team mcginnis guide | novato real estate

8/21/2019 Team McGinnis Guide | Novato Real Estate

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Team McGinnisMCGINNIS GUIDE FOR SELLERS


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Team McGinnis has successfully guided home sellers through one of the

toughest real estate markets in generations. Now in 2014, the Marin County

market has rebounded and many sellers are seeing multiple offers and sale

prices approaching, if not exceeding, 2007 peak prices.

Even in a sellers market though, you cannot take success for granted. To sell

a house quickly and for top dollar, you still need to present it in a way that

appeals to a broad range of buyers. You still need extraordinary marketing.

You still need an agent with a large network.

With a proven track record, the right skill set and years of experience, Team

McGinnis has all the tools to sell your home. If youre serious abut selling your

home, then were serious about getting the job done. Whom you work with

matters. We look forward to hearing from you.

Kevin McGinnis

Cell: 415.725.1911

[email protected]

BRE# 01793143

Erin McGinnis

Cell: 415.725.1940

[email protected]

BRE# 01796588


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We Sell for Top Dollar...

75 ALCONBURY WAYMultiple offers received

Highest neighborhood sale price in 7 years

$25,000 above the asking price

We have bought and sold many homes

over the years. Other realtors have gotten

the job done for us, but working with Kev

and Erin felt more like working with a terri

competent, professional and ethical fam

which, of course, they are!

Kevin is so even tempered and relaxed. His experience tells him when things are important

and when to just let go. That calm, reasoned approach is exactly what is needed to make

client feel they are in good hands.

-Brian Putman, DDS (Dr. P) and Susan Putman, Se

1147 HIGHLAND DRIVE

9 offers received


Highest price per square foot in 4 years

We have moved many times over the

years, and have never worked with amore professional agent than Kevin.

Originally we engaged Kevin and his

wife Erin just to advise us on remodeling;

no strings attached. Their suggestions

added significant value when it came

time to sell. And the staging service,

which is free, was a true differentiator.

-Arvid and Barbara Kretz, Sellers

Selling one's home is such an emotional

experience, not to mention there is a lot o

money on the line. Add those two togeth

and you get intensity!


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Over and Over Again

17 WASHINGTON STREETMultiple offers received



My goal was to sell my mom's house quickly

I absolutely recommend Kevin. He gets results

and makes the process easy.

Kevin is very attentive and has strong neighbo

hood knowledge. When you hire Kevin, you ge

strong family team that includes staging, estatsale servicesanything to make a timely sale

possible. Kevin was my best friend throughout

whole process!

-Greg Palmer, Se

Kevin was unbelievable in helping us sell

our home. From start to finish, he inspired

confidence and had a very professional

demeanor.

He and Erin worked together to make the

house ready to sell and we immediately

received offers. When we had multiple

offers, he guided us expertly through the

negotiation phase so that we closed

smoothly.

-Alicia Suski, M.D.,

42 TERRY CIRCLE

Multiple offers received


Sold for 100% of asking price


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Table of Contents

- THE TEAM

- OUR BRAND

- OUR MARKETING APPROACH

- HOME STAGING

- IN CLOSING


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The Team

KEVIN MCGINNIS

Realtor

Kevin works full time as Realtor for Marin Countys only locally-ownedand 100% Marin-focused real estate company, Decker Bullock

Sothebys International Realty.

The Sothebys brand is recognized here in Marin and around the glob

as the unparalleled leader in luxury home sales.

In his business, Kevin believes in delivering luxury service at every

price point.

Kevins knowledge of his community, understanding of his clients

needs and winning marketing strategies have earned him repeat

business and life-long relationships with clients.

TEAMWORK DIVIDES THE TASK AND DOUBLES THE SUCCESS. -UNKNOW


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ERIN MCGINNIS

Realtor

Property Preparation Specialist

Our listings are among the most well-presented homes on the marke

and its thanks to Erins expertise in helping homeowners prepare the

homes for sale.

Erin evaluates each homes strengths and weaknesses and comes up

with what we call The Battle Plan: a comprehensive action plan to

get the property in tip top shape, always with a smart budget in mind

Erin not only holds her real estate license, but she is also an Accredit-

ed Home Stager and she stages all of our listingsat no cost to the

clientas part of our unmatched customer service.

SYNERGY THE BONUS THAT IS ACHIEVED WHEN THINGS WORK

TOGETHER HARMONIOUSLY. -MARKTWAIN

SHARON MEDLEY

Transaction Coordinator, Lead Assistant

Sharon expertly manages the escrow process to ensure a smooth

transaction. She is a highly organized, motivated team member who

keeps track of deadlines and makes sure key paperwork is done cor

rectly and on time.

Sharons role as lead assistant involves her coordinating marketing

activities to ensure maximum exposure for each listing.


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Our Brand


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Far Reaching

Unlike many traditional franchises or regional real estate

firms, theSothebys International Realtybrand has

representation in like markets around the globe. Home

sellers benefit because these markets can act as catalysts

for one another in generating customers.


