I have been approached by NW films, to complete research for them into existing teen films and their audiences with a view to them producing their own new teen film. I have prepared a report using images and sound that informs the company of the audience profile.

WHAT FILMS DO THEY WATCH?

MOVIESFrom looking at the Kaiser family research I found out that

the people who visit the cinema the most are -

age: 14-18

race: black

gender: male

parents education: HS or less

The research carried out by the Kaiser family was all done in America, this makes the information less reliable but it is still relevant and useful.

From looking at my primary research results I can see that the most popular Genre for films was comedy and horror, although this was out of twenty people.

WHERE ARE THEY SHOPPING?

MAGAZINES THEY READ

WHERE DO THEY WATCH FILMS?Buying DVD’s is no longer a common way to watch films due to the expensive prices and the easier and cheaper alternatives

Services like Netflix and Love Film offer a wide range of films to be watched on your computer, gaming console or TV, the only issue is that it’s around £6 a month which is expensive for a teenager to pay for, if a teenager has this service it is often paid for by their parents.

The cheapest and possibly easiest way to watch films is by illegally streaming them, although the quality of the films is often poor, it is still 100% free and very easy to find whatever film you are looking for.

Even though there is these free and cheap ways to watch films cinema is still very relevant, this is because for teenagers cinema is not just to enjoy the film but to enjoy the whole cinema experience with your friends, also cinema offers what no website or service can do which is showing brand new films with perfect quality.

Technology

SOCIAL NETWORKING

MUSICA good way to see what music is popular is to go on MTV charts (http://www.mtv.co.uk/music/charts/this-weeks-top-20) after looking at the top 20 I saw that these artists had the top three spots -

Pink - try Calvin Harris – sweet nothing

PSY – Gangnam style

RECOMMENDATIONS FOR THE FILMS

I think comedy is always a good choice when aiming a film at both male and female, especially teenagers, to make it more appropriate it could also be a teen comedy set in London. Of course there would be a main topic like an issue or a hobby for the film to revolve around. This type of film would suit the teen audience I have just profiled

Bibliography

http://www.mtv.co.uk/music/charts/this-weeks-top-20

http://www.kff.org/entmedia/mh012010pkg.cfm