technology acceptance model. copyright 2007 black & rossi, llc all rights reserved 10/15/05...

Technology Acceptance Model

10/15/05Black & Rossi, LLC, all rights reserved Copyright 2007 Black & Rossi, LLC All rights reserved

Who we are

Technology consulting provider with deep military experience

An emerging technology research and evaluation firm

A supplier of, and liaison to highly valued SME resources for:• Technology assessment and investigation

• Technology Acceptance Model development

• Contract, initiative, project, or program management

A developer of unique Technology Acceptance Models and Frames

A trusted conduit for commercial emerging technologies

A services company assisting the government and industry in technology management, performance and implementation


TECHNOLOGY ENVIRONMENT

Acceptance and Risk Curves

Experience tells us that managing multiple technologies across a program life cycle is increasingly challenging

Existing environment is complex and evolves at a rapid pace Emerging component technologies mature at different rates Existing technologies have many delivery models and wide variety of

providers Generally, over time, technologies increase their contribution to

program performance through integration and component maturity There exist inherent risk for early introduction of emerging

technology New / emerging and existing technologies have unique acceptance

rates and opportunities A model to map individual component technologies required for

major programs provide line of sight for planning and integration A Technology Acceptance Model allows program leaders to increase

the success and acceptance of technologies while mitigating risk and improving economics


Rapid Testing

InitialDeployment

Steady State OptimizationIntegration

Time

Accep

tan

ce /

Ris

k

TECHNOLOGY ENVIRONMENT

Acceptance and Risk Curves

Decommission

Technology Acceptance Curve

Technology Acceptance Curve

Risk ProfileRisk Profile


All technologies, methodologies and new processes follow this acceptance curve

Multiple versions, vendors and service providers increase complexity

Technology model development is complex

A distinctive and unique the acceptance model/frame is required for each major program

New or emerging technologies do not mean disruption

Technology can be managed if maturity is synchronized with specific work phases

It’s about building a TAM, evaluating options, exercising technology, planning and vigilant execution

It’s about what to use when

DISCUSSION

Technology Acceptance Model


Rapid Testing

Steady State Optimization DecommissionIntegrationInitialDeployment

technology

technology

technology

technology

technology

technology

technology

technology

technology

TECHNOLOGY ACCEPTANCE MODEL

Building the Model-Example


Rapid Testing

Steady State Optimization DecommissionIntegration

•Lack of integration tools

•Technology not hardened

•No reliable performance metrics

•IT market attention catalyst for early adoption

•High risk implementations

•Inadequate business case

•Inappropriate “rush” for cool tools

•First version of component technology

•Limited or non-existing production successes

InitialDeployment

•Small but decisively incremental advances

•“next wave” dialogues commence

•Major efforts to upgrade and migrate to new versions

•Selected vendors transition to new technology

•New competing technologies threaten longevity

•Multiple instances consolidate

•Large scale integration or centralization

•Drastic economics to retain technology base

•Lack of specialized resources

•Wide integration or high transaction rates cause technology collapse

•Limited enterprise and integration tools

•Early appearance of service providers

•Scalability issues and challenges

•Widespread acceptance difficulties

•Early and visible failures

•Overwhelming product change requests

•Dejure standards commence

•Defacto standards emerge

•Tools and utilities become robust and widespread

•Success stories appear

•Technology features rapidly expand

•Tools & utilities initiate wide integration

•Business case strengthens, case studies flourish

•Component technology reaches relative maturity

•Scalability challenges resolved

•Risk profile moderates

•Large & aggressive production rollouts

•Technology satisfies business drivers

•Component technology becomes embedded I other products

•Main stream, internal skills develop

•Economics continue to improve

•Significant increase in vendors, providers, and ancillary services

•Abundance of tools & utilities

•Variety of economic alternatives

•Base technology increases in capability, features, and stability

•Stability of technology reached

•Mature and extensive performance and production metrics

•Vendor choices become limited

•skilled resources become constrained and expensive

•Prudent timing of transition mitigates risk

•Product development investment halts

•Development resources resist project involvement

•Economics of maintenance impede further deployment

•Conversion & Migration programs

•Sunset of maint. contracts

•Satellite products abandon integration support

•Status quo increases risk

•Decommission projects

Build unique technology frames for major programs

Build unique technology frames for major programs

Define work phases that are

synchronized with technology

capability and maturity

Define work phases that are

synchronized with technology

capability and maturity

•Focused research and investigation for specialized technologies supporting mission and program•Prune unnecessary technologies•cull from other curves and models applicable technologies•Reduce the clutter of noisy technology options•plot appropriate alternatives

•Focused research and investigation for specialized technologies supporting mission and program•Prune unnecessary technologies•cull from other curves and models applicable technologies•Reduce the clutter of noisy technology options•plot appropriate alternatives

Investigation, white papers, assessment

Investigation, white papers, assessment

Functional Prototypes

Functional Prototypes

Limited integrated pilots

Limited integrated pilots

Production intent and limited scope rollouts, Full scale

rollouts

Production intent and limited scope rollouts, Full scale

rollouts

Realization and optimization

initiatives

Realization and optimization

initiatives

Planned migration, conversion and new platform

transition

Planned migration, conversion and new platform

transition


Customer Utility Examples


Technology Research and Consulting

Custom Frame Development

SME Sourcing

Project and Program Management

Emerging Technology Research and Alignment


Service Descriptions


Time Accelerate the work phase completion Compress technology initiatives and programs Rapid production readiness

Economics Reduce or eliminate costly failures Match component technologies with business drivers Minimize decommission and obsolescence expense Maximize economic value of production rollouts

Risk Reduce technology risks Reduce implementation risks Reduce or eliminate project failures

QOS Increase production performance Increase availability, acceptance, stability and reliability Improved overall technology management Deploy rich and stable technology solutions


Business Value

technology acceptance model. copyright 2007 black & rossi, llc all rights reserved 10/15/05...

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