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What Sothebys

Means to You

Some call Sothebys International Realty the Tiffanys of the

real estate industry. While our brand is known for luxury, our

focus is providing an extraordinary customer experience in a

price range.

Whether you are selling a $400,000 condo or a multi-million

dollar estate, the Sothebys brand name elevates your prope

in the minds of buyers. Since the start of the Sothebys Auctio

House in the year 1744, the name has been synonymous wit

luxury. Sothebys has been entrusted with selling some of the

worlds finest treasures for 270 years.


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Our MarketingApproach


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Marketing

Dominance

TEAM MCGINNIS VS. OTHER AGENTS

-Team Approach

-Professional Photography

-Professional Home Staging

-Specialized property website

-Electronic Ad Sent to all Marin

Sothebys Agents

-Advertise Listing on 7+ Social

Media Platforms

-Google Optimized Blog Post

-Open House Advertising in

Marin IJ Print & Online Editions

-Mega Open House

-Video Tour Posted to YouTube,

Second Largest Search Engine

-Direct Mail Campaign to 5,000

Homes

-Professional Copy Writing on all

Marketing Pieces

-Solo Agent

-Point & Shoot

-No Staging or Do-it-Yoursel

-No Property Website

-No Electronic Ad Campaig

-Ads on One or Two Social

Media Platforms, or None at

-No Blog Post

-Inconsistent Open House A

-Little Effort Given to Open H

-No YouTube Presence

-No Direct Mail Campaign

-Sloppy Grammar


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We Attract Savvy Buyers

Through the Following Media


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Marketing Timeline

PRE-MARKET

-Install Coming Soon Sign and Flyer Box to Create Buzz

-Guide Seller Through Property Prep Battle Plan

-Stage House

-Take Professional Photos of Interior and Exterior

-Pitch Listing to Sothebys Agents at Buy/Sell Meeting

TUESDAY

-Submit Listing to Multiple Listing Service

-Submit Listing Information to List Hub, which aggregates to hundreds of websit

-Prepare All Marketing Materials

(Direct Mail, Flyers)

-Place Print and Online Ads

WEDNESDAY

-Brokers Open House at Property (9:30 a.m.-12:30 p.m.)

-Update Seller on Brokers Open House Activity, Agent Feedback

-Write and Publish Blog Post

-Social Media Marketing

THURSDAY-SATURDAY

-Agent Showings at Property

-Provide Any Feedback to Seller

-Replenish property flyers if needed

SUNDAY

-Mega Open House (catered, 12:30 p.m.-4:00 p.m.)

-Update to Seller


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Marketing Timeline

FOLLOWING WEDNESDAY

-Offers Due and Reviewed

WEEKLY

-Open Houses

-Print and Online Open House Ads

-Property Showings and Follow-Up-Online Advertising (Facebook Ad Targeted to Potential Buyers, Craigslist Ad

Refreshed)

-Weekly Update to Seller on Property Marketing and Activity

Kevin is available! I don't remember a time when he didn't answer his

phone! He was also always punctual, showing respect for the client's

time. We were out of town for most of our selling experience and our

yard required a lot of upkeep. Kevin came over twice a day to water

and maintain our landscaping - really full-service!

Dr. Brian Putman and Susan Putman, Sellers


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Our Sales Approach

Our sales approach is simplewe do what it takes to sell your home

for the most money possible and in a timely manner.

Our strong focus on property preparation and presentation is a vital

component of our success, and it sets up apart from other agents.

Every house we list gets a customized plan and all the work we do fo

you is included in our service.

As the results on the following page indicate, our sales approach

simply works.


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Our Sales Results

SALE PRICE AS A PERCENTAGE OF LIST PRICE

We sell for an average of 101.4% of the list price (average market 100.1%)

WE AVERAGE

1.3% MORE

TO YOU!

THATSTHOUSANDS O

DOLLARS MOR

IN YOUR

POCKET!


