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Costa CentralTelemundo 23 KMUV-TV

Monterey/SalinasTelemundo…for the Central Coast

Kmuv Telemundo 23 Is The Only Spanish-language Station Focused Exclusively On The Salinas-Monterey DMA.

• KMUV is the #1 Spanish-language station during Primetime among adults 25-54 (May17).

• Telemundo 23 offers the only Spanish-language local news in HD..

• Telemundo 23 offers sponsorship opportunities at 3 key local events.

• Owned by News-Press & Gazette Company, an experienced and multi-platform media and technology company operating 42 TV affiliates in 10 markets, including 7 Telemundo affiliates.

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Costa Central

Telemundo 23 Offers The Only Spanish-language Local News In HD

• Telemundo Noticias Costa Central provides the only Spanish-language local news produced exclusively for the Salinas-Monterey DMA.

• Telemundo 23 is the only Spanish-language station with a dedicated and experienced team of meteorologists keeping the community informed with weather updates throughout the day.

• Telemundo 23 and sister station, KION (CBS) share the onlybilingual newsroom on the Central Coast. *Nielsen TV report May 2017, Adults 25-54 Hispanic Households in

Salinas zip code group

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Costa Central

*Nielsen TV report May 2017, Adults 25-54 Hispanic Households in Salinas zip code group

When you want to market to Hispanics TELEMUNDO IS #1!*

4.3

2.23.8

0 0.20

2

4

6

Telemundo Univision Uno Mas Estrella Azteca

7-11PA 25-54 (7-11P)

EVEN STRONGER PRIME TIME

KMUV is not only committed to local news, but to bringing the viewer quality programming such as “Don Francisco Te Invita, ” “EnemigoIntimo” and “Un Nuevo Dia.”

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Costa Central

PRIMETIME AWARDS & SPECIALS SPORTS NEWS & ENTERTAINMENT

LESS TRADITIONAL TELENOVELA. MORE INNOVATIVE STORYTELLING.

Telemundo’s new primetime stories and formats have revolutionized the ‘novela’ genre, now offering action-

packed series, as well as relevant stories U.S. Hispanics can relate to.

CELEBRATING THE BEST IN LATINMUSIC AND POP CULTURE

Telemundo’s award shows and specials allow fans to enjoy the

hottest music, the biggest parties and the most entertaining pop culture phenomena most relevant to U.S.

Hispanics.

HOME OF PREMIUMGLOBAL SPORTS

Telemundo Deportes offers U.S. Hispanics premier coverage in Spanish

of the best sporting events and franchises in the world,

including the Olympic Games and the FIFA World Cup.

RELIABLE NEWS AND ENTERTAINING VARIETY SHOWS FOR THE ENTIRE FAMILY

Award-winning talent delivers the best national and world news

coverage and entertainment news to Telemundo viewers. Families can also enjoy court shows, news magazines,

and a variety of movies.

Telemundo Original Programming

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Costa Central

Telemundo 23 Reaches The Entire DMA With Its HD Over The Air Signal And Carriage On All Major Cable Systems

SALINAS-MONTEREY

SACRAMENTO

CH. 23-1 HD CH. 23

CH. 12 CH. 18CH. 712 HD

Hollister: CH. 22Watsonville &

Capitola: CH. 18

Prunedale: CH. 15King City: CH. 31Greenfield: CH. 32

FRESNO

SAN FRANCISCO

Source: FCC Public Inspection Files.

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Costa CentralTelemundo 23 KMUV-TV

Monterey/Salinas Hispanic DMA RankRank DMA HHs (000’s)

#1 Los Angeles 1,933#2 San Francisco 427#3 Sacramento 291#4 San Diego 268#5 Fresno 267#6 Bakersfield 99#7 Monterey/Salinas 81#8 Santa Barbara 58#9 Palm Springs 56

2017 Hispanic Market Rank - California

v 34th Largest HispanicMarket in the U.S.

v 7th Largest HispanicMarket in California

Nielsen Local Market Universe Estimates = Hispanic or Latino Homes 2016-2017 TV Season

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Costa CentralTelemundo 23 KMUV-TV

Monterey/Salinas Hispanic Population FactsMonterey/Salinas Hispanic

Population by CountyHispanics represent 51% of the total Monterey/Salinas DMA population

