1

Vishal Suresh

Asst. Director – Business Development & Strategic Partnerships

May 21, 2011

Technologies Driving Growth & Innovation in

Automotive Electronics

2

The next 30 mins…or so…

NXP

HPMS

Automotive market

Areas of innovation

Connected Mobility– Car entertainment

– Car access

– Telematics

Summary

33

NXP Semiconductors

NXP Semiconductors N.V. (NASDAQ: NXPI)

provides High Performance Mixed Signal and

Standard Product solutions that leverage its

leading RF, Analog, Power Management,

Interface, Security and Digital Processing

expertise.

A global semiconductor company with

operations in more than 25 countries, NXP

posted revenue of $4.4 billion in 2010.

Our innovations are used in a wide range

of automotive, identification, wireless

infrastructure, lighting, industrial, mobile,

consumer and computing applications.

Drue Freeman

4

Our innovations are used in a wide range

of applications

Lighting Industrial

ComputingAutomotive Identification Consumer

MobileWireless infra

Drue Freeman

5

High Performance Mixed Signal SolutionsB

as

eli

ne C

MO

S:

MP

U, M

em

ory

, L

og

ic

Mo

re M

oo

re:

Min

iatu

rizati

on

Sense, Interact, Empower

High-Performance Components

Information

Processing,

Storage &

Security45nm

65nm

90nm

c13

c18

c35

c75

Passives

High

Voltage

Power

Analog

(amp, IF,

DC) RFSensors

Actuators

Bio-

chips

High-Performance

Mixed-Signal Solutions

• Power Efficiency,

Autonomy

• Cost Efficiency

• Functional

Performance

• Miniaturization

• Quality, Ruggedness

and Adaptability

More Than Moore: Enrichment

PowerSensor

Actuator

Processor /

Storage

Interface

Radio

Mixed-Signal Sub-Systems

Digital Advanced CMOS

More Than Moore RequiredApplication Optimized Mix of

Analog and Digital

Drue Freeman

6

India Automotive Production Trends:Growth across all segments

Source: ACMA – EY Vision 2020 Report

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Passenger Vehicle

SUV Light CV Med /Heavy CV

Tractors

2009

2015

2020

0

5000

10000

15000

20000

25000

30000

35000

2-W

2009 2015 2020

Drue Freeman

7

Two Wheelers : Increased use of Electronics

ImmobilizersLED

lighting

ABS

Sensors

Speed,

angular

sensors

Cluster products

Automotive IC’s and

discretes Networking

Drue Freeman

8

Driving innovation in Automotive HPMS

Automotive small signal discretes

• Diodes, Transistors, RET’s

• Vreg‘s: Linear Regulator

In-vehicle networking (IVN)

CAN / LIN

• Transceivers

• System Basis Chips

Magnetic Sensors

• Speed (ABS,engine)

• Angular (steering, throttle)

Car access & immobilizers (CAI)

• Immobilizers and

Remote Keyless Entry

Connected Mobility

Car entertainment• Multi Standard Digital Radio

• Digital 1-Chip Radio

Car access• Passive Keyless Entry / Go

• Connected Key: 2-way, NFC

Telematics and Car ITS• e-Call & Eco routing

• Car-2-x communications

CO2 reduction

• FlexRay & Partial Networking

• LED Driver IC

• Battery Management & Isolation

Established

leadership positions 2011 and beyondDriving growth and Innovation

Car entertainment

• Radio/Audio DSP

• Tuner

• Audio Amplifiers

NXP #1

NXP #1

NXP #1

NXP #3

Drue Freeman

9

Connected Mobility

Personalization

(Crypto/authentication,

NFC)

Broadcast Reception

(AM/FM, Software-defined

radio, digital radio)

Remote Car Management

(Authentication, Telematics with

GPS/GSM, RF Crypto)

Location-based

services

(NFC, Telematics with

GPS/GSM)

Car-to-x Communication

(Software-defined radio with 802.11p,

telematics with GPS/GSM,

crypto/authentication)

Drue Freeman

10

CAR RADIO

Drue Freeman

11

Memory

Car Entertainment application

AM/FM

processing

Audio

processing

AM/FM

tuner

AM/FM

tuner

AM/FM background

/ data receiver

Amplifiers

Vehicle

interface

control

Connectivity

Display / HMI

control

Video

processing

Mainstream Car DSP Segment Audio

Amplifiers

Multimedia

Terrestrial

Digital Radio

processing

DAB

tuner

DAB

tuner

Satellite Radio

processing

Mobile-TV

processing

Tuner

Tuner

Digital Radio Segment

Drue Freeman

12

Strategy in Car Radio / Audio Roadmap

System solutions

(HW + SW) with:

• best-in-class

performance @

• lowest BoM &

cost of ownership

by advanced RFCMOS(multi-) tuner & ADC/DAC integration into DSP baseband

by cost-efficient SDR (software defined radio)

