place and Promotion. However, I’mcurrently working on the 14th edition, and my colleagues and I aredeveloping a new framework that will involve a more holistic set ofconsiderations. What we call ‘holistic marketing’ entails thedevelopment, design and implementation of marketingprograms, processes and activities that recognize a wide range ofinterdependencies, including the work of integrated marketing (the fourPs); internal marketing (i.e. getting support from the other functionalareas); performance marketing (i.e. developing metrics to indicate whatyou’ve accomplished); and relationship marketing. So this new conceptof holistic marketing goes way beyond just the four P’s.

You have said that the average company is using only about 10 per cent of the Internet’s potential. Which ‘e-avenues’ areparticularly under-used?

Companies should be increasingly turning to the new media, not to replace the old media, but to find blends of the new and theold that work well together. Tools that should be considered include webinars, blogs, podcasts, and most importantly, mining thesocial networks, where so much dialogue takes place about products and services (both favourable or unfavourable). We haven’tyet figured out how to use these new avenues and vehicles profitably; we’re still in the experimentation phase. Most companiesare still using traditional media for the bulk of their promotions, but they should also be carrying out experiments to determinewhere they can mine some ‘gold’ in the new media.

You are credited with creating the concept of ‘social marketing’, which seeks to discourage unhealthy behaviour amongstconsumers. Are you pleased with the results so far?

Very pleased, but social marketing involves much more than efforts to discourage unhealthy behaviour. The purpose is really toencourage positive behaviour and the maintenance of such behaviour, and to show people that while they are free to make theirown choices, some choices are very counterproductive to their lifestyles and goals. Social marketing ideas have been widelyapplied to well-known causes like ‘say no to drugs’, ‘exercise more faithfully’ and ‘eat healthier’, but they can also be applied tobroader social causes. My colleagues and I just published a book called Up and Out of Poverty, where we present dozens ofcases of the application of social marketing planning and implementation that have reduced the incidence of certain diseases andother problems faced by low-income people.

You believe that we have entered into an Age of Turbulence, marked by ‘interlocking fragility’ in the world economy. What aresome of the key elements of this new age?

There has always been turbulence, so that isn’t anything new. What is new is heightened turbulence, resulting from the globalinterconnectedness of countries and supply chains. Nowadays, one country can sneeze, and everyone else gets a cold, which isexactly what happened with the recent financial meltdown. Two key factors – globalization and digitization -- are amongst theelements that feed into this idea of increased turbulence and fragility. I want to distinguish this concept from the concept of thebusiness cycle, which is more of a Sine Curve. The business cycle is an element of the turbulence, but even after the economystarts to turn upward, turbulent conditions will continue to plague us; unfortunately, there is no end in sight. Creative destructionis part of capitalism, and many companies will rise and fall on the degree to which they provide real value to the ‘voters’ (i.e.consumers).

You have said that turbulence often leads to all the wrong responses from management. Like what?

One wrong move is to do nothing -- to continue with the way you’ve been doing things. A second wrong response would be topanic, which often leads people to behave so conservatively that they forget that, as a wise person once said, ‘a crisis issomething that shouldn’t be wasted’. Crises produce all sorts of new opportunities. The third wrong response is to just cutbudgets across the board by some fixed percentage. Let’s say a service-focused company cuts its service budget by 20 per cent.This basically removes the key factor that led people to prefer this company over others in the first place. So if there must be cuts-- and often there will be some slashes in both budgets and in hiring -- this must be done with great selectivity and care.

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THIRTY TWO

Until now, many business leaders have operated with a ‘playbook’ based on twounderlying market conditions: a bull market and a bear market. Is this approachsuitable for the Age of Turbulence?

These two playbooks will always be of some use, depending on whether thebusiness cycle is going up or down, but as I’ve indicated, we are now also dealingwith all kinds of unexpected disturbances. Just one disruptive technology enteringan industry can have the effect of an earthquake: the ‘plates’ can move and suddenlyan industry can find itself destroyed. Look at what happened with Kodak and film: weall stopped buying film for our cameras.

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PHILIP KOTLER

Luckily, there are things you can do in the face of such disruptions. One is to have an early warning system in place, because you’llbe in a better position if you can detect early signs of trouble; you can make preparations and adjustments. An early warning systemwould survey all of the external forces that could potentially damage your company. The second thing you can do is scenarioplanning. A lot of value can come from thinking about what you would do if an extremely pessimistic scenario took place.

