Ten New Media Opportunities for Traditional MediaJay Berkowitz www.TenGoldenRules.com 561-620-9121

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RSS Feeds

2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’

The Three E’s - Entertain

4.3 million #7 celebrity

The Three E’s - Engage www.Twitter.com/Iconic88

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook Advertising is beating Google Advertising

Target demographics and ‘Like-ographics’

2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70

Keyword Research Google, WordTracker, Keyword

Discovery

Target 250 – 1000 words per page

How many links TO a site

TenGoldenRules has 4,979 Links TO the site

Link Popularity

Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.

The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

Panda!

Quality Raters Guidelines

http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf

Panda Guidelines

• Design and user experience matter for SEO

• Obviously optimized copy is bad for SEO

• Page Speed counts

• Good visitors metrics are good for SEO

• Click through rates on organic listings matter

• Where your traffic comes from matters

Social Signals

Only 46% of marketers are using YouTube the #3 website and #2 search

engine

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

Commonly used Social Media…

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

iJustine = 1.2 Million Subscribers

Product Demonstration

Video Optimized for the Search Engines

New Opportunities for Local Business to Market with Location Based Networking

Augmented RealityAccrossAir

Augmented RealityAccrossAir

Internet Radio Podcasts – used by 25% of people Little competition for

businesses

Golden Rule #3 Create a UVP

Tip of the Week, breaking news alerts etc.

You aren’t dreaming – those ads are following you around… (retargeting)

Cascade Content!