technical education & vocational training authority

Commercial Arts & Graphics (1st -Year ) 0

Revised by Cur r icu l um Sect ion, Academics W ing TEVTA, Revised in September , 2017

GOVERNMENT OF THE PUNJAB

TECHNICAL EDUCATION & VOCATIONAL TRAINING AUTHORITY

Commercial Arts & Graphics

1-Year &

2-Years

( Revised, 2017 )

CURRICULUM SECTION

ACADEMICS DEPARTMENT

96-H, GULBERG-II, LAHORE Ph # 042-9263055-9, 9263064

[email protected], [email protected]

mailto:[email protected]

mailto:[email protected]



Commercial Arts &

Graphics

1st

Year



TRAINING OBJECTIVES

The curriculum of Commercial Arts & Graphics course has been designed to provide

the students with the necessary skills required to meet the demand of current

professional job market of advertising &design field. This will be accomplished by

giving the students several studio projects, designed to develop knowledge of layout,

photography, drawing, adobe Photoshop, Computer Graphics, presentation skills,

and finished portfolio skills required for job search process. This course is designed

for those learners who want to make their career in commercial arts/graphics.

CURRICULUM SALIENT:

Name of the Course : Commercial Arts and Graphics

Entry level : Matric

Duration of course : 1-Year Course

Total training hours : 1360 hours

Training hours per week : 40 hours

: Training Methodology :

Practical 80%

Theory 20%

Note: The 1st year course of this same 2-years‘ trade course will

actually be considered as complete course of ―Commercial Arts &

Graphics‖(1-year). However the passout of 1-year course will be eligible

to get admission in 2nd year of the same course, for getting 2-yrears

certificate of this same trade.



SKILL COMPETENCY DETAILS: -

(for both 1st and 2nd year course)

On successful completion of this course, the trainee should be able to:-

Create properly composed, well balanced designs.

Effectively use the visual elements in a composition and apply the

principles of design for creative and effective artwork.

Develop the skills necessary to effectively use the basic tools of

design, illustration, and production.

Demonstrate creative problem solving skills through projects that

require realistic solutions.

Visualize ideas graphically.

Design vector graphic images.

Manipulate raster graphic photos.

Integrate vector and raster graphics

Develop a professional portfolio.



KNOWLEDGE PROFICIENCY DETAILS

(for both 1st and 2nd year course)

On successful completion of this course, the trainee should be able to: -

Identify and recognize a well crafted piece of art.

Acquire a basic knowledge of art terminology to express their ideas

verbally.

Obtain a working knowledge of graphic design, color layout,

typography, and computer graphics.

Understand the graphic design process.

Interpret detailed idea of terminology of computer graphics.

Communicate their ideas effectively in print media.

Open new ideas and influences.

Know the reaction for changing trends quickly.



SCHEME OF STUDIES


1st -Year

Sr.

No Main Topics

Theory

Hours

Practical

Hours

Total

Hours

1. Computer Graphics-I 40 218 258

2. Photography-I 20 120 140

3. Drawing-I 40 300 340

4. Design-I 50 300 350

5. Adobe Photoshop-I 20 150 170

6. Functional English 68 0 68

7. Work Ethics 34 0 34

Total 272 1088 1360



DETAIL OF COURSE CONTENTS

Commercial Arts And Graphics (1st Year)

(Equivalent to 1-Year course of this trade)

1. COMPUTER GRAPHICS-I

Sr.

No. Detail of Topics

Theory

Hours

Practical

Hours

Corel Draw

1. Introduction to Corel Draw

1.1 Installing and Activate CorelDraw

1.2 Starting to work in CorelDraw

1.3 Page Name, Size, Color Mode, No‘s of

Page and Dimensions

2 6

2. Explain Environment Layout and Interface

2.1 Using the Title bar, Menu bar, Property bar

and Standard bar, Tool box

2.2 New page

2.3 Open

2.4 Close

2.5 Save Page

2.6 Insert Page

2.7 Duplicate Page

2.8 Delete Page

2.9 Rename Page

2.10 Insert Page Number Setting

2.11 Page Setup

2.12 Switch Page Orientation

2.13 Page Background

2.14 Go to Page

2.15 Import

2.16 Export

2.17 Shorts keys

2 6



3. Working With Tools

3.1 Pick Tools

3.2 Rectangle Tools

3.3 Zoom Tools

3.4 Ellipse Tools

3.5 Shape Tools

3.6 Bezier Tools

3.7 Freehand Tools

3.8 Stroke

3.9 Artistic Media Tools

3.10 Shape Tools

3.11 Polygon Tools

3.12 Blend

3.13 Counter

3.14 Envelope

3.15 Bevel

4 18

4. Edit Objects

4.1 Undo Delete

4.2 Redo

4.3 Repeat

4.4 Cut

4.5 Copy

4.6 Paste

4.7 Zoom in Zoom out

4.8 Paste Special

4.9 Delete

4.10 Duplicate

4.11 Clone

4.12 Select objects

2 6

5. Colors

5.1 Interactive Fill Tool

5.2 Uniform Fill Tool

5.3 Fountain Fill

5.4 Vector Pattern Fill

7

45



5.5 Bitmap Pattern Fill

5.6 Two Colors Pattern Fill

5.7 Post Script Fill

5.8 Outline Pen

5.9 Color eye dropper

5.10 Attributes eye dropper

5.11 Interactive fill tool

5.12 Mash fill tool

5.13 Smart fill tool

5.14 Edit fill tool

6. Working With Objects

6.1 Combine

6.2 Group/Ungroup

6.3 Break Apart

6.4 Weld, Trim, Intersect, Simplify

6.5 Front Minus Back, Back Minus Front, Create

Boundaries

6.6 Convert to Curves

6.7 Convert outline object

6.8 Order

6.9 Lock

6.10 Align and Distribute

6.11 Object Property

6.12 Object Manager

6.13 Parallel Dimension tool

6.14 Insert Barcode

6.15 Power clip

6.16 Transformation

6.17 Wire Frame

6.18 Full screen

6.19 Grids

6.20 Rules

8

56



7. Typographic Design

7.1 Work with Text Tool

7.2 Use of Text Properties

7.3 Working With Tabs

7.4 Appling Columns

7.5 Adding Bullets

7.6 Applying Drop Cap

7.7 Fit Text to Path

7.8 Paragraph Text

7.9 Change Graphics

7.10 Create Table

7.11 Convert Text in to Table

7.12 Image power clip in Text

7.13 Print

7.14 Image for output

6

48

8. Bitmap, and Window

8.1 Convert to bitmap

8.2 Resample

8.3 Mode

8.4 Bitmap Color

8.5 Mask

8.6 Bitmap effects

8.7 New window

8.8 Refresh window

8.9 Close window

8.10 Color pallet

8.11 Decker

8.12 Close all

4 15

In-page

9. Introduction to In-page

9.1 Using the Title bar, Menu bar, Property bar,

Standard bar and Tool box

9.2 New page

2 6



9.3 Open Page

9.4 Save

10. Environment Layout and Interface

10.1 Using the Title bar, Menu bar, Property bar

and Standard bar, Tool box

10.2 File menu

10.3 Edit menu

10.4 Insert menu

10.5 View menu

10.6 Preferences

10.7 Text box tool

10.8 Text box

10.9 Text box link

10.10 Symbols

10.11 Alignment

10.12 Formatting

10.13 Scroll

10.14 Zoom

10.15 Print

10.16 Import

10.17 Export

3 12

Total 40 218



2. PHOTOGRAPHY-I

Sr.


Theory

Hours

Practical

Hours

1. Photography Fundamentals

1.1 What is photography

1.2 Type of photography

1.3 Why we take photo

1.4 A brief history of photography

1.5 Traditional VS digital photography.

1.6 Careers in photography

1.7 Holding the camera

2

10

2. Camera Equipment—What You Need

2.1 Choosing the best camera

2.2 Lenses

2.3 Flashgun

2.4 Using Tripod

2.5 Memory card

2.6 Studio lights kit

2.7 Reflectors

2.8 Software

2.9 Computer

2.10 Monitor

2 20

3. Digital photography

3.1 What is digital photograph

3.2 Types of digital cameras

3.3 How DSLR works

3.4 Camera Modes

8 10

4. Exposure

4.1 Camera Exposure

4.2 Apertures ,Shutter Speeds and ISO

4.3 Camera Exposure Modes

4 20



4.4 Depth of field

4.5 Angle of view

5. Camera Lens

5.1 Wide angle lens

5.2 Normal Lens

5.3 Tele lens

5.4 Prime lens

5.5 Zoom lens

5.6 Fisheye lens

5.7 Difference between zoom lens and prime

lens

2 20

6. Composition and Technique

6.1 Rule of Thirds and

6.2 Simplicity/ Simplify the background

6.3 Value and form

6.4 Lines 1-Horizontal, Vertical, and Diagonal

6.5 Lines 2-Curved and Leading Lines

6.6 Use Shapes

6.7 Perspective

6.8 Pattern and Texture

6.9 Abstract

6.10 Frame Your Subject with Objects

6.11 Choosing the best Viewpoint /angle

6.12 Editing of photograph in Photoshop.

2 40

Total 20 120



3. DRAWING- I

Sr.


