teddi dance for love social media plan
DESCRIPTION
I completed this social media plan over the course of the Spring 2015 semester at Saint John Fisher College in a social media management course. The Teddi Dance for Love is a long-standing organization on campus. My social media plan centered on how to further educate the community on their purpose and goals as an organization and recruit volunteers from throughout the area.TRANSCRIPT
Teddi Dance for
Love
Social Media Plan Presented by Desire’ Lynn Nesmith
3690 East Avenue
Rochester, NY 14618
p. 585-385-7307 Email: [email protected]
Website: teddi.sjfc.edu/
Table of Contents
I. Executive Summary ................................................................................................2
Executive Summary
Organization Overview
Objectives
SWOT Analysis
II. Research ....................................................................................................................4
Primary Research
Target Audiences
Key Messages
Social Media Audit
III. Social Channels .....................................................................................................10
Additional Social Media Recommendations
IV. Conclusion ..............................................................................................................16
V. Appendix ................................................................................................................17
Example Content
Social Media Guidelines
Social Media Calendar
References
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 2
Executive Summary
Executive Summary
As of February 2015, the Teddi Dance for Love has raised over $100,000,000 for the
Teddi Project which is a program sponsored by Camp Good Days and Special Times
that takes campers to Walt Disney World each year. The Teddi Dance for Love was
started with the help of a professor at St. John Fisher College who was good friends
with Teddi’s father, Gary Mervis, in 1982. The first dance was held in Cleary
Auditorium on St. John Fisher College’s campus and was, as it still is today, planned
and run completely by student volunteers. The dance is the largest and longest running
fundraising tradition on the SJFC campus; the 33rd annual Teddi Dance for Love drew
over 500 attendees.
The reason that this plan has been constructed for the Teddi Dance for Love
organization is because there is a lack of awareness of the organization’s main event
each year, a 24-hour dance marathon, and a lack of knowledge about why the dance
was started and what it supports. Throughout this social media plan the main objectives
are to educate people, about who Teddi was, raise awareness about the Teddi Dance for
Love, and build relationships with and inform individuals and other organizations in
the Rochester community about this cause.
Organization Overview
The Teddi Dance for Love is an organization which sponsors a 24-hour dance marathon
annually. The event benefits Camp Good Days and Special Times and the children and
families that they serve. Camp Good Days and Special Times was established by Gary
Mervis after his nine year old daughter, Elizabeth “Teddi” Mervis, was diagnosed with
a malignant brain tumor in 1979. Mervis found that it was not the surgeries, hospital
stays, or radiation that took the biggest toll on his daughter. The isolation from children
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 3
her age, who didn’t understand what she was going through, was what affected Teddi
the most.
In an effort to do all he could to allow Teddi to enjoy whatever amount of life she had
left, Mervis founded Camp Good Days and Special Times. The camp was and still is a
place where children with cancer from all around the country and world can come to
meet others who truly understand what they are going through. Camp Good Days and
Special Times is also a place where there are no limits on what a child with cancer can
accomplish; the camp is equipped to allow children with special needs to be able to do
anything their peers can.
The Teddi Dance for Love donates all of its yearly proceeds to The Teddi Project, which
allows children with cancer to achieve their dreams, such as meeting a celebrity, visiting
Walt Disney World, or attending an event such as the Superbowl. The program has
evolved to a group of children from the camp going to Walt Disney World each year,
free of costs to the campers, as everything is at Camp Good Days and Special Times
thanks to donations and volunteers.
Objectives
The objectives of this plan are to:
Educate people about Teddi’s legacy
Raise awareness of the mission which the Teddi Dance for Love strives to
achieve
Establish relationships with local businesses and organizations in order to
increase Teddi’s presence in the community
These objectives will be reached through the utilization of social media to not only build
the Teddi Dance for Love’s brand, but to increase awareness in order to increase
donations to go towards the Teddi Project, and to the dance itself. Teddi’s legacy is
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 4
•Losing profitability due to stunted number of participants and donators
•Organizations with similar missions in the Rochester area
•Use Instagram to show audiences behind the scenes to get them to be more involved
•Utilize the audiences already present (alumni, Camp Good Days donators, local businesses,etc.)
•Lacking awareness about largest event of the year - the dance
•Is often confused with other organizations/events
•Minimal social media presence
•Strongly rooted in the SJFC community
•Consistent donors to the annual dance
•Being affiliated with larger organizations (Camp Good Days and Special Times) brings more attention
Strengths Weaknesses
ThreatsOpportunities
relevant to many audiences, which is why this plan’s objective is to not only educate but
to ensure the spread of her story and what has grown from her life and her death.
