Teenage Profile – Boys Profile fillipe

Mobile use(66%)of all 8- to 18-year-olds own their own mobile phones.Proportion of teens who own phones:•31% of 8- to 10-year-olds to•69% of 11- to 14-year-olds •85% of 15- to 18-year-olds.

•Average of 33 minutestalking on a phone in a typical day.•Hour and a half (1:35)engaged in sending and receiving texts.

What films they watch HDTV, On Demand, and Blu-ray™ (and expanding access to the latest DVDreleases through venues such as Netflix)

Cinemas continues to appeal to childrenand teenagers.

12% of all 8- to 18-year-olds report watching a film in a cinema.People who go to cinemas spend a little over three hours (3:16) watching films in cinemas. producing an average of 25 minutes daily across all youngpeople.

Secondary Research - Movies

A previous study showed that even though current media consumption is controlled by the internet, that there are still a lot of teens attending cinemas. (12% of

students watch films in cinemas)There has also been a realisation that all the results haven’t changed in 5 years.

This shows that the teenagers are a reliable audience.In a more in depth researcher found out that it tends to be Black (18%)and

Hispanic(17%) youths attending the cinema more than white youths.Although this research is influential it isn’t reliable for the audience we are pitching

for.

Social Media

Music content A typical day, 8- to 18-year-olds spend an average of(2:19) listening to music and another 12 minutes with otheraudio such as news or talk shows.

Where teens are shopping?

Magazines