Theory

Hours

Practical

Hours

1. Introduction of Drawing

1.1. What is drawing

1.2. Understanding The Concept of Drawing

1.3. Tips on Drawing

1.3.1 Drawing is a Skill

1.3.2 Drawing is at least 50% Observation

1.3.3 Use Resources

1.3.4 Look For Basic Shapes

1.3.5 Use a Full Range of Value

1.3.6 Use Line Quality

1.3.7 Stay Consistent with Your Style

1.3.8 Know Your Medium\

1.3.9 Loosen Up

1.3.10 Practice of Drawing

1.4. Different kind of drawing

1.4.1 Technical drawing

1.4.2 Freehand drawing

1.5. Learning the basics in drawing and sketching

1.5.1 Hold the Pencil

1.5.2 The Different Pencil Grips

Tripod Grip

Extended Grip

Underhand Grip

Over hand Grip

1.5.3 Good posture when you draw

1.6. Exploring Mark Making(fundamental stroke )

1.7. The elements of drawing (Line Shape Form

Value Space)

4 20



2. Drawing Tools and Material

2.1 Drawing board

2.2 Different types of paper. sketch pad

2.3 Drawing Boards

2.4 Easels

2.5 Tools for sharping

2.6 Tools for erasing

2.7.1 A selection of erasers

2.7.2 Erasing techniques

2.7.3 Eraser as drawing tool

2.7 Drawing medium (dry ad wet )

2.8 Graphite Pencils

2.9.1 Introduction

2.9.2 Materials and Examples of Marks

2.9.3 Ways of Holding the Pencil

2.9.4 Control your pencil

2.9.5 Graphite Grades and Sharpening

2.9.6 Pencil Shading Techniques And

Principles

2.9.7 Pencil Projects

2.9 Color pencil (dry)

2.10.1 An introduction to ―The Colored

Pencil

2.10.2 how to use basic color theory with

colored pencils

2.10.3 How to Draw with Colored Pencils

2.10.4 How to Blend Colored Pencils

2.10.5 The magic of "burnishing"

2.10.6 Value and underpainting

2.10 Drawing Charcoal (dry)

2.11.1 Introduction

2.11.2 Materials and Examples of Marks

2.11.3 Ways of Holding the Charcoal

2.11.4 Other Forms of Charcoal

4 40



2.11.5 Charcoal Projects

2.11 Pen and ink (wet media)

2.12.1 Pen and ink drawing materials

2.12.2 Surfaces for pen and ink drawing

2.12.3 Pen and ink textures ink

2.12.4 Wash techniques

2.12.5 Creativity exercise with ink

2.12.6 Pen and ink techniques (hatching

cross, hatching dot technique etc.

3. Shape and Form

3.1 Turn Shapes into Forms Through Value

3.2 Drawing Cylindrical Objects

3.2.1 Drawing curve lines

3.2.2 Observing cylindrical forms

3.2.3 Rendering cylindrical objects

3.3 Drawing Ellipses and perspective glass

bottles Flower pot cooking pot tea pot etc

3.4 Drawing spherical objects

3.4.1 Departure from the geomertical

shapes

3.4.2 Depth and spare Bulb. Round

kattle ,orange and apple

3.5 Drawing Conical object

2 10

4. Shading Techniques for Drawing

4.1 Shading techniques by using line

4.1.1 Hatching

4.1.2 Cross hatching

4.1.3 Gradating

4.1.4 Poetization /dotting

4.2 Shading Techniques Using Tone

4.2.1 Creating Powerful Gradations!

4.2.2 Burnishing and Blending Gradations

1 10



5. Shading Textures and Patterns

5.1 Different kinds of texture Light reflection

texture

5.1.1 Rough and smooth texture

5.1.2 Natural textures

5.1.3 Artificial textures

5.1.4 Visual textures

5.1.5 Tactile textures

1 10

6. The Illusion of Light (light and shadow)

6.1 Understanding your light source

6.2 The importance of Hard & Soft edges

6.3 How to Create the Illusion of Light in a

Drawing.

6.4 The location of light

6.4.1 Highlight

6.4.2 direct light

6.4.3 reflected light

6.4.4 shadow

6.4.5 core shadow

6.4.6 cast shadow

4

10

7. Perspective in Drawing

7.1 Introduction of perspective

7.2 Rules of Perspectives

7.3 Types of perspective

7.2.1 Atmosphere perspective

7.2.2 Linear perspective

7.2.3 Terminology use in linear perspective

Illusion of depth

Horizon line

Eyelevel

Vanishing line

Vanishing point

Picture plane\

10 60



Station point

Cone of vision etc

7.4 Types of Linear Perspective Drawings

7.2.1 One point perspective

7.2.2 Object at the equal distance

7.2.2.1 Worms eye perspective

7.2.2.2 Birds eye perspective

7.2.2.3 Interior perspective

7.2.2.4 Exterior perspective

7.2.2.5 Construction of letters in

perspective

7.5 Two point perspective

7.6 Three and multipoint perspective

7.7 Perspective and basic foreshortening

8. Still Life

8.1 Develop the Concepts of still life

8.2 How to draw still life

8.3 Subject of still life

8.3.1 Inanimate objects arranged in a way

that is pleasing to the eye

8.3.2 Select things that are quirky or fun,

symbolic or themed

8.3.3 Incorporate different shapes and

textures for interest and variety

8.3.4 Overlap objects to provide depth

8.3.5 Consider point of view

8.4 Framing device considerations

8.4.1 Crop objects off the page or keep

objects within the page

8.4.2 Decide on a portrait or landscape

format

8.4.3 Use your paper to its capacity

8 90



8.5 Thumbnails

8.5.1 Draw small quick sketches to work

out the faults in the composition

8.5.2 Quick problem solvers, not finished

drawings

8.5.3 Do not include value or detail

8.6 Seeing Shapes

8.6.1 Basic shapes can be seen in all

objects

8.6.2 Some objects are simple using one

shape

8.6.3 Some objects are more complex made

of various shapes

8.7 Measuring Devices

8.7.1 view finder or view catcher

8.7.2 grid

8.7.3 sight-sizing - scaling method

8.7.4 cross-reference

8.8 Composition

8.8.1 Element of composition

8.8.2 Unity

8.8.3 Balance

8.8.4 Movement

8.8.5 Rhythm Focus

8.8.6 Contrast

8.8.7 Pattern

8.8.8 Proportion

8.8.9 Framing

8.9 Lighting

8.9.1 Backlighting

8.9.2 Frontal lighting

8.9.3 Upper Side lighting

8.9.4 Lower side lighting



9. Transferring Image

9.1 Grid method, of transferring sketches to the

final drawing surface.

9.2 transfer the design from tracing paper

2 10

10. Drawing Drapery

10.1 How to Draw Clothing and Drapery

10.2 Learn how to draw different kind of folds

10.3 How to Draw Wrinkles in Fabric

4 40

Total 40 300



4. DESIGN- I

Sr. No Topics Theory Practical

1.

Introduction to commercial art in design

1.1 Identifying commercial art careers and the

products

1.2 Course expectation

1.3 Difference between fine arts and

commercial arts

1.4 Tools and material in design

5

20

2. Elements & Principles In Design

2.1 Identify & define the components that make

up Elements of Design.

