‘TEAMWORK’ APPENORM 2014

Impromptu ReportDay 2

RESEARCH DATA

o Survey was conducted amongst students and professionals.

o The survey participants ranged between the age group of 20-25.

o As per results most participants used e-mail very rarely.

o We found high number of users, who love the mobile platform.

INTRODUCTION

o ‘TEAMWORK’, as we call it, is an app that claims to replace your e-mail, especially designed for business users.

o TEAMWORK lets you create independent project, in which allowing users to send or receive files of all formats.

o It stores user data on TEAMWORK servers letting users to access them anytime.

o Cross Platform file sharing helps users share files over most devices.

THE INTERFACE

ABOUT

oTEAMWORK is a team communication app which can replace the present painful process of e-mail which most corporate/education organizations go through.

o The app shall be made available on all platforms which includes Android, Windows, Blackberry and iOS as well Windows 8 and Macintosh desktop Systems.

o The app will be developed aesthetically, keeping in mind to make it light and fluidic to use.

FEATURES

o The app works both like a usual messenger and full featured data transfer medium for files exchange.

o The User Interface will be kept minimalistic and clean as business users find it more convenient.

o Suitable for professional purposes.

o Recommended for Students when working Assignments.

THE LOGO

The logo presents TW as a communication team, tries to communicate that ‘Teamwork’ is a Four Way communication app and also signifying the essence work intersection amongst a team.

T

‘KILL E-MAIL’ CAMPAIGN

o THE VERGE REVIEW– we shall approach well renowned bloggers to review our app, and rate it ‘E-MAIL KILLER’ if they believe it suffices the title.

o Outdoor campaigns where in we shall encourage users to dump traditional e-mail.

o Campus campaigns at educational and commercial institutions.

o The ‘OPUS FURY’ publicity stunt.

PUBLICITY STUNT OVERVIEW

PRINT ADVERT

Still using e-mail?The 21st Century

business communication

app is now available