tel!!! realestate developmentmag

8/14/2019 Tel!!! RealEstate DevelopmentMag

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To reserve your space, contact:

Robin Habberley (800) 666-6780 x 117 [email protected] Ware (800) 666-6780 x 127 [email protected]

Special Directory:

NAIOP Guide to Architects,

Contractors and EngineersIf you design and/or build for the commercial market – a listin

the Guide to Architects, Contractors and Engineers is one of the

cost effective ways to reach a nationwide audience of commer

real estate developers!

Bonus Distribution:

Development ‘09: The Annual Meeting for Commercial Real Estate

October 14 –16, 2009 | Sheraton Chicago Hotel & Towers

Chicago, Ill.

Deadlines:

Ad Closing: August 7, 2009

Ad Materials Due: August 14, 2009

Ad rates, art specs and other outstanding marketing opportunities available on our Web site: www.naiop.org/developmentmag/mediak

Limited number of ads up for auction – bid your best in this exclusive event!

You are mid-year in your advertising budgets, and

NAIOP wants you to maximize your exposure and

advertising investment with a ground-breaking

opportunity – place your bid in an ad auction!

We are auctioning 12 quarter-page color ads in

Development magazine’s Fall issue. Consider the

tremendous value you receive by reaching

commercial real estate’s leaders, then place your

best bid for one of these exclusive ads. The top 12

bidders will be selected, and you’ll pay only what

the lowest winning bidder pays. A win-win!

Interested in this new way of getting your company

in front of the industry’s best? Contact RobinHabberley or Christopher Ware today and placeyour bid by July 10, 2009.

Innovative ad pricing opportunityinDevelopment’s fall issue!



PRSRT STD

U.S. Postage

PAID

Permit No. 72

Merrifield, Virgi

From the very first moment that we included

Development magazine among NorthMarq

Capital’s national advertising media sources,

began to notice a difference. Results. Lotsf results. Then I noted that a large portion

f NorthMarq’s direct target audience is

omprised of NAIOP members, a group

nown for its loyalty. Development has been a

mainstay in our media mix from that point on.”

avid C. Dozier

he Dozier Company | Agency of Record for NorthMarq Capital

or more information, contact:

obin Habberley (800) 666-6780 x 117 [email protected] Ware (800) 666-6780 x 127 [email protected]

Mark Your Calendars!

CTOBER 14 -16, 2009

Development ‘09: The Annual Meetingor Commercial Real Estateheraton Chicago Hotel & Towers | Chicago, Ill.

eserve your sponsorship today!ontact Robin Habberley or Christopher Ware for more information.

2201 Cooperative Way | Suite 300

Herndon, VA 20171

(703) 904-7100

www.naiop.org

Develop Successby Connecting withCommercial Real Estate!



Development MAGAZINEIndustrial & Office Real Estate Ideas | Issues | Trends

ADVERTISING BID INSERTION ORDER FORM

Company Information

Company Name

Type of Business

Contact Person

Street Address

City/State/Zip Code

Phone/Fax

E-mail

Bid:

Billing: (Please check one)

Direct to advertiser Through agency listed above

2009

Ad Agency Information (if applicable)

Agency Name

Contact Person

Street Address

City/State/Zip Code

Phone/fax

E-mail

Please see page 2 for terms, conditions, specifications and deadlines.

DEVELOPMENT Magazine Advertiser

PRINT NAME HERE IF DIFFERENT FROM ABOVE

Authorizing Signature Date Authorizing Signature Date

Fax form to NAIOP at (703) 674-1464 or email [email protected] Cooperative Way, Suite 300, Herndon, VA 20171 Tel: (703) 904-7100 Fax: (703) 674-1464

For NAIOP Use Only

Final Price:

Deposit Received:

Balance Due on Publication:

Please write in a bid in the space provided to the right in theamount of what you are willing to pay for one of twelve quarter-page color ads in the fall issue of Development Magazine.

Treat this bid form as an insertion order form. Please do not return

this form unless you have the budgetary approval to run an ad at

the price you have named.

Full price for a quarter-page 4-color ad is $2,200. You may placea bid at any price below that. However, NAIOP reserves the right

to reject bids that are lower than our reserve price.

The twelve winning bidders will be notified at the end of the auc-

tion that their bids have been accepted and what their final price

will be. A deposit of 50% of your bid price is due with this bid

insertion order form. Deposits may be made by check or credit

card. No bid will be complete without a deposit.

Losing bids will incur no charges – checks will be returned and

credit cards not charged.

Winning bids will be charged a 50% deposit at the conclusion of

the auction. This deposit is non-refundable. The balance will be

due once the ad has run.

Please read carefully the terms and conditions on page two of

this bid form. If you do not have a page two, contact NAIOP immediately.

All bids must be received with a deposit by July 10, 2009.

Bids are considered a net rate.