2.2 Point/dot

2.3 Line and Characteristic of Line

2.3.1 Width _____ thick, thin, tapering,

uneven

2.3.2 Length_____ long, short, continuous,

broken

2.3.3 Direction_____ horizontal, vertical,

diagonal, curving, perpendicular,

oblique, parallel, radial,zigzag

2.3.4 Focus ______sharp, blurry, fuzzy,

choppy

2.3.5 Feeling _____sharp, jagged,

graceful, smooth

2.4 Types of Line

2.4.1 Outlines

2.4.2 Contour Lines

2.4.3 Gesture Lines-

2.4.4 Sketch Lines

2.4.5 Calligraphic Lines

2.4.6 Implied Line

2.5 Shape

2.5.1 The different types of shapes

10 100



2.5.2 Geometric Shapes

2.5.3 Cubical shapes and its types

Square

Triangle

Rectangle etc.

2.5.4 Round shapes and its types

Circle

Oval

Sphere

2.5.5 Organic Shapes

2.5.6 Abstract Shapes

2.5.7 Using shapes in your designs

2.5.8 The Meaning of Shapes

2.6 Form

2.6.1 Difference between shape& form

2.6.2 Difference between two dimensional

and three dimensional terms

2.6.3 Geometric forms

2.6.4 Examples of basic forms

2.7 Space

2.7.1 Importance Of Space In Design

2.7.2 Utilization Of The Space

2.7.3 Difference between negative and

positive area

2.8 Pattern

2.8.1 Naturalistic

2.8.2 Geometric

2.8.3 Stripes

2.8.4 Floral

2.8.5 Abstract

2.9 Texture

2.9.1 Types of texture

2.9.2 Physical texture

2.9.3 Visual Texture



2.9.4 Importance of texture in design

2.10 Colors

2.10.1 Importance of color in design

2.10.2 Color as light

2.10.3 Color Theory in Art

2.10.4 Color Wheel

2.10.5 Understanding of color schemes

Primary color

Secondary color

Tertiary color

Neutral color

Accented Neutral

Monochromatic

Analogous

Complementary

Double complementary

split complementary

Triad

2.10.6 Temperature of color

Warm color

Cool color

2.10.7 Dimensions of color

Hue

Value

Intensity

2.10.8 Tones and Types of tones

Tints

Shades

Tonal gradation

2.10.9 Color terms

Transparent color

Opaque colors

Matt and gloss colors



Monochrome and polychrome

color

2.10.10 The Psychology of Color

Color as symbol

Color as emotion

2.10.11 Color in Design

2.10.12 RGB vs. CMYK Color Systems

3. Principles for Design

3.1 Importance of Principles of Design

3.2 The principle of balance

3.3 The principle Medial Section and Rule of

Third

3.4 The principle of Alignment

3.5 The principle of proportion

3.6 The principle of rhythm / Harmony

/movement

3.7 The principle of Emphasis / Dominance

3.8 The principle of Composition

3.9 The principle of repetition/pattern

3.10 The principle of Unity

3.11 The principle of Negative/Positive,

Figure/Ground

3.12 The principle of framing / format

3.13 Application of elements of design with

principles of design

10 60

4. Rough Techniques Stages of Rough

4.1 Thumbnail rough

4.2 Presentational rough

4.3 Technical Rough

5 20



5. Typography Basics

5.1 What is Typography

5.2 Why Typography is Important

5.3 Basic shape group of Alphabets

5.4 Introduction calligraphy and typography

5.5 Fonts

5.5.1 Font Weights & Styles

5.5.2 Font family

5.6 Typefaces

5.7 Typeface Categories

5.8 Serif

5.5.1 Sans Serif

5.5.2 Script

5.5.3 Decorative/Ornamental

5.5.4 Dingbats and Specialty Typefaces

5.5.5 How do choose paring font

5.9 Anatomy of Typography

5.10 Typeface Spacing

5.10.1 Monospaced

5.10.2 Proportional

5.10.3 Leading

5.10.4 Kerning

5.10.5 Tracking

5.10.6 Widow and orphan

5.11 CARP Typographic Principles

5.10.1 C is for Contrast

5.10.2 A is for Alignment

5.10.3 R is for Repetition

5.10.4 P is for Proximity

5.12 Seven Principles of Typographic Contrast

5.12.1 Contracts of size

5.12.2 Contrast of weight

5.12.3 Contrast of form

20 100



5.12.4 Contrast of structure

5.12.5 Contrast of texture

5.12.6 Contrast of color

5.12.7 Contrast of direction

5.13 Expressive Typography: (express different

words like upper - lower –press ill and many

more . Creative Wordplay: manipulate type

on computer

5.14 Legibility

5.14.1 Large X-Height:

5.14.2 Large Counters:

5.14.3 Simple Letterforms:

5.15 Readability

5.15.1 Avoid capitals

5.15.2 Use a reasonable point size

5.15.3 Don‘t use a line length too short or

too long

5.15.4 Create even word spacing

5.15.5 Create even letter spacing

5.15.6 Think about the background

5.15.7 Provide ample leading (line

spacing)

5.15.8 Select the most readable type

alignment

5.16 Unit of typographical measurement

5.15.1 Pica

5.15.2 point

5.17 selecting a typeface

5.18 Letter Spacing & Line Height

5.19 Designing with type

5.20 Typography & Page Layout (Magazine ad,

News Paper ad, Poster, Package)

5.21 What is logo

5.21.1 Types of logo



5.21.2 How are Logos Used

5.21.3 7 seven types of logo ?

5.21.4 Letter marks (or monogram

logos)

5.21.5 The wordmark

5.21.6 the symbol (brand mark)

5.21.7 The combination mark

5.21.8 Abstract logo marks

5.21.9 Typographic

5.21.10 Emblematic

5.22 Design Stationery

5.22.1 Visiting card

5.22.2 Letter head

5.22.3 Envelope

Total 50 300



5. ADOBE PHOTOSHOP-I

Sr.


Theory

Hours

Practical

Hours

1. Getting Started

1.1 Installing Adobe Photoshop

1.2 Starting to work in Adobe Photoshop

1

8

2. Interface / Work Area

2.1 Using the tools

2.2 Using the options bar and other panels

2.3 Undoing actions in Photoshop

2.4 Customizing the workspace

1

10

3. Layer Basics

3.1 Applying a layer style

3.2 Adding an adjustment layer

3.3 Updating layer effects

3.4 Adding a border

3.5 Flattening and saving files

4

10

4. Basic Photo Corrections

4.1 Resolution and image

4.2 Adjusting the color

4.3 Straightening and cropping the image in

Photoshop

4.4 Replacing colors in an image

4.5 Adjusting saturation with the Sponge tool

4.6 Repairing areas with the Clone Stamp tool

4.7 Using the Spot Healing Brush tool

4.8 Applying a content-aware patch

4.9 Applying the Un sharp Mask filter

4.10 Saving the image for four-color printing

4

32

5. Working With Selections

5.1 About selecting and selection tools

5.2 Using the Quick Selection too

5.3 Moving a selected area

5.4 Manipulating selections

3

30



5.5 Using the Magic Wand tool

5.6 Selecting with the lasso tools

5.7 Rotating a selection

5.8 Selecting with the Magnetic Lasso tool

5.9 Cropping an image and erasing within a

selection

6. Typographic Design

6.1 About type

6.2 Creating a clipping mask from type

6.3 Creating type on a path

6.4 Warping point type

6.5 Designing paragraphs of type

3

30

7. Vector Drawing Technique

7.1 About bitmap images and vector graphics

7.2 About paths and the Pen tool

7.3 Getting started

7.4 Using paths with artwork

7.5 Creating vector objects for the background

4

30

Total 20 150



LIST OF PRACTICAL

Commercial Arts and Graphics 1st Year

(For complete 1-year course of this same trade)

