term paper of rm lovely professional university

8/7/2019 Term Paper of RM Lovely Professional University

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TERM PAPERR

OF

RESEARCH

METHODOLGY

ON

Brand choice Behaviour of

Housewives in Jalandhar

City

About Hair oil

Davinder Singh B/35 Page 1


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INTRODUCTION OF RESEARCH-Research is the systematic

process of collecting and analysing information in order to

increase over understanding of the phenomena about which we

are concerned or interested.

OBJECTIVES OF RESEARCH

1. The main objectives of study is to analyse the brand

choice behaviour about Hair Oil.

2. To find that It is helpful to grow of hair or not .

3. How much percentage of housewives using Hair Oil.

RESEARCH DESIGN

It is a framework or blueprint for conducting the research project. The design should

be conceived keeping in mind the objectives and should clearly define the activities

needed to be understand while conducting the study. it helps the researcher to

foresee various research operations. So in my research there are different methods

or steps which is use by me for taking a good research

1).EXPLORATORY STUDIES

Firstly I decided to use exploratory studies because time is very short .it is study to

gain familiarity with the phenomenon or to achieve new insights into it ,often

formulate more precise research problems or to develop hypothesis. As we know this

is my new idea so it is helpful for me to do a research

2).INFORMATION REQUIRED

As we know that my study is related to brand choise behaivior of housewives inJalandhar City about Hair Oil so in my opinion the information required related to how

much Housewives uses the hair oil and information about Brand choice behaivior of

housewives about hair Oil.

3).DATA COLLECTION

There are two methods of Data collection, one is primary data

collection or second one is secondary data collection so I would

like to use primary data collection through make questionire.it



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is process to set perfect question which is related to research

topic

4). SAMPLIING PROCESS

As we know that the time period of study is short I decided to use sampling

method .Sampling is the process of studying about the universe on the basis of

representative samples drawn from the population.so there are different process of

sample design which is mentioned here:

(a).Type of universe-the first step in developing any sample design is to define set

of objects, technically called the universe

(b).Sampling unit my sampling unit will be Jalandhar city Housewives

(c).Size of Sample this refers to the number of items to be selected from thepopulatiton to constitute a sample.so I decided to select 30 Housewives to samle

(d).budget it is most important to because it is not only related of the size of sample

but also to the type of sample .so I decided to spend about Rs. 200 rupees in my

research.

REVIEW OF LITERATURE

While research of role of laptop in higher education I have been

read some articles, Review of literature some mentioning here:

New York:Nov 12, 2009

Plastic bottles are primarily used for oil products, such as hair oil, wax,

sunscreen, bath oils, massage oils and so on; emulsion products, such as

cleansing cream, cleansing milk, cream, nutrition cream, vanishing cream, hair

cream, etc.; surfactant solution products such as shampoo, bath and so on.

Businessline.Chennai: Feb 3, 2010

From BUSINESS LINE, February 03, 2010 Ahmedabad, Feb. 2 - Bajaj Herbals

Pvt Ltd looks to grow its domestic business in hair care and FMCG space by

launching new products and differentiated marketing strategies, according to Mr

Sanjay Bajaj, Managing Director.The company also plans to set up a plant in

Dubai, but that would be possible only in 2011, he said. Bajaj has launched six

of its 22 products in India such as Veola Hair Oil in five variants, Veola HairSpa in four variants and Veola Hair Colour in four variants.

http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3


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Business Wire.New York: Feb 15, 2010.

Identifying and maintaining a natural positioning helped Vatika evolve from a

premium hair oil brand to become an umbrella brand for Dabur's haircare

products.

Businessline.Chennai: Mar 13, 2010

Dabur's COO, Consumer Care, Mr V.S. Sitaram, says that the company's brands

have seen 20-30 per cent growth rates for the fourth year in a row. "We have

stuck close to our strategy of offering shampoos which are natural products. Plus

we added more variants to our Vatika range - earlier we had only two variants

but added root strengthening and hair fall control shampoos." Vatika also had a

packaging makeover and extended the brand to hair oil as well, which Mr

Sitaram says made it a complete hair care brand. "Lots of brands talk about

being natural and herbal but when it comes to Dabur there is more credibility in

the market because of our strong heritage and consumers accept that message

from us," he adds.

