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LRC 2013 1
Terminology Management and SEO – Challenges and Opportunities
Emma Keane Global Terminology Manager, Symantec
Introduction
2 LRC 2013
Me
What this Session will cover
- Symantec terminology management story
- Challenges, opportunities
- Discussion, Sharing of Experience
What are your experiences?
Vendors & Buyers here today – what are your experiences of collaborative partnerships?
How do you best foster collaboration?
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Background: The Scale of our Task
258 Million Words processed
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92 Million New Words
45 Million Words (Marketing)
28+ Languages 7000 New Terms added 2013
YTD
Terminology Challenges - a Recap & Why it matters so much to us
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Symantec Terminology Cycle
7
Source
Content Developed (InfoDEV)
Key terminology extracted
Upload
Term Research
Encode
Content translation
Linguistic Quality Checks
Feedback
LRC 2013
Terminology Manager
Approved localised terminology provided via Symantec Language
Portal
Symantec Terminology Cycle
8
Source
Content Developed (InfoDEV)
Key terminology extracted
Upload
Term Research
Encode
Content translation
Linguistic Quality Checks
Feedback
LRC 2013
Terminology Manager
Approved localised terminology provided via Symantec Language
Portal
Key Points we considered in our Outsourcing Model – Localised terminology
• People
• Process / Framework
– Clearly defined
– Clear guidelines
– Quality controls
• Trusted Partners
• Tools
– Scalable, accessible systems
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The People in Terminology Management
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Our Framework for Terminology Management
Education
Benchmarks
Feedback
Priorities & Schedules
Guidelines
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Trusted Partners of Symantec
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Trusted Partners of Symantec
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Opportunities arising from our Model
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Remaining Challenges
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What this session covered
- Symantec terminology management story
- People, Process, Guidelines all key
- Your thoughts!?
What are your experiences?
Vendors & Buyers here today – what are your experiences of collaborative partnerships?
How do you best foster collaboration?
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Thank you!
Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
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Emma Keane