The brand that I would like to see the Teddi Dance for Love embrace is one that is
playful, inspirational, and lively. I do not want people to follow the Teddi Dance for
Love organization on social media just because they support the cause; I want the
organization to also gain followers because they post content that engages audiences,
whether it’s directly related to Teddi or not.
SWOT Analysis
Research
The Teddi Dance for Love holds one of the largest fundraisers for Camp Good Days and
Special Times annually. The Teddi Dance for Love organization hosts multiple events
throughout the school year in order to raise money for the camp, but the largest event
in the 24-hour dance marathon. The dance itself is supported completely by monetary
and non-monetary donations, and volunteers.
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 5
The organization recently held its 33rd annual Teddi Dance for Love at St. John Fisher
College, which is located in Rochester, New York. Teddi’s mission has been successful
and its number of supporters have continued to blossom over the years due to the
organization’s presence in the community. However, students, faculty, and staff of St.
John Fisher College, as well as the majority of people in the Rochester community, have
no idea why the Teddi Dance for Love was started, what it represents, or the
organization and mission which is supports.
This social media plan has been constructed in order to raise awareness of the Teddi
Dance for Love’s main event and the story which inspired its founding in 1982 through
the utilization of social media.
Primary Research
I am currently a member of the Teddi Committee; therefore, I have experienced the
organization, its processes, and utilization of social media. However, I thought it would
still be beneficial to speak with other student leaders who are also involved with the
Teddi organization and the dance itself. Through conversations with the adviser of
Teddi and the Captain of the Teddi Special Events committee, I was able to better
understand what they viewed Teddi as and what they would like to see change.
Teddi’s adviser is Heather Schoff, who is the Assistant Director of Campus Life at St.
John Fisher College. The 2014-2015 school year has been her first year in this position,
but she is a 2006 graduate of the college and was familiar with Teddi before she took on
her role as the Assistant Director of Campus Life. However, as an adviser, Schoff hopes
to see Teddi continue to grow and contribute to Camp Good Days and Special Times
and the community. Schoff stated that she believes social media is a massive collection
of platforms that with more effective utilization could change the way which Teddi
works and the path which the organization is on, for the better.
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 6
Anthony Lee, who was recently elected to be the President of the Student Government
Association, fulfilled the role of Teddi Captain for the Teddi Committee for the 2014-
2015 school year. Lee shared with me his concerns about the Instagram account for the
Teddi Dance for Love, stating that he saw it as a platform that could visually showcase
all of the hard work the Teddi Committee does throughout the time leading up to the
dance.
I have taken away the key points from my conversations with Schoff and Lee that I will
utilize to reach the overarching goals for the Teddi Dance for Love that will be
addressed in this social media plan.
Target Audiences
The Teddi Dance for Love and its affiliations with Camp Good Days and Special Times
and St. John Fisher College establish a wide variety of audiences for the organization’s
story and purpose. However, being an event that began 33 years ago, there is a wide
range of target audiences that are not all located on one specific social media platform.
Essential and major social media target audiences include:
St. John Fisher College students, alumni, faculty, and staff
Influential Rochestarians
Local businesses
Key Messages
The Teddi Dance for Love, at its roots, is an event which was founded by students with
the help of Gary Mervis in order to raise money for Camp Good Days and Special
Times. While that mission is still at the forefront of the event’s purpose, Teddi now has
become an event which builds and maintains the connection between Camp Good Days
and Special Times, and Teddi Mervis’ story within the Rochester community, where
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 7
Teddi grew up. The key messages which the organization should be conveying on
social media are the following:
Teddi’s largest event is the Teddi Dance for Love, which is an annual 24-hour
dance marathon
All proceeds from the dance go towards the Teddi Project for Camp Good Days
and Special Times
The Teddi Dance for Love is planned and ran completely by students of St. John
Fisher College
Teddi was the daughter of Gary Mervis and died from a brain tumor when she
was 12 years old
Social Media Audit
Client: Teddi Dance for Love; Founded: 1982
Social Media Accounts: Twitter, Facebook, and Instagram;
Website: http://teddi.sjfc.edu/
Location: Rochester, New York
Preliminary Social Media Statistics:
URL Followers
/Likes
Following # of Posts Date of Most Recent
Post
Twitter https://twitter.
