tedxberkleevalencia - marketing and communications report

SOCIAL MEDIA, MARKETING & PRESS RECAP REPORT

TEDxBerkleeValencia is a project run by students and faculty associated with Berklee College of Music’s Valencia Campus. It is a unique blend of the innovative vision of Berklee, the flavor of Valencia, and TED’s focus on meaningful, global change.

2016 MiSSION:

The theme for TEDxBerkleeValencia 2016, Connecting the Dots, speaks to the idea of connectivity. On the one hand, we consider that through acts or moments of synchronicity, diverse ideas seemingly at random, across multiple disciplines, and without design can morph into something new in creative ways, pushing beyond limits and expectations. On the other hand, we question how in a hyper-connected world where everyone is constantly plugged in, do we still connect offline and maintain that interpersonal interaction? With the new trends in communication and technology, everyone is connected through six degrees -- or less -- of separation. In an attempt to bridge the gap between generations, how can we better understand the convergence of the past, present and future.

APRIL 16, 2016 at 4 PM

THEME: CONNECTING THE DOTS

WHO WE ARE

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. With a diverse and talented student body representing 96 countries, and alumni who have collectively won 305 Grammys and Latin Grammys, Berklee is the world's premier learning lab for the music of today —and tomorrow.

BERKLEE VALENCIA

Berklee Valencia: Opened in 2012, the campus is housed in the Palau de les Arts Reina Sofia, an iconic opera house designed for optimal musical performance and equipped with state-of-the-art technology. Music is essential to the history and people of Valencia, where students are exposed to a wide spectrum of cultures, audiences, and master musicians, and to some of the richest musical cultures in the world—including those of South America, the Middle East, Europe, and North Africa.

VENUE: L’OCEANOGRAFIC

The Oceanogra ̀fic of the City of Arts and Sciences is the largest aquarium in Europe and contains representatives of the world’s main marine ecosystems. Each building is identified with the following aquatic environments: the Mediterranean, Wetlands, Temperate and Tropical Seas, Oceans, the Antarctic, the Arctic, Islands, and the Red Sea, as well as the Dolphinarium with 24 million liters of water and a depth of 10.5 meters. The Underwater Restaurant and the Access Building welcoming visitors stand out because of their spectacular roofs designed by Fe ́lix Candela.

During their route through the various installations, visitors can get to know at first hand the behavior and way of life of over 45,000 individuals of 500 different species: dolphins, belugas, walruses, sea lions, seals, penguins, turtles, sharks, rays, sawfish, jellyfish, starfish, sea urchins, and crustaceans of all kinds, as well as wetland bird species such as those inhabiting the Albufera de Valencia and tropical mangrove swamps.

THE POSTER

THE SPEAKERS

THE PERFORMERS

MARKETING AND COMMUNICATIONS TIMELINE

Week of March 7-13, 2016:

● Introducing the Team 1● #GuessTheSpeaker● Extra Early Bird Ticketing Announcement● Video Interview with Garrett● Last Day Open for Performance Applications

Week of March 14-20, 2016

● Video Interview with Emily● Post Save the Date E-Flyer● Announce Pre-Sale Tickets● Send First Press Release (English) / Send Newsletter● Share McKenna Smith’s Blog● TEDxBV Theme Song Video - Dots Around Valencia: “My Favorite Spot in Valencia is…”● #GuessTheSpeaker (1 & 2)


● Speaker & Bio Revealed● Send Press Release (Spanish)● Introducing Team 2: Share Two Team Members (Photo & Quote)

Week of March 21-27, 2016

● Introducing team 3 - Share Team Photos on Facebook (Emilien, Max and Gael)● Introducing our Sponsors● #GuessTheSpeaker (3,4 & 5)● #THROWBACKTHURSDAY (Share 2015 Photos)● Speaker & Bio Revealed● End Extra Early Bird Ticketing● Announce Early Bird Ticketing Starts ● Share Team Members (Photo & Quote)

Week of March 28 - April 3, 2016

● Ask for Volunteers (Set up a booth on campus)● #GuessTheSpeaker (6,7 & 8)● Send Second Press Release Announcing Speakers (English & Spanish)● Ticket Sales Booth on Campus (Roochay)● Speaker & Bio Revealed _ Final ● Newsletter reminder of early bird tickets with link to Speakers● Ticket Sales Booth on Campus (Garrett & Stephanie)● Thanking our Sponsors on FB● End Early Bird Ticketing

