TECHNOLOGICAL TECHNOLOGICAL DETERMINISM THEORYDETERMINISM THEORY

Technological Technological determinismdeterminism is a is a reductionistreductionist theory that presumes theory that presumes that a society's technology drives that a society's technology drives

the development of its social the development of its social structure and cultural valuesstructure and cultural values

ExplainationExplaination

that the development of technology that the development of technology itself follows a predictable, traceable itself follows a predictable, traceable path largely beyond cultural or path largely beyond cultural or political influence, political influence,

that technology in turn has "effects" on that technology in turn has "effects" on societies that are inherent, rather than societies that are inherent, rather than socially conditioned or produced socially conditioned or produced because that society organizes itself to because that society organizes itself to support and further develop a support and further develop a technology once it has been introducedtechnology once it has been introduced

Most interpretations of technological determinism share two general ideas:Most interpretations of technological determinism share two general ideas:

Individual Interpretations: •We learn and feel and think the way we do because of the messages we receive through the current technology that is available. •The radio required us to only listen and develop our sense of hearing. •On the other hand, television engages both our hearing and visual senses. We then transfer those developed senses into our everyday lives and we want to use them again. •The medium is then our message. •Technological determinists believe that "'You can't stop progress', implying that we are unable to control technology" (Lelia Green).•"Technology determines history"' (Raymond Williams) . It is, '... the belief that social progress is driven by technological innovation, which in turn follows an "inevitable" course.' (Michael L. Smith).•You could compare the development of books – which is more influential – the narrative or the cost effectiveness of printing?? As Postman maintains"the printing press, the computer, and television are not therefore simply machines which convey information. They are metaphors through which we conceptualize reality in one way or another. They will classify the world for us, sequence it, frame it, enlarge it, reduce it, argue a case for what it is like. Through these media metaphors, we do not see the world as it is. We see it as our coding systems are. Such is the power of the form of information."

So what kind of route have I followed and how much technological determinism is evident?

The 1980s

The 1990sThe 1990s

2121stst Century Century

How do we tell what is real?How do we tell what is real?