com/TeddiDan
ce4Love
332 175 320 Feb. 21st, 2015 (The
second day of the
Teddi Dance for Love)
Facebook https://www.fa
cebook.com/Te
ddiDance4Lov
e
474 N/A Inaccessible Mar. 5th, 2015 (A
retweet from Camp
Good Days and
Special Times)
Instagram https://instagra
m.com/TeddiD
ance4Love/
196 194 52 Feb. 22nd, 2014 (On the
night of the 2014
Teddi Dance for Love)
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 8
Other Factors:
Owner Purpose Brand
Consitency
Twitter Unknown – Most
likely someone on
Committee
Utilized to communicate with
students and a semi-regular basis
Y
Facebook “ ” To share content with students,
alumni, faculty/staff; often cross-
posted with St. John Fisher College
Facebook page
Y
Instagram “ ” Showcase past dances and on/off
campus special events for Teddi
Y
Preliminary recommendations for additional networks and/or new ways to use
current ones: It is evident from the current stats of the Teddi Dance for Love’s social
media accounts, that social media is not being utilized to its full potential in support of
the dance’s purpose. I believe that a social media platform which Teddi would benefit
from utilizing is Tumblr, or a similar blogging website such as WordPress or Wix,
which allow in-depth customization in order to reflect the brand.
A blog would allow members of the committee, Teddi Captains, the Chair and Vice
Chair, families who have benefitted from the money which Teddi raises each year,
alumni, etc., to contribute their thoughts, experiences, and positive memories of the
dance and being a part of the planning and its mission. This new platform would create
a landing page for the other accounts to direct interested people to, in order to learn
more about the behind the scenes aspects of the dance and see where the money raised
goes.
I would also suggest that Teddi begin utilizing their Instagram account. The account
was used for the 2013-2014 school year and then was abandoned; the account currently
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 9
has 196 followers, when hundreds of people attend and are impacted by the dance and
its mission each year. There are 11 Teddi subcommittees which include:
Special Events
Registration
Programming
Networking
Beautiful Lengths
Internal
Helping Hands
Finance
External
Development
Alumni
All of these committees complete and coordinate different aspects of the annual dance
and Instagram would be the ideal place for these committees work to be showcased.
Audiences enjoy being able to see behind the scenes of an organization and by sharing
what all of these committees do there is the chance to recruit new committee members,
educate people about all of the work that goes into Teddi, and allow people to feel as
though they are truly getting an exclusive behind the scenes looks into how the dance
comes together.
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 10
Social Channels
Target Audiences:
St. John Fisher College faculty and staff
Families of Fisher students
Alumni
Objectives Strategies Tactics
Raise awareness about Teddi’s story and legacy – St. John Fisher College faculty
and staff, Families of Fisher students, and Alumni
o Occasionally direct users to the Teddi website to read the story of Teddi
o Showcase a committee member each week asking the students “What
does Teddi’s legacy mean to you?”
o Link to blogs written by alumni about the impact Teddi had on them, and
possibly blogs written by campers or another family member of a camper
who have benefitted from Teddi or Camp Good Days and Special Times
Use the emotional appeal of Teddi’s story to raise interest in and
awareness of the Teddi Dance for Love
Utilize past participants experiences as testimonials to increase
interest in registering for the dance
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 11
Facebook can allow for Teddi to reach out to local business to build realtionships that may lead to donations and further collaboration
By reaching out to students, faculty, staff, and their families on Facebook, Teddi has the power to become a family event and reach more people
Opportunities
Facebook may not be the best place to convey information to all the chosen target audiences; the Pew Research Center reports that 56% of online adults 65 and over use Facebook (Duggan, Ellison, Lampe, Lenhart, & Madden, 2015)
Determining what content will be of most interest to Facebook users and be most successful on that specific platform, keeping in mind the audiences that we know look at Facebook posts; this can be monitored with Facebook Insights (Torr, 2014)
Challenges
Challenges and Opportunities
Measurement
In order to measure whether or not awareness had been raised about Teddi’s story and
legacy, we would aim to reach the following goals:
Increase followers by 40% in six months
Gauge the levels of engagement(comments on different types of posts, likes, tags,
etc.) prior to implementing social media initiatives and measure them again six
months after implementation
Use Hootsuite Analytics in order to track things such as the amount of URL click
through and statistics for specific posts (LePage, 2014)
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 12
Target Audiences:
Students and young professionals in the Rochester area
Local businesses
News organizations
Objectives Strategies Tactics
Raise awareness about Teddi’s story and legacy – Students and Young
Professionals in the Rochester Area, Local Businesses, and News Organizations
o Share content about Teddi and what it stands for with local businesses
that are involved with volunteering with or donating to similar
organizations in the community
Tweet at two or three organizations a week and attempt to begin
conversations
Increase news coverage for the Teddi Dance for Love
o Create relationships with reporters, journalists, bloggers, etc.