Multi-standard digital radio integration

by modular concepts

SW APIs, platform scalability & separation of concerns

Drue Freeman

13

Car Radio Integration Strategy

AM/FM & Audio

processing

AM/FM

tuner

AM/FM

tuner

Digital Radio

processing

DAB

tuner

DAB

tuner

Product /

Technology-orientedApplication /

Market-oriented

Benefits of Hor. integration:

Right modularity– No integration mix of high and

low takerate features– E.g. Dig. Radio on/off the board– Support distributed architectures

Minimal system cost overhead for AM/FM only applications

Clear separation of concerns; no use case / concurrency trade-offs

– E.g. between AM/FM <-> Dig. Radio

– Less Software complexity (R&D)

Less ICs due to multi-tunerRFCMOS integration

SW-defined for lower cost-of-ownership and earlier time-to-market

Drue Freeman

14

CAR ACCESS

Drue Freeman

15

ImmobilizerKey

Infra Red

controlled

Radio

controlled

Convenience

Security

Key

Remote

Keyless Entry

Keyless

Access

Keyless

Entry/Start

Combi

Key

System Evolution – Vehicle Immo. & Access

Future

KeyConnectivity

Drue Freeman

16

Enables intuitive application use case

Trip Preparation

Car Status

Car Finder

Vehicle Configuration Management

Prototype Demo available that uses a

NFC enabled mobile phone

NFC forum in place to

accelerate adaptation

in consumer electronics,

mobile devices and PCs

Future Key Roadmap – Connectivity

Drue Freeman

17

System Block Diagram

Drue Freeman

18

TELEMATICS

Drue Freeman

19

Innovation in TelematicsBreakthrough in cost & security for high volume markets

Ma

ss

ive

in

tro

du

cti

on

Gra

du

al in

tro

du

cti

on

After market Car OEM Market

eCall(Mandatory in Europe)

Pay-as-you-drive Insurance

Infotainment Services

eCall (Voluntary)

Stolen Car Tracking

Fleet Management

Public Road Pricing

& many other possible application fields outside Automotive

Remote diagnostics

Drue Freeman

20

Automotive Telematics OBU Platform

ATOP2.5G(Single Package)

less than 3mm thick

MemorySRAM, flash

GSM

GPS

Application

Microprocessor

Security SMX NFC

Inte

rfa

ce

Mic

ro

2*HS-CAN

USB 2.0

UART

GPIO

Antenna

2nd Antenna

Aktive GPS Antenna

NFC AntennaSIM-Card

ADC

PCM

Mic

rop

ho

ne

Lo

ud

sp

ea

ke

r

Ma

in B

atte

ry

RT

C B

atte

ry

Ch

arg

er

RF

PA

Passive GPS Antenna

JVM

Customer’s Java

Applications

Memory

SRAM, Flash

Cu

sto

me

r’s

Ap

plic

atio

ns

Libdriver

RTOS

Customer’s Software

NXP Software Delivery

Analog

RF

-Inp

ut

Dig

ita

l I/O

Standard Software...

Drue Freeman

21

Software Architecture

ARM 9 in BaseBand Smart MXARM7 Interface Micro

JCOPJavacard OS

RTK OS / Drivers RTOS / Drivers

ATOP

Library

IBM J9 VM, CDC 1.1, Multi-Service

GP

SA

PI

File

AP

I

SM

SA

PI

SA

TS

AA

PI

NF

CA

PI

IOS

tream

AP

I

Javacard Applet

Javacard Applet

Road PricingJava

Appilcation

Road Pricing

Java Appilcation

Connected Navigation

Java Application

(Stolen Vehicle) Tracking

Java Application

Nati

ve

Se

rvic

es

Native Application

Native Application

AT

OP

AP

I

Other…

Java Application

Ph

one

AP

I

Mu

ltiS

WU

pd

ate

AP

I

SmartMX SoftwareHost SoftwareConnectivity Processor Software

NXP delivered SW Customer OS/driver/servicesNXP HW

CP

UN

ative

pla

tform

code

Ja

va

native

Imple

meta

tion

&

AP

Is

Custo

mer

Ja

va

code

Customer Application Demo Application

GPS Host

GSM Stack

CM Mux /

Demux

Power /Clock

Inband Modem

Drue Freeman

22

Other Areas

Electrical power steering

Reduced emissions

Dual clutch systems

Start-Stop systems

LED lighting

Drue Freeman

23

Summary

Semiconductors driving Innovation in Automotive electronics

Connected mobility concepts driving safety & connectivity

Innovations you have seen today:– Integration in car radio platforms leading to lower power consumption, cost

& TtM

– Telematics

– Car access & connected key concepts

Energy efficiency is another key area for innovation

Many other concepts under development

Do contact me if you have interesting ideas & would like to partner with

NXP in a product / concept development exercise using any of these

technologies [vishal.suresh@nxp.com]

24

2011 Jun 1

24