technology & innovation management course - session 4
TRANSCRIPT
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Technology & Innovation Management Course
-Session 4
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1. Value Proposition Canvas2. Business Model Canvas
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How to write the perfect business plan/case
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How to write the perfect business plan/case
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Value Proposition Canvas
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Value Proposition Canvas
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Don’t look for customers for your products!
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Don’t look for customers for your products!
Look for products for your customers!
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Business Model Canvas
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Business Model Canvas
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Advantages of BMC
1. Focus2. Transparency3. Agility 4. Common language
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Key takeaways
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Key takeaways
Business models are more useful than business plans
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Key takeaways
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Key takeaways
Start with a business model not a product
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Key takeaways
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Key takeaways
Business model more important than product
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Key takeaways
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Key takeaways
Business models expire
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Key takeaways
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Key takeaways
Initially you only have assumptions
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Key takeaways
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Key takeaways
Remember the order
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Key takeaways
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T.A.M., S.A.M., S.O.M.
T.A.M. = total addressable market
S.A.M. = serviceable addressable market
S.O.M. = serviceable obtainable market
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T.A.M., S.A.M., S.O.M.
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T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
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T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
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T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past
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T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past
Get out of the building
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James’ Reading List
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Hope you
have NO questions!
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