Pinpoint news professionals who cover non-profit organizations or
local organizations with a cause and tweet about your interest in
their stories in order to build relationships
Increase awareness of the Teddi Dance for Love event on the St. John Fisher
College campus
o Implement initiatives that will educate others about who Teddi was and
allow any one on campus to interact with the brand
Hold weekly trivia contest via Twitter about Teddi’s life or past
Teddi Dance for Loves’
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 13
Direct followers to news articles regarding related causes with links (Ex. childhood cancer, summer camps for chidlren with special needs, etc.)
Increasing brand engagement amongst followers through the use of pictures and holding contests that allow followers to submit content (LePage, How To Increase Twitter Engagement With Twitter Images, 2014)
OpportunitiesMuch of the content shared with followers may be only to direct them to another wesbite due to the character restriction on Twitter
Telling Teddi's story on Twitter may be difficult, but this platform may be beneficial to spark interest in followers to want to learn the story throug posts and videos on other platforms (Ex. Tumblr, Facebook, organization's website, etc.)
Challenges
Challenges and Opportunities
Measurement
Increase followers by 45% in six months
Utilize Twitter Analytics to track growth of brand engagement (replies, retweets,
favorites, URL click through, etc.) (Nowak, 2014)
Use the geo-location feature on Hootsuite in order to look at the number of posts
before the plan’s implementation within a certain area, and compare that to the
number of posts in the given area after six months
Awareness can be tracked by using the sentiment feature on Twitter, in order to
track if there is a change in the sentiment of posts regarding Teddi in the months
following the plan’s initial implementation
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 14
The use of pictures and videos can increase brand engagement
Of the major platforms, Instagram is most coapabale and easily used to articulate and share a story
Opportunities
Since the platform is based on pictures and videos, it may be diffuclt to get people to clock off of the wesbite through alink in the caption that could take them to another site with more information
Challenges
Target Audiences:
Students
Objectives Strategies Tactics
Raise awareness about Teddi’s story and legacy and the event itself – Students
o Show the amount of behind the scenes work that goes into planning the
dance itself and other events the organization holds throughout the year
o Share photos and video that is relevant to the brand and its mission
Take advantage of throwback Thursdays to post pictures from past
dances or showcase campers
Challenges and Opportunities
Measurement
Increase followers by 70% in six months
Utilize Hootsuite to track the number of likes and comments on each posts to
determine what type of content is more popular
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 15
Additional Social Media Recommendations
In addition to the platforms which the Teddi Dance for Love already utilizes, I would
suggest that they create a blog, using a template based website such as Wix, Wordpress,
or Tumblr. A blog would be beneficial in raising awareness and telling Teddi’s story
because it creates a space that can be entirely dedicated to the cause and the
organization’s objectives. David Meerman Scott says in his book “The New Rules of
Marketing & PR” that blogging is a powerful platform that has the potential to
completely reroute an organization’s path and relationship with consumers (Scott, 2013).
If Teddi was to begin a blog it would be crucial that they do not try to tackle every
possible topic on the first day or in one blog post. Scott says “It is better to start with a
narrow subject and leave room to expand. Be authentic. People read blogs because they
want to find an honest voice speaking passionately about a subject,” (2013, p. 280).
From the beginning I would recommend that the blog center around telling who Teddi
was and how the life she lived contributed to the founding of the Teddi Dance for Love
and Camp Good Days and Special Times.
The Teddi Dance for Love blog should consist of content that all target audiences can
enjoy, as blog posts will often be linked to on other social media platforms (Facebook,
Twitter, and Instagram) that reach all audiences. In addition to it being important that
all content is tailored to the audiences that will read it, by posting and linking to the
blog’s content consistently, search engines will begin picking up on the blog. By posting
consistently and also being sure to use keywords in the majority of posts will help boost
blog SEO (search engine optimization) by boosting it up in search engine results, which
in turn will lead more readers to the blog (Qualman, 2012, pp. 217-225)
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 16
Conclusion
This plan has been constructed so that anyone who is a member of the Teddi
Committee would be able to implement it and measure its success. I understand that
being a non-profit and on-campus organization Teddi has limited resources and does
not have the funds to hire someone to handle their social media and implement and
expand on the recommendations in this plan.
