ten disruptive digital trends retailers need to know

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Tendisruptivedigital trendsretailers need to know

Oliver GuyRetail Industry DirectorThe worlds of e-commerce and brick and mortar retail are merging with retailers aspiring to deliver a seamlessomni-channel experience for their customers.

Mobile, Cloud, Analytics and Social Media will move towards being fully integrated into a unified merchandising approach that vastly improves customer engagement

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Tendisruptivedigital trendsretailers need to know

Oliver GuyRetail Industry DirectorThe notion that the store is dead is not, in my opinion, the future rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.

These 10 new predictions highlight my view of the retail industry in the coming year

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#1 FEWER STORESMORESTUFF

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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services #1 FEWER STORESMORESTUFF

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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services Endless aisle give customers access to ever increasing assortment

#1 FEWER STORESMORESTUFF

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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services Endless aisle give customers access to ever increasing assortment

Marketplace initiatives increase assortment where retailers dont carry inventory themselves

#1 FEWER STORESMORESTUFF

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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services Endless aisle give customers access to ever increasing assortment

Marketplace initiatives increase assortment where retailers dont carry inventory themselves

Hub & Spoke approach allows smaller stores to supply broader assortment

#1 FEWER STORESMORESTUFF

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Brick and mortar storeswill add fewer new outlets as they dramatically reinvent themselves to address OMNI-CHANNEL CHALLENGES, and offer more services Endless aisle give customers access to ever increasing assortment

Marketplace initiatives increase assortment where retailers dont carry inventory themselves

Hub & Spoke approach allows smaller stores to supply broader assortment

Home delivery and collection from stores#1 FEWER STORESMORESTUFF

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#2 ITS ALL ABOUT YOU

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#2 ITS ALL ABOUT YOUReal-timeCUSTOMERCENTRICYcomes of age

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#2 ITS ALL ABOUT YOUMore data sources will improve targeting

Real-timeCUSTOMERCENTRICYcomes of age

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#2 ITS ALL ABOUT YOUReal-timeCUSTOMERCENTRICYcomes of ageMore data sources will improve targeting

Technology will aid improved context to provide offers at store ingress, rather than the exit

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#3 THE PRICE IS RIGHT

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#3 THE PRICE IS RIGHTDYNAMIC pricingwill move from the web to in-store

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#3 THE PRICE IS RIGHTDYNAMIC pricingwill move from the web to in-storeConsumer response models+ real-time inventory + real-time in-store analysis + connectivity + electronic shelf edge labels = real time pricing capability

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#4 MISSION CONTROL FOR OMNI-EVERYTHING

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Retailerswill need acentralizedmission control#4 MISSION CONTROL FOR OMNI-EVERYTHING

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Retailerswill need acentralizedmission controlConsumer choice means the customer journey will move across channels even more

Operations across channels needs high levels of automation along with central visibility and control#4 MISSION CONTROL FOR OMNI-EVERYTHING

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#5 YOU WILL MEET A TALL DARKSTRANGER

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#5 YOU WILL MEET A TALL DARKSTRANGERPredictive analytics will be used to improve operational performance

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#5 YOU WILL MEET A TALL DARKSTRANGERPredictive analytics will be used to improve operational performancePredictive Analytics + Real-Time Analytics = Productivity Potential

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#5 YOU WILL MEET A TALL DARKSTRANGERPredictive analytics will be used to improve operational performancePredictive Analytics + Real-Time Analytics = Productivity PotentialManage Queues

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#5 YOU WILL MEET A TALL DARKSTRANGERPredictive analytics will be used to improve operational performancePredictive Analytics + Real-Time Analytics = Productivity PotentialManage QueuesReduce Inventory

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#5 YOU WILL MEET A TALL DARKSTRANGERPredictive analytics will be used to improve operational performancePredictive Analytics + Real-Time Analytics = Productivity PotentialManage QueuesReduce InventoryServe Customer

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#6THEINTERNETOFTOTALSATISFACTION

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#6THEINTERNETOFTOTALSATISFACTIONThe store of the future will leverage the Internet of Things to power Customer Centricity

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#6THEINTERNETOFTOTALSATISFACTIONThe store of the future will leverage the Internet of Things to power Customer CentricityIntelligent use of sensors will enable:

Inventory reduction

Improved on-shelf availability

Queue reduction

Streamlined order pick up

Real-time, personalized promotions

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#7 IMMERSION THERAPY

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#7 IMMERSION THERAPYAugmentedIn-StoreReality

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#7 IMMERSION THERAPYAugmentedIn-StoreRealityTechnologies such as Microsofts Hololens and Oculus Rift will enable retailers to show their products in more detail and provide a much more immersive experience

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#8 CLEAN UP ON AISLE THREE

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor stores

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor stores

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor stores

Improved associate productivity

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor stores

Improved associate productivity

Improvedinventoryvisibility

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor storesFocus on in-storeproductivity means greater use oftechnology

Improved associate productivity

Improvedinventoryvisibility

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#8 CLEAN UP ON AISLE THREERetailers willuse technologyto monitor storesFocus on in-storeproductivity means greater use oftechnology

Improved associate productivity

Improvedinventoryvisibility

Multiple sensor feeds give real-time view of store operations to aid resource allocation

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#9 BUY ME NOW!

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#9 BUY ME NOW!Buy buttons will appear in MORE places

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#9 BUY ME NOW!Buy buttons will appear in MORE placesNew shopping apps, on-line news articles, new games and a myriad new venues will create new challenges in understanding inventory and orchestrating orders for these new retail intermediaries as well as the retailers supporting them

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#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REAL

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#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REALConsumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION

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#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REALConsumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION

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#10 LAST ITEM IN STOCKUnderstanding REAL-TIME Inventory will become REALConsumers want to understand retailer inventory before buying to satisfy their desire for INSTANT GRATIFICATION

Retailers will need to connect to multiple inventory sources to gain a common view and a complete stock picture so they can DELIGHT THEIR CUSTOMERS

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2015 Software AG. All rights reserved. For internal use only

About Oliver GuyOliver is Retail Industry Director at Software AG.Oliver advises and supports retailers across the globe understanding retail technology solutions and how they can solve problems, drive growth, minimize risk and reduce cost as the industry transforms.

Oliver has over 20 years experience working with technology; he has spent 15 of these years working with retailers around the world to improve their business through the use of innovative technology solutions.

Learn more about Software AGs retail solutions: www.SoftwareAG.com\retail.

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