Tesla / Go Electric WEB + TABLET DESIGN

Introductions

Brand, Content, & Guiding Principles

Sketching

Keylines

Design Explorations

Agenda

ACCESSIBLE

EMOTIONAL

A DIFFERENT PATH

SMART

SIMPLE

EASE

FORM > FUNCTION

THOUGHTFUL

CURATED

HUMAN

A STATEMENT

TEXTURED

RHYTHM

FLUID

LAYERS

UNEXPECTED

PURPOSEFUL

IRREVERENT

FUTURE

EFFICIENT

DRAMA

CAPTIVATING

REVEAL

SEAMLESS CIEMATIC A SYMPHONY INSPIRING HONEST

“JOIE DE VIVRE” APPROACHABLE FUN ATTAINABLE NEW & BETTER WAY

YOU & ME, TOGETHER WELCOMING LESS FORMAL WOW (FACTOR) UNCOMPRISING ELECTRIC

HOW FAR CAN I GO?

•  EFFECT OF TERRAIN

•  REGENERATIVE BRAKING

HOW LONG DOES IT TAKE TO CHARGE?

•  EASY HOME INSTALLATION

•  PEAK TIMES AND COST IMPLICATIONS

ROAD TRIPS

•  CHARGING ON-THE-GO DETAILS

•  PLANNING THE ROUTE

HOW IS ELECTRICITY GENERATED •  0 IMPACT (solar panels)

•  WHAT HAPPENS AT THE POWER PLANT

EASY TO OWN •  ADDITIONAL BENEFITS OVER ICE

(storage, carpool lanes, good parking)

•  VIN VIDEOS

•  CAPIVATE, REVEAL & FUN EXPERIENCE

•  EASE SOMEONE IN

•  DIRECTED DEEPER STORY (CURATED)

•  MAINTAIN HIGH LEVELS OF EXCITEMENT WHILE REVEALING NEW KNOWLEDGE

•  SOLVING FOR BOTH PLATFORMS IN DESIGN & BUILD

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