tec presentation
TRANSCRIPT
Dwayne Alexander• Honours Marketing (Cum Laude)
• 18 plus years marketing / business experience
• Business Owner – Communications Firm
• Has sat in every chair – communications industry– Marketing Manager– Sales Manager– Advertising Agencies– General Management (Fairfax Sundays)– Ceo (APN News & Media)
• Has fronted media campaigns himself, has developed them for clients from his consultancy , Alexander Communications
• As a hobby Dwayne launched www.Livemygoals.com 2 years ago syndicates interviews to www.nzherald.co.nz Inspired People – and www.unlimited.co.nz
– In-depth interviews - industry leaders, ceo’s, sportspeople, entertainers, business owners, entrepreneurs.
Your Communications Toolbox…..
VNR (video news release)Competitions
Advertorials
Stunts Surveys
Interviews
Media conference briefings
Conferences
Product launches
Events
Press trips
Photography
Radio interviews
Audio features
White papers
Newsletters
Brand publications
Internal communications
Stakeholder relations
Stunts
Guerrilla activity
Brand ambassador activity
Reputation Management
Press releases
Crisis Management
Media relations
Investor relations
TV interviews
E-consultancy
Has got even bigger…..
VNRCompetitions
Advertorials
Stunts
Surveys
Interviews
Press briefings
Conferences
Product launches
Events
Press trips
Photography
Radio interviews
Audio features
White papers
Newsletters
Brand publications
Internal communications
Stakeholder relations
Stunts
Guerrilla activity
Brand ambassador activity
Reputation Management
Media & Blogger Releases
Crisis Management
Media relations
Investor relations
Online media centres
Online media relations
TV interviews
Online monitoring
Stakeholder mapping
Social media releases
Search Engine Optimised Releases
Search Engine Optimised brand publications
Podcasts/Vodcasts
Social SearchSocial Tagging
Social Networking
Virtual World events
Social Networking events
Folksonomies
Online surveys
Blogger relations
Corporate/Brand blogsInternal blogs
WIKI’s
Crowdsourcing
Internet radio
RSS feeds
Widgets
Social network APIs
Webchats
Webcasts
SkypecastsTagged photography
Mashups
Viral
Forums/Boards/Comments
Social Bookmarking
Microblogs (Twitter)
Online surveytorials
Online Reputation Management
Adapted from E-consultancy
Speaking OpportunitiesSeminars/ Events
Write Opinion Pieces
Client Testimonials Industry Associations
Show of hands
• Who has fronted your organisation in the media?– Interviewed by a journalist (face to face or via telephone)– Supplied an article / opinion piece
• Who reads blogs regularly?• Who writes a blog regularly?• Who has a presence on a social media site: Facebook,
Linkedin, Twitter?• Who has had to deal with a crisis where the media where
interested?
Building Credibility & ReputationWhat are the Pillars?
Talent, Time, Determination. Persistence, Practice,10 000 Hour Rule *
* Malcolm Gladwell
3. Know your Elevator PitchAbout Challenge TrustChallenge Trust is a charitable trust which commenced operation in 1993 and now has 230 staff providing services to more than 1,500 people out of 20 sites in the Northland, Auckland, Waikato and Bay of Plenty regions. Challenge Trust’s clients include people affected by mental illness, physical disability, intellectual disability, addictions, dual disability and dual diagnosis. The organization is employed by District Health Boards, the Accident Compensation Corporation and other government departments, and an increasing number of private clients. Services provided include 24-hour residential accommodation, community support to people living in their own homes, educational services, employment and life skills training, advocacy, information, employment opportunities, family/whanau support and various housing options.
4. Have a good (short) bio
Steve is an economist with 26 years’ experience in the transport, infrastructure and resources sectors (including 22 years in consulting based in Australia, the UK and Ireland); he has worked on major projects In more than a dozen countries in the Pacific, Asia, UK/Europe, Africa and the Middle East
Mark is a director of Clean Planet . He has has devoted his career to combining his deep ecological convictions with progressive business solutions. He is a Council member of the Angel Association of New Zealand, Chief Executive of Venture Accelerator (the Top of the South based investor in start-ups), and the Chair of Organic Farm Holdings (an expanding South Island pastoral enterprise). Before immigrating to New Zealand, nearly three years ago, Mark was previously Organic Farmer of the Year in the United Kingdom, having founded his own range of branded health foods, which are still selling successfully in all the major Supermarkets there. Mark has a Financedegree and has been a longstanding Trustee of the Soil Association, Britain's leading environmental charity promoting sustainability and championing human health, and a Director of its Certification subsidiary.
B. Moving / Investing in a New DC
B. Use Media “Endorsement”
Dr. Paul WintonPrincipalTemple: Capital Investment Specialistse: [email protected]: www.templeinvestment.comp: +64 9 8899370m: +64 21 766581-Temple helps your company make complex capital investment decisions-
-ASB Business TV – How to boost your capital productivity-Unlimited Magazine – Tender Promises: building tomorrows internet infrastructure
D. Networking/ influencing
Utilise the shared links & articles to create relevant conversations with people and organisations. An idea, especially an inspired one, shared in the media is the perfect excuse to create a “good old coffee” with
•someone who has been meaning to do business with you or• an organisation / body that has influence on your success
Lobby groupsIndustry forums
ProspectsPressure groups
Clients
14. Go Local – encourage your “community” engagement
Conclusion
Some initiatives you can start tomorrow...
Others require a little planning and thought
But you can build your business using media mentions and “endorsement”
Questions?
• Proactive media profile• Issues management• Crisis Management• Common errors• Key messages vs. authentic answers• Other
GET IN TOUCH For Further information, please contact
Dwayne AlexanderDirector, Alexander Communications
Ph: + 64 9 522 5541M: 021 3244 63 Web: www.alexandercommunications.co.nz
Email: [email protected] Twitter: @AlexanderComms
@goalgetter LinkedIn:dwaynealexander