tetuan valley - week 4 - mobitto

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Page 1: Tetuan Valley - Week 4 - Mobitto
Page 2: Tetuan Valley - Week 4 - Mobitto

What is Mobitto?

Page 3: Tetuan Valley - Week 4 - Mobitto

Merchants efficiency

Page 4: Tetuan Valley - Week 4 - Mobitto

Customer Discovery

Page 5: Tetuan Valley - Week 4 - Mobitto

Customer Retention

Page 6: Tetuan Valley - Week 4 - Mobitto

What you need!Targeting

Page 7: Tetuan Valley - Week 4 - Mobitto

Real-Time

When you want!

Page 8: Tetuan Valley - Week 4 - Mobitto

Privacy

How you prefer!

Page 9: Tetuan Valley - Week 4 - Mobitto

Merchants

Restaurants

Cinemas

Last minute deals

Users

Anyone with a smartphone

Generation Y

Customer Segmentation

Source: http://www.josesimoes.com/activities

Page 10: Tetuan Valley - Week 4 - Mobitto

Partner Stores

Targeted Events

Affiliate Program

Channels

Page 11: Tetuan Valley - Week 4 - Mobitto

Value Proposition

Newness

Price

Cost & Risk Reduction

Accessibility

Convenience & Usability

Page 12: Tetuan Valley - Week 4 - Mobitto

Mobile Application

Page 13: Tetuan Valley - Week 4 - Mobitto

PromotionDiscountOffer

BrandStore

Validity

How many?

How far?

Take me to the deal

Page 14: Tetuan Valley - Week 4 - Mobitto
Page 15: Tetuan Valley - Week 4 - Mobitto

What is our focus?

Page 16: Tetuan Valley - Week 4 - Mobitto

Key Activity

Our Platform

Page 17: Tetuan Valley - Week 4 - Mobitto

Usage Fee

• Simple• Context

Subscription

• Beginner• Intermediate• Advanced

Revenue Streams

Page 18: Tetuan Valley - Week 4 - Mobitto

Revenues

Beta Launch

Official Launch

Page 19: Tetuan Valley - Week 4 - Mobitto

10.000 €

Page 20: Tetuan Valley - Week 4 - Mobitto

Cost Structure

Payments

Beta Launch

Official Launch

Page 21: Tetuan Valley - Week 4 - Mobitto

94.000 €

Page 22: Tetuan Valley - Week 4 - Mobitto

Costs vs. Revenues

Costs

Revenues

Number of Months

Page 23: Tetuan Valley - Week 4 - Mobitto

Back-end field trials

Networking

Previous Week

Page 24: Tetuan Valley - Week 4 - Mobitto

Design

Find the right people

Gather with the team

My thesis

The weather

Problems

Page 25: Tetuan Valley - Week 4 - Mobitto

First version of website

First interface to setup deals

Architectural Challenges

Application Mockup

Next Week

Page 26: Tetuan Valley - Week 4 - Mobitto

Real-time Targeted Advertising

José Simõeswww.josesimoes.comwww.twitter.com/jmsimoes