If this plan is implemented and measured correctly, the implementer should be able to
make changes as needed in order to continue to successfully grow Teddi’s social media
presence, raise awareness, and expand the brand’s reach throughout the Rochester
community. The Teddi Dance for Love has the potential to grow to be an organization
that has a reach beyond St. John Fisher College and Camp Good Days and Special
Times; along with a growing social media presence, Teddi has the opportunity to begin
to support other causes or even contribute more to Camp Good Days and Special Times.
Teddi Dance for Love is an organization that was founded based on love, faith, hard
work, and the inspiration that Teddi and children in similar situations exude onto
others; this plan’s goal is to emulate these same values through social media to the
audiences who follow and are a part of Teddi each year.
Please feel free to direct any questions in regards to this plan to Desire’ Lynn Nesmith.
She can be reached through email at [email protected] or by phone at (585)
576-1109.
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 17
Appendix
Example Content
Facebook Post:
Twitter Post:
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 18
Social Media Guidelines
Introduction
These guidelines are to outline the Teddi Dance for Loves’ expectations in regards to
multi-media, social networking websites, blogs and any other online content, whether it
be for personal or professional use. These guidelines are to protect the Teddi Dance for
Love committee members, affiliated organizations and individuals, donators to the
dance, whether monetarily or otherwise, and the families who benefit from the mission
of the Teddi Dance for Love.
Social Media Involvement
The Teddi Dance for Love currently has social accounts on Facebook, Instagram, and
Twitter. Those who have access to these accounts include the Director and Assistant
Directors of Campus Life, the Teddi Chair, and Vice-Chair; however, even if you do not
have access to these accounts, it is critical to remember that by being affiliated with the
organization you do act as an advocate for and representation of its mission and
purpose. The following points are guidelines which all those affiliated and involved
with the Teddi Dance for Love should look over and follow, in both personal and
professional circumstances.
Be honest, respectful, and transparent in all communications regarding or on
behalf of the Teddi Dance for Love.
Protect confidential information in regards to the organization and all of those
involved with or who benefit from the organization.
Be cautious when making possibly controversial comments or being involved in
controversial conversations in regards to the committee and any organizations or
individuals who are affiliated
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 19
Gather facts and information before becoming involved in an online conversation,
creating any content to be shared online, or making claims about a topic which
may reflect on the organization in a negative light.
Keep in mind that anything posted to the Internet will not disappear. Any content
online will continue to impact your credibility and reputation as well of that of
the Teddi Dance for Love far beyond its initial posting.
Disciplinary Action
While these are only guidelines, we believe that following them will benefit all persons
and/or organizations involved with the Teddi Dance for Love, the Teddi Dance for Love
event and all affiliated events by upholding the imagine and respect which they
currently hold in the Rochester community and beyond. Those who do not follow these
guidelines will be considered for termination depending on their relation to the Teddi
Dance for Love organization. If a student does not follow these guidelines, their
affiliation with the organization will be terminated and they will be seen in front of St.
John Fisher College’s Student Conduct Committee. If an outside organization or
individual does not follow these guidelines, these situations will be considered on a
case by case basis. If anyone threatens the event itself or those involved with its
planning and execution, law enforcement will be contacted immediately.
NOTE: If you have any questions, comments, concerns, or suggestions, in regards to
these guidelines, please contact Desire’ Lynn Nesmith, the social media coordinator for
the Teddi Dance for Love. She may be contacted by email at [email protected]
or by phone at (585) 576-1109.
