technologies that will change the future of search
TRANSCRIPT
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brought to you by…
March 2015
LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF
SEARCH
10
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source: APsource: Skybox
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@TomAnthonySEO
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LONDON NEW YORK SEATTLE
@TomAnthonySEO
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The Story So Far
Hallo, München!
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What is a search query?
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Query
Keyword Spoken phrase Image
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Query
Keyword Spoken phrase Image
EstimatedIntent
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Query
Keyword Spoken phrase Image
Search ‘mode’(regular / maps / images)
Search settingsEstimated
Intent
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Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
EstimatedIntent
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Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
EstimatedIntent
Device
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57 ‘ssource: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
In 2011, Google was using:
about you to customise results.
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query
“london tube stations”
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explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”
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Context
Current
Situation
Time
Personalisation
Search History
Current
Location
Mode of Travel
Likes/Dislikes
Schedule
Companions
Query
Ancestor
Queries
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settings
Device
Anticipated
Situation
Past activities
EstimatedIntent
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EstimatedIntent
Algorithm
Response
Search Interface
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Technology Categories
Context Search Interfaces
Smarter Engines
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Context
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Hyper-Local Search: Indoor Streetview, Beacons
& The Physical Web
Context #1
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iBeacons
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Beacons & Physical Web
iBeacons
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Beacons & Physical Web
The Physical Web
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Indoor streetview
Indoor Streetview http://goo.gl/maps/BRTPC
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Wearables: Google Glass, Activity
Trackers & Smart Watches
Context #2
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source: Jack Morgan
Smart Glasses
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NBEDACTIVITY TRACKER
Smart Watches
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NBEDACTIVITY TRACKER
Android Activity Recognition API
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Mobile: ‘Mobile is now a behaviour,
not a device’
Context #3
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“Mobile is now a behaviour, not a device. People are using screens interchangeably
and simultaneously throughout the day. And we really think about the user and the
context rather than a particular form factor or device.”
OMID KORDESTANI GOOGLE
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Search Interfaces
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APIs and the death of the Web
Interfaces #1
decline
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web usage
time
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Apps
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source: Tesco
APIs allow actions
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source: Tesco
APIs allow actions
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Cards
Interfaces #2
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Cards
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38Cards
source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
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App Indexing
Interfaces #3
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App Index
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App Deep Link
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Natural Language, Intent-revision &
multi-step queries
Interfaces #4
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“The conversational component opens up a dimension of ‘did you mean?’ or ‘have you
thought about it this way?”
JOHN BOYD, GOOGLEMARCH 2013
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Old Model: Multiple Queries
Query
AlgorithmResponse
Revised Query
Algorithm
Response
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New Model: Single Multi-step Query
Query
AlgorithmResponse
Additional Input
Algorithm
Revised Response
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Augmented Reality
Interfaces #5
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NBED FINAL: Holo Lens Video
Microsoft Hololens
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Shared Screens
Interfaces #6
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source: MicrosoftChromecast
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source: MicrosoftShared Screens
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Idea
Language Independent Search?
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Hallo, SMX München!
Ich spreche Deutsch!
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WordLens
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Smarter Search Engines
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1
The Knowledge Vault &
The ‘death’ of Structured Data?
Smarter SE #1
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Knowledge Vault
Knowledge Graph
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Wolfram Alpha Language
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1
“a picture is worth a 1000 words”
Smarter SE #2
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“Two pizzas sitting on top of a stove top oven”
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1
Indexing to Understanding
Smarter SE #3
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index ˈɪndɛks/A set of items each of which specifies one of the records of a file and contains information about its address.
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King - Man + Woman = Queen
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NBED FINAL: Hummingbird
Hummingbird
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1
Email 2.0
Smarter SE #4
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Actions in Emails
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Email Markup
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Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important
emails we've received and handle the rest without us having to touch
them.
TOM AUSTIN, GARTNERAUGUST 2014
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Danke schön!
Follow me: @TomAnthonySEO