Not that this scenario will actually occur, but what would you do if, in fact, things actually got that bad?

Suppose a competitor was to invent a better-quality product and sell it at half your price. What would you do? Another way to stretchyour team’s thinking is to have them consider a highly favourable scenario, and what they would do in that case. Such scenario-building exercises have long been used by the military, and they can help companies think about what they would do under different‘what if’ conditions.

The third thing we need is flexible budgets. Instead of every department having a firm budget, regardless of what happens, eachdepartment should be prepared to say what they would cut if they had to cut 20 per cent from their budget, and what amount ofmoney they would ask for if things suddenly got so good that they could capitalize on some amazing new opportunities. These threetools -- early warning systems, scenario planning, and flexible budgeting -- can provide a strong defense against surprisedevelopments that affect every industry.

Today’s consumers continue to receive traditional advertising messages, but they also survey their peers on Facebook, Twitter andMySpace. Will word-of-mouth marketing eclipse traditional marketing at some point?

There is no doubt that a company’s commercial messages – as expressed through ads and other means -- are becoming a smallerand smaller fraction of all the ‘buzz’ about any particular company or product. This doesn’t necessarily mean that firms should stoptheir advertising campaigns; maybe advertising used to have a 50 per cent influence on brand choice and now it has a 20 per centinfluence. The real implication is that companies must monitor what is being said in the social media about their products andservices, as well as those of their competitors. If you don’t have the resources in-house, you can hire external firms to do this foryou. One of four things will happen. First, you may find that all the talk is negative, in which case your company may be doomed.Second, there may be no talk about your company on Facebook or elsewhere. That isn’t very good either -- it’s what we call ‘benignneglect’. The third possibility is that mixed feelings are being expressed: some people are speaking very highly about your offeringsand others are dismissing them. The fourth and best-case scenario would be what happened with the i-Phone, where everyone ravedabout the product to their friends, leading them to purchase it. I do believe that over time, the effects of person-to-person talk andperson-to-whole-friendship-circles and networks talk will grow relative to the amount of promotional messaging that is under acompany’s control.

Many companies see marketing as mainly a department, but you’ve described it as a total company philosophy and practice. Pleaseexplain.

I would go so far as to say that I see marketing as the potential growth planner and growth engine of a company. To understandthis, let me step back for a moment. Marketing grew out of the sales department, because sales people didn’t want to write brochuresor ads or do marketing research; they wanted to be in their customers’ offices, selling. So sales departments added a marketingresearcher and an advertising manager. Over time, more people were added until marketing became a separate function -- never asbig as the sales force, but separate from it. Now, in some companies today -- Procter & Gamble is one of them -- marketingdepartments are given a certain level of responsibility for the company’s growth. It is the marketing department that identifies andtests proposed market opportunities and outlines a path of growth. If your marketing group is lucky enough to have a bold thinker atthe helm, this department can even manage new product development efforts. Larry Light, the former chief marketing officer (CMO)at McDonald’s, helped it get back on a growth track through a program of renovation, innovation and marketing. If you can get thatlevel of talent in your marketing department, it can be entrusted with defining the future growth path for your company.

In your view, which new marketing trend or concept has the most traction?

I’m fascinated with is the concept of ‘co-creation’, whereby companies invite their customers to be their partners in evolving theirfuture offerings. For example, Harley Davidson has ‘enthusiasts’ who hang around and watch the engineers develop the nextmotorcycle, or even tinker with it themselves. And the Danish company Lego has enthusiasts helping invent new offerings orbuilding new sculptures with the blocks. This goes way beyond a company just inventing its next offering on its own and then testingit with customers; that should be done regardless. Co-creation goes a step further by inviting enthusiastic customers to partner inthe evolution of a company’s offerings.

Excerpts from FORBES India

THIRTY THREE

Philip Kotler Comes 'EAST'On Friday, April 15, 2011 | ‘Principles of Marketing - South Asian Perspective’ Launched

Co-author Professor Dr. Ehsan ul Haque with his labour of love at its Karachi launchby the Marketing Association of Pakistan

The 13th edition of the Principles of Marketing, the seminal work of Professor Dr.Philip Kotler, is dedicated to the South Asian Perspective. Through the decadesKotler’s work has held the fort as the primary text on marketing for business schoolsall over the world. In the 13th edition Kotler has shared the credits in equal measurewith co-authors Professor Dr. Gary Armstrong (University of North Carolina),Professor Dr. Prafulla Y. Agnihotri (Indian Institute of Management, Calcutta), andProfessor Dr. Ehsan ul Haque (Lahore University of Management Sciences, Lahore).

