Inno Design Tech Expo 10th

ISFJ Global Convention 1st.,Japan SessionCourse B ：“ IT Innovation emerging in Japan & Innovation in Japanese Traditional Art”Time ・ Date:10:30 ・ Dec.6.2014Speaker ： NPO Tokyo IT Coordinator Vice-Chairman / Dr. Yoshikazu Onose

” IT Innovation emerging in Japan ”

～ Innovation through Logo Q “Secured QR Code with full color”

Informant ： A ・Ｔ Communications CO.,LTD

with Graduate School of System Design and Management, Keio University

Summery• Introducing the solution, “LogoQ”.• LogoQ is a substantial expansion to typical QR codes

—and conforms to the QR code method.

Background• Bar Codes• Developed by IBM in 1973.• Not able to store enough

information.

• QR Codes• Store information more than bar

codes• Issues with precision occur as the

level of design increases.

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The problem with QR codes

• Poor visibility• Security• Can be reproduced (forged) with a copy machine.• Cannot store secure information.

• LogoQ has solved these problems.

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To begin with, who is this company?• High grade printing technology company.• Introduced the first digital color analysis machines in Japan.

• Realize various design with QR code standard.

• All of the technology this Company is introducing today is patented.

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Specifically it…

• Basic example of LogoQ is:• Technology to separate color and turn it into codes.• Manages codes and design by controlling the shape of the dots.

・ For Example:①Flag QR Code Each Country Language⇒②EXPO2010 Shanghai Various Sign such as Taxi, Toilet, Restaurant, etc.⇒③Moving Pig Getting focus from a distance⇒④Rounding Car Can read QR Code even rounding ⇒ 　

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FlagQR

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LogoQ adopted in EXPO2010 Shanghai

In fact it did not realize because of the high-speed line non-maintenance of the venue

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Security

• It’s more difficult for codes to be faked or manipulated with LogoQ. • It is hard to imitate because it is made with numerous patented technologies.

• Secret information can be contained in LogoQ’s code and encrypted.• Unique LogoQ’s can be created in every ID.

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The effectiveness of secure & unique QR codes

• Ensure traceability• Application in marketing• Manage who can read the information.

• Make IoT“Internet of Things ” work if you print LogoQ on your package.• Can be implemented with just printing process.• Special devices are not required.

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Inspection technology

• For release as a product:• It is not enough for it to just be an idea.• Quality control is required.

• LogoQ includes quality inspection technologies.• It has been implemented as software.

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Services• The technologies introduced today is not a prototype but a

finished product.• The automation (Services) have also been developed.

• http://logoq.net/logoq/package/09_logoqmaker.html (Japanese Only)

• English site will be available—if there are many requests.• LogoQ generation engine is scheduled to be manufactured as a

separate product.• The inspection technologies is also scheduled to be manufactured as

a separate product.

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And, finally ...

Assumed business plan

• A: Technological transfer model-Supply basic software-Instruct printing techniques-Provide the inspection system

• B: Software sales model-Sell software for professionals-Sell software for quality inspection-Provide an IoT platform (option)

• C: Service model for consumers-Online LogoQ generation service-Provide an IoT platform (Option)

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Yoshikazu Onose profile• Name: Yoshikazu Onose• Degree: Ph.D.(Doctor of Business Administration)• Affiliation: NPO VERSTA(Executive director)/NPO Tokyo IT

Coordinator(Vice President)• Qualification: National certificated management

consultant,etc.• Publication: “Circulation resource-rich country Brazil

Business Introduction”“Nursing Care Business in Japan”Dohyukan,and others.• Address:Shimorenjyaku8-9-24-102,Mitaka-shi,Tokyo,JAPAN• Mobile Phone:+81-90-9103-8000• E-mail:yoshi-o@tkg.att.ne.jp