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Telegram & Gazetteand telegram.com

NIE: Moving from Print to Digital

NEACE Presentation

May 20, 2013

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History and Current State

Currently distribute a mix of print and digital copies throughout Worcester County through NIE vacation donations & promotions

• 3,026 ten years ago

• 3,850 five years ago

• 6,314 current:

- Print 2.7K- eEdition 3,586

- 240 classrooms/teachers- 213 schools and literacy

programs

- Donations via vacation stops, telesales to business, and “Sign on to Literacy” promotion for community institutions and leaders

Worcester County comprises 60 cities and towns (tan) within circulation area (red outline).

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Starting point – eEdition

The Potential – significant• Cultivating next generation readership from among digitally oriented students • Access to content in a way that meets the needs of classroom learning environment• No cost growth potential• Newsprint/fulfillment savings

The Reality – an idea before it’s time?• Former vendor not as robust or easy to deal with• Teachers: I love print; I need print; Classroom PCs limited; Sign-up requirements for

access to computer labs• Strong pushback elsewhere – even to point where transition efforts halted or even

reversed

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• Promotional opportunity that also saves expense o Address the technology issues (hardware & software) and provide training to

schools in a more relevant medium for digitally engaged students via eEditiono Available Curriculum oriented to the newspaper vs websites

• Driving transition by supplying hardware/software to schools o NIE donation dollars for delivery of content regardless of formato Legal Review of our approach and message in digital deliveryo Donation funding toward purchase of devices for schoolso Considered smartboards but implemented tablets and projectors: cool factor,

lower cost, maximize number of classrooms and portability from class to class.

• Identified schools for transition piloto First reached out to affected teachers, then to principals and superintendents

o iPad and portable projector would be given to each teacher currently participating in print NIE program. No strings attached; tablet would belong to the school

o We would provide through our new vendor, Tecnavia, training on eEdition and accessing digital curriculum for building lesson plans more efficiently

Same model, modified approach

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An interactive teaching tool:

• Available digital curriculum• Alerts and Archives for research• Audio feature for reading skills• Digitally Clip/Compile material

for: - Handouts- Presentations

- Electronic sharing via email, smartboards, projectors, television, personal digital devices

• Organized! Consistent. Safe.• Saves time in compiling, passing

out or collecting pages; and saves material and supplies

Promoted benefits of eEdition & Digital curriculum

Series of two letters to schools

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Tec

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Workshops Sept 12 & 13

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Workshops Sept 12 & 13

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Tec

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eEditions in the Classroom

Tecnavia Presentation

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Tecnavia Presentation

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Tec

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Web edition header

Page turning

Select date, section, page

Display mode

Searching Edition

Tecnavia Presentation

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Tec

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iPad App

Flip: full page view

Page thumbnails of full edition

Story & index view

Search

Select/load editions Fit page

width

Tecnavia Presentation

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Tec

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Share eEdition

• Research on eEdition• Grab page, clip area,

story, text• Share content

Print handouts

Email story

Clip page

Cut/Paste text

PDF pages

Overhead projector

Video projector/TV

Smart board

Tecnavia Presentation

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Tecnavia Presentation

NIE teacher resources

www.nieteacher.org/wtgnie

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Tecnavia Presentation

NIE teacher resources

www.nieteacher.org/wtgnie

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WT&G in Apple iTunes App Store

Tecnavia Presentation

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iPads & projectors!

Workshops Sept 12 & 13

Each tablet engraved on the back with: Telegram & Gazette

NIE Program

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Results • Transitioned 31 classrooms/teachers in 23 schools

• Formerly 1,300 papers per day• One-time investment/donation of $25K plus tax will yield $40K+ annual savings in print/handling

• Teachers do what they’ve always done – teach the newspaper, but in interactive format• Standard expectations for content and format

• Rather than pushback, won us props in the community; teachers thanking us for our effort

Goals• Transitioning additional schools in fall, plan to be all digital by 2014• Will survey teachers on ways to improve program• Plan frequent-to-daily email updates/reminders to access site in order to maintain/grow engagement• Potential for outside of school access for pupils

Things to watch for• Teachers who receive the iPad and then don’t register. Revising offer language “ ... so that another class or school can benefit.”

Workshops Sept 12 & 13

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“It’s better than the website. It’s Complete!”

-- Reaction of Worcester principal on merits of eEdition during Sept. 12, 2012 workshop

Last word

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Part of the New England Media Group of The New York Times Company

• Sunday: 78,443

• Daily: 71,950

• Digital Non-Replica: 13,926

• NIE Print 2,728; NIE Digital 3,586

• Net Combined Audience, 7-Day Print and 30-Day digital:

o 405,023 in NDM; 65.6% of Worcester County adults

• Monthly Uniques: 1 million

• Monthly Page Views: 9.5 millionSource: Newspaper Publisher’s Statement ended 3/31/2013

Serving Central Massachusetts with news and information ... in whatever form our readers want

The Telegram & Gazette also publishes weekly newspapers, Worcester Living quarterly lifestyle magazine, and telegram.com and associated websites such as MassMoms.com, Hometeam.com, and mobiletg.com