The TCS Case Study appears prominently as the curtain-raiser of Chapter 12 titled‘Marketing Channels – Delivering Customer Value’ on page 288. A special reference isalso made to the TCS website www.sentimentsexpress.com in Chapter 17 that dealswith Direct and Online Marketing on page 431. The TCS Story is narrated in greatdetail, and in crisp and clear terms, and presents TCS as an agile and innovativecompany “… that has dramatically changed the distribution choices and expectationsof both business and home consumers forever.”

Written by Phlip Kotler & Dr. Ehsan ul Haque

This is high order validation for TCS from Kotler & Co, if any validation was needed after theconduct and publication in 2005 of the Harvard Business School’s Case Study on TCS. Preparedby Professor Dr. Walter Kuemmerle, Associate Professor of Business Administration at HarvardBusiness School where he teaches the popular MBA course International EntrepreneurialFinance, the TCS Case Study was published in his formidable compilation titled ‘Case Studies inInternational Entrepreneurship – Managing and Financing Ventures in the Global Economy’ andcontained in the section ‘Growth & Harvesting.’

Principles of Marketing – South Asian Perspective is an exhaustive compilation spread over 20Chapters and three Appendices contained in over 500 pages that cover the entire gamut of themarketing discipline. While I am still in the process taking it all in, the one thing that has stoodout in my read so far is the spin that the co-authors have given to an area of business that hasincreasingly captured the attention of managements all over the world and become a centralissue in the business world’s search for efficiency and competitive advantage. I am talkingabout Supply Chain.

The section that immediately follows the TCS Case Study is titled ‘Supply Chains and the ValueDelivery Network’, and in it the co-authors assert that ‘the term Supply Chain may be toolimited. It takes a make-and-sell view of the business. It suggests that raw materials, productiveinputs, and factory capacity should serve as the starting point for market planning.’ Theysuggest that ‘a better term would be Demand Chain because it suggests a sense-and-respondview of the market.’ Under this view, planning starts with the needs of target customers, towhich the company responds by organizing a chain of resources and activities with the goal ofcreating customer value.

Even as the reader is adjusting to this challengeto a long established terminology, the co-authors challenge their own creation! DemandChain view of the market may be too limited aswell, they say, because it takes a step-by-steplinear view of purchase -production-consumption activities. ‘With the advent of theInternet and other technologies, however,companies are forming more numerous andcomplex relationships with other firms…. Mostlarge companies today are engaged in buildingand managing a continuously evolving valuedelivery network made up of the company,suppliers, distributors and ultimately customerswho ‘partner’ with each other to improve theperformance of the entire system.’

continue on NEXT ….

THIRTY FOUR Top Ten Innovation Mistakes a Company Can Make in a Turbulent Economy1. Fire talent.2. Cut back on technology.3. Reduce risk.4. Stop product development.5. Allow boards to replace growth-oriented CEOs with cost-cutting CEOs.6. Retreat from globalization.7. Allow CEOs to replace innovation as a key strategy.8. Change performance metrics.9. Reinforce hierarchy over collaboration.10. Retreat into walled castle.

Ehsan ul Haque is Associate Professor of Marketing at theSuleman Dawood School of Business at the Lahore Universityof Management Sciences (LUMS). He received hisundergraduate degree in electrical engineering from theUniversity of Engineering & Technology , Lahore, and spentsome time in the oil service industry in Pakistan and theSultanate of Oman before pursuing his MBA from the WhartonSchool, University of Pennsylvania. Dr. Haque received hisPhD in marketing from the University of Texas at Arlington. Dr.Haque has played a founding role in the establishment of twoimportant institutions in Pakistan – LUMS where he spent 20years in a variety of administrative positions culminating in

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Philip Kotler

Comes 'EAST'

KOTLER LISTINGProposed by Philips Kotler in March 2011

Consumer Reaction to Crises1. Move toward lower-priced products and brands. Consumers will replace national brands with store brands and even generic years in a variety of administrative positions culminating in

dean of the business school; and the Small and MediumEnterprise Development Authority (SMEDA) of which he wasthe founder CEO. He has been involved in consulting work forthe public and private corporate sector and internationalagencies like the Asian Development Bank and the UnitedNations Development Program.

