Enhancing Your Market Online A Report Submitted prepared

as part of training for Business Development for SEOBy: Meenakshi Chakravarty

A QUICK GUIDE TO

The First Measure o Make enough Grounds for your business to

flourish Know your business goals

o Strategy drawn cautiously

o Implement the strategies on the project

o Analyze the impact of the strategies implemented Project (Plan )

Strategy

Expectations

The basics…

Marketing the

website

Online Offline

The Various pathways to optimize e-business (Online)

o Search Engine Optimization Keyword Researching Copy Wright SEO

o Search Engine Marketing PPC Marketing PPC Advertising Paid Directory Inclusion

o Social Media Marketing Facebook Marketing Twitter Marketing Youtube Marketing SquidoHub Pages / Lens Creation

o Link Building Directory Submission Deep Link Submission Article Submission Press Release

Submission Niche Link Building

o E-marketingo Video Marketingo Mobile Search Marketingo Affiliate Marketing

o Bannerso Local Search Marketing Geo Targeting

Video Martketing

Aids professional promotion

Extremely cost effective

Attractive

Conversational Marketing Relationship marketing

for the social media age

Requires both side participation

social media is established both as part of on‐going conversational marketing programs and also integrated into ad hoc or seasonal marketing

Mobile Search Marketing Entertains the mobile

web Requires a media plan

and creating a mobile site add mobile advertising to

the site Requires insertion of

mobile content that can support you site regardless of mobile device or browser.

New innovative and handy method

Affiliate Marketing Affiliate Marketing

refers to using one website to drive traffic 

Favored by merchants for it uses a "pay for performance" model

The only disadvantage of Affiliate Marketing is that its not easily scalable.

Merchant

Core Players of Affiliate Marketing

Network

Publisher

Customer

Application Marketing

Involves usage of mobile apps

Has gained phenomenal popularity

Cost effective and handy

Search Engine Optimization

SEO, in simpler words, refers to the appearance of the website that is being dealt with at top rankings of the organic search.

Keyword researching and developing a web content with a specific density to optimize visibility and traffic

Copyright is known as writing for search engines. Basically, this is a new type of writing, like writing for the web. 

Search Engine Marketing

Quick Ranking

Dealing with Highly competitive Market

Pay per click advertisement and management

Paid Directory Inclusions

Guaranteed Back Links

Social Media Marketting Back Links through Social

Networking Sites

Social Bookmarking

YouTube Video marketing

Squido/Hub Page creation

Helps in optimizing page ranks

Good quality external links

Link Building Link building aids high ranking

Casting back links on page to gain traffic and visibility

Deep link submission involves the submission of the url, in turn, guaranteeing high PR.

Article picked up by smaller websites facilitate generate permanent back link

Press release are another option as they provide inbound links to the concerned website and Expand  your business exposure  around the world and media

Local Search Marketing Feasible for marketing

small businesses

Listing local maps, coupons, videos.

Geo Targeting- Locating your search to best search results or ads based on your location

Aid in develop local PPC campaign

Increases ROI manifolds

ad Banners Banner ads to

millions at one go

One can custom banner to suit needs

Attractive and catches attention

Cost effective

e-mail Marketing

Involves sending emails for promotion or marketing of product

Marketing promotion delivered directly on target.

Inexpensive method

research shows 72% ROI in e-mails as excellent .

Various Pathways to optimize market the website (Offline) Publicity

Direct mail campaigns

Print Advertising and media buys

Listing url the Yellow Pages

Offline Marketing Includes printing

targeted websites url on coffee mugs, t-shirts etc.

Getting the url listed in the Yellow Pages.

Getting the url printed on bills, brochures, hand outs and journals

Reputation Mangement“Its takes many good deeds to build a good reputation and only

one bad to lose it “ - Benjamin Franklin

o Online reputation management is an absolute must, irrespective of the size/ popularity of a company

o Negative reputation on the www can drastically effect profits

o Online Brand management involves several aspects of SEO focused towards reputation management such as writing blogs, press releases, creating social book markings etc.

o Reputation management

- Meenakshi Chakravarty

Thank you