List of Practical: Computer Graphics-I

1. Create Chessboard

2. Create pattern with Rectangle

3. Create pattern with ellipse and shape tool

4. Create pattern with polygene tool

5. Create shirt and button and differ pattern set

6. Create typographical vector logos

7. Greeting card design

8. Create typographical with colors and power clip image design

9. Stationary design (letterhead, visiting card, envelope)

10. Design a leaflet

11. Poster design

12. Design a tissue box

13. Type name in different font style

14. Type any new paper page

15. Create urdu poster

16. Text Export in other software



List of Practicals: Photography-I

1. Photography Fundamental

2. Practice Camera handling

3. Take ―well exposed‖ pictures that demonstrate each of the following:

a portrait of someone (child, adult, pet) in horizontal format

a portrait in vertical format

an image that tells the story of a soft texture

an image that tells the story of a harsh texture

an image that uses curves to move the viewer‘s eye through an image

an image that uses diagonal lines to tell a story

an image that demonstrates the use of putting a warm colored subject on a cool colored background

an image that features triangles as a primary design element

4. Camera Functions assignment

5. Photo Assignment for Visual Weight

6. Practice of following Shooting Assignments

lines and shape and form

Pattern and Texture

Reflections and Abstract

Shadows and Light

Alternative camera angles

Framing a subject

Asymmetrical Balance Photo

Symmetrical Balance Photo

Simplifying your composition

Asymmetrical Balance Photo

Symmetrical Balance Photo

Change background of photograph in photoshop

Manuplation of photographs in photoshop



List of Practicals: Drawing-I

1. Warm up exercise

2. Practice with different lines

3. practice Natural Hand Movements

4. Discover your natural hand movements for drawing straight and curved

5. Practicing with these short lines can improve your consistency

6. Use Lines to Draw a Feather

7. Practice line shape form and value

8. Practice and explore drawing tools and material.

9. Practice Erasing techniques and Eraser as drawing tool

10. Application of Graphite Pencils Practice Marks with hard pencil Marks and

soft pencil Marks

11. Draw with graphite pencil

12. Application of Color pencil (dry)

13. practice Blend burnishing Value and underpainting color theory

14. Application of Drawing Charcoal (dry

15. Explore Materials and Examples of Marks Practice Charcoal Projects

16. Application Pen and ink (wet media) Create with pen and ink texture

17. Wash techniques, Creativity exercise with ink

18. Practice Pen and ink techniques (hatching cross hatching.

19. Doodling and Zen tangle with pen and ink\

20. Practice Turn Shapes into Forms Through Value : Cylindrical, Objects ,

Ellipses, spherical objects, Depth and space drawing like Bulb,Round

kattle ,orange and apple etc.

21. Practice Shading Techniques Using Line : Cross hatching, Gradating,

Poetization /dotting Techniques

22. Drawing a Variety of Texture, and Pattern value,

23. Practice the Terminologies of Perspective horizon line. Vanishing line,

Vanishing point, Picture plane, Station point ,Cone of vision

24. Practice One point perspective like box chair books table etc.

25. eye levels ,above, below ,at level, bird eye view and worm eye view

26. Draw objects at equal distance in perspective

27. Draw interior and exterior in perspective

28. Draw objects in two Point perspective like table chair boxes etc.



29. Practice multipoint perspective

30. Practice Atmospheric perspective

31. Practice different Still life (symmetrical and asymmetrical objects, simple

geometrical objects, conical form cone ,study light and shade use still life

basic shapes )

32. Practicing the measuring technique ,(scaling method )

33. Draw a still life by using Technique of pastels charcoal watercolor, Pen and

ink

34. Practice transfer the drawing with tracing paper. and Enlarge image with

Grid method,

35. Practice drapery study



List of Practicals: Design-I

1. Practice different materials and tools use in design

2. Design elements: Point/dot-lines-shape-form-texture-spaces and pattern.

3. By using different color schemes Like Primary color -Secondary color –

Tertiary color_Neutral color -Accented Neutral _Monochromatic

_Analogous_Complementary-Double –split-Triad complementary.

4. By using Warm color , Cool color ,Hue ,Value . Intensity, tint. shade and

Tonal gradation, Color terms Transparent ,Opaque, Matt and gloss colors

Monochrome and polychrome color

5. Color as symbol ,Color as emotion, Color in Design

6. Practice of RGB vs. CMYK Color Systems

7. Application of Principles for Design projects

8. Create different type of Rough

9. Practice of Typography basics

10. Practice calligraphy and typography, Lower and uppercase ,fonts and

charactertics of font families

11. Typographic Self Portrait assignment to create an image made of letterforms

and characters.

12. gnment: Different Type face Categories Serif Sans, Serif Script,

Decorative/Ornamental Dingbats and Specialty Typefaces

13. Anatomy of Typography

14. Practice and apply CARP ( Contrast, Allignment, Repetetion And Pattern)

Typographic Principles

15. Seven Principles of Typographic Contrast of size---weight –form—structure—

Texture color- direction

16. Expressive Typography (express different words like upper - lower –press ill

and many more . Creative Wordplay: manipulate type on computer

17. legibility and readability - Unit of typographical measurement Pica point-

Letter Spacing & Line Height

18. Designing with type design Page Layout

19. Typographical Poster Design, Magazine add, Newspaper add, Flyers

20. Create different types of logo

21. Practice and Design Stationery Visiting card Letter head Envelope

Note: Use different software according to requirement of the assignment



List of Practicals: Adobe Photoshop-I

1. Collages and Photography

2. Prepared different images in different layers

3. Create different Background

4. Merge two different image in one layers

5. Create vintage plastic effects

6. Create painting effects

7. Create text effects

8. Create photo into text

9. Photo splash Text Effects with brush

10. Create Illustration with Brush tool

11. Remove skin blemishes with the spot healing brush

12. How to change eye color

13. Colorize a black and white photo

14. How to change hair color

15. Get golden with shining skin

16. Abstract blur pattern design


Commercial Arts &

Graphics

(2nd

Year of

2-Year duration course)

CURRICULUM SALIENT:

Name of the Course : Commercial Arts and Graphics

Entry level : Matric or Commercial Arts and

Graphics 1-year

Duration of course : 1-Year Course

Total training hours : 1360 hours

Training hours per week : 40 hours

: Training Methodology :

Practical 80%

Theory 20%

Note: The student having qualification of matric has to take admission from the

first year of this course. Weather he/she opts for one year course or two years

course

Commercial Arts & Graphics (2nd

-Year) 1


SCHEME OF STUDIES


2nd Year

Sr.

No Main Topics

Theory

Hours

Practical

Hours

Total

Hours

1. Computer Graphics-II 40 218 258

2. Photography-II 20 120 140

3. Drawing-II 40 300 340

4. Design-II 50 300 350

5. Adobe Photoshop-II 20 150 170

6. Functional English 68 0 68

7. Work Ethics 34 0 34

Total 272 1088 1360


-Year) 2


DETAIL OF COURSE CONTENTS

COMMERCIAL ARTS & GRAPHICS (2nd YEAR)

(for 2-years’ course of this same trade)

1. COMPUTER GRAPHICS-II

Sr.

No.