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 21
JANUARY 2016 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2
New Year’s Day
Link to monthly
blog post
showcasing a
committee member
3 4 5 6 7 8 9
Random fact about
Teddi or Camp
Good Days Teddi trivia
contest via Twitter
Link to
monthly blog post
showcasing a
committee member
Throwback
Thursday! #TBT
#FisherLovesTeddi
Link to blog post by
Teddi Chair –
update on the 34th
dance
10 11 12 13 14 15 16
Random fact about
Teddi or Camp
Good Days
Link to blog post by
Teddi Chair –
update on the 34th
dance
Throwback
Thursday! #TBT
#FisherLovesTeddi
17 18 19 20 21 22 23
Random fact about
Teddi or Camp
Good Days
Ditch New Year’s
Resolution Day
Martin Luther
King Day
post
Teddi Crush
Tuesday #TCT w/
picture of a
camper at Camp
Good Days
Link to blog post –
10 ways you know
you were part of
Teddi at SJFC
Throwback
Thursday! #TBT
#FisherLovesTeddi
24 25 26 27 28 29 30
Random fact about
Teddi or Camp
Good Days
Link to blog post –
10 ways you know
you were part of
Teddi at SJFC
Throwback
Thursday! #TBT
#FisherLovesTeddi
#TeddiFBF post
31
Random fact about
Teddi or Camp
Good Days Backwards Day
1/1:
Instagram, Facebook, Twitter –
Happy New Year’s Post: Ask
followers to comment their New Year
resolution (Teddi’s resolution can be
“In the New Year we want to make
Teddi 34 the best one yet!”)
1/13:
Instagram, Facebook, Twitter –
Hump day/back to school post
1/17:
Instagram, Facebook, Twitter –
“We’re still holding on to our New
Year’s resolution to make Teddi 34
this one the best one yet. But today is
‘Ditch New Year’s Resolution Day,’
so tell us, have you kept yours?”
1/15:
Instagram – “Tag us in a photo or
video if you and your friends dancing
around campus and use the hashtag
#TeddiDanceforLove for a chance to
win a $45 gift card to Breathe Yoga!”
1/29:
Facebook, Twitter – “Teddi
committee, past and current, share
with us your favorite Teddi
memories! In the comments, or
through videos or pictures! Use the
hashtag #TeddiFBF.”
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 22
FEBRUARY 2016 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5 6
Link to monthly
blog post
showcasing a
committee member
Groundhog Day
Post
Throwback
Thursday! #TBT
#FisherLovesTeddi
World Cancer Day
7 8 9 10 11 12 13
Random fact about
Teddi or Camp
Good Days
Throwback
Thursday! #TBT
#FisherLovesTeddi
14 15 16 17 18 19 20
Random fact about
Teddi or Camp
Good Days
Valentine’s Day
International
Childhood Cancer
Day
Throwback
Thursday! #TBT
#FisherLovesTeddi
Teddi Dance for
Love 34
21 22 23 24 25 26 27
Random fact about
Teddi or Camp
Good Days
Teddi Crush
Tuesday #TCT w/
picture of a
camper at Camp
Good Days
Throwback
Thursday! #TBT
#FisherLovesTeddi
International Polar
Bear Day
28 29
Random fact about
Teddi or Camp
Good Days Spring Break
Begins
2/4:
Instagram, Facebook, Twitter – Post a
picture of kids at Camp Good Days and
mention the 2020 mission
2/14:
Instagram, Facebook, Twitter – Post a
picture of students from past Teddi dances
“Over the past 33 years, so much love and
dedication has gone into the Teddi dances.
We wish you a Happy Valentine’s Day! We
hope to see you at the dance!”
– Dance countdown photo (4 days)
2/15:
Instagram, Facebook, Twitter – Showcase
Teddi and maybe another child who lost
their life to highlight the need to find a cure
– Dance countdown photo (3 days)
2/16:
Instagram, Facebook, Twitter – Dance
countdown photo (2 days)
2/17:
Instagram, Facebook, Twitter – Dance
countdown photo (1 day)
2/18:
Instagram, Facebook, Twitter – Dance
countdown photo (TOMORROW!)
2/19:
Instagram, Facebook, Twitter – Dance
countdown photo (TODAY IS THE
DAY!!!)
– Utilize all three platforms throughout the
dance to post real time content
2/20:
– Utilize all three platforms throughout the
dance to post real time content
2/27:
Instagram – “Happy International Polar
Bear Day everyone!” with a picture of the
Teddi mascot holding a stuffed polar bear
2/29:
Instagram, Facebook, Twitter – “SJFC
students, faculty, and staff, enjoy the week
off! Tag us in your spring break selfies and
we’ll repost our favorites! Whoever gets the
most likes before we go back to school will
win a $30 gift card to the mall!”
TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 23
References
Duggan, M., Ellison, N. B., Lampe, C., Lenhart, A., & Madden, M. (2015). Social Media
Update 2014. Pew Research Center.
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