Presented by:

C. Todd SmithDistrict Chair, Social Media

www.ctoddsmith.com facebook.com/ctodds

Florida District Convention 2011-2012

Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level

Social Media…have you jumped in?

Why does Facebook matter?

Source:onlineschools.org

Because we areOBSESSED with it.

Source: mashable.com

Facebook garnered more than 1 trillion page views per month in June and July, 2011 according to data from Hitwise.

Facebook received approximately 870 million unique visitors in June and 860 million in July.

Each visitor averaged approximately 1,160 page views in July and 40 per visit. Time spent on the site was around 25 minutes per user.

130 x 25

(6,500 eyes)

= 3,250

130 friends x 25 Kiwanis club members = 3,250 potential impressions

10TIPS

1

PROFILES are for people.

PAGES are for Organizations.

PROFILES have Friends.

PAGES get Liked.

Remember…

2

Promote Your Page

Post

ShareLike

Kiwanis

The STRATEGY is simple:POST, LIKE, AND SHARE Kiwanis

The GOAL is MORE ENGAGEMENT.Get more people to “Like” your club page and share content from your page which spreads the word about Kiwanis.

Post

Spreading the word about Kiwanis is easy.

Just click “Like” when you see something about

Kiwanis.

Share

“Share” the post

“Like” the page

“Share” the page

“Like” the post

1. Get 25 fans and get a custom URL. http://www.facebook.com/username

2. Share page using share button

3. Put a Facebook badge on your Kiwanis website

4. Ads for your Page on Facebook

TODD’S TIPS:

picbadges.com

1. At Your Meeting

2. Ask your guests to Like your page

3. Put the link to your Facebook page on your club brochure, newsletter, posters for events, and event t-shirts.

Tips for Real Life Promotion

3 Use a CustomLanding Page

4 Engage other Pages

Use Facebook as Page to link to other Pages and

write on the wall of other Pages

Add other Pages to

your Pages’ Favorites

Use “@” to Post on other Pages

Use “@” and click the page

“@” Creates a link to other Pagesand post appears on their wall

5

Use Check-ins

Use Check-ins to check in at your meeting locations and talk about Kiwanis.

Also check-in at locations of your service projects and share what you are doing.

Create a Facebook event for your project and encourage check-ins at the event.

6 Use Pictures

A picture is worth 1,000 words (about Kiwanis)and pictures get lots more engagement on Facebook than just posting text.

Use your phone to email photos to your Facebook page.

Your page’s personalized email address

7Use Calls to Action

Asking someone to “Like” and “comment” results in twice as many likes and comments as not making that simple request.

We hope everyone has a great first week back to school. Like this post if you agree.

Like this post if you’re glad it’s Friday!

If you’re happy and you know it, Like this post!

Visit (@) The Eliminate Project and Like this post if you agree babies and mothers shouldn’t die from Tetanus.

Easy Calls to Action

8

Get SomeHelp

Add a reliable member of your club as an additional admin to help you post content to the page.

Encourage your members to Post, Like, and Share Kiwanis.

Third party sites (like Hootsuite) can help with scheduling future posts, but may hurt your Facebook EdgeRank.

9

Posting FrequencyandContent

Most Facebook shares occur on Saturday.

These shares tend to spike around noon, and a little after 7PM.

Posting once every two days will result in the most “likes”.

Source: danzarella.com

Tips for Content

What to post ?

A mix of pictures from meetings/events, posts about meetings, activities, projects, charities, whatever is interesting and relevant to Kiwanis

Where to find? Kiwanisone.org/readytorunKiwanisone.org/idealsiteKI Facebook pageKI Eliminate Facebook pageOther clubs’ Facebook pageContent from charity partners’ website or Facebook Page

Your content must be interesting

10

Set GOALS and Measure RESULTS.

GOAL #1:We will have ____(100, 200, 1000) people “Like” our page by ______.

GOAL #2:

%Feedback

No Feedback Means No Conversation

View Insights

Our organization must move forward and adopt the newest tools to spread the word about Kiwanis to as many people as we can. We must…

Post

ShareLike

Kiwanis

Please Click Here and “Like” Florida Kiwanis

Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level

Questions?

Contact C. Todd Smith:www.facebook.com/ctoddswww.ctoddsmith.comwww.linkedin.com/in/ctoddsmithww.twitter.com/ctoddsmith

407-841-8294