Art formats: We require the submission of ads in a press quality

PDF format.

Ads must be created in a program that will support the creation of PDF files. Ads created in a non-page layout application (e.g. PowerPoint, Publisher andWord) are unacceptable.

For more information on creating PDFs using commonly used page layout

software, please visit the following links:

- For Quark 6: http://www.unitedlitho.com/quark6.htm- For Quark 7: http://www.unitedlitho.com/quark7.htm- For InDesign: http://www.unitedlitho.com/indesign.htm

Document Preparation:

Bleeds should be 1/8” (.125”). Spot colors and their tints in a four-color adver-

tisement must be produced as a CMYK equivalent; if this is not done, we willconvert the spot colors to CMYK and will not be responsible for the subse-quent color shift. If your ad includes crop marks, the offset should be set to atleast 9 points (.125").

Image Preparation: In Photoshop, please go to Edit > Color Settings andmake sure that you are using the preset of “US Prepress Defaults” or “North American General Purpose Defaults”. By making this selection, the CMYKworking space will be set to “US Web Coated (SWOP) v2.” Color imagesshould be 300 dpi and converted to CMYK mode. RGB images are notacceptable. Grayscale images should also be 300 dpi. Line art should be 900dpi, and verified that it’s in Photoshop’s “bitmap” mode.

Ad Proof:

Every ad requires a color proof sized at 100% and exactly as the advertiser expects. A SWOP certified proof is necessary if colors are to be matchedproperly. When no proof is provided, NAIOP will not be responsible for anypossible inaccuracies of the advertisement.

Send Proof to:

NAIOP / Development Magazine Advertising2201 Cooperative Way, Suite 300Herndon, VA 20171 ATTN: Robin Habberley

Terms and Conditions

Advertising and Print Specifications

1/4 Page Ad

3 1/2” wide

4 7/8” deep

Artwork Delivery:

Email your PDF files to Robin Habberley ([email protected]). Files as large as 4mb can be emailed. Anything larger must be delivered via FTP.

Please call or email for FTP instructions or click on:http://www.naiop.org/developmentmag/mediakit/adftpinstructions.pdf

A bid is treated as an advertising insertion order. Should NAIOPaccept your price, NAIOP will execute the insertion order form and fax or email back to you. Therefore,companies should submit the bid only if they have approval and budget to run an ad at the price they have named.

Placement for far-forward, right hand read, located opposite editorial, etc, is reserved for our regular advertisers. NAIOP makes no guarantees on the placement of your advertisement. NAIOP makes no guarantees on competitive separation, though NAIOP will make every reasonable effort to avoid competitive separation issues whenpossible. No refunds will be given for any advertisers booked through this auction who are dissatisfied with their placement in the magazine.

Should the advertiser want prime, guaranteed placement, please contact NAIOP for a standard advertising insertion order form.

Only quarter page ads are available through this auction. Interested in other sizes? Please contact NAIOP for a standard advertising insertion order form.

NAIOP reserves the right to reject bids that are below our reserve price.

The advertiser agrees to pay a deposit up front, due as soon as the bid is accepted. The deposit will be in the amount of 50% of the bid submitted. A credit card or checkis required. The credit card or check will be held until the bid is accepted or rejected. No bid is official until the deposit is received, and any rejected bids will have their deposit checks returned or have the credit card information destroyed.

The deposit is non-refundable if the advertiser’s bid is accepted by NAIOP. Failure to deliver art by the date established by NAIOP will result in a forfeiture of deposit.

Winning Bids:

The winners will pay the price that is discovered through a uniform price auction.

A uniform price auction is a multiunit auction in which a fixed number of identical units of a commodity are sold for the same price, in this case advertising. The buyers inthe auction bid a maximum price they are willing to pay per item. The bids are sealed. All bidders then pay a per unit price equal to the lowest winning bid (the lowest bidout of the buyers who actually received one or more units of the commodity) - regardless of their actual bid.

So if NAIOP receives 30 bids, and the lowest accepted bid is $1,500, all bidders who made a bid higher than $1,500 get an ad and they get it at the $1,500 price. Therefore

if your bid is accepted, you are most likely going to end up paying less than your bid.

Why do it this way? Simple. It is the fairest way to conduct an auction of this type. Since NAIOP is offering twelve of the same item, it wouldn’t be fair if the highest bid-der paid more than the next lowest bidder for the same item.

Deadlines:

All bids must be received with a deposit by July 10, 2009.

Winners will be notified by phone and email. Winners will also receive an insertion order form signed by a NAIOP representative.

After the winning bids are selected, NAIOP reserves the right to offer a second-chance opportunity to non-winners based on space availability.

Bidders who initially came in too may have the chance to place an ad at a rate equal to the winning bid. A NAIOP representative will contact you if space is available.Bidders who are offered this second-chance opportunity will have a limited, specified time to raise their bid or decline the offer.

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