Week of April 4-10, 2016

● Announce Regular Ticketing● Video Interview with Stephanie & Roochay● Video with Valeria


● April Newsletter - Friendly Reminder (with Sponsor Logos)● Send Third Press Release with Countdown to Event (English & Spanish)● Countdown - 10 Days: Valencia History & Sights, #GuessTheSpeaker (9, 10, 11)● Countdown - 9 Days: #THROWBACKTHURSDAY (Share 2015 Photos)● Countdown - 8 Days: Speaker & Bio Revelaed● Countdown - 7 Days● Countdown - 6 Days: Share Team Members (Photo & Quote)

Week of April 11-17, 2016

● Countdown - 5 Days: Speaker Interview (English/Spanish)● Countdown - 4 Days: Announce Last Minute Ticketing● Countdown - 3 Days: Valencia History & Sights, #GuessTheSpeaker (12)● Countdown - 2 Days: #THROWBACKTHURSDAY (SHARE 2015 PHOTOS OR VIDEOS)● Countdown - 1 Day: Last Day to Purchase Tickets, Speaker & Bio Revealed


FACEBOOK HIGHLIGHTS

FACEBOOK ANALYTICS DATA FROM APRIL 24 - MAY 21

FACEBOOK ANALYTICS LIKES

FACEBOOK ANALYTICS POSTS

FACEBOOK ANALYTICS FANS

BOOSTED FACEBOOK POSTS

TICKET SALES CASFID ANALYTICS

ATTENDEES

Free: VIP + Complimentary Tickets = 216

Sales: CASFID = 304

TOTAL = 520

For the third edition of TEDxBerkleeValencia, we were a packed house. Approximately, 520 guests were in attendance. Our volunteers had to stand up or sit on the floor!

TWITTER HIGHLIGHTS

FOLLOWERS: Grown from 466 to 594

PROFILE VISITS: Grown from 156 to 2,538

IMPRESSIONS: Grown from 3,415 to 46.6K

DATA FROM APRIL 24 - MAY 21

TWITTER HIGHLIGHTS

TOP TWEET

DATA FROM APRIL 24 - MAY 21

TWITTER HIGHLIGHTS DATA FROM APRIL 24 - MAY 21

TWITTER HIGHLIGHTS FOLLOWER HISTORY AS OF MAY 23, 2016

TWITTER MENTIONS

TWITTER HIGHLIGHTS MAY 2016

TWITTER HIGHLIGHTS APRIL 2016

TWITTER HIGHLIGHTS MARCH 2016

TWITTER HIGHLIGHTS FEBRUARY 2016

TWITTER HISTORY DECEMBER 2015

TWITTER HISTORY OCTOBER - NOVEMBER 2015

INSTAGRAM HIGHLIGHTS

FOLLOWERS: Grown from 288 to 475

TOTAL MEDIA SHARED: Grown from 124 to 258

TOTAL COMMENTS: Grown from 24 TO 98

TOTAL LIKES: Grown from 575 to 3550

MAY 2016 SUMMARY

INSTAGRAM HIGHLIGHTS MAY 2016 SUMMARY

INSTAGRAM ANALYTICS DATA FROM MARCH 23 - MAY 21

DATA FROM MARCH 23 - MAY 21 INSTAGRAM ANALYTICS

INSTAGRAM HIGHLIGHTS

SPONSORS 2016

PARTNERSHIPS

Berklee Valencia Website - Events Berklee Valencia Facebook

PARTNERSHIPS

Berklee Valencia Instagram Berklee Valencia Twitter

PARTNERSHIPS

Social Musik WebsiteSocial Musik Twitter

PARTNERSHIPS

Oceanografic - Twiiter

MARKETING PROMO #GUESSTHESPEAKER

MARKETING PROMO EVENT FLYERS

MARKETING PROMO NEWSLETTER

BLOG POSTS

TEDXBV 16 THE TEAM

THE VOLUNTEERS

tedxberkleevalencia - marketing and communications report

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