For this particular effort it took Dr. Haque one and a half yearsto collect the data from managers, and he had to leave out alot of case studies to keep the size and cost of the book incheck. In response to a number of questions posed longdistance from Karachi to Dr. Haque in Lahore, he had thefollowing to say. “In Pakistan the faculty has to reinvent thewheel due to paucity of resources. Marketing is about makingvalue exchanges possible, and is specially crucial forsocieties with less empowered consumers. Bringing thedistribution cost down is an essential part of marketing, andthe marketing function does not add to the cost of theproduct. There are a large number of companies that gobankrupt in response to consumer apathy. Demand arousal asa result of marketing is not as lethal as it is made out to be.The job of the marketer is to educate the consumer on hisavailable choices. The masses are not morons and have thecapacity to decide. There is a need for strong consumerprotection, no doubt. If the marketing manager does not havethe interest of his customer at heart, then he or she is aswindler. Integrity, and giving value for money are hugeissues.”

Dr. Haque is married with two daughters and a son. His wife isa designer of clothes. He prefers a meaty diet which he hashad to scale down for reasons of health. He goes out for aregular brisk walk, and cites Waheed Murad, Zeba, and DilipKumar as his favorite movie stars. We thank you Professor Dr.Ehsan ul Haque for putting Pakistan right up there with thebest in the world.

will replace national brands with store brands and even generic brands. This will fall hard on national and international premium brands, especially the weaker higher-priced brands.2. Reduce or postpone discretionary purchases such as autos, furniture, major appliances and expensive vacations. Companies that make or sell discretionary products and services will be forced to budget downward, reduce inventory, and lay off workers. Suppliers and employees will be left with less purchasing power and reduce their own purchases accordingly.3. Cut back on driving and start buying more from suppliers nearer to their work or home. Consumers will spend more time eating home-made meals and relying on in-home entertainment from TV and the Internet.

Ten Major Shifts in the Marketing Mindset1. From marketers thinking about customers to everyone in the company thinking about customers.2. From selling to everyone to trying to be the best at serving well-defined target markets.3. From organizing by products to organizing by customer segments.4. From emphasizing tangible assets to emphasizing intangible marketing assets such as brands, customer equity, channel loyalty and intellectual property.5. From building brands through advertising to building brands through integrated marketing communications and performance that satisfies.6. From making everything inside the company to buying more goods and services from outside.7. From making profit on every sale to building long-term customer value.8. From aiming for more market share to aiming for more share of each customer’s wallet.9. From being local to being ‘glocal’ – both global and local.10. From focusing on shareholder benefit to focusing on stakeholder benefit.

THIRTY FIVE

State Bank of Pakistan: The Central BankNational Bank of Pakistan - NBP: The Nation's BankThe Bank of Punjab: Awam DostThe Bank of Khyber: Custodians of Rich ValuesSindh Bank: Power to the PeopleZarai Taraqiati Bank Limited: Khushhal Kisan Sarsabz Pakistan(Eng: Prosper Farmer Greened Pakistan)KASB Bank Ltd: Smart Bank Smart SolutionsAllied Bank Limited: Aap Kay Saath Saath (Eng: With You)Summit Bank: Committed to YouAskari Commercial Bank: The Security Bank - A Name to trustBarclays Bank Pakistan: Design is Everywhere, Why Not inBanking too ; Extraordinary Banking. Extraordinary Contacts.Bank Alfalah: The Caring BankBank AL Habib: Rishta Bharosay Ka (Eng: Relation of Trust)Faysal Bank: Live Your Dreams ; Drive Your Future ; BranchBanking. Your Way.First Women Bank: Giving Women the Power to SucceedHSBC Pakistan: The World's Local BankHabib Bank Limited: The Power to LeadHabib Metropolitan Bank: Stay Ahead with HMBJS Bank: You Are Always WelcomeMCB Bank Limited: Payments Made EasyMy Bank: Bank of Today & TomorrowNIB Bank Pakistan: Dreams, Possibilities, Futures ONE FORALLStandard Chartered Bank Pakistan: Here for Good ; BundledFinancial Solutions ; For the Finer Things in LifeSoneri Bank: We have more time for youSilk Bank: Yes We CanUnited Bank Limited: Where you come firstMeezan Bank: The Premier Islamic BankDubai Islamic Bank: World Class Banking - The Islamic Way