Businessline. Chennai:Apr 22, 2010

According to Mr Kushagra Nayan Bajaj, Chairman, Bajaj Corp, "Almond hair

oil is what is driving the category of light hair oils and we intend to extend the

Bajaj Almond hair oilbrand into other categories." Light hair oils The light hair

oil category is dominated by Bajaj Almond Drops with a share of 46.8 per cent

volume share followed by Dey Chemical's Keo Karpin at 21.5 per cent and

[Marico]'s Hair & Care at 15.2 per cent.The hair oil segment with perfumed oil

(includes heavy amla oils, cooling oils and light hair oils) and coconut oil

accounts for more than 55 per cent of the larger hair care industry (Rs 9, 150

crore) which includes shampoos (Rs 2,840 crore), conditioners (Rs 80 crore) and

dyes (Rs 1,190 crore).

http://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3http://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3


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d).any other

6.It is realy helpful to grow of hair or not?

a).Yes

b).No

7).Can hair oil reduces the uses of Antidandruff

Shampoo?

a).Yes

b).No

8).Which factor effects the purchasing of hair oil?

a).Income

b).Quality of product

c).Brand name of Company

9). Which Brand do like most?

a).Vatika

b).Debar amla

c).Shisha

d).Bajaj Almond Drops

10).Would you like to share with me related to this

research or survey .

Please specify.



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At last I would like to thank you for co-relation and the valuable

information, you are providing for this survey.

FINDING AND ANALYSING

1. Do you know about Different brand name of hair oil?

YES 24NO 6

When I have done my survey then I analyse that 80%

housewives know the difference brand name and 20 %

housewives do not difference brand name

2. In which sources do you know about brand of hair oil?

SOURSE NO.OF WIVEST.V 18RADIO 0NEWS PAPER 6

MAGAZINES 6



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Through this question I knew source of getting knowledge

about produt brand. 54% housewives know about brand

through T.V and through newspaper and magazines 20%

housewives know about this brand.

3. Do you use Hair Oil?

YES 27NO 3



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90% housewives uses the Hair oil and 10% housewives do not

use Hair Oil

4. How many times do you use Hair oil?

TIMES NO. OF HOUSEWIVES

ONCE A DAY 24

SEVERAL TIMES A DAY 3ONCE A WEEK 2

ONCE A MONTH 1



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80% housewives use hair oil once a day ,10% housewives use

several times a day ,1.75% housewives use once a week and

1.25 % use once a month

5.For what purpose do you use Hair oil ?

Healthy hair 3Shining 3Proper growt 21Any other 3

According to survey 70% housewives use hair oil for the

purpose of proper growth of hair and 10% housewives ues for

the purpose of healthy hair ,shining and any other respectively.

6.It is realy helpful to grow of hair or not?

YES 27

NO 3



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90% housewives says it I realy helpful in grow of hair and 10%

says that it is not helpful in grow of hair

7. Can hair oil reduces the uses of Antidandruff

Shampoo?

Yes 6

NO 24

90% housewives says that hair oil not reduce tehuse of

antidnderuff shampoo and 10 % housewives says that oil not

reduce tehuse of antidnderuff shampoo.



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8. Which factor effects the purchasing of hair oil?

INCOME 6

QUALITY OF PRODUCT 12

BRAND NAME OF COMAPNY 12

According to survey 40% effects by quality of product, 40% effects by brand

name of company and 20 % effects by income of housewives

9). Which Brand do like most?

VATIKA 3DABAR AMLA 21NAVRATNA 3BAJAJ ALMOND DROPS 3



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According to survey most of housewives likes Dabber

Amla hair oil about 70% housewives use amla hair oil

CONCLUSION

When I conduct survey about brand choice behaviour of

Housewives in Jalandhar city about hair oil than I can

conclude that there is more demand of product Dabber

Amla hair oil .so lastly I can conclude that brand choice

behaviour of housewives is mostly related to amla hair

oil

References:-

New York:Nov 12, 2009

Businessline.Chennai: Feb 3, 2010

Business Wire.New York: Feb 15, 2010

Businessline.Chennai: Mar 13, 2010

Businessline. Chennai:Apr 22, 2010

www.wikipedia.com

http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3http://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3http://www.wikipedia.com/http://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=11947&pcid=49438741&SrchMode=3http://proquest.umi.com/pqdweb?RQT=318&pmid=34567&TS=1273683173&clientId=129893&VInst=PROD&VName=PQD&VType=PQDhttp://proquest.umi.com/pqdweb?RQT=572&VType=PQD&VName=PQD&VInst=PROD&pmid=34567&pcid=51813781&SrchMode=3http://www.wikipedia.com/


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