TF-CPR CompendiumThe results

TNC 2014 – Elke Dierckens (Belnet)

Bruges / Dublin – 19/05/2014

19.05.2014

TF-CPR

TF-CPR Compendium results

19.05.2014

• Corporate communication (22)• Public Relations (22)• Event management (21)• Internal communications (19)

• Product marketing (18)• User Customer Liaison (18)• Product service marketing (15)• Market research (15)• Product management (13)

Functions performed

TF-CPR Compendium results

19.05.2014

• NREN in general (84% - 80%)• AAI (40% - 24%)• Safe internet / internet security (32% - 32%)• Internal communication (28% - 8%)

• eduroam / e-learning (24% - 20%)• Videoconferencing (16% - 12%)• FileSender (16% - 8%)• IPv6 (8% - 4%)• Certification Authority (4% - 0%)

Focus areas

TF-CPR Compendium results

19.05.2014

• Website (92% - 88%)• Brochures (80% - 80%)• Organising or promoting conferences (76% - 76%)• Newsletter (68% - 68%)• Participation conferences / events (64% - 60%)• Organising / promoting workshops (64% - 72%)

• Social networking (64% - 64%)• PR (60% - 60%)• Market research (44% - 48%)• Technical publications (40% - 48%)• Paid advertising (8% - 8%)

Communications mix

TF-CPR Compendium results

19.05.2014

Next TF-CPRs:

• How to promote these kind of services? • Focus on corporate communication• Internal communication?• Training – skills• Conferences / events

Focus areas

TF-CPR Compendium results

19.05.2014

• Researchers (different subgroups)• Staff• Government • No changes expected

Audience - evolution

TF-CPR Compendium results

19.05.2014

• 88% targets end-users

Next TF-CPRs:

• Communication strategy for target groups?• How to increase your outreach (political, research,

public,…)• Maintaining your users (and their satisfaction)• How to attract new users?

Audience – user focus

TF-CPR Compendium results

19.05.2014

• Most NRENs: no big changes expected

Staffing & budget - evolution

TF-CPR Compendium results

19.05.2014

• Most NRENs: use social media• Facebook, twitter, linkedin, youtube

Next TF-CPRs:

• New tools?

Social media - evolution

TF-CPR Compendium results

19.05.2014

• Collaboration is key• For services & communication related topics

Next TF-CPRs:

• Overview of the collaborations

Collaboration - evolution

TF-CPR Compendium results

19.05.2014

• Strengthen marketing approach• Portal site / websites• Social media (reach & paid adverts)• Cooperation with major IT media / partners• Reach political level• Launch of cloud services / invest in cloud services• Community – user focus (end-user satisfaction)

Initiatives in 2014

TF-CPR Compendium results

19.05.2014

Next TF-CPRs:

• Marketing• Website – portal• Social media• Increase outreach (statistics)• Cloud! • Users

Initiatives in 2014

TF-CPR Compendium results