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Lesson two is a very basic lesson, but it is also the very first obstacle many face when getting started. Without this first piece of foundational knowledge, you could be setting up the wrong type of Facebook Page only to have it shut down.
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22Social.comFacebook.com/22Social
Lesson 1What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
You have an amazing opportunity
right now.
of US Internet usershave a Facebook account
93%
Well it’s impossible to ignore the fact that Facebook has grown to over 900 million users, and today 93% of all US Internet users have a Facebook account. Your audience is there, which means so is your opportunity to reach them. In fact, you have an amazing opportunity right now.
Page 2Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
We live in a day and age where anyone can become a giant, simply by letting social media carry their message.
If you stick with us, you too will know how to harness that power for yourself, your business, or your cause.This is the first of 22 quick and painless Facebook and Mobile Marketing Lessons. These were created to help you avoid the common frustrations and costly mistakes that cause most people to give up on mobile and social marketing.
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22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
Look at Facebook in aBOLD NEW WAY
For the purposes of this course, we would like you to begin to think of Facebook as the world’s largest person registry.
Now imagine not only exposing your offer and engag-ing your audience on Facebook, but also efficiently managing them by using their own Facebook profiles - which they provided about themselves; including their likes, who they are connected with, and how to reach them again.
Page 4Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
It may sound complicated, but it’s incredibly powerful.
We will simplify it all for you :)
For now just know that real person profiles means the ultimate in transparency. This enables you to market to them, on a relevant, and welcome basis.
If you can execute this correctly, social media will truly amplify your word-of-mouth marketing.
Real person profiles = BETTER MARKETING Transparent, relevant, and welcome!
Page 5Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
Pre-WebPhysical LocationGetting found pre-web, was all about a great physical location.
Pre-Social
Getting found pre-social was all about getting to the great keywords first.
Keyword SearchThe Future...?
Experts predict that in the very near future social recommendations will override the importance of keywords and other common SEO practices.
Social Search
Ponder this...
Search...
Like
Social recommendations are becoming more important than common SEO practices.
Page 6Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
It affects how you’re found, by whom, and it’s why social media is no longer optional for a growing brand - or if you want to truly take your message to its potential.
Social Search
Page 7Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course
Everything is changing. Some will never see it coming.
But not you.You will have the knowledge and the resources available to you, so you can benefit from this shift.
Page 8Our ProductAbout Us
22Social.comFacebook.com/22SocialLesson 1
What do all the Facebook users really mean to you?
© 2012 | 22Social, Inc. Facebook & Mobile Marketing Course