tetuan valley - week 4 - mobitto
TRANSCRIPT
What is Mobitto?
Merchants efficiency
Customer Discovery
Customer Retention
What you need!Targeting
Real-Time
When you want!
Privacy
How you prefer!
Merchants
Restaurants
Cinemas
Last minute deals
Users
Anyone with a smartphone
Generation Y
Customer Segmentation
Source: http://www.josesimoes.com/activities
Partner Stores
Targeted Events
Affiliate Program
Channels
Value Proposition
Newness
Price
Cost & Risk Reduction
Accessibility
Convenience & Usability
Mobile Application
PromotionDiscountOffer
BrandStore
Validity
How many?
How far?
Take me to the deal
What is our focus?
Key Activity
Our Platform
Usage Fee
• Simple• Context
Subscription
• Beginner• Intermediate• Advanced
Revenue Streams
Revenues
Beta Launch
Official Launch
10.000 €
Cost Structure
Payments
Beta Launch
Official Launch
94.000 €
Costs vs. Revenues
Costs
Revenues
Number of Months
Back-end field trials
Networking
Previous Week
Design
Find the right people
Gather with the team
My thesis
The weather
Problems
First version of website
First interface to setup deals
Architectural Challenges
Application Mockup
Next Week
Real-time Targeted Advertising
José Simõeswww.josesimoes.comwww.twitter.com/jmsimoes