Cities of NoteThe cities of Salinas and Watsonville are the

DMA’s largest cities representing 41% of the total Hispanic population

Monterey/Salinas DMA Population Trend

U.S. Census 2017 Estimates

Non-Hispanic

49%(376,966)

Hispanic 51%

(392,353)

61%

61%

392

345

County Population %Hisp.Monterey 435,232 59%Santa Cruz 274,673 34%San Benito 59,414 59%

More than half the populations of Monterey & San Benito Counties are Hispanic

City Hisp. Pop.Salinas 117,914Watsonville 43,575DMA 392,353

55%

n Salinas/Watsonvillen Other Cities

183

282

§ Hispanic Pop.§ % Growth since 2000

40% 47% 51%45%

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Costa CentralTelemundo 23 KMUV-TVMonterey/Salinas DMA- Local Cities of Hispanic

PopulationCities Hispanic %Salinas 75%Marina 27%Seaside 43%Monterey 16%Watsonville 81%Gilroy 58%Gonzales 89%Soledad 71%Greenfield 92%King City 88% Santa Cruz 24% US Census 2010

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Costa Central

CONNECTEDMORE LIKELY TO PURCHASE FROM SOCIAL

EDUCATED4+ YEARS COLLEGE

DECISION-MAKERSMOST INFLUENTIAL IN HH PURCHASING DECISIONS

117 148Index vs UNI Index vs UNI Index vs UNI

109Sources: Connected = Simmons Fall 2016 Full Year Study, Base: A18-49; Educated = Nielsen, C3, Season to Date 2016-2017 (9/19/16-2/19/17), Prime M-Su/7p-11p; Decision-Makers = Simmons Fall 2016 Full Year Study, Base: A18+

Telemundo Delivers To A Quality Audience

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Costa Central

RECOMMEND PRODUCTS115 INDEX

PAY ATTENTION128 INDEX

SEEK OUT INFO119 INDEX

THINK FAVORABLY121 INDEX

CONNECT ON SOCIAL MEDIA128 INDEX

SHARE ON SOCIAL MEDIA

127 INDEX

TALK WITH FRIENDS

112 INDEX

BUY PRODUCTS & SERVICES

138 INDEX

Telemundo Delivers Stronger Action Vs. Univision Along The New Purchase Cycle

Para La

Costa CentralWhat Hispanics Are Spending Their Money On

Your Hispanic Opportunity

$46Billion

$104Billion

$79Billion*

$21Billion**

$54Billion

SOURCE: Global Insights – Hispanic Monitor 2016 Release* Includes all “Food Away From Home” category**includes the Major Appliances, Small Appliances, Personal Computers & Peripheral equipment, TVs & Video Equipment, and Sound Equipment categories

GROCERIES RESTAURANTS ELECTRONICS & APPLIANCES HEALTHCARE QUICK-SERVICE

RESTAURANT

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Costa Central

Telemundo 23 Offers Sponsorship Opportunities At Key Events In The Salinas-Monterey DMA

BOYS AND GIRLS CLUB TELETHON VETERAN’S DAY PARADEEL GRITO

September

Telemundo 23 and sister station, KION News Channel 46, will broadcast the third annual telethon benefiting The Boys and Girls Club. Building on the telethon’s success in 2017 in raising $70,000, and the club’s high Hispanic

membership – 80% of its members are Hispanic children - the 2018 telethon will include a call

center dedicated to serve the Hispanic population.

Sponsorship Packages include sponsored spots, logo on set and a donation to The Boys and Girls Club.

November 11th

More than 10,000 people gather in predominantly Hispanic old-town Salinas to honor our community’s veterans and commemorate the

national holiday.

Sponsorship Packages include sponsored tribute vignettes and signage in station’s booth space at the

parade site.

September 11th

Nearly 50,000 Hispanics attend the city’s largest annual Mexican celebration. Two-day

festival includes parade and many family-friendly activities. Telemundo 23 news talent greets attendees at the station’s booth, and

prizes are distributed to all who visit.

Sponsorship Packages include sponsored on-air and digital promo spots and signage at station’s booth

space.

Contact station for customized sponsorship packages and pricing details for each event.