technology has turned people into marketing tools, demographics and targets
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TECHNOLO
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INTRODUCTION
• Technology now a days takes over for so many different things and activities. Everything a person does is now connected to the latest in developed technology.
• Cell phones, computers, social media and many other types of technology have changed the way businesses advertise and market their products. These technological advancements have turned people into a marketing tool, demographic and target for these companies.
AGENDA
• Mobile phones, PDA’s, Smart Phones and Tablets.
• YouTube
SMART PHONES AND TABLETS
• In present time almost everybody has a smart phone, these phones have created the opportunity for more creative marketing. Smart phones are: Always on, always with us and always connected.
• These phones are used for a multitude of functions. Search engines, viewing pictures and videos, social media connection, shopping and directions.
• In seconds a person can find a local business that they are looking for, check if it has there item in stock and then find directions to their location. This function is a huge benefit to all businesses.
• With advertisements on smart phone internet, people are inclined to click the ad, view the businesses web site, buy a product or find the phone number to call and acquire information.
SMART PHONES PROS AND CONS
Pros
• Instant anywhere access to the mobile internet.
• Instant access to videos and online photos.
• Instant access to ALL social media accounts.
• Email to your phone.
• Mobile online shopping.
• Up to date news
Cons • People are constantly
on there smart phone. • Constantly being
targeted with advertisements and promotional campaigns.
• People become reliant on their smart phone.
• Google is now tracking the most commonly searched topics and words that are entered into its search engine.
• Once signed into the a Google or Gmail account all searches are recorded into profiles. Google uses these narrowed down searches to form demographics and targeted audiences.
• Google uses this this information to customize which advertisements are viewable to certain people at certain times.
GOOGLE PROS AND CONS
Pros
• Access to an unlimited amount of information on a multitude of subjects.
• Narrowed down searches (key words)
• Image option
• Maps option
• News option
CONS• Google records and
collects Personal Information• Creates individual
profiles containing most popular
Searches and key words.• With a Google
account, you are targeted with
Ads that relate to you personal account information.
FACEBOOK• Facebook was started and quickly became one
of the most popular social media web sites of all time. Since then it has turned into more a marketing tool than anything else.
• Companies have began to create Business pages to promote there name and product on Facebook.
• This allows them to target and interact with different costumers.
• Many Businesses will have a “give away” containing of a picture of the product that people have to “like” and “share” in order to win. This creates huge public awareness of products that are popular.
• In addition to advertising products on Facebook businesses for example, the NY times, when purchasing your subscription (typically online) they give you the option to “share” your activity with the NY Times on your Facebook page.
• This function creates awareness that people are purchasing a certain product or service and are satisfied doing so.
• Facebook allows marketers to refine their targeted demographics into age, sex, relationship status and geographic location.
FACEBOOK PROS AND CONS
Pros
• Connect and easily contact individual persons.
• Access to up to date information on products.
• Access to promotional events conducted by businesses and organizations.
Cons• Facebook records and
sells personal information for marketing purposes.
• Targets individuals with specific advertisements based on account information.
• Takes ownership of ANY photo posted to Facebook.
YOUTUBE• You tube is used by companies to create videos
that are high quality yet very simple to view and only viewable on the internet or a smart phone.
• The goal of many companies is to have their video “go viral” which means it is viewed millions of times in many different countries. A viral video can create huge awareness of a company and or product.
• You tube has now incorporated advertisement before a “popular” or “highly watched” videos.
• Some of these advertisements give you the option to skip the add or watch it, but recently many ads are mandatory before you get to watch your video.
YOU TUBE WILL MATCH ADVERTISEMENTS TO THE VIDEO THAT IS BEING WATCHED.
YOUTUBE PROS AND CONS
Pros
• Access to millions of videos under a multitude of topics
• Access to instructional videos.
• Access to millions of music videos and commercials.
• All instantly and in HD
Cons• The majority of
videos have a MANDATORY advertisement that you have to watch first.
• Pop up ads during the video you are watching.
• Advertisements that match the video you have searched for.
• In a way twitter is similar to Facebook in the sense that a business can connect with thousands even millions of people with in seconds.
• Businesses can send out exclusive information to targeted groups with the click of a button.
• Every individual that is “following” a business will receive their up to date information immediately after it is published by the company.
• Twitter allows companies to pay to be promoted and advertised for people to “follow”
• Ad campaigns through twitter get distributed very quickly to very large targeted demographs.
• Twitter matches topics that are currently “trending” with ads that are of a similar topic.
TWITTER PROS AND CONS
Pros
• Access to up to date and exclusive information.
• Immediate information on celebrities and sports teams.
• News feeds
• Local news
• Quick and easy distribution of information.
Cons • Targeted with spam
advertisements • Constantly updating
news feed.• Advertisements around
the home page.
• Pinterest is a socially interactive web site that give’s its users the abillity to view products and objects in basicaly every topic or industry.
• When users like certain products they can ‘Pin’ those products in order to view them later and/or receive information on how to purchase them.
CONCLUSION
In conclusion, after reviewing pros and cons, Technological advancements including, the internet, mobile internet, social networks, smart phones and tablets create a unique and much more interesting way of marketing and promoting their business.
With that being said, these technologies have also given these companies the opportunity to turn the general population into a marketing tool, a demographic and a target.
REFERENCES
• Gatto, K. (2013). Tech news daily: How Facebook sells your personal information. Retrieved from: http://www.technewsdaily.com/16515-facebook-personal-information.html
• Macke, J. (2012) Yahoo Finance: 3 Ways Facebook Plans to exploit its users. Retrieved from: http://finance.yahoo.com/blogs/breakout/3-ways-facebook-ipo-exploit-users-172215377.html
• Glass, J. (2012). Nerve. Web culture: Twitter is stealing and harvesting personal information. Retrieved from: http://www.nerve.com/news/web/twitter-is-stealing-and-harvesting-our-personal-information-ohshit
REFERENCES
• Click-On-It Mobile. (Producers). (2011). Social Media: The power of mobile advertising. [video] Retrieved from: http://www.youtube.com/watch?v=hYHXIC37tr0&feature=related
• Ask Men (N.D.). Google tracking: How Google has been tracking your browsing .Retrieved from: http://ca.askmen.com/entertainment/guy_gear_300/349_google-tracking.html
• Greg, R. (2006). Information today: Tracking your search history. Retrieved from: http://www.infotoday.com/online/mar06/OnTheNet.shtml
• Anderson, N. (2010). ARS technica. Civilization and discontents: Why Google keeps your data forever, tracks you with ads. Retrieved from: http://arstechnica.com/tech-policy/2010/03/google-keeps-your-data-to-learn-from-good-guys-fight-off-bad-guys/