technology trends social media june 2011
DESCRIPTION
Technology Trends Social Media, a copy of the presentation delivered by Alistair Leathwood, Managing Director, Freshminds Research from the CIM East of England Summer Marketing Conference held on 9 June 2011 at ARU, ChelmsfordTRANSCRIPT
The Future of Social Media Research
Alistair Leathwood, MD– FreshMinds Research
7th April 2011
Looking for Mr Right – a love story
Moral – there’s a lot of info out there
Twice named MRS agency of the year
Research + Social Media
Social business consulting
Who are we?
Ask the audience
Who uses facebook? Who’s written a review? Who’s read a review? Who’s ordered anything online?Who tweets?
Who’s posted a question on Quora? Who has a refinery on their FarmVille?
Is it everyone?
TINA
>3Bn /day
Social search
Like
Realtime, offline and online
“There is a lot more information per unit of
NOW than there was
before”
Nova Spivack
Blurred boundaries – everyone is a researcher
Photo: shoothad
Blurred boundaries
FreshMinds vs FreshNetworks?Push pollingSugging
The end of market research?
...or the salvation?
What do we do?
solicitcreate
collatevalidate
analyze
deliver
Thanks to Tom Ewing, Kantar
We information
Free tools!
Powered by
Professional tools
Sites SentimentThemes
There’s lots of this
Benchmarking / coverage
Services
Usability of dashboard
Customer service
Flexibility
Spidering capability
Level of support required
Pricing
Reporting capabilities
WorkflowResearch objectives
Syndicated / Custom data sets
Need to real-timedata
Language coverage
Speed of analysis
Data extraction capabilities
Powered by
Its complicated
So how is it playing out?
Listening Engagement
Rollercoaster
Our journey with social media research has been a bit of
a rollercoaster
But now … We generate genuine insight:
quickly, cheaply and build advocacy
And we build real communities
“The future is here.
Its just not evenly distributed yet”
William Gibson
Privacy backlash
More communities GamificationSocial CRM
Monetisation of access... and of Opinion
The future future
What should you do?
1. Start now
If not now, when? If not you, who?
2. Don’t fail to prepare ...
Success is the ability to go
from one failure to another with
no loss of enthusiasm
Winston Churchill
3. Dip your toe
4. Do it in a safe environment
5. Learn