Detail of Topics

Theory

Hours

Practical

Hours

Adobe Illustrator

1. Workspace

1.1 Workspace basics

1.2 Customize the workspace

1.3 Tools

1.4 Tool galleries

1.5 Safe mode

1.6 Slicing and cutting tool gallery

1.7 Files and template

1.8 Custom tools panels

3

6

2. Drawing

2.1 Drawing basics

2.2 Draw with pen, Pencil, or Flare tool

2.3 Draw sample line and shape

2.4 Edit paths

2.5 Draw pixel aligned paths

2.6 Define perspective grids

2.7 Use Live Trace | CS5 and earlier

2.8 Symbolism tools and symbol sets

2.9 Anchor Point enhancements

2.10 Enhanced Pencil Tool

2.11 Curvature tool

2.12 Pen tool rubber band preview

2.13 Creating arrows and arrowheads in

Illustrator

4

20


-Year) 3


3. Color

3.1 About color

3.2 Select colors

3.3 Use and create swatches

3.4 Color groups (harmonies)

3.5 Create color themes with Kuler

3.6 Color Themes panel

3.7 Adjust colors

4

20

4. Painting

4.1 Creating slices

4.2 About painting

4.3 Paint with fills and strokes

4.4 Live Paint groups

4.5 Brushes

4.6 Transparency and blending modes

4.7 Gradients

4.8 Patterns

4.9 Stroke an object

4.10 Apply or edit a gradient

4.11 Meshes

4.12 Gradient panel and Gradient tool overview

4

20

5. Selecting And Arranging Objects

5.1 Select object

5.2 Group and expand objects

5.3 Move, align, and distribute objects

5.4 Rotate and reflect objects

5.5 Layers

5.6 Lock, hide, and delete objects

5.7 Duplicate objects

5.8 Stack objects

3

20

6. Reshaping Objects

6.1 Transform objects

6.2 Scale, shear, and distort object

6.3 Reshape using envelopes

4

20


-Year) 4


6.4 Combine objects

6.5 Cut and divide objects

6.6 Edit clipping masks

6.7 Reshape objects with effects

6.8 Create shapes using the Shape Builder tool

6.9 Create 3D objects

6.10 Blend objects

6.11 Build new shapes with Shaper and Shape

Builder tools

6.12 Live Shapes

6.13 Work with Live Corners

6.14 Enhanced reshape workflows with touch

support

7. Importing, Exporting, And Saving

7.1 Collect Assets and Export in Batches

7.2 Creative Cloud libraries - collaborate, sync,

and share assets

7.3 Import artwork files

7.4 Import bitmap images

7.5 Import Adobe PDF files

7.6 Import EPS, DCS, and AutoCAD files

7.7 Import artwork from Photoshop

7.8 Save artwork

7.9 Export artwork

7.10 Create Adobe PDF files

7.11 Adobe PDF options

7.12 Place multiple files | Illustrator CC

7.13 Links information

7.14 Unembed images

7.15 Package files

7.16 Share on Balance

7.17 Extract CSS | Illustrator CC

7.18 File information and metadata

4 26


-Year) 5


8. Text tool

8.1 Import and export text

8.2 Create text

8.3 Create type on a path

8.4 Scale and rotate type

8.5 Spelling and language dictionaries

8.6 Fonts

8.7 Format paragraphs

8.8 Special characters

8.9 Line and character spacing

8.10 Format type

8.11 Find missing fonts (Typekit workflow)

8.12 Work with Typekit fonts

8.13 Tab

8.14 Text and type

8.15 Update text from Illustrator 10

8.16 Format Asian characters

8.17 Text enhancements

8.18 Arabic and Hebrew type

8.19 Hyphenation and line breaks

8.20 Character and paragraph styles

8.21 Indic support with new Composers |

Illustrator CC

4 30

9. Creating Special Effects

9.1 Appearance attribute

9.2 Work with effects

9.3 Summary of effects

9.4 Create a drop shadow

9.5 Drop shadows, glows, and feathering

9.6 Create sketches and mosaics

9.7 Graphic styles

3 20

10. Web Graphics

10.1 Best practices for creating web graphic

10.2 Slices and image maps

2 10


-Year) 6


10.3 SVG

10.4 Create animations

11. Printing

11.1 Set up documents for printing

11.2 Change the page size and orientation

11.3 Print color separations

11.4 Printer‘s marks and bleeds

11.5 PostScript printing

11.6 Print with color management

11.7 Print and save transparent artwork

11.8 Overprint

11.9 Specify crop marks for trimming or aligning

11.10 Print presets

11.11 Print gradients, meshes, and color blends

11.12 Printing

11.13 Trapping

11.14 White Overprint | Illustrator CC

4 20

12. Keyboard Shortcuts

12.1 Default keyboard shortcuts

12.2 Customize keyboard shortcuts

1 6

Total 40 218


-Year) 7


2. PHOTOGRAPHY -II

Sr.


Theory

Hours

Practical

Hours

1. Lighting

1.1 Different Sources of Light

1.2 Natural vs. Artificial Lighting

1.3 Tungsten Lighting with ―hot lights‖

1.4 Why Light Matters

1.5 Photography in Sunlight

1.6 Flash photography

1.6.1 On and Off Camera Flash Photography

1.6.2 Develop understanding of when and how to

use flash

1.6.3 Differentiate between direct and bounced

flash and the use of fill flash outside

1.6.4 Understand flash synchronization

1.6.5 multiple flashes with slave units

1.6.6 An introduction of Studio Lighting

1.6.7 Use of Reflectors

1.6.8 Studio Lighting for Portraiture and Still Life

Photography

1.6.9 Key terminology and Lighting Techniques

1.6.10 Studio Strobe Lighting Technique

4

20

2. Photo Editing

2.1 Introduction to Photoshop

2.2 Introduction to Light room\

2.3 Understanding the Difference Between Photoshop

and Light room

2.4 An Introduction to RAW

2.5 Understanding all the Different Image File Formats

4 30


-Year) 8


their pros and corns

2.5.1 JPEG (Joint Photographic Experts Group)

2.5.2 TIFF (Tagged Image File Format)

2.5.3 DNG (Digital Negative Format)

2.5.4 PNG (Portable Network Graphics

2.5.5 GIF (Graphics Interchange Format)

2.5.6 BMP (Bitmap)

2.5.7 PSD (Photoshop Document

2.6 Photo Editing – Size

2.7 Brightness and Contrast

2.8 Photo Editing – Color

2.9 Color correction

2.10 Sharpening

2.11 Using the ‗Quick Mask‘ mode in Photoshop

2.12 Straightening Horizons & Verticals

2.13 Using Layers

2.14 Levels

2.15 Manipulation of photograph

3. Color

3.1 Getting the Color Right in the Camera

3.2 Color Temperature

3.3 White Balance

3.4 Gray Card

4 10

4. Working with Different Subjects

4.1 Photographing Animals

4.2 Land scape

4.3 Close-ups

4.4 Fashion Photography

4.5 Photographing Weddings /any event

4 40


-Year) 9


4.6 Product Photography

4.7 Documentary (REPORT)

5. Output: Printing, Portfolio Presentation, and Exhibiting

Work

5.1 Preparing for Print

5.2 Types of printer

5.3 Types of Photo Paper

5.4 Printing Techniques

5.5 Mounting, Matting and Framing

5.6 Portfolio Creation (Digital and Physical)

5.7 Exhibiting work at local galleries./ institute

4 20

Total 20 120


-Year) 10


3. DRAWING- II

Sr.

No. Topics

Theory

Hours

Practical

Hours

1. Nature Drawing

1.1 Choosing your subject

1.2 Materials for drawing

1.3 Composition

1.4 Scales and angles.

1.5 Rendering

1.6 light and shadow

1.7 How to draw Leave , Flowers and Foliage etc.

2 10

2. Irregular Object

2.1 Draw the object without measurements

2.2 Create coordination between hand and mind

1 10

3. Application of Pastel

3.1 Choose the right materials.

3.2 Create the illusion of space through

atmospheric perspective using an ordered

approach.

3.3 Paint a dramatic sky through color choice and

composition.

3.4 Paint realistic trees and foliage in a

landscape.

3.5 Paint realistic rocks and flowing water.

3.6 Paint architectural elements in a scene and

create the illusion of details.

3.7 Use the mark to create the illusion of moving

water.

3.8 The power of using silhouettes in a

landscape.

3.9 Use the special properties of oil pastels to

create a Dramatic landscape./ stillife

3.10 How to properly mat and frame your

work.(display)

6 40


-Year) 11


4. Application of Pen and Ink

4.1 Introduction, materials, surfaces, and tools.

Dip pens, technical pens, and painting with

brushes.

4.2 Line and value. Various techniques for adding

value and shading with a pen.

4.3 Drawing textures. How to create the illusion of

simulated textures through various mark-

making techniques.

4.4 Landscape drawing. How to use various

techniques to create the illusion of depth.

4.5 Portrait drawing. How to use cross contour

lines and shading techniques to communicate

the form of your subject.

4.6 Ink wash. How to apply multiple layered

"washes" of ink to develop value and the

illusion of form.

4.7 Mixing methods. How to combine ink wash

with pen applications to create a looser, more

expressive image.

3 40

5. Application of Water Color

5.1 Introduction and overview of materials and

tools.

5.2 Overview of specific

5.2.1 Brush types,

5.2.2 Watercolor paint composition

5.2.3 Watercolor papers,

5.2.4 Stretching watercolor paper.

5.3 Multiple application techniques including

5.3.1 Flat washes,

5.3.2 Gradations,

5.3.3 Wet and wet,

5.3.4 Wet on dry

4 60


-Year) 12


5.3.5 Dry brush,

5.3.6 Lifting color,

5.3.7 Dry on wet,

5.3.8 Stumbling,

5.3.9 Glazing,

5.3.10 Using sponges,

5.3.11 Applying salt, and

5.3.12 Scratching/ indenting. etc

5.4 Overview of color theory including the color

wheel, color types, relationships and schemes,

neutrals, and color value. Color mixing is also

explored as well as the effects of using warm

and cool primaries.

5.5 An look at several compositional strategies

including repetition, balance, color

relationships, focal points, using odd numbers,

5.6 Paint a still life painting (subject natural /man

made

5.7 Landscape - A look at using warm and cool

hues and value contrast to create the illusion of

space and light in a landscape painting.

6. Application Mixed Media Work.

6.1 Creating Harmony. How to ensure harmony

and unity in a mixed media work.

