technology as a platform for innovation
TRANSCRIPT
Stephane Fournis Territory Sales manager, EEMEA, Media Platforms May, 25th, 2011
Technology as a platform for Innovation
2
Consumers are sophisticated in their needs
Customised Dynamic
Relevant Social
• Rich Media Metrics
– Click-through rate
– Interaction rate
– Average Interaction Time
– Expansion rate
– Average Expanding Time
– Video complete rate
– and many more! – up to 100 standard
– and also customizable!
• Integrated reporting
• Conversion reporting
Allowing Users to ENGAGE Beyond the Click
Click-through
Display Time
Interaction
Expansion
Video complete
Click-through
and more !
NON RICH MEDIA RICH MEDIA
ADDITIONAL ENGAGEMENT
METRICS
Available AdForms on our properties
Available formats and features in GDN
File Types Max. file size
Max. file size – polite
download
Animation lenght Maximum frame rate
Unit sizes Image Flash Max. host initiated
play
Max. user-initiated
play
120x600
JPEG, PNG, GIF
SWF (Flash
versions 4-10)
50K 2.2MB 30 sec 4 min 24fps
160x600
200x200
250x250
300x250
336x280
468x60
728x90
Forbidden: pop-ups, auto play, auto download, mouseover-to-play, capturing any personally-identifiable user information
Expandables on GDN
Ideas for Interactivity & Video The Rich Media Canvas
INTERACTIVITY
9
A simple Banner?
Calculators
• Encourage conversion/purchase by letting users find their own information and take an action
Interactive Content
IMPACT
VOLVO
And provides Results
YouTube users who were exposed to this Volvo homepage ad were:
• 16x more likely than unexposed YouTube users to view Volvo content on YouTube
• 11x more likely to visit the Volvo site
• 7x more likely to conduct a Volvo branded query on a search engine
Harry Potter
16
TRANSFORMATION
Get Relevant Advertising Content
• Headline – weather-based
• Product Images – weather-based
• Product copy – product-based
• Local Lowe’s – IP-zip code based
• Call-To-Action – BT-based
• Footer image – weather-based
• Ads dynamically assembled on the fly according to user profile, media or behavioural data
• Powered by real time performance optimization and insights engine
Data Driven Rich Media
• Relevant ads assembled in real time
• Creative assembly rules
• User segment targeting
• Machine learning optimization
LOCALIZE
Which of these rates is not Rich Media metric?
20
Heart rate
Interaction rate
Expansion rate
Video complete rate
Which of these rates is not Rich Media metric?
21
Heart rate
Interaction rate
Expansion rate
Video complete rate
Thank You.