RSERCH2 EXERCISE CONSENT FORMDepartment of Communication De La Salle University

Purpose of ResearchThe purpose of this research is to conduct a communication audit on the organizations website and determine what aspects of their website the researchers can help the organization improve on.

Specific Procedures to be UsedThe procedures to be used would include several face to face interviews conducted on new and old target audience members of the organization on their perceptions of the organizations website. During these interviews, there will be notes taken by the researcher/s on not only the answers of the respondents to the researchers questions, but notes will also be taken on the physical movements/expressions of the respondents that the researchers may deem useful as part of their study. There will also be audio/visual recordings for transcription and further analysis.

Duration of ParticipationThe duration of participation will last approximately 15-20 minutes. There will be approximately 7 questions during the interview. The first 5 minutes will be given to each respondent to initially experience and formulate their perceptions of the website. The succeeding 10-15 minutes will then be utilized for the question and answer part. Participants may use this time to continue navigating through the website while questions are being asked.

ConfidentialityThe data collected from this study will only be seen and submitted to the researchers professor in their TECHCOM (Communication Technology) class, Dr. Cheryll Soriano. After the study has been submitted and marked, all raw data including all the notes taken during the interview and any audio/visual recordings are to be destroyed and discarded by the researchers.

Voluntary Nature of ParticipationYou do not have to participate in this research exercise. If you do agree to participate you can withdraw your participation at any time without penalty.

Contact Information If you have any questions about this research project, contact Dr. Cheryll Soriano, Department of Communication, De La Salle University, 2401 Taft Avenue, Manila 1004. The department phone number is 524-4611 local 322. Her email address is cheryll.soriano@dlsu.edu.ph.

I HAVE HAD THE OPPORTUNITY TO READ THIS CONSENT FORM, ASK QUESTIONS ABOUT THE RESEARCH AND AM PREPARED TO PARTICIPATE IN IT.

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