6.2 Expressive Portrait - Part One. How to

incorporate text in an image by combining

photo transfers and painting.

6.3 Expressive Portrait - Part Two. A continued

look at incorporating text in imagery.

6.4 Collage. A look at creating a challenging

collage using atypical papers.

6.5 Incorporate a variety of styles and media.

6.6 Pen & Ink and washes of water color

6.7 Think out side the Box

4 40


-Year) 13


7. Application Oil Colors/ Acrylic Colors

7.1 Choose the right materials, their properties

and use them in oil painting.

7.2 Prepare a support – boards, stretching, and

preparing canvas

7.3 Layout your palette and mix complex colors

7.4 Pre-painting fundamentals..

7.5 The secret to blending oil paint to create

smooth transitions of value and color.

7.6 Create an underpainting.

7.7 Paint directly using observed colors.

7.8 Paint on a toned surface to create dramatic

contrast.

7.9 Paint folded cloth.

7.10 Paint a land scape

7.11 Paint a still life with draped

7.12 Use a knife to create Impasto effects in a

painting.

7.13 The secrets to creating reflection and

transparency with oils.

4 40

8. Portrait

8.1 Drawing Faces

8.2 Head Proportions

8.3 Drawing Skull

8.4 Drawing Portrait

6 20

9. Figure

9.1 Drawing Foot

9.2 Drawing Hand

9.3 Figure Sketch

9.3.1 Quick sketching

9.3.2 Detailed drawing

6 20


-Year) 14


10. Composition of Figures for Illustration.

10.1 To compose different figures

10.2 Utilize the figures according to the needs

Work with models/photos

4 20`

Total 40 300


-Year) 15


4. DESIGN-II

Sr. No Topics Theory

Hours

Practical

Hours

1. Graphics Design

1.1 Different accepts graphics design

1.2 Elements of Graphic Design and its

Application)

1.2 1 Shape

1.2 2 Line

1.2 3 Color

1.2 4 Type

1.2 5 illustration and photography

1.2 6 Texture

1.3 Principle and Techniques of Page layout

1.4 Grid in page layout and its types

1.4.1 Basic grid structure

1.4.2 Two column grid

1.4.3 Three column grid

1.4.4 Four- or more column grids

1.4.5 Asymmetrical grids

1.4.6 Basic three-column symmetrical grid

1.4.7 Three-column asymmetrical grid

1.4.8 Asymmetrical grid with sidebar,

Margins and row and column gaps.

1.4.9 Mixed grid layouts

1.4.10 Breaking out of the grid

1.4.11 Choosing the right grid

Content

Complexity

Document type

1.5 The element of page

1.6 How to Use the Principle of Alignment in Page

Layout

1.7 Lining Up Text and Graphics

15 100


-Year) 16


1.8 Research techniques

1.8.1 Primary research

1.8.2 Secondary research

1.9 Design from concept to visual

1.10 The power of image in graphics design

1.10.1 Finding image

1.10.2 Using stock

1.10.3 Choosing effective stock

1.10.4 Image usage right

1.10.5 The Important of Quality

1.10.6 Raster Vs. Vector

1.10.7 Editing Images

1.10.8 Cropping

1.10.9 Esizing

1.10.10 Other adjustment

1.10.11 File types

1.11 Color Design and Psychology for Branding

2. Introduction to Advertising

2.1 Define advertising

2.2 The key concept of advertising

2.2.1 Strategy

2.2.2 Creation

2.2.3 Execution

2.2.4 Media

2.3 The Role Of advertising

2.3.1 Marketing

Product category

Target market and target audience

2.3.2 Communication

2.3.3 Economic

2.3.4 Social

2.4 Impotence of advertising

2.4.1 Benefits of adverting for the business‘

5 25


-Year) 17


2.4.2 Benefits of advertising for the

consumer

2.5 Four component of effective advertising

2.5.1 Straggly

2.5.2 Media

2.5.3 Creative idea

2.5.4 Creative execution

2.6 The key player

2.6.1 Advertiser

2.6.2 Media

2.6.3 Supplier

2.6.4 Audience

2.7 Advertising agencies

2.7.1 International advertising agency

2.7.2 National advertising agency

2.8 Advertising slogan

2.9 Profession in advertising agency

3. Commercial Practice

3.1 Corporate design

3.2 Corporate Identity

3.3 Stationary design ( how creative are you )

3.3.1 Calligraphic Logo Design

3.3.2 Logo Design

3.3.3 Business Card Design

3.3.4 Letterhead Design

3.3.5 Envelop Designs

3.3.6 File Folder Designs

3.3.7 Invoice / form

3.3.8 Related Designs Corporate Identity

3.4 Outdoor Media

3.4.1 Road Pole Streamer Design

3.4.2 Standee Design

3.4.3 Hording

15 125


-Year) 18


3.4.4 Related Design Print Media

3.4.5 Poster Designs

3.4.6 Press Ad Designs

3.4.7 Magazine advertisement design

3.4.8 Brochure Designs

3.4.9 Leaf let

3.4.10 Invitation Card Designs Related

Designs

3.4.11 Product Packaging design

3.4.12 Sticker design

3.4.13 T-sirt Design

3.4.14 Display design

3.4.15 Editorial design

3.5 Advertising campaign

4. Pre-Press, Post-Press, and Graphic Design

Portfolio Development

4.1 An Introduction to Prepress

4.1.1 Preparing Files for Print

Glossary of Prepress Terms

Print & Monitor Resolution

File format

PS vs PDF

Color separation

Setting bleed, Trim line

margins,

gutter

slug

cropping marks (printing)

Registration Marks and Color Bar

Creep

Crossover

Source File

Imposition

5 40


-Year) 19


4.1.2 Common Mistakes in Releasing Files

Missing Fonts

Don‘t Trap

Messy Files

Incorrect Page Size Setting

Missing and Unlinked Graphics

Inadequate Bleeds

No Hard Copy Proof

No Color Mark-Up

Failure to Use Preflight Software

4.2 Introduction of post press

4.2.1 Finishing

an in-line process (same place)

an off-line process (separately)

4.2.2 Bindery processes

Cutting,

trimming and folding

Collating and gathering

Binding

Stitching

Side-stitching

hread sewing

Comb binding

Spiral binding

Loose-leaf binding:

Padding:

4.2.3 Decorative processes

Embossing and debossing

Foil stamping\

Coating

Laminating

Edge staining

Converting

Other finishing operating


-Year) 20


5. Printing

5.1 Types of Printing

5.1.1 Commercial printing.

5.1.2 Packaging printing

5.1.3 Publication printing

5.1.4 In-plants.

5.2 Printing processes

5.2.1 Offset Printing

5.2.2 Flexo printing

5.2.3 Digital printing

5.2.4 Screen printing

5.2.5 Gravure printing

5.2.6 Flex, Vinyl printing

10 10

Total 50 300


-Year) 21


5. ADOBE PHOTOSHOP II

Sr.


Theory

Hours

Practical

Hours

1. Correcting And Enhancing Digital Photographs

1.1 About camera raw files

1.2 Processing files in Camera Raw

1.3 Applying advanced color correction

1.4 Correcting digital photographs in Photoshop

1.5 Correcting image distortion

1.6 Adding depth of field

3

40

2. Advanced Compositing

2.1 Assembling a montage of images

2.2 Applying filters

2.3 Hand-coloring selections on a layer

2.4 Applying Smart Filters

2.5 Adding drop shadows and a border

2.6 Matching color schemes across images

2.7 Automating a multistep task

2.8 Stitching a panorama

2.9 Finishing the image

4

40

3. Painting With The Mixer Brush

3.1 About the Mixer Brush

3.2 Getting started

3.3 Selecting brush settings

3.4 Mixing colors

3.5 Creating a custom brush preset

3.6 Mixing colors with a photograph

4

34

4. Preparing Files For The Web

4.1 Creating slices

4.2 Exporting HTML and images

4.3 Using the Zoom feature

4.4 Creating a web gallery

4

15


-Year) 22


5. Save And Export

5.1 Save files in graphics formats

5.2 Save images

5.3 File formats

5.4 Save PDF files

5.5 Save for Web

5.6 Supported file formats

3

8

6. Producing And Printing Consistent Color

6.1 About color management

6.2 Specifying color-management settings

6.3 Proofing an image

6.4 Identifying out-of-gamut colors

6.5 Adjusting an image and printing a proof

6.6 Saving the image as a CMYK EPS file

6.7 Printing

2

13

Total 20 150


-Year) 23


LIST OF PRACTICAL

Commercial Arts & Graphics 2nd

Year

(for 2-Year course of this same trade)

