ten ways to run a startup like chengis khan
TRANSCRIPT
Ten Ways to Run a Startup like
Genghis KhanPresented by Kevin HaleApril 18, 2007
Big Things with Small TeamsTechnology Mashups
Word of Mouth Marketing
Expose yourselfto harsh conditions.1.
Less HardwareLess FeaturesLess Money
Practice in StressPractice Disagreeing
Do Things People Hate
Be a nomad.2.
Huns, Scythians, Bulgars, Magyars, Mamluks, Tatars,
Manchus, Mongols
Barbarians, Pirates
Nomads Don’t Wander
Nomad Sedentary
MobileTentsOffensiveResourcefulHuntersProtein
SettledBuildingsDefensiveWastefulGatherersCarbs
Who are they afraid of?
Martha Stewart’s Smores
The Value of Hunger
Loot efficiently3.
Profit per X
Strip Away & Mesaure
Say No to Infantry4.
Infantry, Calvary, Archers
Happy fun story time.
Get the people talking.5.
Gmail
Do not fight the enemy by their rules.6.
Appropriate the best people and skills for your war machine.7.
Build bridges.8.
Inspire fierce loyalty.9.
EmployeesCustomers
Customers’ Customers
Remember the lessonof the many headed snake.10.
Joel on Software
Bibliography!
Thanks!http://particletree.com/web2expo/gk.pdf