tetuan valley - week 3 - mobitto

20
Tetuan Valley Startup School

Upload: miguel-simoes

Post on 12-Jul-2015

544 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Tetuan Valley - Week 3 - Mobitto

Tetuan Valley Startup School

Page 2: Tetuan Valley - Week 3 - Mobitto

What is

Mobitto?

Page 3: Tetuan Valley - Week 3 - Mobitto

Merchants efficiency

Page 4: Tetuan Valley - Week 3 - Mobitto

Customer Discovery

Page 5: Tetuan Valley - Week 3 - Mobitto

Customer Retention

Page 6: Tetuan Valley - Week 3 - Mobitto

How is Mobitto addressing these issues?

Page 7: Tetuan Valley - Week 3 - Mobitto

What you need!Targeting

Page 8: Tetuan Valley - Week 3 - Mobitto

Real-Time

When you want!

Page 9: Tetuan Valley - Week 3 - Mobitto

Privacy

How you prefer!

Page 10: Tetuan Valley - Week 3 - Mobitto

Merchants

Restaurants

Cinemas

Last minute deals

Users

Anyone with a

smartphone

Generation Y

Customer Segmentation

Source: http://www.josesimoes.com/activities

Page 11: Tetuan Valley - Week 3 - Mobitto

Value Proposition

Newness

Price

Cost & Risk Reduction

Accessibility

Convenience & Usability

Page 12: Tetuan Valley - Week 3 - Mobitto

Mobile Application

Page 13: Tetuan Valley - Week 3 - Mobitto

What is our focus?

Page 14: Tetuan Valley - Week 3 - Mobitto

Key Activity

Our Platform

Page 15: Tetuan Valley - Week 3 - Mobitto

Back-end field trials

Setup a public playground

Implemented first mobile interface

Mobitto Logo

Previous Week

Page 16: Tetuan Valley - Week 3 - Mobitto
Page 17: Tetuan Valley - Week 3 - Mobitto

Promotion

Discount

Offer

Brand

Store

Validity

How many?

How far?

Take me to

the deal

Page 18: Tetuan Valley - Week 3 - Mobitto

Design

Social media resources

Gather with the team

My thesis

The weather

Problems

Page 19: Tetuan Valley - Week 3 - Mobitto

First version of website

First interface to setup deals

Architectural Challenges

Application Mockup

Next Week

Page 20: Tetuan Valley - Week 3 - Mobitto

Real-time Targeted Advertising

José Simões

www.josesimoes.com

www.twitter.com/jmsimoes