Advertising Slogans of Banks

Dexia Bank, Belgium: Dexia, the bank for sustainabledevelopment ; When your money is safe everything is tooGarantiBank International, Turkey: Garanti Bank. The Bank inYour MindAllied Irish Bank: Britain's best business bankUnion Bank of Switzerland – UBS: You and us ; UBS. Here today.Here tomorrowCredit Suisse bank: Credit Suisse. 360°Finance ; It's time for anexpert ; Whatever makes you happyLloyds TSB banking: You first ; Banking worth talking aboutTrustee Savings Bank: The bank that likes to say YesThe Royal Bank of Scotland: Make it happen ; Where peoplematterAIB - Allied Irish Bank: Your Life. Anything is possible. Be withAIB

Doing Business ; Act Now, Act Together, Act Differently

World Bank

Dubai Islamic Bank: World Class Banking - The Islamic WayCitibank: Your Citi never sleeps ; Because the Citi never sleeps; Citi. Live Richly ; The whole world in one bank ; Where moneylivesCapital One Bank: What's in your wallet?Bank of America: Bank of America. Higher Standards ;Embracing ingenuity ; Think what we can do for youMidland Bank: Midland Bank. Come and talk to the listeningbank ; Together we make a great teamHSBC Bank: HSBC. The world's local bankDresdner Bank: Dresdner Bank. Advice you can bank onDeutsche Bank: Deutsche Bank. A passion to Perform ;Leading to resultsCenturion Bank, India: Centurion Bank. We value your timeCOOP Swiss Bank: COOP. The clean Swiss bank.Timesbank, India: Timesbank. The power to do moreBankSA, South Australia: BankSA. The bank of SouthAustraliansCitizens Bank, USA: Not Your Typical BankPNC Bank: The Thinking Behind the MoneyCommerzbank, Germany: Commerzbank. Ideas ahead.HypoVereinsbank, Germany: You live. We'll take care of thedetailsHalifax bank, Britain: Halifax. Always giving you extra ; Get alittle extra help from the HalifaxBNP Paribas Bank: BNP Paribas. The bank for a changing worldAbbey National Bank, UK: Abbey. More ideas for your money ;Turning banking on its head ; Because life's complicatedenough ; Investments with Abbey endings ; Get the Abbeyhabit.AmSouth bank, USA: AmSouth. The relationship peopleMorgan Stanley investment bank: Morgan Stanley. One client ata time.Natwest Bank: NatWest. Another way ; To save and invest, talkto Natwest.

AIBBarclays bank: Barclays. Fluent in finance ; It's our business toknow your businessChase Manhattan Bank: Chase. The right relationship iseverythingCommonwealth Bank of Australia: Commonwealth. Make ithappenING Direct bank: ING Direct. Save Your Money!ABN AMRO bank: ABN AMRO. Making more possibleScotiabank, Canada: Scotiabank. Life. Money. Balance both.UniCredit bank, Italy: UniCredit. At the service of your ideas.Commerce Bank, USA: Commerce Bank. Ask. Listen. Solve.Wachovia Securities Corporate and Investment Banking Group:Wachovia. Uncommon WisdomSouthTrust Bank: You're Not Just Another Customer. We're NotJust Another Bank.Washington Mutual banking and financial services: WashingtonMutual. More human interestBanque Populaire, France: A Bank and popular at the same timeFirst National Bank, South Africa: How can we help you?Fortis banking and insurance: Fortis. Solid partners, flexiblesolutionsMaybank, Singapore, Malaysia: Maybank. Making every momentcountWells Fargo banking: Wells Fargo. The Next Stage in BankingAbsa bank, South Africa: ABSA. Today. Tomorrow. TogetherEvergreenBank, Seattle, USA: EvergreenBank. Where you knowyour banker and your banker knows youUS Bank: U.S. Bank. Five Star Service GuaranteedAMP financial services, New Zealand: AMP. Have the life youwant ; It's easy to bank with AMP.Santander group banking: Santander. Value from ideasThe Milford Bank: Milford's Best Bank!SunTrust bank, Atlanta, Georgia: SunTrust. How can we helpyou?

Facebook LawnTHIRTY SIX

Expression of & for Brands

Ever heard the proverb SHOOTING ONESELF IN THE FOOT??Yes you all must’ve but have you seen that put into practice??I doubt it. I’m pointing towards Firdous Lawn which launchedtheir summer spring lawn collection recently, hired the topfaces from Bollywood for the past two years spending millionsof rupees also covered every main locality in Karachi as far asadvertisement hoardings were concerned. With all that moneyand effort going in somebody forgot to tell them that theyhave to think their brand logo as well.

