technology's impact - the european health and fitness summit barcelona 2014
TRANSCRIPT
Hotel Pullman SkipperBarcelona Spain October 8-10 2014
Technology’s Influence On The Future Of The Health & Fitness Sector
@bryankorourke
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“it promised to put technology in the hands of the people”
#NewEra
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Globalism
CONVERGENCE CREATING A REVOLUTION
People
CHANGE
Technology
GLOBALISM 6
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URBAN / BRIC 7
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88%2016 World Population
In Emerging Markets
Globalism : Middle Class Doubles8
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2,500,000,000 More In 15 Years
CONSUMERS 9
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THE CONSUMER IS KING 10
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Information Ubiquity
11Technologies Influence #SocialTrends
12Technologies Influence #SocialTrends
CONSUMER’S DIGITAL LIFESTYLE 13
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CONNECTIVITY
The Connected Consumer Is Here
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Consumer Expectations Regarding Convenience Are Rising. Banking, Shopping, Health.
The FUTURE Of WELLNESSIS CONNECTED HEALTH
@bryankorourke #FutureofFitness
TECHNOLOGYthe biggest driver of change
NEW FORMS OF CARDIO 16
New Technologies
INTERACTION AND ENTERTAINMENT17
New Technologies
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GymBox
benkellydesign.comDESIGN - UX INNOVATION
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EMBEDED TECHNOLOGY 19
SUSTAINING, EFFICIENCY OR EMPOWERING INNOVATION20
Clay Christensen: Different Types Of Innovation
@bryankorourke#Disruption
Taking a product and making it simpler and more affordable, so many more people have
access to it = #disruptive
#Empowering
Bringing The “Pieces” Together22
“...the greatest transformation that’s brought about by technology is
when you bring these various pieces and have them work together in
combination. It’s the synergies between these tools that bring about
the greatest changes in the world.”Malcolm Gladwell
Author Outliers, David & Goliathhttp://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-
keynotes-healthcare-data-interoperability-summit/
DISRUPTION PERSPECTIVE 23
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HISTORYfrom Latin historia “finding out”
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6 MicroGrowth TransparencyAwarenessRedistributionOrchestrationDisruption
REVOLUTIONconsistent process throughout time
PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE25
PRINTING PRESS15th Century Gutenberg’s
MicroGrowth Transparency
AwarenessRedistributionOrchestration
Disruption
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8,000,000Number of Books Published In Europe From 1454 - 1500
http://en.wikipedia.org/wiki/Global_spread_of_the_printing_press#Europe
27http://www.economist.com/node/21541719
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REVOLUTIONtoday a much faster time frame
PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE29
MP3 FORMAT1987 Dieter Seitzer and Karlheinz Brandenburg
MicroGrowth TransparencyAwarenessRedistributionOrchestrationDisruption
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300%Global Increase In Number Of Albums Sold And Live
Performance Attended 2000-2010
http://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-keynotes-healthcare-data-interoperability-summit/
THE ERA OF DISRUPTION31
87%Of Fortune 500 Firms
Vanished from 1955 vs. 2011While Thousands Of Others
Took Their Place
32IS TECH A THREAT OR OPPORTUNITY ?
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@PeterdiamandisAbundance
DISRUPTION GROWS MARKETS34
How ?
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Technologies Influence
MOBILE36
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>70%
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>7,000,000,000Mobile Devices Connected To The Internet
ABI Research 2013
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>100,000,000,000Number Of Mobile Apps Downloaded
ABI Research 2013
39Technologies Influence #MobileTrends
40Apps Are A Big Part Of The Smartphone Environment
WEARABLES41
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35 Million US Adults Have Used Devices #InternetOfThings
42QUANTIFIED SELF MOVEMENT
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485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
JUST NOW STARTING
Technologies Influence #BioSensing
44Vast Rapid Technology Advancements
Lactate Threshold Sensor
45Wide Ranging Technology Advancements
Technologies Influence #NotJustWatches
46Wellness Technology Advancements
KINSEOWEAR | EXOSKELETONS 47
@bryankorourkeLow Cost, Powerful Tools and Platforms
CLOUD COMPUTING 48
@bryankorourkeMore Powerful, Less Expensive
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>4 Million Users
NEW DIGITAL BUSINESS MODELS
50BIG DATA AND AI
A REVOLUTION IN INSIGHTSAND CUSTOMIZATION
Networked Health Is Here
51Fragmentation Inside & Outside
Digital Health Companies
52Venturing Funding Has Surged
Top Digital Health Trends
53Capital Flows To Growth
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@bryankorourke
“The Health Of HumanityIs The Most SignificantOpportunity In History”
-Bryan O’Rourke
WHAT DOES THE FUTURE HOLD ?55
GIVEN THESE TRENDS
SIGNIFICANT OPPORTUNITIES56
PRIMARY PREVENTION CARE
global industry growth could easily exceed300% in the next decade
500,000,000by 2025
VAST COMPETITIVE LANDSCAPE58
PRIMARY PREVENTION CARE
S CURVE- REINVENTION & FRAGMENTATION
59@bryankorourke
New Era : New FormatsDigital Options
WellnessMind Body
THE NEW ERA
CHANGE DRIVING
COMPETITORS TO WATCH 60
A NEW
COMPETITORS TO WATCH 61
A NEW
COMPETITORS TO WATCH62
A NEW
WE ARE SPENDING CENTS ON THE EURO FOR PREVENTION 63
A NEWHEALTH CARE SPENDING
10% OF EU GDP 2012 14% BY 2030
MOTHER OF ALL OPPORTUNITIES64
A NEWPRIMARY PREVENTION
65@bryankorourke
We Can Be A Part Of The Solution
The Same Forces Reshaping Health And Fitness Are Reshaping Sick Care
Technology Will Help To Engage The 85%WELLNESS | ACTIVE AGING 66
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NEW MARKETS
Health Outcomes Will Matter Not Fee For Service 67@bryankorourke
TECHNOLOGY MAKES THIS POSSIBLE
our biggest competitors aren’t eachother its other industries
RITA MCGRATH
SHIFTING FROM INDUSTRIESTO ARENAS
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COLLABORATION & STANDARDS 69
FIT-C
WE MUST COLLABORATEOUR BIGGEST THREAT IS OTHER INDUSTRIES 70
A NEW
STRATEGIC TECHNOLOGY ALLIANCE
Opportunities Networked Fitness & Wellness Creates To Grow The Industry
71Other Industries Prove Interoperability Grows The Market
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“The best way to predict the futureis to create it “ - Peter Drucker
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Globalism
EMBRACE THESE TRENDS
Consumers
CHANGE
Technology
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6 MicroGrowth Transparency
AwarenessRedistributionOrchestration
Disruption
REVOLUTIONWe are moving to the fourth stage now
WE CAN CREATE THIS FUTURE75
@bryankorourke
ERAWE ARE IN A NEW
OF GROWTH
Hotel Pullman SkipperBarcelona Spain October 8-10 2014
Technology’s Influence On The Future Of The Fitness Sector
@bryankorourke
76