List of Practical:Computer Graphics-II

1. Create Pinwheel Basic Shapes

2. Create 3D Style Retro Text Effect

3. Create Simple Character Design + Cereal Box

4. Create Egg Characters with Blend Tool

5. Create Red Riding Hood with Basic Shapes

6. Create Hair Design

7. Box design

8. Create Seamless Pattern

9. Create Vector halftone effect

10. Create Simple landscape scene

11. Create Logo Design

12. Create Stationary

13. Create Leaflet

14. Create Poster


-Year) 24


List of practical:Photography-II

1. Shooting assignment of following tasks:

1.1 Natural Light Portrait with reflector

1.2 Comparing depth of field at different apertures and lenses

2. Take a photo of both action sharp and motion blur using

3. Presentation of your 10 best photos in a power point for critique

4. Practice resizing

5. Assign Cropping Exercise

6. Assign Straitening Images

7. Retouching Images.

8. Sharpening Images.

9. Future Camera Choice •Contact Sheet

10. Printing…Assignment Printing.

11. Practice different -shutter speeds

12. Shooting assignment -: Animals Land scape Close-ups

13. Fashion Photography

14. Photographing Weddings /any event

15. Product Photography

16. Documentary (REPORT)

17. Shooting assignment

17.1 Portraits in studio with hot lights

17.2 Still life and Product Photography

17.3 On-Location Portrait using bounced flash

18. Take a photograph of yourself looking in the mirror. Using Photoshop,

put an image in the mirror how you see yourself in the future

19. 5-10 photos that work together to tell a story. Have strong compositions

and good image editing!!

20. Research fashion photography online and post 3-5 commercial fashion

photos you really love and which inspire you. Include a sentence or two

under each describing why you like it. Using the studio or out on

location, do a fashion shoot with one of your peers. Post 3-5 photos you

shoot and edit and in the caption section list which magazines, or which


-Year) 25


stores you would be

21. Take several photos of the same person, which show different emotions

(ex: anger, frustration, happiness, hunger, etc.…) Make a series of 9

photos within one document which show the difference in emotions

22. Editing

23. Manipulating

24. Printing

25. Mounting, Matting and Framing

26. Portfolio Creation (Digital and Physical)

27. Exhibiting work at local galleries./ institute


-Year) 26


List of practical: Drawing II

1. Practice the Nature study (Leave . flower .tree etc)

2. Practice Irregular object without measurement

3. warmup exercises with pastel Practice with pastel (dramatic sky realistic tree

and foliage in landscape , flowers ,silhouettes in a Landscape. Rocks and

flowing waters .reflection .

4. Themed still life with oil pastels and dry pastels

5. Application of Pen and Ink (Warm up exercises, Still life and ink Landscape /

nature study ) Application of Water color

6. Application of water color Warm up exercisers, Storks of watercolor brushes,

Practice to stretch watercolor paper on board .

7. Practice Multiple application techniques including (flat washes, gradations, wet

and wet, wet on dry. brush, lifting color, dry on wet, stumbling, glazing, using

sponges, applying salt, and scratching/indenting. etc.

8. practice color theory with watercolors

9. Copy a still life of masters with water colors

10. Paint a themed still life painting (subject natural /man made

11. Paint Landscape - A look at using warm and cool hues and value contrast to

create the illusion of space and light in a landscape painting.

12. Application mixed media work

13. Make a Collage using magazine paper

14. Incorporate a variety of styles and media.

15. Application Oil Colors/ Acrylic colors Warm up exercises to prepare a support

– boards, stretching, and preparing canvasto layout your palette and mix

complex colors exercise to blending oil paint to create smooth transitions of

value and color Exercise to create an underpainting.

16. Do Warm up exercises paint Themed still life and landscape and Flowers with

oil paints . folded cloth , techniques with oil paints

17. Practice eyes lips nose and ears Drawing Faces Head Proportions Drawing

Skull Drawing Portrait

18. Figure Drawing Foot practice Drawing Hand practice Figure Sketch 1 Quick

sketching , 2 Detailed drawing

19. Practice Composition of figures for illustration. practice to compose different

figures Utilize the figures according to the needs Work with models/ Photo


-Year) 27


List of Practical: Design II

1. Practice Research techniques primary and secondary

2. Practice to chose the right image file

3. Practice color and branding

4. Practice corporate identity

5. Practice Corporate design

6. Practice design Stationary (logo ,letterhead, business card ,Envelop etc.

7. Practice design hording, Practice design

8. Practice design poster (indoor out door )

9. Practice design magazine and press

10. Practice design road pole sign ,

11. Practice brochure , leaflet editorial design

12. Practice design Invitation Card Designs

13. Practice Product Packaging

14. Practice Sticker design -T-shirt Design -Display design -souvenir , bunting

hanging mobile

15. Practice select your own company and make a Advertising campaign and

display

16. Visit the Advertising agency and printing press

17. Practice Pre-Press and post press

18. Practice Graphic Design Portfolio Development( manual and digital )


-Year) 28


List of Practical: Adobe Photoshop-II

1. Create Pinwheel Basic ShapesProject: Create 3D Style Retro Text Effect

2. Create Simple Character Design + Cereal Box

3. Create Egg Characters with Blend Tool

4. Create Red Riding Hood with Basic Shapes

5. Create Hair Design

6. Box design

7. Create Seamless Pattern

8. Create Vector halftone effect

9. Create Simple landscape scene

10. Create Logo Design

11. Create Stationary

12. Create Leaflet

13. Create Poster

Commercial Arts & Graphics (1 & 2 Years Course) 29


LIST OF LABS. (common for 1st & 2nd –Year)

1. Computer Graphics & Adobe Photoshop Lab.

2. Photography studio & Editing room

3. Drawing studio

4. Design Lab.

*Note: These Four Labs. will be commonly used & serve for

practical course contents of both 1st year and 2nd year.



LIST OF TOOLS AND EQUIPMENT

(covering both 1st & 2nd year, i.e. for 2-years’ duration)

(For Class Of 25 Students)

Name of Trade


Duration of Course 2-Years

*Note: This recommended List of Tools, Equipment & machinery is

meant for 2-Years‘ duration of course, i.e. for both 1st & 2nd-year

Computer Graphics & Adobe Photoshop

Sr.

No. Tools / Equipments Quantity

1. Computer Table 25

2. Computer Chairs 25

3. Computer System Branded Dell

Intel CORE i7 Dual Processor 3.2 GHZ ,

Motherboard according to Processor.

RAM Kingston DDR3 RAM 4G.B ,

Hard Disk : Seagate 160 G.B SATA 8M.B Cache,

Thermal ATX Casing Intel approved real, with Front

USB and Audio panel with Power supply

Integrated USB and Modem ports

Integrated Fast Ethernet Controller

Integrated Audio Card

Sony DVD Writer (latest speed)

Optical Mouse Multimedia Keyboard

TP LINK wire less device

25



4. LCD Display 17‖ inch with Speakers

25

5. SplitesUnites as per Lab

4

6. 5 K VA UPS AMP Batteries Led AGS Recondition.

03

7. 3K VA Stabilizer

Accordingly

8. White board

As required

9. Display Board

As required

10. Digital Notepad & Graphic Tablet with Adobe

Photoshop (latest Model)

25

11. Multimedia Projector with Screen

1

12. HP DeskJet Colour Printer A3

1

13. HP Scanner (Legal Page size)

2

14. HP Plotters 42 inches

2

15. LaserJet black printer A4

2

16. Networking with Internet Rounter

As per

requirement

17. Tearcher chair

1

18. Teacher table

1



Photography studio & Editing room

Sr.

No. Tools / Equipments/furniture Quantity

1. Digital camera DSLR 25

2. Wide angle 25

3. Normal lens 25

4. Tele lens 25

5. Zoom lens wide to tele 25

6. Studio light 1 set

7. Studio flash kit 1 set

8. Reflectors / strobs As per

requirement

9. Grey white and black back ground 3

10. White board 1

11. Flashgun 25

12. Tripod

25

13. Color Printer inkjet 1

14. Color monitor for photography (21 inch) 25

15. Computer according to graphics software 25

16. Computer Table with chair 25

17. Plotter (42 inch) 1

18. Scanner 1



Drawing Studio

Sr.