FIRDOUS LOGO

If you look closely, the Firdous logo has got strikingresemblance with the Facebook logo. Now people whilelooking at the Firdous logo would recall the Facebook logowhich is a much bigger brand hence the Firdous’s recall andrecognition would be terribly effected.

Mom’s MeetupWith a stream of events being organized by brands thesedays, meetups are among the most prominent ones. Whereother brands have been introducing bloggers meetups as oneof the most common forms of meetups beingorganized, Pampers Pakistan went a step ahead by launchingthe new Pamper’s Premium Care range with a Mom’s Meetup.

The event was organized at a restaurant in Karachi and hadsome known celebrity guests as invitees including, actressSunita Marshall, media person Kiran Fulton, founder ofWeldon Moms, Anila Weldon and Mariam Agha, a prominentworking mother. The venue received a makeover as it wastransformed into a baby friendly area, dressed up in white andgold, resembling the unique Pampers Premium Carepackaging.

The event started with a welcome address and the unveiling ofrecognition would be terribly effected.

FACEBOOK LOGO

It’s high time that all organization no matter big or small should put emphasis on creating their own space in competition and stand out from the rest. What is the first word that comes to your mind starting from letter ‘F’…. I leave it to your imagination!!

By Umer Tanveer ; Excerpts from www.pakmediablog.net

The event started with a welcome address and the unveiling ofthe new Pampers Premium Carerange. This was followed by avery engaging presentation of the key attributes of the newrange and how each attribute leads to healthy babydevelopment. For instance, it was highlighted how the newPampers Premium Care is the only diaper with a caterpillarstretch that expands and contracts by up to 8centimetres, allowing a baby to move freely while givingunbeatable leakage prevention.

Mothers and consumers were excited to participate in theevent as it gave them an opportunity to get away from theirnormal routine and interact with celebrity mothers. SunitaMarshall also talked to the audience about her experience ofbecoming a mother and how she selected the best ineverything for her precious baby, be it clothes, toys ordiapers.

Do you think it was a good idea to launch Pampers PremiumCare through a Mom’t Meetup event?

THIRTY SEVEN

Coke Cricket JunoonCampaign Review

Coke cricket junoon, I’m sure you knowabout this campaign or rather idea fromCoke. For the football world cup Cokeglobally went all out but our local companystrangely ignored the event that they wereofficial sponsors for. For the WC 2011however it’s Coke that is going great gunswhile Pepsi (sponsors) are left behind. Inwhat can be termed a pre-emptive strikeCoke has ‘hijacked’ the tournament evenbefore it’s started.

TV, OOH, digital all have been in the publiceye for a while now. Let’s look at how theCCJ concept stands up. In 2007 Pepsi andHBL were banking on the cricket team, butlike the team they received not bouquetsbut brickbats after Pakistan exited theworld cup in disgrace, losing to Ireland ofall teams. However the Coke idea isbrilliant- associate with cricket but not withthe team. A definite case of having the bestof two worlds if ever there was.

On to the campaign TV shows are runningon several channels and the two hosts AliSalman and Ayesha Omer seem competent.With a mega brand like Coke inviting starsto come on the show is no headache- lastnight saw the hosts with Mani, more starsto follow for sure. That’s great you mightbe saying but what about the public?

However adding the TV schedule was a good touch definitely adding value. Thewhat’s new tab had as expected the latest pics and VDO as well as a quote and alink to a page to win cricket merchandise. Not bad effort. Though I think theycould have used a more exciting name.

The best part of the site is the Junooni flag –from viewing recent efforts to createApparently Coke has created a contest tochoose 19 lucky people to fly to Sri Lankawith Chacha Cricket. The people have to goto the activation booths setup and recordtheir ‘junooni’ messages and it seems thebest will be chosen. How the decision willbe made was not explained but I thinkpublic voting on the site would be one way.Today I paid a visit to the website andfound it better than normal but lacks thatlook that screams JUNOON! The contenton the site also was a bit mediocre, theabout us page was hardly needed –this isan idea not a corporate website! I wanted tosee if there were details about the contest(sure why not try?) but unfortunately thetab named tournament details was sadlyabout the WC not about the Coke contest.Also calling the fan pics and VDOs a mediagallery was a turn off- isn’t the sitesupposed to be about the fans?

