1. Is new media posing a serious challenge to traditional media? L.Omariba MA Public Relations University of Westminster

2. NEW MEDIA 3.

Effectiveness or the weight of various earned media tactics in the current environment.

Red hits have the most impact, while the long tail (yellow) still makes up half the marketplace.

The Public Relations Long Tail 4. New media ecosystem

Online communities discuss and extend the stories created by mainstream media.

These communities also produce participatory journalism, grassroots reporting, annotative reporting, commentary and fact-checking, which the mainstream media feed upon, developing them as a pool of tips, sources and story ideas.

5. Web 2.0 map

PR 2.0 is inspired by web 1.0

6.

Many people now tend to search for information on internet.

New media is rapidly becoming mainstream across the world

7. Social Media Press Release Template by Todd Defren - Shift Communications Traditional press releases do not seem to work these days, says Todd Defren, Principal of SHIFT Communications and father of Social Media Release. 8. Blogs

BENEFITS

Offers low cost web authoring.

Fastest way to publish

Publish from anywhere

interactive

Also, blogs offer most of the benefits

of more expensive traditional content

management systems:

for instance,

One can easily output content through templates in multiple formats.

The system manages archiving, organization, categorization, and publishing automatically.

Freeness to set permissions over who can create or edit content.

Blogs can integrate with your existing website and other applications

Number of bloggers worldwide = 184 million.

Source: Universal McCann finds: (March 2008

9. Newspapers and magazines readership decline Online sources for news are booming 10.

Consumption of online news continue to grow

Print news declines while online news grows in the U.S

Source: 2008 survey, Pew Research Center for the People and Press Key News Audiences Blend Online and Traditional Sources 11. Source: 2008 survey, Pew Research Center for the People and Press

• Overall, 37% of public get news online.

• 35% of internet users went online at least three days a week.

Key News Audiences Blend Online and Traditional Sources 12. Social media and networking: A global phenomenalsocial-media-usage-world-map-2008 13. New media Vs Traditional

Things to have in mind:

Accessibility

Cost effective

Lifespan

Knowledge

Active producers of content

Interactivity

14.

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