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Recent Sales

7 Woodbridge Way

1181 Midway Ct.

75 Alconbury Way

30 Richardson Rd.

130 Garner Ct.

17 Washington St.

34 Washington St.

524 Bolling Cir.

27 Richardson Rd.

80 Oak Grove Dr.200 Deborah Ct.

15 Presidio Dr.

1147 Highland Dr.

25 Green Point Ln.

255 Country Club Dr.

16 Hollyleaf Way

17 Longwood Dr.

122 Amelia Way

54 Gann Way

1404 Cambridge St.

123 Emerson Ave.

15 Mystic Ln.

45 Terry Cir.

22 Richardson Rd.

15 Olive Ct.

150 Garner Ct.

1124 Highland Dr.

28 Oak Grove Dr.

19 Presidio Dr.

114 Maybeck St.

28 Tan Oak Way

24 Hollyleaf Way

3 Olive Ct.

11 White Oak Way

6 Wallace Ct.

701 Arthur St.

27 Richardson Rd.

43 Aaron Dr.

105 Laurelwood Dr.

14 Balboa Ct.

7 W Barberry Pl.

6 Silver Maple Pl.

CITY AREA ADDRESS SALE PR

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

NovatoNovato

Novato

Novato

Novato

Novato

Novato

San Rafael

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Novato

Traditions, Hamilton

South of Presidents

Traditions, Hamilton

South Gate, Hamilton

Presidents

Presidents

Presidents

Meadow Park, Hamilton


Pointe MarinHillside Park, Ignacio


Hillside Park, Ignacio

Green Point

Marin Country Club

Pointe Marin

Sun Valley/Racquet Club

Hamilton Park, Hamilton

Hamilton Park, Hamilton

Presidents


Sunny Cove, Hamilton

South of Presidents


Olive Court

Presidents


Pointe Marin



Pointe Marin

Pointe Marin

Olive Court

Pointe Marin

Presidents

Presidents



Pointe Marin

Bayside, Hamilton

Pointe Marin

Pointe Marin

Pending

Pending

$800,000

$810,000

$825,000

$620,000

$707,000

$432,000

$760,000

$785,000$800,000

$850,000

$915,000

$900,000

$990,000

$1,000,00

$745,000

$409,000

$410,000

$477,000

$590,000

$600,000

$649,000

$650,000

$699,000

$713,400

$715,000

$755,000

$764,000

$765,000

$775,000

$784,000

$799,000

$790,000

$475,000

$475,000

$630,000

$785,000

$1,075,00

$619,000

$1,065,00

$975,000


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Seller Checklist

Contacted Team McGinnis and scheduled and appointment

Met with Team McGinnis to discuss strategy for selling my home

Formal listing presentation, Comparative Market Analysis

Executed sales agreement

List price established

Team McGinnis walkthrough/property evaluation

Seller receives Team McGinnis Battle Plan

Staging day

Coming soon yard sign installed

Professional photos taken

Marketing campaign started

-Brochure/flyers ordered

-Property profile submitted to Multiple Listing Service

-Property website launched

-Direct mail campaign

-Online marketing campaign

-Email campaign

-Print advertising

Brokers Open House, Public Mega Open House, Showings

Offer(s) received

Offer(s) negotiated

Offer accepted

Back-up offer accepted

Inspections and disclosures completed

Contingencies removed

Property closes

Refer friends to Team McGinnis


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Home Staging


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Complimentary to You

HOME STAGING HELPS SELLERS GET THE HIGHEST POSSIBLE

PRICE IN ANY MARKET.

We give it to you for free.

Staging is critical to the successful sale of a house. In fact, its so

critical that years ago we decided to include it in our service.

This ranges from consultations to the full staging of a vacant house an

it represents a $500-$5,000 savings to you.


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Benefits of Staging

FIRST, WHAT IS HOME STAGING?

Home staging is the act of preparing and showcasing a house for sale. Profes-sional home stagers apply their knowledge of real estate, home renovations acreative design to attract a buyer.

Preparing a property involves all or part of cleaning, de-cluttering, updating a

repairing, while showcasing is the process of arranging furniture, accessories, and light.

Its true thatbuying a home involves lots of numbers, but even so, its largely a

emotional process. Before someone will buy a home, they must connect to it

emotionally. Our team uses the right furnishings and accessories to create

impressive spaces that show off the homes potential and capture a buyers

interest.

BENEFITS Professionally staged homes present and show better than competing hou

es for sale, including new construction homes and higher-priced houses.

Staged properties will sell faster when compared with houses that have notbeen staged. From the date of listing until the day of closing, home stagingshortens this time frame, even in a slow real estate market.

Staged properties look the very best in MLS photos, and more than 90% ofhome buyers begin their search online.

Staged properties can increase the number of offers and selling price in homarkets.

Buyers view professionally staged listings as well-maintained.

Buyers agents recognize that professionally staged listings are move-in

ready and are inclined to show staged properties.


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Before & After

Before: Empty rooms look smaller than furnished roo

They can be cold and uninviting.

After: We brought in the right furnishings to showca

the room.

Before: The dining room furniture, wallpaper borderand window treatment were outdated and took fo

off what was otherwise a very nice room.

After: The seller removed the border and window co

ering and we added furniture. Now buyers could se

desirable dining room.

BUYERS ONLY KNOW WHAT THEY

SEE, NOT WHAT IT COULD BE.

-BARB SCHWARZ,

FOUNDER OF HOME STAGING


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In Closing

We hope you have found the McGinnis Guide to be

informative. Now the next step is simply to contact us

to schedule an appointment to put Team McGinnis to

work for you.

Kevin McGinnis

Cell: 415.725.1911

[email protected]

Erin McGinnis

Cell: 415.725.1940

[email protected]

MORE MONEY. BETTER RESULTS. EVERY TIME.

All stascal informaon contained herein is from BAREIS MLS and is

considered reliable but is not guaranteed.

team mcginnis guide | novato real estate

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