The best part of the site is the Junooni flag –from viewing recent efforts to createan image from thousands of consumer content items(sort of)- which failedmiserably –Azm e Alishan a good example. I can say that Coke has done a greatjob, their flag is almost complete, the issue I have is that unlike in Azm e Alishanits hard to track any contribution as there’s so many. Also the idea is to create aflag to take to Sri Lanka – great but even if the flag is 50m long won’t theindividual pics be too tiny?

I know that similar efforts have succeeded like the Addidas and the All Blackscollaboration which was way cooler involving photosynth! Or even, Uniqlo’samazing web effort in past years. Still I’m skeptical.

The Facebook page is also low on one thing: Coke –there’s plenty of content allcricket related but except for the fact that’s it’s the CCJ page the brand issomewhat missing! Strange in a market where people over brand Coke haveunder branded.

Overall I’ll rank the campaign as better than average- the website lacksvibrancy, the TV show lacks content and the Facebook page lacks Coke. Stillwhen your main competitor is asleep you can forgive Coke for not gettingeverything right!

By Tyrone Tellis ; Excerpts from www.pakmediablog.net

Speculative Advertising Contest On Karachi as Brand

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Theme of Speculative Ad: KARACHI as Brand

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Per Head Submission Fee: PKR 2500 per head

www.karachiadfest.co.nr | www.kamzkirz.co.nr | 0332-3515450

THIRTY NINE

WALL AdvertisementsStuck at the Baloch Colony flyover today, trying to avoid the beggars whokept knocking at my window asking for money… my eyes decided to examinethe surroundings of the bridge I was stranded at. And what did I see?Advertisements, advertisements and more advertisements. Be it on theelectricity pole next to my window or the hoarding angled at every corner atmy elevated view, advertisements surrounded me. If the sky view wasn’tenough, even the wall dividing the two way bridge traffic was chalked withadvertisements.

So here I am, writing a piece on the wall advertisements that we are bound tosee on every empty wall in Karachi; residential inclusive. Is this an effectivemeans of communicating your message, it sure is a cost efficient way with no‘wall’ tax being imposed yet. I strongly believe that our walls can literally beused to beautify the city with advertisements not just scribbled but creativelywritten with coloured paints rather than plain black. Wall divisions clearlymarked to avoid over-writing/scribbling and portions made for the advertisersbased on the space they have occupied. It can’t be that difficult to strategize?

By Zahra Baray

Top users of the wall for advertisements are our political parties. Theydon’t need newspapers to spend huge amounts for their events. All theyneed to do is, select a wall and paint in their invitation for anyseminar, conference or jalsa! Moreover, they even announce importantparty event dates via their wall paintings. Second to these political partiesin the effective users of the wall are the Palmists and the Aalims or thosewho provide social services of bridging the gap between people and theirproblems. These are extremely common. No matter where you aregoing, you are bound to come across an advert which talks about somehighly spiritual guy who is available to solve your issues, whatever theymay be, work related, family related (daughter not getting married, divorcemay be, work related, family related (daughter not getting married, divorcerelated, child birth issues, to name just a few) or even related to yourpersonal life. With problems come solutions and with solutions comesyour peace of mind. What do you need to relax? A nice trip to some farm.Indeed, “farm resorts available for rent” advertisements are next in line. Al-Jannat farm is an example.

A personal experience I’d like to narrate here. One of myextended family members was impressed by the Jannat farmadvert and suggested to plan a picnic to the farm. Since ourbusy schedules do not let families reunite every month, so itwas decided that Al-Jannat farm will be our reuniting pointand so we all went. Our group of 30 + people enteredParadise (Jannat) and were utterly disappointed. ThisParadise was indeed Hell on earth. The pool had frogs as ourfellow swimming companies and the rooms had all sorts ofinsects sharing the beds with us. Our experience of fallingfor the wall advert was surely worth erasing from ourmemories.

I JUST HAVE A FEW OPEN ENDED QUESTIONS FOR ALL MARKETERS AND OBSERVERS TO ANSWER.

• Can there be any expectations from the wall advertisements?• Is there a possibility of a wall tax in the near future?

• Is there a way to eradicate them completely?• Can we have a Karachi/Pakistan Graffiti Association that takes up responsibility of the

entire city and paints all the walls with creative artwork?• Can we ban all political parties from posting their invites on the walls?

Excerpts from www.pakmediablog.net