No. Name of Item/ Equipment / Tools Quantity

1. Easel 25

2. Chairs 25

3. Drawing board 20x30 25

4. Drawing board 20x18 25

5. Different objects for still-life 3

6. Steel scale 25

7. Studio lights for Drawing 2 Sets

8. Tearcher chair 1

9. Teacher table 1



Design Lab.

Sr. No. Tools / Equipment Quantity

1. Computer Chairs 25

2. Photocopier machine for design manipulation 1

3. Computer System Branded Dell

Intel CORE i7 Dual Processor 3.2 GHZ ,

Motherboard according to Processor.

RAM Kingston DDR3 RAM 4G.B ,

Hard Disk : Seagate 160 G.B SATA 8M.B Cache,

Thermal ATX Casing Intel approved real, with Front

USB and Audio panel with Power supply

Integrated USB and Modem ports

Integrated Fast Ethernet Controller

Integrated Audio Card

Sony DVD Writer (latest speed)

Optical Mouse Multimedia Keyboard

TP LINK wire less device

25

4. LCD Display 17‖ inch with Speakers

25

5. 5 KVA UPS AMP Batteries Led AGS Recondition.

03

6. 3K VA Stabilizer

As required

7. Digital Notepad & Graphic Tablet with Adobe

Photoshop (latest Model)

25

8. Multimedia Projector with Screen

1

9. Epsion DeskJet Colour Printer A3

1

10. HP Scanner (Legal Page size)

1

11. Epsion Plotters 42 inches

1

12. LaserJet black printer A4

1



LIST OF CONSUMABLE ITEMS

(For Class of 25 Students)

Name of Trade

Commercial Arts/Graphics

Note: The Quantity of below mentioned Consumable material / Items

is only meant for covering the 1st year, i.e. for Commercial Arts &

Graphics (1-Year course). For a 2- year duration course of this same

trade, the proposed quantity may be considered as ―Double‖.

Computer Graphics & Adobe Photoshop

Sr.

No. Consumable Items Quantity

1. Masking Tap

25

2. Offset Paper A4 rim

25

3. White Board Marker

6 Packs

4. Toner Laser Printer Black

5

5. USB

5

6. Writing Pad

25

7. Paper roll (42 inches)

As required

8. Colour Printer Cartridges

8

9. Plotter Cartridges

8

10. Ball Point

25



Photography studio & Editing room

Sr.

No. Consumable Items Quantity

1. Photo paper 5rim

2. Photo editing software according to 2

3. Memory card 25

4. Usb 5

5. Folio sheet 4 boxes

6. Photo paper roll (42 inch) As per

requirement

7. White Card board As per

requirement

8. Cellophane paper different colors As per

requirement

9. Extra batteries for cameras 20

10. Leans clean brush and cloth 7

11. Makeup kit for fashion photography 5

12. Water color 25set

13. Color pencils 25set

14. Poster color box for painting (5 colors each) 50 set

15. Box Files/Folio Files 25



Drawing Studio

Sr. No. Consumable Items Quantity

1. Pencil 25

2. Rubber 25

3. Pencil Sharpener (small and portable) 25

4. Sketch Book (scholer sheets) sketchbook A3 25

5. Paper Cutter with cutter blades 25

6. Cutting Mat 25

7. UHU Tube Large 25

8. Scholar Sheet 100

9. Pastel drawing sheet 100

10. Masking Tap 25

11. Offset Paper A4 rim 101 m

12. White Board Marker 25

13. Portfolio bags 25

14. Water container and color Pallat 25

15. Drawing pencils from 2H – 6B 25

16. Ink different colours 10 packs

17. Oil Paints, Oil Brushes, Oil paint Pallat, oil Caintanor, Oil 50

18. Canvas (or other painting surface) size required

accordingto assignment 50

19. Towel/ clothes for cleaning According to

20. Charcoal Pencils – various hard and soft (light and dark) 25

21. Soft Pastels oil Pastels. Pastels pencils 25 set each

22. Fixative for pastel work 25

23. Newsprint pad (rough surface), 18 x 24 inches 25

24. Drawing Pens 25

25. tracing paper 25

26. Ink Drawing Paper 25

27. Kneading Rubber / eraser 25

28. Vine and Willow Charcoal. Charcoal stick 25each

29. Apron 25



30. Watercolor brushes – short handle synthetic brushes 25 set

31. Ground brush 25

32. Water color set 25

33. Oil color Palette 25

34. Water color palette 25

35. Palette knives 25

36. Blending Tools for pastel work 25

37. Linseed stand oil 25

38. water pot 25

39. Pen, nib and holder 25

40. Big plastic tray for starching water paper 20x30 5

41. Blending Stumps 25

42. Sanding Block 25

43. Indenting stylus. 25

44. Stumps and Tortillas.. 5

45. waterproof black Indian ink jar 25

46. Water colour pencils 25

47. Charcoal Pencils – various hard and soft (light and dark) 25

48.

Soft Pastels, oil Pastels, Pastels pencils

25 set each

pencil

49. Fixative for pastel work 25



Design Lab.

Sr. No. Consumable Items Quantity

1. Pencil 25

2. Rubber 25

3. Pencil Sharpener (small and portable) 25

4. Sketch Book1 sketchbook, at least 9 x 12

inches 25

5. Paper Cutter 25

6. Set Square 25

7. Cutting Mat 25

8. UHU Tube 25

9. Scholar Sheet 25

10. Poster Colours 25

11. Ball Point 25

12. Masking Tap 25

13. Offset Paper A3 rim 5 rim

14. White Board Marker 10

15. Portfolio bags 25

16. water container 25

17. Drawing pencils box from 2H – 6B 25

18. Comfortable, messy clothes for cleaning Accordingly

19. Drawing Pens 25

20. tracing paper. 1 rim

21. Acrylic colors and brushes 25 et

22. Apron 25

23. Graph paper 25 heets

24. Water colour brushes

25

25. Scissors small

25

26. Water color palette 25

27. color mixing palette 25



MINIMUM QUALIFICATION OF TEACHER/ INSTRUCTOR

MFA (relevant studies)

BFA (relevant studies) Proficiency in computer graphics, having 1 year

relevant field experience

BA (Fine Arts) + 2-years experience in advertising agencies / relevant field

BA with two years ―certificate in Commercial Arts and Graphics‖ + 2-years

experience in advertising agencies / relevant field



REFERENCE BOOKS

1. Drawing Nature for the Absolute Beginner

By Mark and Mary willen brink

2. Drawing Made Easy: Flowers and Botanicals

By Walter Foster

3. Drawing Made Easy: Flowers and Botanicals

By Walter Foster

4. Drawing Made Easy: Flowers in Colored Pencil

By Walter Foster

5. Drawing Made Easy: Getting Started

By Walter Foster

6. Drawing Made Easy: Lifelike Heads

By Walter Foster

7. Drawing Made Easy: Realistic Textures

By Walter Foster

8. The Elements of Typographic Style

By Robert Bring Hurst (Author)

9. Type Team: Perfect Typeface Combinations

By Tony Seddon (Author)

10. Typographic: A Manual of Design

By Emil Ruder (Author)

11. Graphic Design: The New Basics

By Ellen Lupton, Jennifer Cole Phillips

12. Corel DRAW X8: The Official Guide

By Gary David Bouton

13. Corel Draw Graphics Suite X8: An Easy Guide to the Best Features

By Bill Stonehem

14. Photoshop cc for dummies

By peter bauer

15. Photoshop Elements 15 For Dummies

By Barbara Obermeier and Ted Padova

16. Adobe Photoshop Elements

By John Evans and Katrin Straub

17. Adobe Illustrator CS6

By Adobe Creative Team (Author)



EMPLOYABILITY OF PASSOUTS

The pass outs of this course may find job / employment opportunities in the following

areas / sectors as:

Assist Designer

In charge of a Creative Team

Layout Artist.

Brand Identity Design

Art Teacher

Illustrator

Professional Photographer

Digital Painting Artist



CURRICULUM REVISION COMMITTEE

Ms. Riffat Manzoor

Chief Instructor

GTTI (W) Township, Lahore

0301-4526345

Mr. Raheel Baig

Chief Operating Officer,

Elixir Ad., New Garden Town, Lahore.

0322-4647266

Ms. Amtul Basit

Instructor,

GTTI (W), Gujjarpura, Lahore.

0323-4949196

technical education & vocational training authority

Documents